From the shacks of yesterday to the sculptural sanctuaries of today, Australia’s coastal architecture has matured into a global benchmark for design.
4 min
In the land down under, the beach is in our DNA. So is it any wonder that Australian architecture is leading the world in luxury coastal design?
With about 85 per cent of our population living within 50 kilometres of the coastline, we’ve perfected the art of the beach house. Yet over the past two decades, there’s been a sophisticated shift in the traditional coastal cottage.
The residential revolution that has washed over our most valuable waterfront locations has replaced the original weatherboard “shacks” by the sea with a contemporary design movement shaped by admiration and respect for the natural environment.
No longer simply about the view, today’s coastal architecture is about creating beautiful homes that perform seamlessly in an increasingly volatile climate while meeting the rising tide of high-net-worth buyers who want it all.
From infinity pools to wellbeing spaces that connect with nature, one-time weekenders have been transformed into permanent escapes, providing year-round indulgence.
An island home
Belgian-born, Tasmania-based architect Lara Maeseele believes the quintessential coastal home has become a finely tuned instrument. With more vacant land to experiment with, and lower entry prices, she says the Apple Isle is perfectly placed for architects and homeowners to explore the new-age beach house.
“A highlight in Tassie is you can find these amazing vacant blocks on the coastline, and still be blown away by the unexpected views,” she says.
Having studied in Belgium and worked in London, Maeseele brings a northern European minimalist sensibility to the Australian beach house.
“Our way of life is so complex. When we get home, it’s nice to slow down, to declutter and find some peace and quiet.”
Nebraska House on Bruny Island took home the 2025 HIA Tasmanian Home of the Year and earned a commendation at the Houses Awards, but Maeseele still affectionately refers to her design overlooking the D’Entrecasteaux Channel as a “shack.”
“What we tried to do was make sure that from the foreshore, it was kept small and consistent with the neighbouring properties, and that’s the luxury element that I see in the shack. It sits quietly in its setting.”
With a water backdrop from most rooms, she says the ocean was a primary player when designing the house, but light was just as important for the clients.
“Both the western and eastern elevations slide wide open so it feels like a bit of an umbrella,” she says. “Then in winter, it’s fully insulated and glazed. When the sun sets, you have the most beautiful evenings, feeling cosy and sheltered while watching the wind and water outside.”
True to her European roots, Maeseele believes that when it comes to aesthetically pleasing and functional coastal design, the less-is-more approach should drive every project.
“We’re on an island, so we’re very aware any build leaves an impact,” she says. “We chose lightweight materials so, in the end, the house could be dismantled and the timber reused.”
Thriving by the sea
Sydney architect Jon King, who has designed both beach houses and boutique hotels, says the new generation of coastal design is a balancing act between luxury and environment.
Even in today’s dazzling designs, he believes comfort should still overshadow spectacle.
“If you’re going to make an exceptional beach house, it has to adapt. It needs to be beautiful when the sun is shining and the whales are jumping out of the water, but the next day it needs to withstand horrendous southerlies and wild storms,” he says.
“The material choices are vital because they need to look great, but last in that salty environment and in extreme winds and rain.”
What was once the domain of fibro cottages has developed into a sea of enviable, state-of-the-art designs.
“For a long time, we lived simply in beach environments because the land was cheap and our buildings were unsophisticated. But now, living on the coast has become coveted, even fetishised. People are making statements through architecture, and that changes everything.”
He says that in an effort to connect with nature, the temptation can be to build with vast walls of glass to capture the ultimate panorama, but subtle design can be more successful when it gives the dramatic backdrop a curated cameo.
“Most coastal locations are suburban in nature with small blocks and neighbours either side, so you can’t always get the view you want,” he says.
“But you can frame it beautifully rather than opening everything up to the elements.”
Cheyne Fox of White Fox Gold Coast, who has recently listed one of only two houses on Hayman Island in the Whitsundays, agrees that Australia’s coastal homes are unparalleled.
“Gone are the days when people wanted their properties to stand out and look at odds with the surrounds. Today’s luxury designs are very much about fitting in,” Fox says.
The Residence at Hayman spans three levels and offers more than 1,400 square metres of internal and external living space.
Designed by the late, internationally renowned architect Kerry Hill, it also features breezeways, terraces and an infinity pool designed to embrace the subtropical environment.
“When you get to Hayman Island, you get calico bags. There are no plastic bottles or even cars. There is a true respect for the environment, being so close to the Great Barrier Reef. And as such, the architecture reflects that ethos.”
She says high-net-worth buyers will pay top dollar for such indulgent and considered coastal designs.
“This is a once-in-a-lifetime proposition for a purchaser, but also a once-in-a-lifetime proposition for an agent.”
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Georgetown agent Jamie Peva blends history and real estate on Instagram, turning local stories into a powerful sales strategy.
5 min
On a recent morning in Georgetown—Washington, D.C.’s oldest neighborhood—real-estate agent Jamie Peva strode down leafy N Street, brimming with historical tidbits.
Jackie Kennedy once lived on the street, he said. So did Ben Bradlee, former executive editor of the Washington Post, along with a former Miss America and a powerful U.S. Senator. Bradlee’s widow, author Sally Quinn, and Eric Schmidt, former CEO of Google, own stately homes there.
