Home to at least four billionaires, the low-key, ‘no frills’ enclave of Cashiers has one of the country’s highest concentrations of wealth.
7 min
CASHIERS, N. C.—Shortly before 4 p.m. on a recent November afternoon, Buck’s Coffee Cafe was buzzing with a steady stream of customers that included a local chef, the scion of a hot-sauce empire, a real-estate developer and others.
Two Porsches and a pickup truck were parked in front of the shop, which serves as a de facto town hall at the intersection of North Carolina Highway 107 and U.S. Route 64.
If Cashiers had a town centre, this would be it: a crossroads surrounded by a smattering of retail.
In the Blue Ridge Mountains, the unincorporated village has no mayor, no local police force and no central public water supply. There is a limited public sewer system, just a handful of sidewalks and one Ingles supermarket, affectionately known as “Mingles” because it is where locals tend to socialise.
But what Cashiers does have is lots of uber-wealthy homeowners who have been coming to the area for more than a century.
With a full-time population of just 825—and at least four billionaires with homes—Cashiers has one of the highest concentrations of wealth in the country, according to data from Altrata, a wealth-intelligence firm.
Drawn to the area’s climate and natural beauty, most deep-pocketed homeowners, including billionaires like Ken Langone, a co-founder of Home Depot, and members of Nashville’s Ingram family, own property in a half-dozen private golf communities fanning out from the main intersection.
Even as real-estate values in Cashiers (pronounced Cash-ERS) nearly doubled over the past five years, locals have resisted overdevelopment in favour of retaining its small-town character, which provides relative anonymity to its wealthiest residents.
A September article in The Wall Street Journal, disclosing the presence of four billionaire families, got the community talking.
“People said, ‘Four? What an insult. We’ve got more than that,’” said Ann McKee Austin, who summered in Cashiers as a child and who co-developed, with her brother William McKee, the Wade Hampton Golf Club in the 1980s. “It attracts low-key people, not jet-set people,” said Austin.
South Carolina politician Wade Hampton III, a Confederate general, was among the first to build a summer lodge in Cashiers in the 1800s.
By the 1980s, golf communities with courses designed by Tom Fazio, Arnold Palmer and others began sprouting up in the area.
Today, there are at least 15 clubs on the Highlands-Cashiers Plateau, a roughly 25-mile area that includes Cashiers and its sister town of Highlands, a quaint tourist destination with high-end shops, restaurants and hotels.
By contrast, Cashiers has no Main Street and is “no frills,” said real-estate agent Kati Miller of Caliber Fine Property, comparing it to the fictional town of Mayberry. “You’re not going to see Prada or any sort of chain. It’s hard to get to—the closest airport is 45 minutes away on windy one-lane roads.”
Life in both places largely revolves around the clubs, where the average home-sale price was roughly $5.4 million over the past three months, said Ali Moody of Caliber.
Owning property is often a prerequisite to membership, which costs upward of $100,000 plus annual dues. Besides amenities like golf, tennis, croquet and dining, clubs also provide infrastructure like roads, water and sewer systems, making construction of luxury homes possible.
“Clubs are like mini-cities, quite frankly,” said Jody Lovell of Highlands-Cashiers Sotheby’s International Realty. Some clubs even provide workforce housing.
Over the years, the ranks of wealthy residents have swelled to include Langone, who paid less than $1 million combined to buy 5.77 acres at Wade Hampton in the 1990s, records show. (For many years, the late Bernie Marcus, another co-founder of Home Depot, also had a place there.) Martha Ingram, who succeeded her late husband as chairman of the billionaire family’s conglomerate Ingram Industries ,bought at the Chattooga Club more than three decades ago.
Langone said he was visiting a friend for the weekend when he toured Wade Hampton and was “blown away” by the newly-built golf course. He bought land before he left and built a four-bedroom home that he has added to over the years.
He said people in Cashiers are civic-minded, hard-working, and kind. “I go there, and they treat me like I’m just anybody else,” he said, “which is the way it should be. ”
Martha’s son, David Ingram, and his wife, Sarah, own several properties at Chattooga—and they recently purchased the club from his uncle (and Martha’s brother) John Rivers, who developed it in the 1980s.
Members of the McIlhenny family, which has been making Tabasco in Louisiana since the 1800s, also own in Cashiers, as does billionaire Scott Hardman Ward, a scion of Russell Stover candies, and Treasury Secretary Scott Bessent , who spent $4.6 million in 2022. He is now looking to sell his property for $5.25 million.
