A combination of low Covid rates and lifestyle changes are putting more attention on the South Australian capital
5 min
Sandstone villas and opulent mansions in South Australia’s premier inner-city suburbs have become hot property for Adelaide house hunters looking for lifestyle as well as economic security.
While there’s been plenty of activity and attention placed on rural living and lifestyle areas, Adelaide’s inner-city listings too, particularly in blue chip suburbs such as Toorak Gardens and North Adelaide, have also been snapped up for record prices in the past few months.
Several driving factors have helped pique interest and confidence, not least the city’s handling of the pandemic—with less than 600 cases in total and four deaths.
As of December, its unemployment rate of 6.4% was no longer the highest in the country and its relatively affordable median house price of $509,978 and Australia’s historically low interest rates has contributed to its appeal.
Housing is half the price of Sydney, where median house prices have passed $1 million, and more than 60% cheaper than Melbourne’s median house price of $821,904.
Fox Real Estate principal Andrew Fox said there was uncertainty in the market around March and April but confidence returned quickly and activity and prices “went from strength to strength.”
“We were very fortunate in 2020,” he said. “Many generational top-end properties changed hands for excellent prices while low interest rates and low stock levels fueled the market.”
Sotheby’s South Australia director Grant Giordano confirmed that “a lot has been happening in terms of luxury sales” around Adelaide and said it still offers great relative value compared to other cities.
“These prestige properties are incredibly attractive, I always talk about the relative value of Adelaide, when you’re buying one of these properties, you’re buying tomorrow’s value today,” he said.
“It’s a city that goes through a cyclical cycle, once one big sale occurs, they all go and reset the market’s expectations.”
He said South Australians have adjusted their lifestyle habits as a result of the pandemic.
“People have more disposable income and are limiting discretionary buys and instead investing in their day-to-day lifestyle because they’re stuck at home,” he said.
“Many buyers are thinking ‘If I’m stuck at home might as well enjoy the space which I’m currently in’,” he said.
Williams Luxury managing director Stephanie Williams said 2020 brought about a distinct shift among Adelaide’s more affluent buyers, who sought larger properties that are better suited to the current “Covid lifestyle,” that include home offices, gyms, theatre rooms and outdoor areas.
“As we are all spending more time at home our needs have broadened somewhat to require these extra living environments and our high profile clients and professionals are now working from home more than ever before,” Ms Williams said.
“We also have a strong level of international relocations and ex-pats returning to Adelaide—as it offers excellent lifestyle options with very low levels of congestion,” she said. “Extremely low-interest rates, improved lending conditions from the banks, government stimulus and an absolute lack of supply in both sales and rental properties are also key fundamentals in driving the current market.”
“It’s very close to the perfect storm for vendors right now, as everyone wants to buy and only a very low number of people actually want to sell.”
Prestige Properties
Reputable and refined, North Adelaide is known for its stunning mansions and tall terraces on leafy lined streets, where a statue of naval officer and the state’s first surveyor-general Colonel William Light stands atop Montefiore Hill, overlooking the city he planned.
North Adelaide’s charismatic old homes and well-to-do residents have long defined the suburb’s distinct social, cultural and geographic differences.
All but one of Adelaide’s 10 most expensive homes were built in the 1800s and they remain highly sought after as proven in late 2020 when the historic North Adelaide mansion at Molesworth Street went under contract within three days of hitting the market.
Sold through Sotheby’s South Australia, the $4.5 million sale price made it one of North Adelaide’s most expensive transactions on record.
Neighbourhood amenities such as grand old pubs, modern hip cafes, gourmet supermarkets and a diverse range of restaurants contribute greatly to the village atmosphere, while the impressive and revamped Adelaide Oval sporting ground lies between the suburb and the central business district.
A walk along the River Torrens leads to the Adelaide Zoo, the city’s aquatic centre, and the education facilities, such as North Adelaide Primary, are not only among the state’s oldest but with Adelaide High School, among the top performers too.
The rich selection of amenities contributes significantly to the appeal, Mr Giordano said, with buyers eager to get into the area.
“Very rarely on the city fringe do you have such green and private living so conveniently laid out. When you’re talking about the Adelaide Hills or beach lifestyle, they’re lifestyle choices at the expense of convenience,” he said. “In North Adelaide, you make no compromise. It’s the closest suburb to the city and it has some of the grandest and most historically resonant properties in Adelaide.”
The exclusive location and quality of housing are what attracts the suburb’s two main demographics, Ms Williams said, with families attracted to the lifestyle and close proximity to elite schools while professional couples appreciate the cosmopolitan lifestyle, golf courses, parklands and close proximity to the Adelaide Oval.
Outlook 2021
Buyer interest in Adelaide is widespread. The number of eyeballs per online listing city-wide increased dramatically between 2019 and 2020, and according to CoreLogic’s head of research Tim Lawless, the city received minimal disruption during the pandemic.
“Adelaide housing values reached a new record high in November after recording five consecutive months of growth,” Mr Lawless said in his review of the 2020 market.
“Adelaide’s housing market has seen minimal disruption through the Covid period so far, only recording one month where values dipped lower—a drop of only 0.2% in June.”
Figures released by realestate.com.au also show suburbs such as North Adelaide are among the most sought-after by online house hunters, recording a 92% increase in views per listing in 2020 compared to 2019.
One of 2020’s hottest listings was an 1878-built sandstone villa on Mills Terrace, North Adelaide, which attracted almost 18,000 views in the leadup to its Dec. 20 auction through Williams Luxury.
Six registered bidders took part in the auction of 52 Mills Terrace, North Adelaide, which sold for $3.3million on December 20.
