Collection of ‘Friends’ Props and Wardrobe Pieces to Sell at Auction
By CASEY FARMER
Wed, Aug 28, 2024 10:05am
2 min
2 min
An auction of clothing, props, and decor from the hit sitcom “Friends,” will be held next month to celebrate the 30th anniversary of the show’s premiere.
The sale, which will be held by Julien’s Auctions live in Los Angeles on Sept. 23 and online, will offer 110 lots of original props, studio-made reproductions and costumes worn by stars Jennifer Aniston, David Schwimmer, Matt LeBlanc, Courtney Cox, Lisa Kudrow, and the late Matthew Perry.
Leading the auction is a studio-made reproduction of the couch from Central Perk, the coffee shop that serves as a main hangout spot in the show. The orange upholstered sofa has a price estimate between US$2,000 andUS$3,000.
Other auction highlights include one wardrobe item from each member of the main cast, which includes Rachel Green’s grey sweater from season 7’s “The One With the Truth About London”; a blue long-sleeved shirt worn by Ross Geller in season 9’s “The One with the Boob Job”; and a teal, cashmere polo-style sweater worn by Chandler Bing in season 7’s “The One with the Holiday Armadillo.”
Also up for sale are Joey Tribbiani’s brown, striped short-sleeved button-down shirt from season 10’s “The One After Joey and Rachel Kiss”; Monica Geller’s brown and tan knit top from season 9’s “The One with the Mugging”; and a blue denim coat with faux fur on the cuffs and neck and embroidered Japanese flowers worn by Phoebe Buffay in season 7’s “The One With Joey’s Award.”
Each wardrobe piece worn by the main cast has a price estimate between US$1,000 andUS$1,500.
Costumes worn by notable guest stars will also be up for sale, including a polo shirt worn by Paul Rudd, a fur-trimmed jacket worn by Christina Applegate—who plays Rachel’s sister Amy—and a bright-pink dress and coat worn by Winona Ryder. Each of these items is estimated to sell between US$600 andUS$800.
Some original props included in the auction are five “Monica’s Catering” business cards (estimate: US$100-US$200 each) and a blue metal bike used by Ross’ son Ben—played by Cole Sprouse—in the season 7 episode “The One With All the Candy” (estimate: US$500-US$700).
“Friends” first aired on Sept. 22, 1994, and ran for 10 seasons, concluding with a 2004 series finale, which is the fifth-most-watched series finale of all time and the most-watched television episode of the 2000s.
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
By Jeni O'Dowd
Tue, Jun 2, 2026 2 min
2 min
A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.