Billionaire energy mogul William Doré owns two homes in Wade Hampton, which he purchased for about $3 million combined in 2016 and 2019. And Ric Elias, the billionaire CEO of Red Ventures, recently sold a roughly 2.6-acre lot at the Club at High Hampton for $2.5 million, after paying $2.25 million in 2023. Elias and Bessent didn’t comment. Ward, Doré and the McIlhenny family didn’t respond to requests for comment.
Year-round residents say wealthy “summer people” don’t get any special attention. Pro golfers with homes in the area regularly grab a slice at Slab Town Pizza, said restaurant manager Scott Mulchay. No one bats an eye.
Langone said one of his favourite events is a July Fourth get-together hosted by a family at High Hampton, who serve barbecue; people dress in Americana, sing patriotic songs and fire off a mini-cannon, he said.
“We don’t need to prove what we have or show what we have,” he said. “We just enjoy everyone’s company.”
Despite its unpretentiousness, a turning point for the Cashiers luxury market came in the early 2000s, when Discovery Land Co., the developer behind Montana’s Yellowstone Club, opened Mountaintop Golf & Lake Club, drawing more well-heeled buyers not just from the Southeast, but other parts of the country. The McKee family’s sale of the High Hampton Inn in 2017 to the operator of Tennessee’s popular Blackberry Farm, which renovated the historic property, had a similar effect. undefined
Rob Palumbo, who works in the financial services industry in Atlanta, fell in love with Cashiers’ tranquillity 25 years ago, and for years he owned a log cabin on the Tuckasegee River. In 2013, he and his wife, Melanie Palumbo, paid $800,000 for a 2.3-acre lot at Mountaintop and built a six-bedroom house.
Like other resort areas, Cashiers experienced a Covid boom that turbocharged home prices.
Between 2020 and 2024, the average home sale price jumped 88.8% from $1.05 million to $1.98 million, according to data from the multiple listing service. Despite economic uncertainty that has slowed the luxury market nationwide, Cashiers recently had a string of sales above $7 million—a once-untouchable price point.
“For the longest time, $6 million was the ceiling,” said Caliber’s Miller, who said prices are rising as new homes sell for the first time.
The record in Cashiers was set in July, when a house at Mountaintop with a glass-and-steel facade sold for $11.11 million, said listing agent Liz Harris of Cashiers Sotheby’s International Realty. The prior owner paid $600,000 for the 1.85-acre lot in 2020, records show. “What kept [the market] down before, honestly, was people didn’t know about it,” Harris said. The buyer couldn’t be determined.
Earlier this month, a 6.5-acre estate at Cullasaja Club—halfway between Cashiers and Highlands—sold for $12 million.
Some real-estate insiders say the market, as it currently exists, can only grow so much.
Cashiers has six months’ worth of world-class golf between May and October, but there is less to draw people there during the “shoulder” seasons, said developer Sam Lupas.
A bigger issue is inventory. Many of the clubs have waiting lists, Miller said, even Mountaintop, where the initiation fee will be $275,000 starting January 1. “I hate to say it, but we need another club up here,” she said. “They’re all full.”
In 2003, locals voted against incorporation out of fear of paying higher taxes or ceding autonomy to government bureaucracy. Instead, local philanthropists have supported a local charter school, library, boys and girls club and volunteer fire department.
Two decades ago, when a hotel developer tried to build an Econo Lodge near the main intersection, residents swooped in to purchase the land. They designed a Village Green that is encircled with a low stone wall, and a hard-to-find entrance in the rear. “It was meant to be for the people that live here, and you access it from behind the scenes, rather than ‘Stop here and have a picnic lunch,’” said Austin.
Over the past few years, Cashiers has experienced growing pains amid its newfound popularity. During the summer months, traffic can back up for miles, said the Rev. Steve Hines, a retired clergyman who is a member of the Chattooga Club. “There were wealthy people here before, but not at this level,” he said. The growth “has gotten a little out of hand.”
Affordable housing is also an issue, said Jackie Hooper Hernandez, a clerk at Lulu & You clothing boutique, who said she is lucky to live with a relative about 8 miles from the shop. Other family members drive more than 30 minutes to work. But she puts up with the inconveniences of the summer influx because her livelihood depends on it. “We might hate the traffic,” she said, “but you know, if we didn’t have that, I wouldn’t have a job,” she said.
Some people think Cashiers would be better off incorporating, so that it could benefit from having its own tax base and public infrastructure.
But others believe there is reason to fear overdevelopment. “I’ve witnessed an overbuilding [at other clubs], where going to dinner or getting a tee time for golf almost became a lottery system,” said Hufstetler, who just bought the $12 million house in Cullasaja. He previously owned homes in Destin, Fla., and on Lake Oconee, Ga., that he sold when those areas became too crowded.
