The population, now around 1.4 billion, is likely to drop to around half a billion by 2100—and women are being blamed
7 min
Chinese women have had it. Their response to Beijing’s demands for more children? No.
Fed up with government harassment and wary of the sacrifices of child-rearing, many young women are putting themselves ahead of what Beijing and their families want. Their refusal has set off a crisis for the Communist Party, which desperately needs more babies to rejuvenate China’s aging population.
With the number of babies in free fall—fewer than 10 million were born in 2022, compared with around 16 million in 2012—China is headed toward a demographic collapse. China’s population, now around 1.4 billion, is likely to drop to just around half a billion by 2100, according to some projections. Women are taking the blame.
In October, Chinese Leader Xi Jinping urged the state-backed All-China Women’s Federation to “prevent and resolve risks in the women’s field,” according to an official account of the speech.
“It’s clear that he was not talking about risks faced by women but considering women as a major threat to social stability,” said Clyde Yicheng Wang, an assistant professor of politics at Washington and Lee University who studies Chinese government propaganda.
The State Council, China’s top government body, didn’t respond to questions about Beijing’s population policies.
Party lectures on “family values” are having little effect, even in rural parts of China.
Outside a mall in Quanjiao, a county in Anhui province, He Yanjing, a mother of two, said she has gotten several calls from community officials to encourage her to have a third child. She has no such plans. The preschool her son attended cut the number of classrooms in half because there aren’t enough children to fill them, she said.
Her friend, Feng Chenchen, the mother of a 3-year-old girl, said relatives are pressuring her to have more children, hoping she has a baby boy.
“Having had one child, I think I’ve done my duty,” Feng said. A second child, she said, would be too expensive. She said she tells relatives, “I can have another kid as long as you give me 300,000 yuan,” around $41,000.
Many young people in China, disheartened by a weak economy and high unemployment, seek alternatives to their parents’ lives. Many women view the prescribed formula of marriage and children as a raw deal.
Molly Chen, 28 years old, said the demands of caring for ageing relatives and her job as an exhibition designer in Shenzhen leave no room for kids or a husband. All she wants to do in her free moments is read or scroll through pet videos.
Chen followed the story of Su Min, a retiree who video-blogged about her solo road trip around China to escape a bad marriage. Chen said that the story, as well as online videos that women post about their lives, have deepened her impression that many men choose wives mostly as caretakers—for children, husbands and both sets of ageing parents.
She lamented that she doesn’t have time even for a pet. “I can’t afford to take care of anything else outside of my parents and work,” Chen said.
When Beijing said it would abolish its 35-year-old one-child policy in 2015, officials expected a baby boom. Instead, they got a baby bust.
New maternity wards were built only to close a few years later. Sales of baby-care products, including formula and diapers, have dropped. Businesses that focused on babies now target seniors.
New preschools built to make child-rearing more affordable struggle to fill classrooms and many have closed. In 2022, the number of preschools in China fell 2%, the first decline in 15 years.
Demographers and researchers predict that data will show Chinese births dipping below 9 million in 2023. The United Nations forecasts 23 million births in India, which in 2023 passed China as the world’s most populous country. The U.S. will have around 3.7 million babies born in 2023, the U.N. estimated.
The one-child policy brought much of China’s demographic gloom: There are fewer young people than in the past, including millions fewer women of childbearing age every year. Those women are increasingly reluctant to marry and have children, accelerating the population decline.
In China, 6.8 million couples registered marriages in 2022, compared with 13 million in 2013. The country’s total fertility rate in 2022—the average number of babies a woman has in her lifetime—is approaching one birth per woman, or 1.09. In 2020, it was 1.30, well below the 2.1 needed to keep a population stable.
The campaign for a “birth-friendly culture” has taken on the tone of an urgent national mission, with government-organised matchmaking events and a program encouraging military families to have more babies.
“Soldiers win battles. When it comes to giving birth to second or third children and implementing the national fertility policy, we are also taking the lead and charging to the front,” Zeng Jian, a top obstetrician-gynaecologist at a military hospital in Tianjin, told state media in 2022.
In August, residents of the western city of Xi’an said they received an automated greeting from a government number during the Qixi Festival, the Chinese equivalent of Valentine’s Day: “Wishing you sweet love and marriage at an appropriate age. Let’s extend the Chinese bloodline.”
The message drew a backlash on social media. “My mother-in-law doesn’t even push me to have a second child,” one person wrote. “I guess next, arranged marriages will come back,” another commented.
Beijing leans more to encouragement than the kind of coercion that marked the one-child policy. Local governments offer cash incentives for couples having a second or third child. A county in Zhejiang province gives a $137 cash bonus to every couple getting married before age 25.
