This centuries-old Japanese technique is adding a surprisingly contemporary vibe to luxury homes, inside and out
5 min
It’s the kind of edgy design trend you might have scrolled past on a social media feed: homes bearing beautifully charred facades or feature walls, a charcoal patina that seems as if it emerged from fire itself—in fact, that’s exactly how it came into being.
Shou sugi ban, also known as yakisugi, is a Japanese wood-burning method with roots that run deep. The craft emerged during Japan’s Edo period, from 1603 to 1868, as a way to clad cedar buildings to withstand temperature fluctuations between seasons and render them fire retardant and insect repellant. Aside from its practical benefits, the look has exploded in the West as a way to give homes—mostly luxury ones—a brooding, dramatic exterior that fits with an earthy minimalist aesthetic as much as texture-rich maximalist one.
The preservation technique, which can be achieved by hand or machine, involves burning wood until the surface is charred, cooling and cleaning it to remove soot and dust and finishing it with natural oils to reinforce its durability and aesthetic appeal.
Dark and charred and decidedly grained, the look of shou sugi ban is altogether distinctive.
“When you burn the clean wood, it creates a textural surface that highlights the beauty of the wood grain and colour,” said Mia Jung, director of interiors at Ike Kligerman Barkley in New York and San Francisco.
Depending on the degree of charring and finishing, the wood can produce a range of looks from deep black with pronounced grain patterns to a more subtle dark brown or grey with a smoother finish, said Jiun Ho, founder of Jiun Ho Inc., a multi-disciplinary interior and furnishings design firm in San Francisco.
Defining Detail
Unlike the purely functional role of the shou sugi ban technique of the past, today, it’s most commonly used for decorative purposes—both inside and outside the home.
“It has a modern yet earthy aesthetic,” said Stephanie Hobbs, design principal at Marmol Radziner in Los Angeles. “Clean lines and details help this naturally textured and rough material feel modern and luxurious.”
The old-world application can, ironically, have a very contemporary vibe. “The simplicity of the wood offers a beautiful and natural look that honours the Japanese aesthetic of wabi-sabi, which embraces imperfections,” said Teresa Boyd and Helena Finkelstein, co-owners and lead designers of Verona, New Jersey-based Olive Hill Design Company.
While traditionally rendered in cedar, modern variations of the art utilise different types of woods, such as Douglas fir, cypress, pine or oak, creating many diverse looks. The cost of shou sugi ban varies widely based on factors such as the type of wood used, the degree of charring and the finish applied.
“It can be more expensive than untreated wood due to the labor-intensive process,” Ho said. Typically, prices range from $15 to$20 per square foot on average.
What’s Old Is New Again
There’s no denying the technique is having a moment, and it aligns with so many other trends, such as the growing emphasis on artisan-made things as well as biophilic design, a concept that aims to connect people with nature, in part, through natural materials.
“In this age of fast everything, there is a growing respect and appreciation for traditional craftsmanship,” Kornak said. “Shou sugi ban is a great example of that—it has a rich and beautiful history, especially in architecture and design. In addition, it’s both modern and rustic, which is aesthetically intriguing.”
The matte finish and distinctive wood graining create a striking impression that is different from what people are used to seeing, Hobbs said, noting how it balances with a natural landscape.
“People love the warmth and natural qualities of wood siding, but it often comes with a large commitment to maintenance. This method of finishing ages naturally and beautifully over time and requires less maintenance than a typical wood siding application,” she said.
What makes shou sugi ban even more relevant is that it’s eco-friendly. The wood retains the carbon-dioxide absorbed during the tree’s growth, making it more durable and expanding the life of the wood, said Philip Consalvo, principal of PJCArchitecture in New York City. It also naturally protects the wood from the elements, eliminating the need for harsh chemicals.
“As darker home exteriors continue to trend, we will likely see this material becoming increasingly popular for cladding,” he said.
Fresh Ways to Play With FireÂ
These days, shou sugi ban, in all of its smoky glory, is showcased in a multitude of ways—as siding and fencing, decking, interior and feature walls and furniture.
Ho loves using shou sugi ban for wall cladding because “it adds a multi-dimensional texture making the interior feel rich and warm.” For a new restaurant he’s designing called Enclos, which is opening later this summer in Sonoma, California, he covered the dining room’s walls and ceiling with shou sugi ban. “This created a dark black texture that serves as a blank canvas, allowing everything in the room, including the guests and the food, to stand out,” he said.
Jeffrey Dungan, founder and creative director at Jeffrey Dungan Architects in Mountain Brook, Alabama, prefers to apply the technique inside a home for a dark and moody vibe. While Hobbs tends to add the charred wood as a finishing material to connect interior walls with exterior siding.
Siding is the most common way to showcase the Japanese technique. Consalvo used the material as siding because of its “eco-friendly nature and seamless integration with the home’s natural surroundings,” for a recently completed lake house in the Adirondacks.
“The unique appearance of shou sugi ban enhanced the modern aesthetic we desired for the house. By incorporating this traditional craftsmanship in a modern way, we aimed to honour the Japanese wood preservation technique,” he said.
However, Consalvo noted that since the charring process is unfamiliar to many builders and contractors, “proper training and understanding of the technique are essential to achieving the desired results and maintaining its integrity and benefits.”
Aside from walls and siding, Shou Sugi Ban can be used to fashion bespoke items such as furniture, light fixtures or objets d’art. Design firm Holly Hunt has used geometric figurines by Martha Sturdy called “Reflections” as well as hand-carved solid cedar bowls from A Space.
“For both of these, the ashen black finish and minimalist lines are a graceful yet robust accent for interiors,” said Jo Annah Kornak, senior vice president and executive creative director of Chicago-based Holly Hunt.
