The Trending Look That Has Home Designers Playing With Fire
This centuries-old Japanese technique is adding a surprisingly contemporary vibe to luxury homes, inside and out
This centuries-old Japanese technique is adding a surprisingly contemporary vibe to luxury homes, inside and out
It’s the kind of edgy design trend you might have scrolled past on a social media feed: homes bearing beautifully charred facades or feature walls, a charcoal patina that seems as if it emerged from fire itself—in fact, that’s exactly how it came into being.
Shou sugi ban, also known as yakisugi, is a Japanese wood-burning method with roots that run deep. The craft emerged during Japan’s Edo period, from 1603 to 1868, as a way to clad cedar buildings to withstand temperature fluctuations between seasons and render them fire retardant and insect repellant. Aside from its practical benefits, the look has exploded in the West as a way to give homes—mostly luxury ones—a brooding, dramatic exterior that fits with an earthy minimalist aesthetic as much as texture-rich maximalist one.
The preservation technique, which can be achieved by hand or machine, involves burning wood until the surface is charred, cooling and cleaning it to remove soot and dust and finishing it with natural oils to reinforce its durability and aesthetic appeal.
Dark and charred and decidedly grained, the look of shou sugi ban is altogether distinctive.
“When you burn the clean wood, it creates a textural surface that highlights the beauty of the wood grain and colour,” said Mia Jung, director of interiors at Ike Kligerman Barkley in New York and San Francisco.
Depending on the degree of charring and finishing, the wood can produce a range of looks from deep black with pronounced grain patterns to a more subtle dark brown or grey with a smoother finish, said Jiun Ho, founder of Jiun Ho Inc., a multi-disciplinary interior and furnishings design firm in San Francisco.
Defining Detail
Unlike the purely functional role of the shou sugi ban technique of the past, today, it’s most commonly used for decorative purposes—both inside and outside the home.
“It has a modern yet earthy aesthetic,” said Stephanie Hobbs, design principal at Marmol Radziner in Los Angeles. “Clean lines and details help this naturally textured and rough material feel modern and luxurious.”
The old-world application can, ironically, have a very contemporary vibe. “The simplicity of the wood offers a beautiful and natural look that honours the Japanese aesthetic of wabi-sabi, which embraces imperfections,” said Teresa Boyd and Helena Finkelstein, co-owners and lead designers of Verona, New Jersey-based Olive Hill Design Company.
While traditionally rendered in cedar, modern variations of the art utilise different types of woods, such as Douglas fir, cypress, pine or oak, creating many diverse looks. The cost of shou sugi ban varies widely based on factors such as the type of wood used, the degree of charring and the finish applied.
“It can be more expensive than untreated wood due to the labor-intensive process,” Ho said. Typically, prices range from $15 to$20 per square foot on average.
What’s Old Is New Again
There’s no denying the technique is having a moment, and it aligns with so many other trends, such as the growing emphasis on artisan-made things as well as biophilic design, a concept that aims to connect people with nature, in part, through natural materials.
“In this age of fast everything, there is a growing respect and appreciation for traditional craftsmanship,” Kornak said. “Shou sugi ban is a great example of that—it has a rich and beautiful history, especially in architecture and design. In addition, it’s both modern and rustic, which is aesthetically intriguing.”

The matte finish and distinctive wood graining create a striking impression that is different from what people are used to seeing, Hobbs said, noting how it balances with a natural landscape.
“People love the warmth and natural qualities of wood siding, but it often comes with a large commitment to maintenance. This method of finishing ages naturally and beautifully over time and requires less maintenance than a typical wood siding application,” she said.
What makes shou sugi ban even more relevant is that it’s eco-friendly. The wood retains the carbon-dioxide absorbed during the tree’s growth, making it more durable and expanding the life of the wood, said Philip Consalvo, principal of PJCArchitecture in New York City. It also naturally protects the wood from the elements, eliminating the need for harsh chemicals.
“As darker home exteriors continue to trend, we will likely see this material becoming increasingly popular for cladding,” he said.
Fresh Ways to Play With Fire
These days, shou sugi ban, in all of its smoky glory, is showcased in a multitude of ways—as siding and fencing, decking, interior and feature walls and furniture.
Ho loves using shou sugi ban for wall cladding because “it adds a multi-dimensional texture making the interior feel rich and warm.” For a new restaurant he’s designing called Enclos, which is opening later this summer in Sonoma, California, he covered the dining room’s walls and ceiling with shou sugi ban. “This created a dark black texture that serves as a blank canvas, allowing everything in the room, including the guests and the food, to stand out,” he said.
Jeffrey Dungan, founder and creative director at Jeffrey Dungan Architects in Mountain Brook, Alabama, prefers to apply the technique inside a home for a dark and moody vibe. While Hobbs tends to add the charred wood as a finishing material to connect interior walls with exterior siding.

Siding is the most common way to showcase the Japanese technique. Consalvo used the material as siding because of its “eco-friendly nature and seamless integration with the home’s natural surroundings,” for a recently completed lake house in the Adirondacks.
“The unique appearance of shou sugi ban enhanced the modern aesthetic we desired for the house. By incorporating this traditional craftsmanship in a modern way, we aimed to honour the Japanese wood preservation technique,” he said.
However, Consalvo noted that since the charring process is unfamiliar to many builders and contractors, “proper training and understanding of the technique are essential to achieving the desired results and maintaining its integrity and benefits.”