In 2021, the city of Luanzhou asked unmarried people to sign up for a government-sponsored dating initiative that uses big data to find matches citywide. A district in the city of Handan provides a one-stop wedding-planning service.
The shift means some women have gone from trying to dodge punishment for having too many children to being hounded to have more.
A decade ago, a woman surnamed Zhang was in a cat-and-mouse game with authorities after she decided to have a second child. She asked that her first name not be used.
While pregnant, she left her job to stay out of public view, fearful officials would pressure her to have an abortion, she said. After giving birth, in 2014, she stayed with relatives for a year. When she returned home, local family-planning officials fined her and her husband around $10,000. She said she was forced to have an intrauterine device implanted to prevent pregnancy. Authorities required her to have it checked every three months.
Months later, the Chinese government announced the one-child policy would be scrapped. For a while, authorities still demanded Zhang have her IUD checked.
She now gets text messages from officials encouraging her to have more children. She deletes them in anger. “I wish they would stop tossing us around,” she said, “and leave us ordinary people alone.”
There has been a tightening of licenses for clinics offering medical procedures to block pregnancies. In 1991, the height of the one-child policy, 6 million tubal ligations and 2 million vasectomies were performed. In 2020, there were 190,000 tubal ligations and 2,600 vasectomies.
On social media, people complain that getting a vasectomy appointment is as difficult as winning the lottery.
Officials have also tried to dial back abortions, a key tool for officials during the one-child policy. They have fallen by more than a third—from more than 14 million in 1991 to just under 9 million in 2020. China has since stopped releasing data on vasectomies, tubal ligations and abortions.
Wang Feng, a sociology professor at the University of California, Irvine, said there have been two conflicting shifts in Chinese society: a rising awareness of women’s rights and increasingly patriarchal policies.
For the first time in a quarter-century, no women are among the top two dozen officials on the Politburo. Since Xi took power in 2012, China has fallen 38 places in the World Economic Forum’s Global Gender Gap Report to No. 107 in the 2023 ranking of 146 nations.
In the Mao era, the party promised to end Confucian traditions that discriminated against women. Xi has instead stressed Confucian values, including the filial duty to have children. Families also pressure women into traditional roles.
Sophy Ouyang, 40, has known since middle school she didn’t want to marry and have children. Ouyang studied computer science, one of the few women in her village to pursue advanced schooling, and works as a software engineer in Canada.
Ouyang said that throughout her 20s, her family leaned on her to marry. Her mother said that if she had known Ouyang wouldn’t have children, she would have stopped her from getting a higher education.
Ouyang cut off contact with her family more than a decade ago. She has blocked her parents, aunts and uncles on social-media apps. “If I’m a bit more gentle with them,” she said, “they will take advantage.”
The Chinese government, which sees feminism as a nefarious ideology backed by foreign forces, has detained women’s-rights activists and erased their social-media accounts in a yearslong crackdown.
Even so, women have become more vocal online about their experiences relating to relationships, families and work. Their posts show a personal form of feminism that is harder for authorities to police.
Simona Dai, 31, started a podcast entitled “Oh! Mama” about birth and marriage after she learned that her mother had an abortion when she was eight-and-a-half months pregnant with a girl in the early 1990s.
Dai got married when she was 26 and said she had to endure her husband’s chauvinistic views, especially during the pandemic, when they argued about household chores. She became adamant about not having children, despite pressure from the couple’s families.
She has since applied to end her marriage. “If I didn’t divorce, I might have to have a baby,” she said.
A national debate over the treatment of women erupted in early 2022, when the video of a woman—a mother of eight, kept in a shed with a chain around her neck—sparked a social-media storm. The woman’s plight resonated with Chinese women who saw a connection to their own roles.
In recent years, Beijing has raised its guard against similar instances of social-media outrage.
A woman who worked at a branch of the All-China Women’s Federation in Guangzhou from 2020 to 2021 said the branch focused on preventing gender-related topics from going viral. She said it paid more to a tech company to police social-media comments than its budget for women’s advocacy.
During training, she said, employees were warned of serious repercussions if women’s issues in Guangzhou drew unwanted social-media attention. The women’s federation didn’t respond to requests for comment.
China’s cyberspace watchdog, which polices material seen as harmful to Chinese internet users, said in December that it was targeting content “spreading wrong views on marriage.”
Some women who decided years ago against marriage and children consider themselves lucky.
Ouyang, the software engineer in Canada, said, “I feel like I’ve completely dodged a bullet.”
—Jonathan Cheng and Grace Zhu contributed to this article.
