Aston Martin’s Muscular Vantage Is a Combination of Sophistication and Aggression - Kanebridge News
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Aston Martin’s Muscular Vantage Is a Combination of Sophistication and Aggression

By JOHN SCOTT LEWINSKI
Thu, May 16, 2024 9:12amGrey Clock 4 min

Aston Martin builds all of its cars with a peak blend of performance and luxury. Still, their six-figure creations can lean more aggressively into one side or the other of that simple recipe.

For example, the DBD707 SUV hides a 4-litre V8 engine capable of 697 horsepower, but its overall size and endless creature comforts nuzzle a little closer to luxury’s embrace. The small-batch Valour muscles up on the performance scale with its prized manual transmission and 5.2-litre, 705 horsepower V12 power plant. Meanwhile, the recently redesigned DB12 is the company’s best attempt at splitting the performance-luxury gambit right down the middle.

Amid all of those supercar machinations, the Aston Martin Vantage sneaks away to play as the most performance-centric car coming out of the Gaydon, England, factory. Redesigned for 2025, the US$191,000 coupe reasserts itself as the most dedicated “driver’s car” in a very driver-friendly line. Should this be in pounds first?

During a road drive and speed testing event at Spain’s Circuito Monteblanco about an hour outside of Seville, the new Vantage proved itself as Aston Martin’s most accessible track-day companion.

Aston Martin is the most accessible day-track companion. Aston Martin

A first look at the latest addition to its very elite Warwickshire family pulls the eyes right to the newly extended rear wells that jut out around 21-inch, forged alloy wheels. While widening the car’s haunches, the wheel positioning reduces unsparing weight and gives the new Vantage a much more athletic pose.

Beyond that muscular base, the Vantage continues the modern Aston Martin styling tradition of riding the razor’s edge between aggression and sophistication. While the car’s Italian and Swedish rivals opt for prominent fins and big scoops, Aston’s designers keep the lines low, wide, and balanced from the signature highlighted grille to the understated aerodynamic spoiler.

In the performance specs department, the Vantage now packs an AMG-built, 4.0-litre, V8 twin turbo, front-mid mounted engine, capable of 656 horsepower, and a top speed of 202 miles per house and a 0 to 60 mph time of 3.4 seconds.

According to James Owen, Aston Martin’s senior manager of Vehicle Engineering, if the DB12 is the automaker’s distinguished overachiever, the Vantage is its less responsible, but equally attractive pugnacious sibling.

“The DB12 is a sports tourer and is positioned in the market as a GT,” Owen says. “It’s important for us to differentiate between Vantage and the DB12—to make sure that difference is clear for buyers and enthusiasts”

Owen describes the larger, pricier DB12 (starting MSRP of US$245,000) as more refined, while he considers the 2025 Vantage as playful and passionate. He even uses the word “brutish,” if such a term can be used for a technology-stuffed, six-figure sports car.

“The word that we keep hearing when talking about the Vantage is ‘fun,’” Owen adds. “That’s what we wanted to hear. We wanted to create a car that pulls at the heartstrings because it’s so enjoyable to drive. But, we wanted it to have a challenging character to it.”

Previous versions of the Vantage fit that punkier image. While always built for speed and powerful acceleration, the last couple editions of the Vantage were a little more harsh. The steering seemed more aggressive—demanding more input from the driver. The suspension felt tighter, deliberately transmitting more of the road’s surfaces and imperfections into the driver’s backside. If any current car in the Aston Martin line is a direct descendant of the automaker’s racing pedigree at Le Mans or in F1, it’s the Vantage.

Still, amid all this talk of driving fun and racing performance, Owen is quick to remind drivers that the Vantage is still an Aston Martin— steeped in the company’s signature identity of sophistication as the grownup’s more dignified supercar.

“The Vantage also has that added feature in its wheelhouse,” Owen explains. “Yes, it will respond to a driver pushing it in a racing scenario, but—with the technology we built into the car to stabilise the body at its most comfortable driver mode settings – the Vantage is still a very pleasant place to be.”

In keeping with such pleasantness, the interior of 2025 Vantage bears no resemblance to any race car. Handmade and stitched Haircell Leather stretches in all directions in any color the buyer prefers. The Sports Plus Seats are 8-way adjustable with heat or cooling on demand. The complete infotainment suite featuring the official Aston Martin Audio system from Bowers & Wilkins is a step up from the previous Vantage (and the current DB12).

The interior includes an infotainment suite featuring the official Aston Martin Audio system from Bowers & Wilkins. Aston Martin

Once the internal comforts and engineering feats come together, the experience behind the wheel is a sensual union of car and operator. Acceleration is smooth, yet immediate. The cornering is focused and nimble, and its rear-wheel drive allows for just enough play for the occasional drift at speed in turns.

