The ultimate trading-floor flex? A Snoopy Swatch. Or a Casio calculator. Why lots of money men (still) favour novelty watches.
3 min
How do you tell the time? Neal W. McDonough, the COO of a finance and policy startup in Ho-Ho-Kus, N.J., looks to Charlie Brown, the loveable, miserable “Peanuts” protagonist. An illustration of the character occupies the exec’s watch dial, Brown’s stout arms acting as the minute and hour hands.
McDonough, 55, bought the kooky Timex for a Valentine’s Day trip about five years ago, along with a matching model depicting Lucy van Pelt (Brown’s frenemy) for his then-girlfriend. To his surprise, he kept wearing the $150-ish ticker after the trip. “It’s now my business watch,” he said, adding that such a non luxury model can telegraph that he’s under no obligation to be flashy. “I have nothing to prove to anyone,” he said. “And the fun thing is, a lot of people notice [my watch].”
Though finance guys famously flaunt Rolexes or Patek Philippes on their wrists, an established subspecies of money men goes the other way entirely. In place of a sleek steel case and elegant ceramic dial? Mickey Mouse. SpongeBob SquarePants. Fanta-orange rubber straps.
Over the years, highfliers have made headlines for sporting Swatches. (See: Blackstone Group CEO Stephen A. Schwarzman or former Goldman Sachs CEO Lloyd Blankfein .) That “wealthy guy, cheap watch” ethos continues to resonate in boardrooms and on trading floors, with men of all seniority levels embracing plasticky, offbeat designs, from superhero models to calculator Casios. Many resemble something you might win in a claw machine. Priced from $30 to a few hundred bucks, they’re a bit of fun and a different sort of flex, conveying an “I don’t need a Rolex” bravado that comes from having made it. Call them anti-status watches.
Patrick Lyons, the managing partner of a family office in New York, rotates two contrasting watches: a 1988 Santos de Cartier and a Nickelodeon “SpongeBob SquarePants” model with a tangerine strap.
The Cartier, a family heirloom, is a slice of French sophistication; the Nickelodeon dial features a giant image of a pink starfish named Patrick Star who lives under a rock. Lyons, 35, likes that the second watch is idiosyncratic—and that its starfish shares his name. “I wear that more often than my Cartier,” he said, adding that he hopes to pass down both models to future offspring.
Leroy Dikito, 42, an executive director at JPMorgan Chase in New York, chose his $450 “Avengers” watch from Citizen because it reminds him of his father, who loved comic books. Though its stainless-steel strap reads urbane enough, its cheerfully garish dial slices together images of the Hulk, Iron Man, Captain America and other superheroes. Working in finance, you need to be “serious all the time,” so a fun watch brings welcome levity, said Dikito. “People need to know there is more than the big job and the title.”
Since a suit can only inject so much colour, a watch offers that rare opportunity to “show off your personality,” said Eli Tenenbaum, 36, the director of corporate development for a New York private-equity firm. Plus, he noted, “If you wear a fancy watch, chances are someone else may be wearing the same one.” Tenenbaum runs little risk of twinning with a colleague when he straps on his Mickey Mouse or Snoopy Swatches, worn with premium Brioni or Zegna suits.
Evan Vladem, 37, considers his Casio calculator watch a neat “ice breaker” when schmoozing, a professional obligation for the partner at a financial advisory in Fort Lauderdale, Fla. “It came in handy to break up awkward moments,” he said of the black, $30-ish design, a Casio classic. At a dinner with an insurance partner a few years ago, he recalls, the conversation petered out after an exchange about a client’s situation, which involved some financial arithmetic. “I pulled out my wrist and said, with a smile, ‘Well, I’m happy I have my trusty calculator watch to help me here,’” said Vladem. “We both laughed. [It] kicked off another conversation.”
Even men who have invested heavily in high-end horology seem to be falling for cheap, kitschy designs. Scott Jay Kaplan, 44, a film producer and financier for Brooklyn company CoverStory, owns pricey models from Rolex and Audemars Piguet. But for daily wear he’s currently favouring a super-chunky $25 watch he bought in Argentina this past winter, a model similar to a G-Shock but by an unfamiliar brand. He says he has received a lot of compliments on it, and it has held up surprisingly well. “I bought it because it looked silly,” he said. “Not for clout.”
McDonough, the Charlie Brown fan, urges anyone considering a novelty ticker to follow just one rule: Don’t splurge. “I think the whole idea of luxury watch brands coming out with ‘kitsch’ watches is…a little bit absurd,” he said. “So anything over, say, $500 would be out.”
Prop styling by Marina Bevilacqua
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5 min
From a young age, Jeff Goldblum had an eye for clothes. Growing up in Pittsburgh, he wanted glasses like John Lennon’s and turtlenecks like the Rat Pack’s.
As a member of New York’s Neighborhood Playhouse studying under the legendary Sanford Meisner, he scoured vintage shops for Russian-style overcoats and aviator hats.
After his success in blockbusters like “Jurassic Park” and “Independence Day,” he went through a Japanese-denim phase and loved what he calls “I’ve-been-working-on-the-railroad-type vests.”
“I’ve swung wildly, and I’ve had a lot of bad ideas,” Goldblum said of his style on a recent Zoom.
The 73-year-old wore a bespoke green shirt from Anto, a shirtmaker based near his Los Angeles home.
On his feet were light-green socks, and handmade shoes from Florence, where he lives part-time with his wife, Emilie Livingston, and their two sons.