Lupas said he and his partners are working on an effort to bring hospitality, retail and housing to Cashiers in a way that is both appropriate and “authentic” to the community. “Some people think I’m an evil developer,” but he said the opposite is true. He believes a certain amount of growth is good for Cashiers, if not necessary. “Everybody wants it to stay like it was in 1950, but it’s not possible.”
Copyright 2020, Dow Jones & Company, Inc. All Rights Reserved Worldwide. LEARN MORE
BNW Developments has established a Sydney presence, joining Arada and Sobha Realty among the growing number of UAE developers pursuing Australian buyers and development opportunities.
The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
A vibrant 1954 Palm Springs home featuring eight colorful murals by late artist Shawn Savage is on the market for $2.295 million. The 2,237-square-foot property features bold hot-pink doors, three bedrooms, a pool, mountain views and playful interiors blending modern glamour with classic Palm Springs style.
3 min
A bold 1950s home in Palm Springs, California, adorned with eight colorful murals by the late artist Shawn Savage, is coming to market ahead of the city’s annual Modernism Week.
The white stucco home on El Camino Way, built in 1954 and recently renovated, has an asking price of $2.295 million. Its staggered facade features three playfully abstract murals on either side of double-height hot pink doors.
MORE: Megamansion Outside Princeton, N.J., With a Pub and Two-Story Library Heads to Auction
The sellers are Los Angeles-based partners John Freeman and Mathieu Faure, who knew it was “the one” when they saw it after several months of searching in the winter of 2023. “It’s a happy house,” Freeman said. “We really liked the feel of the house: the uniqueness, the openness, the brightness—and the art.”
Located in the Mesa neighborhood of Palm Springs, which backs up to the San Jacinto Mountains, the 2,237-square-foot house features three bedrooms, an angled bonus room and a yard with a pool, desert mountain views and another colorful mural running alongside the pool.
“I never thought in my life I would have a house with pink doors,” said Faure, a producer at Apple TV who is originally from Paris. “It’s so colorful, it’s so different. And so Palm Springs.”
The layout of the home creates a smooth flow from the front doors through the open-plan common area—a foyer, bar, and living and dining room—into the kitchen around a fireplace wall and out to the yard. A corridor leads to a private bedroom wing, where the primary suite has floor-to-ceiling windows and the primary bath is only a tad smaller than the bedroom.
Faure has filled the home with Jonathan Adler furniture, rugs and accessories, riffing on the energetic California vibes of the house to create an aesthetic of “modern American glamour,” he said.
“It was enjoyable for me to play with different types of furniture and make this house ‘happy chic,’ as I describe it,” he said.
MORE: Beverly Hills Villa of Late Philanthropist Glorya Kaufman Sells for $19.25 Million
“He did a fantastic job,” said Freeman, who is an attorney and consultant. “It does kind of bring a smile to my face whenever I walk into the house.”
Since the furniture and decor were chosen for the particularities of the space, the couple is open to selling them with the home. Their West Hollywood house is already furnished; the collection doesn’t match the vibes of a Houston loft they bought near family; and Faure can’t imagine these pieces in New York—where he’s lived in the past—he said.
The duo bought the Palm Springs house for $1.925 million in 2024, according to property records, and will list the home Monday. They are represented by Stewart Smith, Patrick Jordan and Kevin Stanley of Bennion Deville Homes/Luxury Portfolio International.
The previous owners had purchased the home in 2021 for $975,000 and then spent more than two years and $700,000 on the renovation, according to Realtor.com. They commissioned Savage, a local Palm Springs artist and painter known for his joyful abstract work, to decorate the home.
MORE: Alpine Villa From Lady Gaga Movie ‘House of Gucci’ Lists for €2.9 Million
Savage, who died in 2024, lived in the Coachella Valley from 2003, and his work can be found in various local institutions and is on exhibit at the Illumine Gallery in Palm Springs. “Some artists pass through a place. Shawn Savage became a part of it,” the gallery’s description states.
Unsurprisingly, the murals invite lots of friendly conversations, as well as guided tours and interested lookers, but never to a degree that it disturbed the peacefulness of their home or the neighborhood, the sellers said. “It felt like living in an art gallery, and you have the exterior that you would share with the world,” Faure explained.
The neighborhood also played a role in their decision to buy, because of its access to the hiking trails of the San Jacinto Mountains, the lack of through-roads and the neighborly environment.
“It’s a very friendly place,” Faure said.