A key piece of Aston Martin technology makes the Vantage’s elite performance potential accessible to more drivers. The ESP System (Electronic Stability Programme) debuted in the DB12, and the Vantage adopts the tech to its driver mode system. ESP takes information from multiple sensors around the vehicle, feeding the accelerometer data into a computerised concept of the car’s driving conditions and the ability of the operator.

Resulting algorithms react to those conditions, road surface issues, available grip, etc., tightening up the vehicle where necessary to aid the driver and offer as much feel and performance as the given operator can manage.

In its completed package, the 2025 Vantage is aimed at a specific buyer demographic—the driving enthusiast who puts thrills ahead of all-out creature comforts.

“For each project at Aston Martin, we have a customer profile in mind,” Owen says. “They have defined interests that highlight their demographic. For the Vantage, we consider a buyer who is perhaps new to the brand and looking into the ‘entry level’ Aston Martin. That’s a buyer who isn’t concerned with having a backseat or the DB nameplate. He or she thinks performance first and foremost.”



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Apple’s growth engine is showing signs of slowing, as rising costs, weaker services growth and AI competition challenge its profitability. With John Ternus taking the helm, the pressure is on to reignite innovation and sustain investor confidence.

By Rolfe Winkler
Tue, Nov 3, 2026 3 min

The Apple growth and profit machine is wavering, and the boost from price increases might not be enough to keep it going at historic rates. That dials up the pressure on Apple’s new chief executive, John Ternus.

The company saved the bad news for its earnings call, an hour after it posted its results for the September quarter, projecting that for the current quarter its high-margin services business will continue to slow and that its widely watched gross profit margin will continue to fall.

Apple AAPL -1.83%decrease; down pointing triangle shares had been flat in post-close trading but declined as much as 4% after the company made the projections, which fell short of Wall Street estimates.

The impact of high memory costs are weighing even more heavily on the company, Ternus and Apple Chief Financial Officer Kevan Parekh said on the company’s earnings call. Apple has stockpiled cheaper components purchased earlier, but those inventories are dwindling.

When Ternus took over as Apple’s third chief executive of the past 29 years on Sept. 1, he inherited sky-high expectations. The men he followed were among the most successful company leaders in American business history. Steve Jobs revolutionized consumer devices multiple times. Tim Cook expanded Jobs’s creation to spectacular heights.

The expectations are reflected in Apple’s huge valuation. Oppenheimer analyst Martin Yang noted that Apple stock trades at 36 times next year’s expected earnings, a premium to the overall market, even though its earnings are only expected to grow 1%, which is slower than its tech peers.

“We see insufficient upside to justify the premium,” Yang wrote in an investor note, adding that Apple needs to boost iPhone sales growth and turn around its slowing services business to make him more bullish.

Investors have bid up Apple shares because it has been a port in the AI storm—a reliable and capital-efficient business that stands apart from rivals which are spending hundreds of billions of dollars racing to the AI frontier.

While others invest in data centers, Apple has been pouring its own cash into buybacks and dividends. But that safety may be challenged if Ternus can’t speed up Apple’s innovation engine.

Apple’s lagging performance in AI was evident when its new “Siri AI” chatbot arrived this past quarter. Its long-maligned assistant was already stale the day it arrived, surpassed by agents such as Instinct and Muse that can complete multistep tasks for consumers, while Siri still sets kitchen timers.

Apple needs to give people reasons to buy its devices as they get more expensive. The company raised prices across the board last quarter to help offset higher costs. Without compelling new features, a big question is whether consumers will slow the frequency of iPhone upgrades.

The new iPhone Duo appears to be a bright spot. Consumers are scooping up the $1,999 foldable smartphone despite mixed reviews—so many that Apple can’t keep up with demand. Shipping dates jumped out to January soon after the device went on sale, a disappointment for the normally reliable Apple supply chain.

Apple said its revenue grew 12% in the September quarter, slightly ahead of Wall Street’s expectations. Its widely tracked gross profit margin, at 47.9%, also came in just ahead of analyst estimates.

Apple will need to find new growth avenues because a reliable engine during the Cook era—the services business—is slowing. Courts and regulators worldwide have limited Apple’s ability to charge developers big fees to distribute apps through its App Store, the biggest component of the company’s services segment.

One of its most lucrative App Store fee generators has been the ChatGPT app from OpenAI. Around the time Apple accused OpenAI of trade-secret theft this past summer, OpenAI began redirecting potential subscribers to pay via its website instead of the App Store, skirting Apple’s tollbooth.

Apple’s valuation has bumped up against a ceiling in recent weeks. Six times it traded above a $5 trillion market capitalization intraday before finally closing above the threshold, which it has already fallen back below.

News Corp, owner of The Wall Street Journal, has a commercial agreement to supply news through Apple services.