This month, he reprises his role as the Wizard of Oz in “Wicked: For Good,” the second installment of the film adaptation of the musical juggernaut. He insisted he’s not contracted by Universal Studios to only wear green on the press tour.
In the last decade the world has paid more attention to the actor’s off-screen style, which has evolved since he began working with stylist Andrew Vottero around 2014.
A silver-haired fixture on best-dressed lists, Goldblum often finishes his zany outfits with chunky black specs. He has collaborated with glasses label Jacques Marie Mage and formed a close relationship with Prada , walking its runway and appearing in a 2022 brand campaign.
Here, Goldblum, who regularly performs with his jazz band the Mildred Snitzer Orchestra, talks cashmere, vegan Bolognese and handshakes.
Studying with Sandy Meisner was: a portal into my more-intense interest in clothing. Everything could be a key to finding a character, behavior and discovering who you are in the story – (for example) how the shoe felt and how it made you walk.
You don’t really see: a 1970s-style long shirt collar in stores. I had this green shirt I’m wearing made at Anto in Los Angeles. I have them in a bunch of flavors, including some with Western buttons. I’m thinking about getting one in orange.
I just read: James Kaplan’s two-part biography of Frank Sinatra, whose favorite colour was orange. I’ve always liked orange.
I like: that Marie Kondo book “Tidying Up.” In my youth, my family left me alone one day in the garage. It seemed messy to me. I started to throw everything away. I was sweating under my arms with excitement. I got a big kick out of it.
My kids: like to wear my band merchandise. They sometimes help me dress. I say, “Hey, pick out what I’m going to wear.”
I’ve had to get cozy with one or two: leather jackets for parts like Ian Malcolm in “Jurassic Park.” I have a Saint Laurent motorcycle jacket that I wore the other day that’s kind of tight. I like it a lot.
I probably wouldn’t want to wear: real fur. I’ve stopped eating animals except fish. It’s part health-wise from my nutritionist and part my own feeling about it.
My favourite meal is at: Craig’s in West Hollywood. My wife and I share a chopped salad, minus the cheese, to start. They have a spaghetti squash primavera with broccoli and a spicy tomato sauce. I get it with shrimp or vegan Bolognese.
I’ve always been hypersensitive to: certain fabrics, such as wool. I’ve recently accepted—what’s that wool called?—cashmere. I don’t like things that itch. And I don’t like tags in the back of my shirt. I use a professional seam ripper to cut out tags.
What drives me crazy are: printing machines and my phone, especially how it breaks down so often. I had to deal with that this morning.
My feet must be: comfy cozy. My wife, a ballet dancer, says we’re not really working unless our feet are bleeding. I can’t accept that. I really like these handmade shoes I had made in Florence. They’re the most comfortable ever.
Florence is: a jewel box of a city. I’ve found the people delightful and the quality of life great. There are so many artisans. My favourite hat is one I purchased at the Borsalino store. I don’t know any Italian. Just a word here or there.
I don’t want to get sick so I prefer: fist bumping to a handshake. My knuckles have hurt from a too-hard fist bump. So let’s fist bump gently. Let’s just fist touch.
I have to organise my: sock drawer. It’s in the research and development stage. I’m very into socks of one kind or another. I like to experiment with a colour, which is why I have a light green pair on now. For tight shoes, I like (thin) Pantherella socks . I like a shorter sock, too. Sometimes I make it look like it’s falling down.
For a while I had an aesthetic allergy to: cobalt blue. You’d see it on a lady’s blouse sometimes, and I would go, “That hurts! It’s too bright.” But yesterday, after going to the Dodgers game with my kids, I put on a Dodgers blue cobalt sock, and I was very happy. So I’m nothing if not changeable.
I love: pockets. I recently got a minty green chore coat by the Row that I really like. Its flap pockets are deep enough that things aren’t going to fall out. I’d never even heard the term “chore coat.” It carries my wallet, keys, maybe a Kleenex, a lozenge, a little pillbox with an aspirin and some hand sanitizer.
I never used: sunscreen. But my wife has got me using Sarah Chapman sunscreen , sometimes even tinted. I’ll use a Joanna Vargas serum of some kind. I’m not sure what it’s doing, but I put it on at night. I imitate Boris Karloff (in the “Frankenstein” films) and I make a joke with Emilie that I’m going to my laboratory to work on my new longevity theorem.
My acid-reflux man said: “Take care of your vocal cords.” So I’m off caffeine. I’ll have a Ryze mushroom coffee in the morning—a scoop with hot water and oat milk. Sometimes the kids will make me a decaf cappuccino with oat milk and a sprinkling of chocolate powder, and that is too delightful.
For many decades: I’ve been totally on the natch. I’ll have a sip of red wine if Emilie says it’s really fantastic, but I don’t want to get loopy.
I get the usual: seven or eight hours of sleep. I stopped wearing my Oura ring. I’d be in bed for 8 hours and it would go, “No, Jeff, let’s call it 5½ hours that you got.” It used to say, “You’re somewhat ready for the day,” and I’d say, “Go to H-E-Double Hockey Sticks.” I threw the darn thing away. I go with how I feel.
When I wake up: I go through the little vestige of transcendental meditation I learned decades ago. I crack my bones and do this stretching routine that ends with my taking a tennis racket and going through the motion of a backhand, forehand and serve. Then I take a Centrum for Men multivitamin, play my piano and work out in our gym.
Early on I was: a lanky guy. Then I started lifting weights. I wanted to steer some of those roles that were a little nerdy—even those scientist parts—in a cooler direction.
Am I: nerdy or cool? Well, these days, according to some circles, the two have overlapped. At this point, who knows?
