Eight years after launching from Brisbane, MAISON de SABRÉ has made its Paris debut at Le Bon Marché Rive Gauche, confirming its place among the world’s new generation of luxury houses.
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Australian design house MAISON de SABRÉ has opened a pop-up at Le Bon Marché Rive Gauche, marking its first Paris appearance and celebrating eight years of extraordinary growth for the brand founded by brothers Omar and Zane Sabré.
The residency, running from October 25, 2025, to January 3, 2026, positions the self-funded label within one of the world’s most exclusive retail destinations — a milestone that cements its status as one of Australia’s most successful global luxury exports.
Since its founding in 2017, MAISON de SABRÉ has evolved from a personalised phone case start-up into a $100 million modern luxury business, now shipping to more than 150 countries.
Around 80 per cent of its sales come from international markets, proof that its clean, design-led aesthetic and commitment to craftsmanship have global appeal.
At the centre of the Paris showcase is The Palais, the brand’s flagship handbag and new icon. Conceived over eight years, its architectural form represents MAISON de SABRÉ’s shift from personalised accessories to the rarefied territory of luxury fashion.
“The industry loves to romanticise heritage,” says co-founder Zane Sabré. “But heritage doesn’t guarantee relevance. The Palais proves you don’t need a century of history to create something iconic – you need conviction, execution, and a brand people actually believe in.”
Brother and creative director Omar Sabré adds, “Hermès has the Birkin. We have The Palais.”
Following its global sell-out debut earlier this year, The Palais now leads the brand’s international assortment and signals its arrival in the global handbag market.
The Le Bon Marché installation features multiple sizes of the bag, alongside the full collection of handbags and small leather goods. A Charm Bar offering on-site personalisation brings the brand’s signature interactive retail experience to the Paris stage.
The pop-up follows a string of high-profile activations in Tokyo, New York and Milan, where MAISON de SABRÉ has demonstrated its ability to reinterpret traditional luxury through a modern, design-forward lens.
Its recent flagship experience at Tokyo’s Miyashita Park placed the brand alongside Louis Vuitton, Gucci, Prada and Balenciaga — a move that signalled its ambition to compete at the highest level.
Underpinning MAISON de SABRÉ’s rise is a quiet but resolute commitment to sustainability and responsible production. The brand sources all leather from Leather Working Group Gold-Rated tanneries, including a Dutch partner pioneering waterless tanning technology that saves up to 20 litres of freshwater per hide.
Its charm collections are crafted from upcycled leather offcuts, demonstrating that environmental awareness can coexist with luxury design.
For a brand that began in Australia with a single monogrammed accessory, the Paris debut at Le Bon Marché is more than a retail event. It’s a statement — that modern luxury can be born anywhere, thrive without legacy, and redefine craftsmanship for a global audience.
The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
Following the successful launch of its Palais Collection, MAISON de SABRÉ has unveiled a new modular handbag system offering more than 720 styling combinations.
The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
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Product launches used to mean a store window and a press release. MAISON de SABRÉ has other ideas.
The Australian-born luxury house, founded in 2017 by brothers Omar and Zane Sabré, has opened a four-day Floral Atelier in the heart of New York City, transforming a stretch of Manhattan into what it calls an “overgrown botanical landscape” of craftsmanship, floristry, hospitality and music.
It’s the brand’s most ambitious physical activation to date, and the setting for the launch of its new Bloom Collection.
At the centre of the collection are three new SABRÉMOJI flower charms, named Wild Daisy, Sunflower and Cherry Blossom, each made entirely from upcycled leather offcuts and finished with ultrasonic embossing and embroidery.
There’s also the Floral Twist Handle, arguably the house’s most technically demanding piece yet, which takes 36 individual hand-tied knots to form six leather flowers, plus another ten structural knots that let it convert from a hand-carry to a shoulder strap.
A new Floral Wristlet debuts a leather-knotting technique developed specifically for the collection.
Between them, the pieces bring the brand’s product ecosystem to more than 10,000 possible styling combinations, all built from what would otherwise be manufacturing waste.
“Bloom is the latest evolution in the MAISON de SABRÉ product ecosystem, reimagining the handbag as a living canvas,” said co-founder and creative director Omar Sabré. He points to the smaller pieces as proof of intent rather than afterthought: “The smallest products demand extraordinary precision.”
It’s a strategy with numbers behind it.
The brand’s connected styling platform, of which Bloom is the latest chapter, has helped push MAISON de SABRÉ past $100 million in annual revenue and lifted average order value by 45 per cent, evidence that designing products to be added to and reinterpreted has become a genuine commercial engine rather than a marketing line.
The SABRÉMOJI charm platform alone has sold more than 500,000 units globally, with sold-out collaborations including Pokémon, Hello Kitty and Mr Men Little Miss.
For co-founder and managing director Zane Sabré, the Atelier is really about where the relationship with a customer begins.
“Retail is no longer just about selling products; there’s been a structural shift toward experience and participation,” he said.
“With Bloom, we wanted to create an environment where clients can experience our craft, understand our styling system and explore what is possible before they think about making a purchase.”
The Floral Atelier runs from July 3-26 in New York. The Bloom Collection launched globally today at maisondesabre.com, before rolling out to stockists including Bloomingdale’s, Nordstrom, Saks Fifth Avenue, Net-a-Porter’s FWRD, Revolve, Farfetch, Le Bon Marché and Ounass.
