Two coming 2027 models – the first of the “Neue Klasse” cars coming to the U.S. early next year – have been revealed.
2 min
The current BMW i5 electric sedan has an official range of 278 to 310 miles, and it might be closer to 250 to 270 in the real world.
That is why the coming 2027 BMW i3 50 xDrive—the first of the “Neue Klasse” cars coming to the U.S. early next year and just revealed to the world—is such a game changer.
The range is estimated at 440 miles, beating most EVs on the road now, and it is coupled with exciting performance, including zero-to-60 estimated at 3.8 seconds and an impressive 463 horsepower (with 476 pound-feet of torque) from a pair of electric motors, delivering xDrive to all four wheels.
A single-motor version is down the road. The price isn’t out yet, but it is likely to begin between US$55,000 and $65,000.
If sedans aren’t your thing, the electric 3-Series will also be offered as an approximately $60,000 iX3 crossover SUV, which has a similar powertrain and performance.
The twin-motor iX3 50 xDrive has a slightly lower 400 miles of range, due in part to its less-aerodynamic shape compared with the i3. It is also not quite as speedy, getting to 60 mph in 4.7 seconds.
BMW design has been iffy lately, and virtually no one loves the cars with the huge kidney grilles, but the “Neue Klasse” turns the page, and the i3 and iX3 are both strikingly handsome.
The i3 isn’t a particularly lightweight vehicle, at approximately 4,850 pounds, which is why both the i3 and iX3 need a huge 108-kilowatt-hour battery pack.
The drawback could be longer charge times, but up to 400-kilowatt plug ins are available here.
At a DC fast charger, a charge from 10% to 80% should take only 21 minutes.
A 19.2-kilowatt home charger is available. The pack supports standard bidirectional charging, which means it could theoretically provide power to your home during an outage.
A bonus is that the big battery can also supply 3,700 watts for whatever you have in mind, from tailgating to camping.
The cars share basic suspension, but on the sedan an adaptive M-branded suspension is available.
Both BMWs introduce the new Panoramic iDrive, which features an 18-inch touch screen angled at the driver.
Early users say it is incredibly responsive. Inside, the standard trim features Econeer upholstery that is 100% fabricated from recycled PET bottles.
M Design cars upgrade to black Veganza (aka vegan leather). The top trim is BMW Individual with black Merino leather.
It is standard for automakers to introduce their fully loaded models out of the gate, with the more bread-and-butter versions appearing later.
BMW is certainly doing that here, but i3s and iX3s priced below $50,000 are expected fairly soon.
The momentum for electrics has certainly slowed, but cars like these—offering performance, dynamics and features superior to the conventional alternatives—should help EVs get back on track.
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A growing number of employers say Gen Z job seekers are bringing their parents into the hiring process, from attending interviews and negotiating offers to questioning performance reviews. Recruiters warn the trend may raise concerns about independence, even as some families see it as support in a challenging job market.
4 min
Steven Clark had the unpleasant task of firing a 24-year-old—twice. Once was in a brief conversation with the new hire, who’d showed up late or not at all four times in his first week at a construction job.
Then Clark had to do it all over again, this time with the guy’s mother.
She called him a few hours later, pleading to give her son another chance. When Clark told her no, things got heated before he ended the call.
“I said, ‘Look, you know, this is between us and your son. He’s the employee,’” says Clark, who is chief operating officer of a Fairbanks, Alaska-based staffing firm.
Gen Zers make up nearly one-fifth of the adult workforce, and bosses and recruiters say it often feels like the nervous parents who hovered over them through childhood and college are right alongside them. What began as the occasional parent ride-along to a job interview coming out of the Covid era is now full-on career “co-piloting,” said Jasmine Escalera, head career coach at résumé templates service Zety.
More parents are calling up hiring managers, applying for jobs on their adult child’s behalf, and even showing up—or lurking just off-screen—on Zoom calls to help navigate difficult conversations or go over benefits packages.
“The first time it happened, I was appalled,” says Clark, who has fielded calls from parents asking why their child didn’t get a job. “Since then it’s become more of a here-we-go-again reaction.”
Human resource professionals have expressed outrage on social media.
“Parents should not be calling employers to check on their application status or ask questions on behalf of their child,” says Lynne Alba, a director of talent acquisition and physician recruitment at a large health system on Long Island, who vented about the phenomenon in a Tik Tok video she reposted on LinkedIn.
At a recent job fair, a mother approached Alba with her daughter’s résumé, explaining that she wanted to work as a nurse. “While I appreciated that she was trying to help, I intentionally shifted my attention to her daughter. No matter what Mom said, I wanted to hear directly from the candidate,” says Alba.
Some parents who step in say it’s a challenging job market for young people, and that they would only intervene in extreme circumstances—social anxiety, a toxic boss, unfair treatment. There’s also a gray area of intervention that some see as an extension of the parental advice and networking help that’s been happening for generations.
Rick Wainschel last year published a post on LinkedIn asking his network to help his daughter, a recent college graduate, find a corporate entry-level position.
Wainschel, a vice president at an automotive marketing technology company, says he doesn’t think his outreach qualifies as helicoptering. “Well, maybe a little,” he said, before quickly adding he was being half tongue-in-cheek. “It was really merely just to help her get a network established. I just think the work world is a challenging place.”
Wainschel’s post, which was OK’d by his daughter on the condition he didn’t embarrass her, didn’t lead to a job but did result in productive conversations, he said. She found a job with a credit union on her own shortly after.
Recruiters and other HR types say aggressive parental involvement signals a lack of independence and raises fears that mom and dad will be checking in regularly if their kid gets hired.
What’s more, they say, such interference rarely, if ever, works.
The phenomenon is becoming so commonplace it made the agenda of human resources organization SHRM’s national conference in June. When James Harrell asked a room of 250 professionals if they ever had a parent calling on behalf of a young employee or coming to an interview, more than half raised their hands.
“The first time it happened to me, I got high up on my soapbox and I shook my fist,” Harrell says. “The 15th time I said, ‘OK, well, I gotta figure out how to do something differently.’”
Harrell helped run an apprenticeship program for high-school students while he was the human capital management chief for the San Antonio Independent School District. To run interference, the district introduced a “signing day” when parents could come and ask questions.
After a Gen Z employee at Nation’s Best Holdings, a chain of hardware and home goods stores, didn’t get an “exceeds expectations” designation on his performance review last year, HR chief Amber Little got a call asking why.
It was one of a number of calls from parents her office has picked up recently about issues ranging from negative feedback to understanding which health insurance plan to choose. Little has even noticed parents are now calling in sick for their adult kids.
“Instead of coaching them, they do it for them,” Little says. When it happens, she adds, “we encourage them to tell their child to come talk to us and we will walk them through it.”
A Zety survey of more than 1,000 Gen Zers found 20% had a parent attend a job interview with them.
“You get a sense it’s all hands on deck for some families,” says Keith Wolf, managing partner of recruiting firm Murray Resources in Houston. His office has received emails from parents seeking jobs for their children, and Wolf says he’s always wondered if the kids even knew.
Paul “PB” Branson, who graduated from the University of Missouri-Columbia in May, bristles at the thought. The 22-year-old says while he understands their anxiety, parents shouldn’t be joining their children’s job interviews or contacting employees on their behalf.
“That trend,” he says, “has really hurt my generation by creating this kind of stereotype that we need our hands held.”
