Bulgari’s Latest ‘Sketched’ Watches Are Drawing Attention

Bulgari celebrated its 140th anniversary this week with a trio of Octo Finissimo Sketch limited editions dedicated to the art of trompe l’oeil.

The French art history term translates to “deceive the eye,” a reference to the artist’s ability to fool the viewer into thinking they are looking at something real when it’s simply an artistic illusion.

Bulgari’s Sketch series debuted in 2022 with an Octo Finissimo Automatic and an Octo Finissimo Chronograph GMT featuring “sketched” dials depicting the original hand drawings. This time, Bulgari flips the script with dials bearing illustrations of the interior movements, mirror images of the actual calibers that can be viewed through sapphire crystal case backs.

Limited to 280 pieces in steel (€17,800/about US$19,400) and 70 pieces in 18-karat 5N rose gold (€51,000/about US$55,500), the new Octo Finissimo Automatic Sketch depicts the in-house BVL 138 caliber’s micro-rotor, escapement, bridges, rubies, and intricate finishing details, such as Côtes de Genève and circular graining.

undefined Each monochromatic piece measures 40mm in diameter and 6.4mm thick, in keeping with Octo Finissimo’s ultra-thin theme. The sapphire crystal case back is engraved to commemorate the anniversary.

The third piece is a Chronograph GMT Sketch (€20,800/about US$22,600), featuring a 43mm polished steel case measuring 8.75mm thick. In 2019, the original Octo Finissimo Chronograph GMT broke an ultra-thin record with a 3.33mm-thick caliber incorporating a 30-minute chronograph and central second in addition to a second time zone at 3 o’clock.

Limited to just 140 pieces, this edition’s dial features a sketch that blends dial and movement elements. The Tri-Compax chronograph dial display (GMT at 3 o’clock, 30-minute counter at 6 o’clock, small seconds at 9 o’clock) is combined with a balance between 4 and 5 o’clock, the chronograph column wheel at 8 o’clock, and finishing details on the bridges and gears.

Those who follow the Instagram account of Fabrizio Buonamassa Stigliani, Bulgari’s product creation executive director, will instantly recognise the stylistic signature of his fast-motion freehand sketching videos. Before joining Bulgari as a designer in 2001, he designed cars for the Fiat and Alfa Romeo brands at Centro Stile Fiat, where he honed his precise yet spontaneous fast-sketching technique using a pen or marker on paper.

Each monochromatic piece measures 40mm in diameter and 6.4mm thick, in keeping with Octo Finissimo’s ultra-thin theme.
Bulgari

In 2014, he re-envisioned Gérald Genta’s Octo design with the goal of creating the world’s thinnest mechanical watch. The resulting Octo Finissimo line went on to set nine ultra-thin records, including a number of complications, such as the world’s slimmest tourbillon, minute repeater, automatic chronograph, and perpetual calendar. In 2022 it went to extremes with the futuristic Ultra, measuring just 1.80mm thick. (Ultra was ultimately bested in 2022 by Richard Mille’s UP-01 Ferrari at 1.75mm thick.)

Such accomplishments represented daunting technical feats that brought Buonamassa Stigliani’s sketches into reality. When Bulgari acquired the Gérald Genta and Daniel Roth brands in 2000, it also secured the technical know-how to create such record-breaking ultra-thin watches. (LVMH acquired Bulgari in 2011 and has relaunched the Genta and Roth brands separately.)

Bulgari’s Sketch series pays homage to the importance of hand-drawn renderings in art history. Since the Renaissance, Italian artists kept their schizzi (sketches) for their students and their archives as references to use in the quest to improve upon an original design.

There was a time — not so long ago — when the idea of an indulgent spa day was simply about relaxing massages and therapeutic facials, followed by a five-star lunch and perhaps a dip in a mineral pool. But the health and wellness industry has evolved rapidly, bringing with it an explosion of cutting-edge treatments designed to slow ageing, boost vitality, and extend healthspan.

Cold-water plunge pools, infrared saunas, and float tanks have taken over as the staples of health spas, wellness centres, and high-end gyms. Even real estate developments are tapping into this trend. But now, high-tech longevity treatments — from cryotherapy and IV infusions to genetic testing and advanced cellular therapies — are taking the wellness scene in Australia to unprecedented levels.

A burgeoning market globally, the health and wellness industry is estimated to have been worth more than US$5.6 trillion in 2022. Projections suggest this figure will grow to a staggering $13 trillion by 2031, with Australia steadily catching up to the US and Europe, where longevity treatments are thriving. High-profile figures like Gwyneth Paltrow, Jennifer Aniston, Chris Hemsworth, and even Tom Brady are among the faces championing biohacking and experimental therapies, from stem cell infusions to blood transfusions.

The Rise of Longevity Clinics in Australia
One of the key players in Australia’s emerging longevity scene is Tristan Sternson, founder of Super Young. Sternson’s foray into the world of longevity treatments began as he approached 40 — a milestone that made him reflect on his health. As a former elite athlete, the transition from feeling invincible to feeling vulnerable led him to explore solutions that would help him reclaim vitality.

Tristan Sternson, Nick Bell and Jarrod Kagan from Super Young

Initially frustrated by the lack of accessible health data locally, Sternson turned to overseas clinics for tests and treatments that painted a clearer picture of his biological needs. His experience inspired him to create Super Young, a Melbourne-based clinic offering evidence-based therapies tailored to individual needs. Services include cryotherapy, IV infusions, genetic testing, and biological age assessments. Memberships range from $85–$289 per week, while one-off tests start at $899.

Sternson emphasises the importance of personalised treatments. “I want people to start with the evidence side of it so they can really understand their own body and what treatments will work for them,” he says.

The Science of Longevity Medicine
Dr Karen Coates, an integrative medical doctor and a presenter for The Longevity Project at Gwinganna Lifestyle Retreat, echoes Sternson’s emphasis on personalisation. She explains that longevity isn’t just about living longer but about living better — optimising health today while securing vitality for the future.

“One-size-fits-all approaches don’t apply when it comes to longevity,” says Dr Coates. “It’s about understanding your body’s genetic makeup and adopting personalised strategies to support health and longevity.”

At Gwinganna’s four-night Longevity Project retreat, guests can undergo gene testing, biological age assessments, and learn strategies to bridge the gap between chronological and biological age. Packages for the retreat range from $2915 to $5460.

Biohacking for All Budgets
Not all longevity treatments come with hefty price tags. Health coach Camilla Thompson points out that simple lifestyle adjustments — like cold showers to stimulate circulation or adding Celtic sea salt to water for better hydration — can supplement advanced therapies.

While advanced treatments like stem cell and peptide therapies are yet to gain widespread regulatory approval in Australia, Sternson is optimistic about their future. He envisions a time when longevity centres will be as common as gyms, giving clients the tools to monitor and manage their health with precision.

“What I’d love to see is health insurance companies get on board,” Sternson adds. “If they can give discounts for safe driving based on car data, why not for healthy habits based on glucose monitoring or other health indicators?”

As Australia continues to embrace longevity medicine, it’s clear the industry is poised to reshape not just health and wellness but how Australians approach ageing itself.

Bulgari’s Latest ‘Sketched’ Watches Are Drawing Attention

As global demand for longevity treatments surges, Australia is fast becoming a player in this lucrative industry.