Homeowners who are curious about the look but don’t want to commit to decorating large expanses can add a small side table or console crafted with the shou sugi ban technique for a natural and minimalist addition to their décor, Boyd and Finkelstein suggested.
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Georgetown agent Jamie Peva blends history and real estate on Instagram, turning local stories into a powerful sales strategy.
5 min
On a recent morning in Georgetown—Washington, D.C.’s oldest neighborhood—real-estate agent Jamie Peva strode down leafy N Street, brimming with historical tidbits.
Jackie Kennedy once lived on the street, he said. So did Ben Bradlee, former executive editor of the Washington Post, along with a former Miss America and a powerful U.S. Senator. Bradlee’s widow, author Sally Quinn, and Eric Schmidt, former CEO of Google, own stately homes there.
“I’ve seen a picture of Lyndon Johnson coming out of this house,” said Peva, passing a Federal-style brick mansion. “Also, the Beatles went to a lawn party here.”
Peva, a 60-year-old agent with Washington Fine Properties, has sold Georgetown real estate for over three decades, often traversing the neighborhood by bicycle. Of the roughly 2,500 houses in the historic neighborhood, he has been involved in the sale of 460, he estimated. A self-styled historian of the neighborhood, he knows stories behind its houses and their owners going back generations.
With a knack for lively storytelling, he shares his knowledge with some 37,500 Instagram followers, who have made Peva—sporting the bow ties he has worn since boarding school—an unlikely social-media influencer. Many of his followers are locals, and most have no plans to buy or sell real estate—until they do. It is then, according to Peva, that his spirited reels bring him to mind.
“It’s the digital version of a refrigerator magnet,” he said.
After Peva’s first video in November 2023, his eponymous Instagram account sparked a 10% increase in sales volume in the first year, and another 20% the next, he estimated. “It’s been very good for business, there is no question about it,” he said.
But Peva’s posts have also made him a local celebrity. As he walked down N street, the driver of a Mercedes station wagon slowed down to honk and wave. A lady walking a large dark gray dog stopped to ask what he was filming that day (a reel about a Colonial-era bottling plant.) Peva knew the dog from walking his two springers, Jumpy and Peggy-O, in the neighborhood.
“I need to make a video about the pooches of Georgetown,” he mused.
A growing number of real-estate agents now use social media to sell, and some have millions of followers with reels featuring ultraluxury pads, selling tips or reality TV-style reports on their daily lives. While Peva posts about his listings—and sometimes those of other agents—he mostly focuses on Georgetown history, local businesses and community events, saying his goal is to benefit both his business and the neighborhood.
“If we don’t find something genuinely interesting and worth sharing, we won’t do it,” said Peva’s daughter, Violet Peva, a New York social-media strategist who films, edits and posts his reels. “We cover many topics, not just real-estate information.”
Peva is originally from Connecticut, but has lived in Georgetown for over 30 years, currently in a cottage-style house with a white picket fence. Over the years, Georgetown has changed. The Georgetown Set, a powerful group of Cold War-era residents whose Sunday-night potluck dinners are said to have swayed U.S. policy, has long faded away. The community is still home to high-profile Washingtonians, including a Republican senator and several cabinet members. But it increasingly also attracts technology and finance executives, according to Peva. He now routinely signs nondisclosure agreements, ensuring privacy for wealthy clients. The shift has made him rethink his marketing approach.
“For years, a big part of our Georgetown business was made up of people who maintained a low profile,” he said. Real-estate agents were similarly low-key. Today, curb appeal is more important, he said, and agents are promoting themselves more. “As this change was underfoot, I was thinking that I needed to evolve myself too,” he said.
Though his own social-media use is mostly limited to following sailing accounts, he asked his daughter to help him post his listings online. Violet, now 26, started coming to D.C. once a month to film his reels. After an early video, on a condominium building called the Elliott, her sister Fern called her to report: “Daddy’s blowing up on Instagram,” Violet recalled. The reel got over 50,000 views. The next two each drew over 300,000. Peva’s most popular post ever, with over 838,000 views, was about the Grateful Dead playing in Georgetown. Sometimes, Peva interviews Georgetowners such as Quinn, the author, or Jamie Stachowski, the owner of a local butcher shop.
Peva, who majored in history in college, now spends up to two hours a day on research, usually in the morning while on his stationery bike. Online, he pores over old newspapers or the Library of Congress website, and he has a collection of articles and books—in and out of print—about Georgetown.
Companies often approach Peva for promotional posts, he said, but he turns them down, feeling that followers would lose interest in constant commercials. One exception is a recent paid post on Mount Vernon, the former home of George Washington. Peva wanted to share its history, he said, and didn’t want to lose the opportunity to another Instagrammer.
Anthony Arend, a professor at Georgetown University, has lived in his current home for 19 years without any plans to sell or buy real estate. But he follows Peva and often likes his posts.
“He is very charismatic, he is energetic, and he obviously knows a lot about the community,” said Arend, who has referred house-hunting friends to Peva.
One of Peva’s biggest deals—the $10.5 million sale of a 19th-century Italianate mansion—came after he made two 2024 reels featuring the property. In March, he sold the longtime O Street home of Tim and Jane Matz for $5.8 million after featuring it on his Instagram. Peva had showed them the home 25 years earlier, with Violet in a baby carrier on his back.
Last year, Kate Watts, 49, a digital consultant, called Peva to sell her late father’s three-bedroom house on Q Street; her husband had seen Peva on Instagram. In an October reel, Peva praised the architecture of the house, designed by modernist Hugh Newell Jacobsen. Halfway through, he mentioned an open house the next day, ending with an upbeat: “Did I also mention this house is for sale? $3.75 million!” The reel got 27,000 views, the open house was packed, and the buyers made an offer at the list price on the same day.
