Pure Amazon has begun journeys deep into Peru’s Pacaya-Samiria National Reserve, combining contemporary design, Indigenous craftsmanship and intimate wildlife encounters in one of the richest ecosystems on Earth.
3 min
Pure Amazon, an A&K Sanctuary, has officially launched its voyages into the 21,000-square-kilometre Pacaya-Samiria National Reserve.
Designed for just 22 guests, the new vessel positions itself at the high end of wilderness travel, offering quiet, immersive, and attentive experiences with a one-to-one staff-to-guest ratio. The focus is on proximity to wildlife and landscape, without the crowds that have made parts of the Amazon feel like tourism has arrived before the welcome mat.
Where Architecture Meets the River
The design direction comes from Milan-based architect Adriana Granato, who has reimagined the boat’s interiors as part gallery, part observatory. Floor-to-ceiling windows frame rainforest scenes that shift hour to hour, and every space holds commissioned artworks by Peruvian artists.
The dining room’s centrepiece, Manto de Escamas de Paiche by Silvana Pestana, uses bronze and clay formations that mirror the scale patterns of the Amazon’s giant fish. Pestana’s works throughout the vessel reference environmental fragility, especially the scars left by illegal gold mining.
In each suite, hand-painted kené textiles by Shipibo-Konibo master artist Deysi Ramírez depict sacred geometry in natural dyes. Cushions by the BENEAI Collective feature 20 unique embroidered compositions, supporting Indigenous women artists and keeping traditional techniques alive in a meaningful, non-performative way.
Wildlife Without the Tame Script
Days on board are structured around early and late river expeditions led by naturalist guides. Guests may encounter pink river dolphins cutting through morning mist, three-toed sloths moving like they’re part of the slow cinema movement, and black caimans appearing at night like something from your childhood nightmares.
The prehistoric hoatzin appears along riverbanks, giant river otters hunt in packs, and scarlet macaws behave like the sky belongs to them. The arapaima — the same fish inspiring Pestana’s artwork — occasionally surfaces like an apparition.
A Regional Culinary Lens
The culinary program is led by a team from Iquitos with deep knowledge of Amazonian produce.
Nightly five-course tasting menus lean into local ingredients rather than performing them. Expect dishes like caramelised plantain with river prawns, hearts of palm with passionfruit, and Peruvian chocolate paired with fruits that would be unpronounceable if you encountered them in a supermarket aisle.
A pisco-led bar menu incorporates regional botanicals, including coca leaf and dragon’s blood resin.
A Model of Conservation-First Tourism
Pure Amazon’s conservation approach goes beyond the familiar “offset and walk away” playbook. Through A&K Philanthropy, the vessel’s operations support Indigenous community-led economic initiatives, including sustainable fibre harvesting and honey production in partnership with Amanatari.
Guests also visit FORMABIAP, a bilingual teacher training program supporting cultural and language preservation across several Indigenous communities. Notably, the program enables young women to continue their education while remaining with their families — a rarity in remote regions.
Low-intensity lighting, heat pump technology, and automated systems reduce disturbance to the reserve’s nocturnal wildlife.
The Experience Itself
Itineraries span three, four, or seven nights. Mornings often begin with quiet exploration along mirrorlike tributaries; afternoons allow for spa treatments or time on the open-air deck. Evenings shift into long dinners and soft-lit river watching as the rainforest begins its nightly soundtrack.
Granato describes the vessel as “a mysterious presence on the water,” its light calibrated to resemble fire glow rather than a foreign object imposing itself on the dark.
It is, in other words, slow travel done with precision.
Following the successful launch of its Palais Collection, MAISON de SABRÉ has unveiled a new modular handbag system offering more than 720 styling combinations.
Automobili Lamborghini and Babolat have expanded their collaboration with five new colourways for the ultra-exclusive BL.001 racket, limited to just 50 pieces worldwide.
Bremont has become the first British watch brand bound for the lunar surface, launching its new Supernova collection alongside a groundbreaking mission with aerospace company Astrolab.
2 min
Luxury British watchmaker Bremont is about to make history.
Later this year, the brand will become the first British watch company to place a timepiece permanently on the Moon through a collaboration with American aerospace company Astrolab.
The mission centres on Astrolab’s FLIP rover (FLEX Lunar Innovation Platform), which will carry a Bremont Supernova Chronograph aboard Astrobotic’s Griffin Mission One.
The rover is scheduled to land in the Nobile region near the lunar south pole no earlier than summer 2026, launching from NASA’s Kennedy Space Centre in Florida.
Unlike watches that have previously accompanied astronauts into space, this one won’t be coming home. The Supernova Chronograph will remain on the Moon as a permanent artefact, integrated into the FLIP rover’s chassis via a custom-engineered tile plate.
The timing carries extra weight. The White House has tasked NASA with establishing a Coordinated Lunar Time by the end of 2026, a consistent, atomic-clock-based standard for navigation and communication on the Moon. Bremont’s watch will land in the same year that lunar time itself comes into being.
“We are incredibly excited by the prospect of becoming the first British watch brand in history to go to the Moon and stay there indefinitely,” said Davide Cerrato, CEO of Bremont.
“Bremont and Astrolab share deep synergies in their values, particularly around innovation, exploration, and a relentless pursuit of new frontiers.”
Astrolab founder and CEO Jaret Matthews said the mission was designed to prove technology can survive the Moon’s harshest conditions.
“This mission is all about demonstrating critical technologies in the harsh environments found at the lunar south pole. We look forward to putting the Supernova through the ultimate engineering test.”
Before launch, both the watch and the rover must pass a gruelling testing regime known as Spacecraft Protoflight Qualification, covering structural, thermal and electrical performance under conditions more severe than the mission itself will demand.
The process follows what Astrolab calls a “Test Like You Fly” philosophy.
The mission also marks the debut of Supernova, a new collection that sits above Bremont’s existing Supermarine, Terra Nova and Altitude lines, and introduces Space as a fourth universe alongside the brand’s established Sea, Land and Air categories.
The 41mm Supernova Chronograph is built from 904L stainless steel, with a multi-faceted decahedral black ceramic bezel and a three-dimensional dial inspired by the geometry of spacecraft solar arrays.
It runs on Bremont’s chronometer-rated BC77 movement, with a 62-hour power reserve and an exhibition case back.
A full-scale FLIP rover will be on display at the Bremont booth at Watches & Wonders Geneva, which opens on April 14, the brand’s third consecutive year exhibiting at the show.