“I’ve seen a picture of Lyndon Johnson coming out of this house,” said Peva, passing a Federal-style brick mansion. “Also, the Beatles went to a lawn party here.”
Peva, a 60-year-old agent with Washington Fine Properties, has sold Georgetown real estate for over three decades, often traversing the neighborhood by bicycle. Of the roughly 2,500 houses in the historic neighborhood, he has been involved in the sale of 460, he estimated. A self-styled historian of the neighborhood, he knows stories behind its houses and their owners going back generations.
With a knack for lively storytelling, he shares his knowledge with some 37,500 Instagram followers, who have made Peva—sporting the bow ties he has worn since boarding school—an unlikely social-media influencer. Many of his followers are locals, and most have no plans to buy or sell real estate—until they do. It is then, according to Peva, that his spirited reels bring him to mind.
“It’s the digital version of a refrigerator magnet,” he said.
After Peva’s first video in November 2023, his eponymous Instagram account sparked a 10% increase in sales volume in the first year, and another 20% the next, he estimated. “It’s been very good for business, there is no question about it,” he said.
But Peva’s posts have also made him a local celebrity. As he walked down N street, the driver of a Mercedes station wagon slowed down to honk and wave. A lady walking a large dark gray dog stopped to ask what he was filming that day (a reel about a Colonial-era bottling plant.) Peva knew the dog from walking his two springers, Jumpy and Peggy-O, in the neighborhood.
“I need to make a video about the pooches of Georgetown,” he mused.
A growing number of real-estate agents now use social media to sell, and some have millions of followers with reels featuring ultraluxury pads, selling tips or reality TV-style reports on their daily lives. While Peva posts about his listings—and sometimes those of other agents—he mostly focuses on Georgetown history, local businesses and community events, saying his goal is to benefit both his business and the neighborhood.
“If we don’t find something genuinely interesting and worth sharing, we won’t do it,” said Peva’s daughter, Violet Peva, a New York social-media strategist who films, edits and posts his reels. “We cover many topics, not just real-estate information.”
Peva is originally from Connecticut, but has lived in Georgetown for over 30 years, currently in a cottage-style house with a white picket fence. Over the years, Georgetown has changed. The Georgetown Set, a powerful group of Cold War-era residents whose Sunday-night potluck dinners are said to have swayed U.S. policy, has long faded away. The community is still home to high-profile Washingtonians, including a Republican senator and several cabinet members. But it increasingly also attracts technology and finance executives, according to Peva. He now routinely signs nondisclosure agreements, ensuring privacy for wealthy clients. The shift has made him rethink his marketing approach.
“For years, a big part of our Georgetown business was made up of people who maintained a low profile,” he said. Real-estate agents were similarly low-key. Today, curb appeal is more important, he said, and agents are promoting themselves more. “As this change was underfoot, I was thinking that I needed to evolve myself too,” he said.
Though his own social-media use is mostly limited to following sailing accounts, he asked his daughter to help him post his listings online. Violet, now 26, started coming to D.C. once a month to film his reels. After an early video, on a condominium building called the Elliott, her sister Fern called her to report: “Daddy’s blowing up on Instagram,” Violet recalled. The reel got over 50,000 views. The next two each drew over 300,000. Peva’s most popular post ever, with over 838,000 views, was about the Grateful Dead playing in Georgetown. Sometimes, Peva interviews Georgetowners such as Quinn, the author, or Jamie Stachowski, the owner of a local butcher shop.
Peva, who majored in history in college, now spends up to two hours a day on research, usually in the morning while on his stationery bike. Online, he pores over old newspapers or the Library of Congress website, and he has a collection of articles and books—in and out of print—about Georgetown.
Companies often approach Peva for promotional posts, he said, but he turns them down, feeling that followers would lose interest in constant commercials. One exception is a recent paid post on Mount Vernon, the former home of George Washington. Peva wanted to share its history, he said, and didn’t want to lose the opportunity to another Instagrammer.
Anthony Arend, a professor at Georgetown University, has lived in his current home for 19 years without any plans to sell or buy real estate. But he follows Peva and often likes his posts.
“He is very charismatic, he is energetic, and he obviously knows a lot about the community,” said Arend, who has referred house-hunting friends to Peva.
One of Peva’s biggest deals—the $10.5 million sale of a 19th-century Italianate mansion—came after he made two 2024 reels featuring the property. In March, he sold the longtime O Street home of Tim and Jane Matz for $5.8 million after featuring it on his Instagram. Peva had showed them the home 25 years earlier, with Violet in a baby carrier on his back.
Last year, Kate Watts, 49, a digital consultant, called Peva to sell her late father’s three-bedroom house on Q Street; her husband had seen Peva on Instagram. In an October reel, Peva praised the architecture of the house, designed by modernist Hugh Newell Jacobsen. Halfway through, he mentioned an open house the next day, ending with an upbeat: “Did I also mention this house is for sale? $3.75 million!” The reel got 27,000 views, the open house was packed, and the buyers made an offer at the list price on the same day.