Aside from walls and siding, Shou Sugi Ban can be used to fashion bespoke items such as furniture, light fixtures or objets d’art. Design firm Holly Hunt has used geometric figurines by Martha Sturdy called “Reflections” as well as hand-carved solid cedar bowls from A Space.
“For both of these, the ashen black finish and minimalist lines are a graceful yet robust accent for interiors,” said Jo Annah Kornak, senior vice president and executive creative director of Chicago-based Holly Hunt.
Homeowners who are curious about the look but don’t want to commit to decorating large expanses can add a small side table or console crafted with the shou sugi ban technique for a natural and minimalist addition to their décor, Boyd and Finkelstein suggested.
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A haven for hedge-fund titans and Hollywood grandees, Greenwich is one of the world’s most expensive residential enclaves, where eye-watering prices meet unapologetic grandeur.
Australia’s wealthy class is expanding fast, and Knight Frank says that a surge in billionaires is reshaping the nation’s luxury property market.
Australia’s luxury property market is being quietly reshaped by one of the most significant wealth expansions in the world.
According to Knight Frank’s latest Wealth Report, the country’s billionaire population is set to grow by 77 per cent over the next five years, rising from 48 to 85 individuals.
That surge sits within a broader wave of wealth creation. Ultra-high-net-worth individuals, those with more than US$30 million, are forecast to increase by nearly 60 per cent to over 26,000 Australians by 2031.
Globally, the pace is accelerating. The report reveals that 89 new ultra-wealthy individuals are created every day, a figure that underscores a structural shift in capital formation rather than a cyclical upswing.
For luxury property markets, this is not just a headline number. It is a demand driver.
Australia’s wealth story is increasingly underpinned by diversification across resources, finance, technology and services, creating a depth of private capital that is both mobile and strategic.
And mobility is key. The ultra-wealthy are no longer tied to a single market. Instead, they are operating across multiple global hubs, maintaining footholds in cities like London, New York and Singapore, while using Australia as a stable base.
In this environment, real estate becomes less about shelter and more about positioning. Trophy assets remain desirable, but capital is increasingly being deployed across the full risk spectrum, from long-term holds to value-add opportunities. For Australia, the implications are clear. As wealth expands, so too does the expectation of product, and the locations that can attract it.
The billionaire effect
While property remains central to wealth preservation, the latest data shows that capital is increasingly spreading across luxury asset classes, albeit with a more disciplined approach.
Knight Frank’s Luxury Investment Index recorded a modest 0.4 per cent decline in 2025, signalling a stabilisation phase after several years of correction.
But beneath that headline number is a more telling shift. Collectors are moving away from speculative buying and toward assets defined by rarity, provenance and cultural significance.
Impressionist art led the market, rising 13.6 per cent, buoyed by landmark sales including a US$236 million Klimt painting. Watches also performed strongly, up 5.1 per cent, driven by continued demand for brands like Patek Philippe and Rolex.
At the same time, more volatile categories have corrected. Whisky values fell 10.9 per cent, while parts of the fine wine market have softened following pandemic-era highs.
Perhaps the most notable trend is behavioural. Younger investors are entering the market through fractional ownership platforms, gaining exposure to high-value assets that were once out of reach.
For property, the parallels are clear. The same focus on scarcity, narrative and long-term value is increasingly shaping buying decisions at the top end of the residential market.
Global wealth
The growth in billionaires is not just increasing demand, it is changing where that demand is directed.
In Australia, Brisbane has emerged as one of a handful of global cities experiencing rapid change in its luxury positioning. The city’s transformation is being driven by infrastructure investment and the 2032 Olympics, with top-end apartment prices rising from around US$6 million to more than US$10 million in just 12 months.
Luxury price growth has remained steady, with Brisbane rising 2.1 per cent in 2025, while the Gold Coast recorded 2.8 per cent.
At the same time, buying power is tightening. US$1 million now buys 5 per cent less in Brisbane than it did five years ago, reflecting the upward pressure on prime markets.
The trend is not confined to capital cities. Regional lifestyle markets are also capturing attention. Geelong’s waterfront has been identified as one of the world’s hottest luxury residential markets, driven by a combination of coastal amenity, infrastructure and relative value.
In these markets, pricing is no longer the sole driver. Lifestyle, accessibility and long-term growth are increasingly shaping buyer decisions, particularly among globally mobile wealth.
Alternative luxury assets
Beyond residential property, high-net-worth individuals are continuing to diversify into alternative assets that combine lifestyle and investment potential.
One of the most compelling examples is vineyard investment. Knight Frank’s Global Vineyard Index highlights the Barossa Valley as one of the best-value wine regions globally, where US$1 million can secure more than 18 hectares of land.
Despite a 10 per cent decline in land values over the past year, the broader outlook remains positive, particularly as the global wine industry shifts toward premiumisation.
This “trading up” trend is seeing consumers favour higher-quality, provenance-driven wines over mass-market products, reinforcing the long-term appeal of established regions like the Barossa and Eden Valleys.
For investors, the appeal lies in the intersection of lifestyle and capital preservation. Vineyard assets offer not only production potential, but also a narrative — something increasingly valued in a market where experience and authenticity carry weight.