This peninsular region has beaches, mountains and luxury homes at much lower prices than in the popular Cyclades islands
6 min
Three peninsulas make up Halkidiki, an 1,130-square-mile area in Greece’s northern Macedonia region. Like a trident, Athos, Sithonia and Kassandra stretch into the Aegean sea.
Of the three, Kassandra “is the most developed part of Halkidiki,” according to Theodor Nikolaou, an agent with Engel & Völkers Greece in Thérmi. “Activity started in the 1970s and ’80s, and just continued, especially in coastal villages.”
While lower-profile and less touristed than Greek islands like Santorini or Mykonos, Kassandra still boasts sought-after restaurants, nightclubs and shops, said Ioanna Paloka, an agent with Savills Greece in Thessaloniki. “People prefer to buy here because of the amenities, the beautiful beaches, and the mixture of commercial and residential development,” she said. Beaches including Polychrono Beach, Hanioti Beach and Pefkochori Beach boast clear waters, soft sand and postcard-perfect coastal scenery.
Boundaries
Kassandra is the westernmost of Halkidiki’s peninsulas, and the most populated. At about 128 square miles, Kassandra descends from Cassandreia, its northernmost city, to the Aegean Sea. Kassandra is also the nearest peninsula to Thessaloniki, Greece’s second-largest city, and its international airport. “It’s the most accessible part of Halkidiki,” Paloka said.
Seaside locations are most coveted for luxury property, according to Nikolaou. They include the village of Sani, on the west side of Kassandra; Pefkochori, on the peninsula’s east side; and the area around Glarokavos Harbour, just south of Pefkochori. “The combination of sun, the blue of the sea, and the green of pine draws people from around the world,” he said.
Kassandra’s most exclusive locations are Sani, the east-peninsula village of Paliouri, Possidi in the southwest, and Pefkohori, Pakola said.
Thessaloniki is about 60 miles northwest of central Kassandra. Thessaloniki Airport Makedonia, the regional international airport, is a few miles further west. Athens is about 350 miles south.
Price Range
Beachfront properties in Kassandra command premium prices, Paloka said. “Most people at the high end prefer to buy beachfront.” Prices range from €3,000 (US$3,243) to €6,000 per square meter, she said. “For €6,000 per square meter, you’re buying about 20,000 square meters of land with a 1,000-square-meter house, a swimming pool, very modern, in a new development by the sea and surrounded by forests.”
For €5 million in Sani, Savills has listed a 350-square-meter home with six bedrooms and three bathrooms on about 17,000 square meters of land with sea views. In a new development in the village of Siviri, Savills is offering 350-square-meter beach-adjacent homes with seven bedroom suites, private pools, and garages for €2.05 million. Siviri, on Kassandra’s west side, is popular with tourists for its clusters of bars and cafes.
Prices across Kassandra “depend on the distance from the sea,” said Nikolaou of Engel & Volkers Greece. “The closer you are, and the more private the property, the higher the price.” While prices average €2,500 to €4,000 per square meter across Kassandra, they can soar to €8,000 to €10,000 “for the best beachfront luxury property,” he said.
In Pallini, on Kassandra’s east coast, Engel & Volkers is offering an oceanfront hilltop estate on more than 4,000 square meters of land, with nine bedroom suites and amenities including a wine cellar and full bar. Built in 1991, the property is listed for €4,500,000.
The most expensive Kassandra listing in October was a 10-bedroom, 1000-square-meter Sani villa with sea views and a pool for €17,000,000, offered by the Hellenic Property agency.
Housing Stock
In the coastal parts of Kassandra undergoing rapid development, architecture is almost uniformly modern. “There are three types of homes here. Apartments and villas, which aren’t as hot. Multi-home complexes with sea views, which are better. And private luxury beachfront properties, which are at the top.”
Older and even “ancient” properties are common in Kassandra’s mountainous inland regions, according to Nikolaou. “These traditional stone houses in some of the old villages can qualify as luxury homes once they’re renovated, but many require extensive work,” he said. The village of Agia Paraskevi, in south-central Kassandra, has also become a popular tourist destination for its thermal spas and ancient churches.
The higher end of the market consists almost exclusively of detached, modern homes, said Paloka. “Condominiums make up the lower end of the market here,” she said. “And there are almost no historical buildings in the most sought-after coastal areas.”
Luxury Amenities
Greek and international buyers are discovering Kassandra as an alternative to tourist hubs like Mykonos and Santorini. “The fact that Kassandra is not the islands is an amenity in itself,” Paloka said. “It’s very private, relaxed and peaceful, without that madness. Most of the infrastructure here only appeared over the last 10 years.” For golf and tennis, most locals frequent the seaside Sani Resort, which operates private athletic clubs along with its five high-end hotels. Most complexes also have private pools, according to Nikolaou of Engel & Volkers.
