HYBRID WORK MEETINGS ARE HELL. TECH IS TRYING TO FIX THEM.
Colleagues in the conference room. Others in the living room. Hybrid work made meetings even worse. Now Microsoft, Google, Zoom and others are trying to fix it.
Colleagues in the conference room. Others in the living room. Hybrid work made meetings even worse. Now Microsoft, Google, Zoom and others are trying to fix it.
To the people I just had a very important meeting with:
I tried to take you all seriously. I really did. Except since I’m at home, watching you all crowded into a conference room, the effect was more like toy figures sitting around Polly Pocket’s kitchen table. I spent most of the time imagining picking you up with tweezers then zipping you into my change purse.
Please don’t call HR.
Best,
Me
Welcome to the hell of the hybrid meeting. Throw in the related side effects—office-people often ignoring the video-call people and that guy who always forgets to mute—and you’re left longing for the simpler times of toilet-paper shortages, double-masking and all-day Zoom.
The solution? Ask Elon Musk and it’s butts-in-seats for all. Employees of SpaceX and Tesla are expected to spend at least 40 hours in company offices. Yet the hybrid model has emerged as the leading choice for many companies, with 42% of people with remote-capable jobs working partly at home and 39% working entirely from home, according to a February 2022 Gallup poll.
The more likely solution? Tech features that help us adapt to this new new normal—just like they helped us adapt to the old new normal. Microsoft, Google, Zoom and others have some of their finest working to fix the greatest problem of our time: How we meet to talk about work stuff.
The solutions below won’t fix everything. But there are big developments coming, along with creative—and some free—options you can start trying with your colleagues right now.
The primary rule of hybrid meetings: Create equity among attendees—or, you know, don’t make your people go all Hunger Games. How to do that? With laptops, of course.
“Making laptops a required tool for all participants in a hybrid meeting helps level the playing field,” Angela Henderson, a meetings expert at Decisions, a startup that makes meeting management software, told me.
If people in the conference room turn on their laptop webcams, the people at home can see everybody’s face framed individually like during Covid times. This is better than some impersonal, drone-like conference-room view, especially when people in that room are talking. Microsoft, Google and other companies have started encouraging their employees to do this.
Of course, all those laptops on the same video call in the same room will create more ear-piercing feedback than a Kiss concert sound check. Avoid that by joining the call from your conference room’s audio/video system, then get everyone on laptops to mute their mics and kill their speaker volume before signing into the meeting.
If you use Microsoft Teams or Google Meet, you can log into the meeting from the conference room using a companion setting. (Google’s version is Companion Mode, Microsoft’s is Companion Device Experience.) Both automatically cut off your laptop’s mic and speakers while allowing you to turn on your webcam and access other virtual tools, including screen sharing, group chats and hand raising.
To make things feel more fair, Teams can line up people at home on the conference-room screen at eye level with a setting called Front Row.
The trouble with using your laptop’s webcam in the conference room is you don’t know where to look. At the webcam? At your colleague across the table, which gives everyone at home a nice view of your nostrils? At the wall?
“Conference rooms need to be rethought as hybrid spaces,” Greg Baribault, group program manager on Microsoft Teams, told me. And new systems combine updated conference-room camera technology with software from the most popular video-calling platforms, including Zoom, Google Meet and Microsoft Teams.
For example, Microsoft Teams works with other camera systems, such as Logitech’s Rally Bar. Instead of that drone-like view, the systems use artificial intelligence to isolate the people speaking and show them on screen as if they were individual participants in the meeting. No laptop webcam needed.
Zoom’s Smart Gallery works similarly. On supported cameras, it can create individual video feeds of each person in the room, and will even pan as people move. Yep, Google’s Meet works with similar conference-room offerings, too.
Now, if I’m the CEO, I’m thinking: “Uh uh. Nope. Have you seen this record inflation?” Yet the cost of conference-room A/V equipment is coming down.
Five years ago it could “cost you $20,000 to $50,000 and take three days” to redo a conference room with equipment, Logitech Chief Executive Bracken Darrell told me. Now it takes less than an hour to set up these newer, sub-$5,000 cameras, he said.
Or maybe, just maybe, the solution is completely virtual conference rooms. You know, we sit around virtual tables, our virtual legless avatars sipping virtual coffees.
Yes, I’ve attended metaverse meetings. I’ve put on a Meta Quest 2 headset and launched Meta’s Horizon Workrooms app, only to find my editor as an avatar resembling Milhouse from “The Simpsons,” cursing the tech. And I still have no idea what’s up with the virtual deer head on the wall!