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AI-powered travel agents are challenging online booking platforms, but Airbnb’s exclusive listings and direct customer relationships could give it an edge. Its next challenge: turning repeat guests into loyal customers through stronger rewards and innovation.
3 min
AI agents like Muse can already find you the cheapest hotel room in Paris. But they can’t locate a cheaper version of that Catskills cabin you’ve been eyeing, because it might only be available on Airbnb ABNB -1.43%decrease.
Investors should pay attention to that distinction. When Meta Platforms META 3.38%increase launched its Muse agent last month, travel stocks including Booking Holdings BKNG -1.19%decrease, Expedia and Airbnb all fell sharply.
Airbnb, though, has a real chance to emerge as a winner from the upheaval. The catch: Its stock already reflects above-industry growth. To justify its valuation, Airbnb will need to turn repeat customers into loyal ones.
Online travel companies make much of their money by simplifying search and collecting fees on bookings. AI agents threaten that model.
But not all travel marketplaces are equally exposed. Booking and Expedia largely sell hotel rooms that travelers can also book directly or through competing sites. If an agent can find the same room elsewhere, it has little reason to favor either Booking or Expedia.
Booking and Expedia also sell sponsored listings that steer travelers toward particular properties. Wells Fargo estimates those will account for about 8% of Expedia’s revenue and a much higher percentage of profit next year.
Airbnb has more ways to adapt. More than half its listings are available only on its platform, and more than 90% of its traffic comes directly to its app or website.
The customer relationship doesn’t end after booking, either. Bernstein analyst Richard Clarke notes that 90% of Airbnb guests go on to message their hosts about arrival times, keys or local taxes, giving Airbnb a connection to both sides of the transaction.
How the companies have responded to the possible agentic future is telling.
Expedia quickly signed on as a Muse partner. Airbnb hasn’t, and Chief Executive Brian Chesky says AI chatbots have so far been a boon, sending customers to Airbnb’s website.
Chatbots might work for buying paper towels, he quipped at a Skift conference last month, but people enjoy planning trips. He argued that browsing dozens of homes isn’t something a text-based chatbot is well suited for.
Still, the AI jitters arrived just as Airbnb was persuading investors it deserved its pricey multiple. For years after its 2020 initial public offering, the stock—which trades around 25 to 30 times forward earnings—went nowhere. Investors saw a mature operator trading at a growth premium.
This year, Airbnb growth seems to be accelerating. The stock jumped in August after the company raised its full-year revenue-growth guidance with its second-quarter results. Wells Fargo analyst Ken Gawrelski credits a run of product improvements under a revamped leadership team.
Among the changes: letting guests reserve now and pay later, adding hotels, and a redesigned home page and app. Investors were also betting on what comes next, including thousands more hotels, car rentals and, eventually, advertising.
The irony is that some of those growth drivers push Airbnb closer to the kind of business Booking and Expedia run—the kind of business AI agents could threaten. Even if AI agents capture a large share of travel planning and booking, Airbnb would capture the demand. But it and others would slowly lose control over how customers find and choose properties.
That would undermine the advertising opportunity investors are counting on. The bigger point for Airbnb and other marketplaces is that losing control of customer acquisition could mean surrendering some of their pricing power and margins.
To bulletproof itself, Airbnb might look to another e-commerce giant that has so far kept AI agents at arm’s length: Amazon.
Like Amazon, Airbnb has a loyal customer base and hard-to-match supply. But it has nothing like Prime membership to make customers think twice before taking their business elsewhere.
That is where loyalty comes in. Business travelers stick with Hilton or Marriott because enough nights earn them perks. Leisure travelers rarely accumulate stays with one chain. Airbnb has millions of listings and plenty of repeat customers, but no broad rewards program. It has begun experimenting with credits on hotel stays, but it should make loyalty a priority, not just a promotion.
Airbnb also plans to launch its own AI agent next year. But travelers using an agent might still want it to search Airbnb, Vrbo, Booking and hotel websites alike, rather than limit itself to one company’s inventory.
Eventually, Airbnb might have to strike deals with agent makers, using its unique homes as leverage to negotiate favorable terms, says Gawrelski. Such deals, along with rewards for loyal guests, could over the long term eat into the company’s roughly 13% take rate, he adds. But if they bring in enough additional bookings, the trade-off could be worthwhile.
History offers a reason not to panic. The shift from desktop to mobile unsettled investors in Alphabet and Amazon, but both emerged as major beneficiaries. Companies with valuable assets can come out of a platform shift stronger, if they adapt quickly enough.
Airbnb has homes the bots can’t easily replace. Now it needs to give guests a reason to insist on booking them there.