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As Kassandra’s profile has risen, its restaurant scene has flourished, with high-end eateries including Metoxi, in a temple-like stone building with sunset views; “creative Greek” spot Giria Elia in Pefkohori’s Hotel Anna Maria; and Kriopigi’s Fiki Fiki, the first Asian-Peruvian fusion restaurant in Halkidiki. Several private medical clinics operate on the peninsula, including the 24-hour Kassandria’s Health Center and Primary Medical Care of Pefkochori.
What Makes It Unique
“Kassandra is a picturesque environment, surrounded by forest, with clean, beautiful, crystal-clear seas,” said Paloka. “The proximity to Thessaloniki also makes it unique. You’re just an hour from the city centre, but you can enjoy all Kassandra has to offer.”
Kassandra’s annual Sani Festival brings A-list musical talent to the peninsula every year; the 2024 edition saw stars including Placido Domingo, Madeleine Peyroux, Tom Jones, and Emeli Sande on the roster.
Who Lives There
Nearly 40% of buyers in Kassandra are “from central Europe, especially German-speaking countries,” Nikolaou said. “They see the Mediterranean, and this part of Greece, as the Florida of Europe. They want a home in the region to use in retirement.” Another 25% of buyers come from the Balkans, including Bulgaria and Romania, “and other countries without direct access to the Mediterranean Sea. This is the first possible access for them,” he said. An additional 15% of buyers hail from Israel and the Middle East. “Thessaloniki once had a significant Jewish population, and Israelis love it. They want to invest here,” Nikolaou said. Just a handful of buyers come from North America, he added.
Kassandra’s largest, most extravagant villas belong to Greeks, according to Paloka of Savills. But those owners are starting to take their profits. “Those properties had been second homes, and the Greek owners are now selling to mostly European buyers,” she said.
Greece’s golden visa program, which grants a five-year residency permit in exchange for a minimum real-estate purchase, has attracted “a huge number of foreigners, but to less expensive properties,” Paloka said. In October, however, the Greek government raised the minimum investment for a golden visa to €800,000 from €250,000 in sought-after destinations including Halkidiki, the region where Kassandra is located.
Notable Residents
Swiss-based Greek billionaire Aristotеlis Mistakidis “has bought a lot of property in Halkidiki, including a villa in Glarokavos,” Nikolaou said. Brad Pitt and Angelina Jolie vacationed in Kassandra when they were an item, and John Travolta and Robert De Niro “spend summers in Kassandra with their families,” Nikolaou said.
Outlook
“Consistency” is the hallmark of the market in Kassandra, said Paloka of Savills.
“Prices may have gone up on lower-end properties, but prime estates have stayed the same or maybe dropped just a bit. What’s key is that it’s more affordable than the islands, and a better value for your money.” Kassandra’s rental market is also “extremely strong, year-round,” meaning owners can generate revenue from their properties, she said. “Even at Christmas, people love coming here. The islands are great, but you can’t get flights there all year―you have to take a ferry off-season.”
Nikolaou, however, said that “the demand for second homes means prices will continue to increase.” He also noted that property prices per square meter “are much more of a value for the money, especially for beachfront properties.”
Investors “are now looking to Kassandra and Halkidiki to develop new tourist areas,” Nikolaou said. “They don’t want to go to the islands. If you count the kilometres of seashore here, it’s like you have 100 islands. And it’s sunny the whole year.”
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Georgetown agent Jamie Peva blends history and real estate on Instagram, turning local stories into a powerful sales strategy.
5 min
On a recent morning in Georgetown—Washington, D.C.’s oldest neighborhood—real-estate agent Jamie Peva strode down leafy N Street, brimming with historical tidbits.
Jackie Kennedy once lived on the street, he said. So did Ben Bradlee, former executive editor of the Washington Post, along with a former Miss America and a powerful U.S. Senator. Bradlee’s widow, author Sally Quinn, and Eric Schmidt, former CEO of Google, own stately homes there.
“I’ve seen a picture of Lyndon Johnson coming out of this house,” said Peva, passing a Federal-style brick mansion. “Also, the Beatles went to a lawn party here.”
Peva, a 60-year-old agent with Washington Fine Properties, has sold Georgetown real estate for over three decades, often traversing the neighborhood by bicycle. Of the roughly 2,500 houses in the historic neighborhood, he has been involved in the sale of 460, he estimated. A self-styled historian of the neighborhood, he knows stories behind its houses and their owners going back generations.
