The last-minute bottle of wine may no longer be enough. From artisan treats and fine linens to seasonal flowers, the best host gifts are small, practical and chosen with genuine thought.
4 min
Conventional wisdom is that if you are invited to someone’s home—or on their yacht or plane—you should thank them with a host gift. Exceptions can include casual get-togethers with close friends or occasions when you’re expressly asked not to.
The best gifts appear effortless, but are chosen with immense consideration. A bottle of wine bought en route to the party, the old standby for many, is no longer one of them.
When choosing a gift, it’s helpful to follow certain parameters: nothing too ostentatious, too hefty or too idiosyncratic in design. At the same time, thinking outside the box can show a deeper level of thoughtfulness. Here’s how to pull it off.
Thom Bettridge, an editor and writer in New York, has a rule of thumb: he only buys gifts that are smaller than a breadbox, to minimize the space that they take up in hosts’ homes. He likes thoughtfully designed playing cards or cookies from a specialty bakery.
Imported sea salt also passes the breadbox test. It’s a gift that Los Angeles fashion designer Zoe Latta often gives to friends. She said fancy salt is always well received because it’s an elevated version of an everyday staple that most people use.
Another small gift—a favorite of Salima Boufelfel, a founder of vintage clothing stores in New York, Paris and Tucson, Ariz.—is Santa Maria Novella’s scented pomegranate, a terracotta vessel that smells like and resembles the fruit. “It scents closets and laundry rooms,” she said.
Part of being a good guest, according to Bettridge, ”is understanding subtle helpfulness.”
When New York City Ballet principal dancer Unity Phelan is invited on a group trip to someone’s home, she and her husband try to stop at a nearby market or farm stand to buy a bounty of fruit and vegetables that everyone can enjoy throughout the stay.
Even if your host seems to have it all, that isn’t a reason to forgo bringing a gift. “People think that ultrahigh net-worth people are buying everything and they are not,” said Kelly Bensimon, the model-turned-reality-TV-star-turned-real-estate-agent.
Thoughtful knickknacks are something that people of any social status can appreciate, Bensimon added. She likes giving dish towels made of fine European linen, which she often gets at Clic, the French homewares boutique with locations in California, New York City, the Hamptons and St. Barts.
“You want to find things that will blend in,” said Latta, the fashion designer. Clear glassware that can be easily mixed with a host’s other cups is a good option, she said.
Fresh flowers, another old standby, endure as a suitable host gift—if you get them from a local florist, not a corner store, and go with seasonal varieties. For a cleaner look, Kaelen Haworth, the owner of a luxury-clothing store in Toronto, likes choosing flowers in a single color or type, not an assortment.
If you’re going with flowers, sometimes it’s better to send them after the fact—for instance, if you’re invited on a private plane. Zachary Weiss, a writer in New York, likes to send orchids to his hosts well after landing. “It comes down to practicality,” he said.
It’s easy to leave gift-buying to the last minute. Stockpiling some trinkets will help you avoid the scramble.
When she’s not giving flowers, Haworth likes to give skin care—specifically from independent brands or products from other countries, which she buys in bulk when she travels. “I went to Greece and bought 15 bottles of a sunscreen they don’t have in the U.S.”
Sometimes, life gets in the way and grabbing wine might be the only alternative to showing up empty-handed. If you’re invited somewhere with your significant other, do as New York ceramist Shane Gabier does and get two bottles of wine—a gesture more generous than showing up with just one.
Copyright 2020, Dow Jones & Company, Inc. All Rights Reserved Worldwide. LEARN MORE
BNW Developments has established a Sydney presence, joining Arada and Sobha Realty among the growing number of UAE developers pursuing Australian buyers and development opportunities.
The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
AI-powered travel agents are challenging online booking platforms, but Airbnb’s exclusive listings and direct customer relationships could give it an edge. Its next challenge: turning repeat guests into loyal customers through stronger rewards and innovation.
3 min
AI agents like Muse can already find you the cheapest hotel room in Paris. But they can’t locate a cheaper version of that Catskills cabin you’ve been eyeing, because it might only be available on Airbnb ABNB -1.43%decrease.
