Two coming 2027 models – the first of the “Neue Klasse” cars coming to the U.S. early next year – have been revealed.
2 min
The current BMW i5 electric sedan has an official range of 278 to 310 miles, and it might be closer to 250 to 270 in the real world.
That is why the coming 2027 BMW i3 50 xDrive—the first of the “Neue Klasse” cars coming to the U.S. early next year and just revealed to the world—is such a game changer.
The range is estimated at 440 miles, beating most EVs on the road now, and it is coupled with exciting performance, including zero-to-60 estimated at 3.8 seconds and an impressive 463 horsepower (with 476 pound-feet of torque) from a pair of electric motors, delivering xDrive to all four wheels.
A single-motor version is down the road. The price isn’t out yet, but it is likely to begin between US$55,000 and $65,000.
If sedans aren’t your thing, the electric 3-Series will also be offered as an approximately $60,000 iX3 crossover SUV, which has a similar powertrain and performance.
The twin-motor iX3 50 xDrive has a slightly lower 400 miles of range, due in part to its less-aerodynamic shape compared with the i3. It is also not quite as speedy, getting to 60 mph in 4.7 seconds.
BMW design has been iffy lately, and virtually no one loves the cars with the huge kidney grilles, but the “Neue Klasse” turns the page, and the i3 and iX3 are both strikingly handsome.
The i3 isn’t a particularly lightweight vehicle, at approximately 4,850 pounds, which is why both the i3 and iX3 need a huge 108-kilowatt-hour battery pack.
The drawback could be longer charge times, but up to 400-kilowatt plug ins are available here.
At a DC fast charger, a charge from 10% to 80% should take only 21 minutes.
A 19.2-kilowatt home charger is available. The pack supports standard bidirectional charging, which means it could theoretically provide power to your home during an outage.
A bonus is that the big battery can also supply 3,700 watts for whatever you have in mind, from tailgating to camping.
The cars share basic suspension, but on the sedan an adaptive M-branded suspension is available.
Both BMWs introduce the new Panoramic iDrive, which features an 18-inch touch screen angled at the driver.
Early users say it is incredibly responsive. Inside, the standard trim features Econeer upholstery that is 100% fabricated from recycled PET bottles.
M Design cars upgrade to black Veganza (aka vegan leather). The top trim is BMW Individual with black Merino leather.
It is standard for automakers to introduce their fully loaded models out of the gate, with the more bread-and-butter versions appearing later.
BMW is certainly doing that here, but i3s and iX3s priced below $50,000 are expected fairly soon.
The momentum for electrics has certainly slowed, but cars like these—offering performance, dynamics and features superior to the conventional alternatives—should help EVs get back on track.
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The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
Following the successful launch of its Palais Collection, MAISON de SABRÉ has unveiled a new modular handbag system offering more than 720 styling combinations.
As AI productivity trackers reshape workplace evaluations, employees are learning how to manage calendars, activity levels and AI usage to ensure their contributions are recognized.
4 min
What’s more important than being a good employee right now? Looking like a good employee in the eyes of AI productivity trackers that more managers are using to evaluate their teams.
Employee-monitoring systems are especially popular at tech companies and are also used by other white-collar firms that want to probe how people spend company time. The scary thing: You might not even know you’re being watched because many states don’t require disclosure.
Metrics can include performance data that is undoubtedly relevant, such as sales results. But it also can employ dubious proxies like keyboard strokes and how often your computer screen goes into sleep mode.
We generally accepted, or at least understood, heightened surveillance during the work-from-home era. Back then it seemed reasonable for bosses to keep tabs on employees they couldn’t see.
Yet the oversight has only escalated, and tensions are rising, too.
A group of former Meta Platforms employees alleges in a lawsuit that the company used a “constellation of internal artificial-intelligence systems” when it began laying off about 10% of its workforce in May. Meta says humans make termination calls.
However that case shakes out, a couple of things are clear. Companies eager to gauge which employees are locked in now have sophisticated AI monitoring systems at their disposal. And they believe they have leverage in a tepid labor market.
So while we may chafe at having our worth reduced to numbers on the boss’s productivity dashboard, we have to play the game as it’s being played. Here are some tips, based on conversations with people who make employee monitoring systems—and others who game the systems.
Calendar integration is one way that productivity trackers have gotten more advanced and, ostensibly, fairer.
Let’s say you make an old-fashioned phone call or attend an in-person meeting. Your Outlook or Slack status may switch to “away,” making you appear as inactive as if you were taking an extended coffee break.
Employee monitors like one made by a company called Insightful cross-check your online status with your calendar to see whether there is a valid reason for your apparent inactivity. If that call or meeting is on your schedule, then the system will recognize that you are busy offline. If nothing is on the books, it could look like you’re slacking off.
Let’s not go any further without addressing the underlying question: How much downtime is permissible during the workday? After all, people have been scared to let managers see anything non-work-related on their screens since personal computers first arrived in offices.
No one knows this better than Roger Wagner, who is widely credited with creating the first “boss button” in the early 1980s. He designed a keyboard shortcut to instantly display a spreadsheet if the boss walked by your cubicle while you were playing a computer game. Boss buttons have been features of countless diversions since. (I confess to using one built into a March Madness streaming app.)
Wagner, the founder of computer-education company 1010 Technologies, says his original design was a joke—more of a commentary on overbearing managers than a cover for lazy employees. Good bosses understand workers need mental breaks throughout the day, he says.
This matches what I heard from Insightful Chief Executive Ivan Petrovic. He says customers that use his company’s workforce-management platform don’t expect employees to stay on task 100% of the time.
“On average companies are aiming for 60% to 80% of your time being utilized for work during the day,” he says.
Go ahead and exhale. It’s probably OK to watch an occasional YouTube video at your desk.
And if you’re going to artificially inflate your activity level, be careful. Hitting 90% could look suspicious.
So don’t leave your mouse jiggler on all day. Choose the right one if you must resort to shenanigans.
There are lots of software applications that mimic the movements of a computer mouse, so you can appear to be working while away from your desk. There are also devices that plug into computer ports and do the same thing.
Corporate cybersecurity systems increasingly block these apps and devices, and productivity trackers claim to be able to detect them. But some workers swear by mouse docks, like one made by Tech8 USA, that keep cursors moving. The company originally made mouse-moving software but now focuses on physical jigglers.
“People are drawn to mechanical solutions because they’re so simple and don’t require software,” says Tech8 Marketing Director Sam Matthews. “As monitoring technology becomes more sophisticated, that distinction has become even more relevant.”
Another popular metric for employee-monitoring systems is AI usage. Companies want to know who is embracing new tools, and it can be tempting to think more is better.
“There’s a performative aspect where employees overblow their usage of AI so that they appear relevant in the organization,” says Andrea Derler, principal researcher at Visier, which helps companies track and analyze employee work habits.
In a recent Visier survey of 1,000 U.S. workers, 48% admitted to exaggerating their AI usage.
This is already an outdated strategy. Using AI for everything used to score points for experimentation. Now it can seem wasteful because many companies are watching AI token spending more carefully.
Look, productivity theater has always been part of work. Most of us aren’t trying to cheat the system, but expectations are changing so quickly that we need to be savvy about what the latest employee trackers are looking for.
Sometimes it takes a little gamesmanship to get full credit for our contributions.