With a knack for lively storytelling, he shares his knowledge with some 37,500 Instagram followers, who have made Peva—sporting the bow ties he has worn since boarding school—an unlikely social-media influencer. Many of his followers are locals, and most have no plans to buy or sell real estate—until they do. It is then, according to Peva, that his spirited reels bring him to mind.
“It’s the digital version of a refrigerator magnet,” he said.
After Peva’s first video in November 2023, his eponymous Instagram account sparked a 10% increase in sales volume in the first year, and another 20% the next, he estimated. “It’s been very good for business, there is no question about it,” he said.
But Peva’s posts have also made him a local celebrity. As he walked down N street, the driver of a Mercedes station wagon slowed down to honk and wave. A lady walking a large dark gray dog stopped to ask what he was filming that day (a reel about a Colonial-era bottling plant.) Peva knew the dog from walking his two springers, Jumpy and Peggy-O, in the neighborhood.
“I need to make a video about the pooches of Georgetown,” he mused.
A growing number of real-estate agents now use social media to sell, and some have millions of followers with reels featuring ultraluxury pads, selling tips or reality TV-style reports on their daily lives. While Peva posts about his listings—and sometimes those of other agents—he mostly focuses on Georgetown history, local businesses and community events, saying his goal is to benefit both his business and the neighborhood.
“If we don’t find something genuinely interesting and worth sharing, we won’t do it,” said Peva’s daughter, Violet Peva, a New York social-media strategist who films, edits and posts his reels. “We cover many topics, not just real-estate information.”
Peva is originally from Connecticut, but has lived in Georgetown for over 30 years, currently in a cottage-style house with a white picket fence. Over the years, Georgetown has changed. The Georgetown Set, a powerful group of Cold War-era residents whose Sunday-night potluck dinners are said to have swayed U.S. policy, has long faded away. The community is still home to high-profile Washingtonians, including a Republican senator and several cabinet members. But it increasingly also attracts technology and finance executives, according to Peva. He now routinely signs nondisclosure agreements, ensuring privacy for wealthy clients. The shift has made him rethink his marketing approach.
“For years, a big part of our Georgetown business was made up of people who maintained a low profile,” he said. Real-estate agents were similarly low-key. Today, curb appeal is more important, he said, and agents are promoting themselves more. “As this change was underfoot, I was thinking that I needed to evolve myself too,” he said.
Though his own social-media use is mostly limited to following sailing accounts, he asked his daughter to help him post his listings online. Violet, now 26, started coming to D.C. once a month to film his reels. After an early video, on a condominium building called the Elliott, her sister Fern called her to report: “Daddy’s blowing up on Instagram,” Violet recalled. The reel got over 50,000 views. The next two each drew over 300,000. Peva’s most popular post ever, with over 838,000 views, was about the Grateful Dead playing in Georgetown. Sometimes, Peva interviews Georgetowners such as Quinn, the author, or Jamie Stachowski, the owner of a local butcher shop.
Peva, who majored in history in college, now spends up to two hours a day on research, usually in the morning while on his stationery bike. Online, he pores over old newspapers or the Library of Congress website, and he has a collection of articles and books—in and out of print—about Georgetown.
Companies often approach Peva for promotional posts, he said, but he turns them down, feeling that followers would lose interest in constant commercials. One exception is a recent paid post on Mount Vernon, the former home of George Washington. Peva wanted to share its history, he said, and didn’t want to lose the opportunity to another Instagrammer.
Anthony Arend, a professor at Georgetown University, has lived in his current home for 19 years without any plans to sell or buy real estate. But he follows Peva and often likes his posts.
“He is very charismatic, he is energetic, and he obviously knows a lot about the community,” said Arend, who has referred house-hunting friends to Peva.
One of Peva’s biggest deals—the $10.5 million sale of a 19th-century Italianate mansion—came after he made two 2024 reels featuring the property. In March, he sold the longtime O Street home of Tim and Jane Matz for $5.8 million after featuring it on his Instagram. Peva had showed them the home 25 years earlier, with Violet in a baby carrier on his back.
Last year, Kate Watts, 49, a digital consultant, called Peva to sell her late father’s three-bedroom house on Q Street; her husband had seen Peva on Instagram. In an October reel, Peva praised the architecture of the house, designed by modernist Hugh Newell Jacobsen. Halfway through, he mentioned an open house the next day, ending with an upbeat: “Did I also mention this house is for sale? $3.75 million!” The reel got 27,000 views, the open house was packed, and the buyers made an offer at the list price on the same day.