Meeting in VR right now is a mess of uncomfortable headsets, flaky apps and real-world physical obstacles. But there is potential. Once we got the tech issues straightened out in that meeting with my editor, we had a lively and engaging conversation where it felt like I was really sitting across from him. (Too bad I’ll have to bribe him with non-virtual sushi to ever do it again.)
When hopping into a metaverse meeting is as easy as hopping into a Zoom call or Google Meet today, and my ears don’t feel like they have been crushed under the weight of a nerd helmet, then, sure, have your avatar call my avatar!
But in the real-verse, I have found the most promising solution of all: “There’s no better way to combat issues with hybrid meetings than to just not have as many of them to begin with,” Ms. Henderson said.
Precisely! So everyone step away from the laptop and ask yourselves: Could this meeting I’m about to schedule be an email? A Slack? A phone call? A text? Or a GIF of an angry Milhouse from “The Simpsons”?
Reprinted by permission of The Wall Street Journal, Copyright 2021 Dow Jones & Company. Inc. All Rights Reserved Worldwide. Original date of publication: June 15, 2022.
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Meta is betting on a human-first AI future, but growing legal battles and declining public trust are putting Mark Zuckerberg’s vision to the test.
“Call us optimists. Call us dreamers. Call us whatever the hell you want, but we’re betting on people, and we like those odds. The future is for everyone.”
That ad copy is from the voice-over of a July Meta Platforms META -3.38%.
spot that’s been part of a public-relations blitz to position Meta as the humanist AI company. The message was undercut by the ad’s inclusion of David Bowie’s “Five Years,” a brooding 1972 song about an impending apocalypse. But this week CEO Mark Zuckerberg left no ambiguity, publishing a 6,500-word manifesto—about 10 times the length of this newsletter—with a title that echoed the ad: “The Future is for Everyone.”
That seems to be Meta’s new tagline. In light of sinking public opinion and the company’s thousands of lawsuits from states, school districts, parents, and users, Meta’s public relations have been defensive. This push represents a return to offense, with a chance to distinguish Meta’s approach to AI from other labs like OpenAI, Anthropic, or SpaceX SPCX +9.65%.
“It is surprising that the discourse from many developing AI is so filled with doom,” Zuckerberg wrote. “I do not understand why anyone who believes that AI will eliminate most jobs and much of humanity’s relevance would rush to build that future.”
Zuckerberg frames what sort of future we build with AI as the central issue of our time. “We believe that delivering superintelligence to everyone is the way to answer this question,” he says. “This has the potential to begin a new era of personal empowerment where individuals can use this powerful new capability to reach their full potential, pursue their interests, and improve their lives and the world more than ever before.”
The flood of words belies the situation on the ground in mid-2026. Americans, at least, have a love-hate affair with social media. A November Pew Research Center poll reported that 71% of U.S. adults used Facebook, and 51% used Instagram. Worldwide, 3.6 billion people use at least one Meta app every day.
But in a Reuters/Ipsos poll conducted in July and August, 61% of respondents said they wanted more government oversight of social media, and two-thirds supported laws to keep children under 16 years old off the platforms. When it comes to Meta in particular, in the 2026 Axios Harris 100, an annual poll about corporate reputation, Meta placed 96th out of 100. It’s only above two other social media companies, Chinese ultracheap retailer Temu, and Spirit Airlines, a defunct air carrier. Regarding ethics, Meta came in last, and it was only ahead of TikTok in trust.
The steady drip of headlines in the teen social media trials isn’t helping. Last week, Meta lost a judgment in New Mexico state court that raised their liability in that relatively small jurisdiction to nearly $1 billion dollars. On Wednesday, jury selection began for a federal case with four states suing Meta over addictive product design, and false marketing that said its platforms were safe for teenagers. In July, Meta claimed that the states are asking for a total of $1.4 trillion in damages, in addition to design changes in the apps. This is part of a multidistrict litigation, where thousands of federal trials with social media defendants are coordinated in Judge Yvonne Gonzalez Rogers’ district courthouse in Oakland, Calif.
There is a separate such group of thousands of cases in California state court, mostly with individual plaintiffs. The steady drip of bad headlines from the courts will continue unless Meta decides to settle en masse.
Meanwhile, in the second quarter, Meta booked “$2.40 billion of charges related to legal proceedings,” according to its quarterly filing. That may be just the beginning.
Zuckerberg spent 6,500 words getting his utopian message out, but I can sum it up in two: Trust us. The evidence is that Meta has a long way to go to win back that trust.