Williams Luxury
The grand and imposing four-bedroom home occupying a 1200 square metre landscaped block on one of North Adelaide’s most prestigious streets sold at auction for $3.3million and attracted six registered local and interstate-based bidders.
“North Adelaide generally has a very low level of luxury homes available to the market and the most prestigious properties can be tightly held by the same family for generations,” Ms Williams said.
“The market conditions at the end of 2020 were very unusual for the area with several luxury homes coming onto the market around the same time,” she said. “All of these properties have now sold and we are back to experiencing traditional very low levels of new properties coming onto the market.“
CoreLogic figures for North Adelaide show the suburb’s median house price first broke the $1 million barrier in October 2020, while SQM Research listing data highlights the shortage of property available for sale, with 28 houses available in January, the lowest since June 2020.
Mr Fox remains confident about Adelaide’s outlook, particularly given its reputation as a “safe haven” when it comes to health and the economy, two contributing factors that had lured many expats back from overseas as well as new residents from interstate.
“Our inner-city, hills, regional and beachside locations have seen significant growth and are always sought-after, but we have seen demand and growth pretty much across the board,” he said.
“The prestige market is extremely strong and it’s probably the most opportune time to sell in years. Stock levels are relatively low and it’s not unusual to receive a dozen or so offers on a prestige property, and we can’t see it slowing down this year,” he added.
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Australia’s wealthy class is expanding fast, and Knight Frank says that a surge in billionaires is reshaping the nation’s luxury property market.
3 min
Australia’s luxury property market is being quietly reshaped by one of the most significant wealth expansions in the world.
According to Knight Frank’s latest Wealth Report, the country’s billionaire population is set to grow by 77 per cent over the next five years, rising from 48 to 85 individuals.
That surge sits within a broader wave of wealth creation. Ultra-high-net-worth individuals, those with more than US$30 million, are forecast to increase by nearly 60 per cent to over 26,000 Australians by 2031.
Globally, the pace is accelerating. The report reveals that 89 new ultra-wealthy individuals are created every day, a figure that underscores a structural shift in capital formation rather than a cyclical upswing.
For luxury property markets, this is not just a headline number. It is a demand driver.
Australia’s wealth story is increasingly underpinned by diversification across resources, finance, technology and services, creating a depth of private capital that is both mobile and strategic.
And mobility is key. The ultra-wealthy are no longer tied to a single market. Instead, they are operating across multiple global hubs, maintaining footholds in cities like London, New York and Singapore, while using Australia as a stable base.
In this environment, real estate becomes less about shelter and more about positioning. Trophy assets remain desirable, but capital is increasingly being deployed across the full risk spectrum, from long-term holds to value-add opportunities. For Australia, the implications are clear. As wealth expands, so too does the expectation of product, and the locations that can attract it.
The billionaire effect
While property remains central to wealth preservation, the latest data shows that capital is increasingly spreading across luxury asset classes, albeit with a more disciplined approach.
Knight Frank’s Luxury Investment Index recorded a modest 0.4 per cent decline in 2025, signalling a stabilisation phase after several years of correction.
But beneath that headline number is a more telling shift. Collectors are moving away from speculative buying and toward assets defined by rarity, provenance and cultural significance.
Impressionist art led the market, rising 13.6 per cent, buoyed by landmark sales including a US$236 million Klimt painting. Watches also performed strongly, up 5.1 per cent, driven by continued demand for brands like Patek Philippe and Rolex.
At the same time, more volatile categories have corrected. Whisky values fell 10.9 per cent, while parts of the fine wine market have softened following pandemic-era highs.
Perhaps the most notable trend is behavioural. Younger investors are entering the market through fractional ownership platforms, gaining exposure to high-value assets that were once out of reach.
For property, the parallels are clear. The same focus on scarcity, narrative and long-term value is increasingly shaping buying decisions at the top end of the residential market.
Global wealth
The growth in billionaires is not just increasing demand, it is changing where that demand is directed.
In Australia, Brisbane has emerged as one of a handful of global cities experiencing rapid change in its luxury positioning. The city’s transformation is being driven by infrastructure investment and the 2032 Olympics, with top-end apartment prices rising from around US$6 million to more than US$10 million in just 12 months.
Luxury price growth has remained steady, with Brisbane rising 2.1 per cent in 2025, while the Gold Coast recorded 2.8 per cent.
At the same time, buying power is tightening. US$1 million now buys 5 per cent less in Brisbane than it did five years ago, reflecting the upward pressure on prime markets.
The trend is not confined to capital cities. Regional lifestyle markets are also capturing attention. Geelong’s waterfront has been identified as one of the world’s hottest luxury residential markets, driven by a combination of coastal amenity, infrastructure and relative value.
In these markets, pricing is no longer the sole driver. Lifestyle, accessibility and long-term growth are increasingly shaping buyer decisions, particularly among globally mobile wealth.
Alternative luxury assets
Beyond residential property, high-net-worth individuals are continuing to diversify into alternative assets that combine lifestyle and investment potential.
One of the most compelling examples is vineyard investment. Knight Frank’s Global Vineyard Index highlights the Barossa Valley as one of the best-value wine regions globally, where US$1 million can secure more than 18 hectares of land.
Despite a 10 per cent decline in land values over the past year, the broader outlook remains positive, particularly as the global wine industry shifts toward premiumisation.
This “trading up” trend is seeing consumers favour higher-quality, provenance-driven wines over mass-market products, reinforcing the long-term appeal of established regions like the Barossa and Eden Valleys.
For investors, the appeal lies in the intersection of lifestyle and capital preservation. Vineyard assets offer not only production potential, but also a narrative — something increasingly valued in a market where experience and authenticity carry weight.