Investors should pay attention to that distinction. When Meta Platforms META 3.38%increase launched its Muse agent last month, travel stocks including Booking Holdings BKNG -1.19%decrease, Expedia and Airbnb all fell sharply.
Airbnb, though, has a real chance to emerge as a winner from the upheaval. The catch: Its stock already reflects above-industry growth. To justify its valuation, Airbnb will need to turn repeat customers into loyal ones.
Online travel companies make much of their money by simplifying search and collecting fees on bookings. AI agents threaten that model.
But not all travel marketplaces are equally exposed. Booking and Expedia largely sell hotel rooms that travelers can also book directly or through competing sites. If an agent can find the same room elsewhere, it has little reason to favor either Booking or Expedia.
Booking and Expedia also sell sponsored listings that steer travelers toward particular properties. Wells Fargo estimates those will account for about 8% of Expedia’s revenue and a much higher percentage of profit next year.
Airbnb has more ways to adapt. More than half its listings are available only on its platform, and more than 90% of its traffic comes directly to its app or website.
The customer relationship doesn’t end after booking, either. Bernstein analyst Richard Clarke notes that 90% of Airbnb guests go on to message their hosts about arrival times, keys or local taxes, giving Airbnb a connection to both sides of the transaction.
How the companies have responded to the possible agentic future is telling.
Expedia quickly signed on as a Muse partner. Airbnb hasn’t, and Chief Executive Brian Chesky says AI chatbots have so far been a boon, sending customers to Airbnb’s website.
Chatbots might work for buying paper towels, he quipped at a Skift conference last month, but people enjoy planning trips. He argued that browsing dozens of homes isn’t something a text-based chatbot is well suited for.
Still, the AI jitters arrived just as Airbnb was persuading investors it deserved its pricey multiple. For years after its 2020 initial public offering, the stock—which trades around 25 to 30 times forward earnings—went nowhere. Investors saw a mature operator trading at a growth premium.
This year, Airbnb growth seems to be accelerating. The stock jumped in August after the company raised its full-year revenue-growth guidance with its second-quarter results. Wells Fargo analyst Ken Gawrelski credits a run of product improvements under a revamped leadership team.
Among the changes: letting guests reserve now and pay later, adding hotels, and a redesigned home page and app. Investors were also betting on what comes next, including thousands more hotels, car rentals and, eventually, advertising.
The irony is that some of those growth drivers push Airbnb closer to the kind of business Booking and Expedia run—the kind of business AI agents could threaten. Even if AI agents capture a large share of travel planning and booking, Airbnb would capture the demand. But it and others would slowly lose control over how customers find and choose properties.
That would undermine the advertising opportunity investors are counting on. The bigger point for Airbnb and other marketplaces is that losing control of customer acquisition could mean surrendering some of their pricing power and margins.
To bulletproof itself, Airbnb might look to another e-commerce giant that has so far kept AI agents at arm’s length: Amazon.
Like Amazon, Airbnb has a loyal customer base and hard-to-match supply. But it has nothing like Prime membership to make customers think twice before taking their business elsewhere.
That is where loyalty comes in. Business travelers stick with Hilton or Marriott because enough nights earn them perks. Leisure travelers rarely accumulate stays with one chain. Airbnb has millions of listings and plenty of repeat customers, but no broad rewards program. It has begun experimenting with credits on hotel stays, but it should make loyalty a priority, not just a promotion.
Airbnb also plans to launch its own AI agent next year. But travelers using an agent might still want it to search Airbnb, Vrbo, Booking and hotel websites alike, rather than limit itself to one company’s inventory.
Eventually, Airbnb might have to strike deals with agent makers, using its unique homes as leverage to negotiate favorable terms, says Gawrelski. Such deals, along with rewards for loyal guests, could over the long term eat into the company’s roughly 13% take rate, he adds. But if they bring in enough additional bookings, the trade-off could be worthwhile.
History offers a reason not to panic. The shift from desktop to mobile unsettled investors in Alphabet and Amazon, but both emerged as major beneficiaries. Companies with valuable assets can come out of a platform shift stronger, if they adapt quickly enough.
Airbnb has homes the bots can’t easily replace. Now it needs to give guests a reason to insist on booking them there.
