In the lead-up to the country’s biggest dog show, a third-generation handler prepares a gaggle of premier canines vying for the top prize.
2 min
The elite athlete is capable of tremendous discipline. At the moment, though, he’s humping the competition.
Sonny, the star Portuguese water dog, went nosing around for a girlfriend when he was supposed to be attending to press obligations in the Long Island living room of his professional dog-show handler, Kimberly Calvacca.
But there is much work to be done: In just a few days, Calvacca will load the freshly fluffed Sonny and five other crème-de-la-crème canines into a van and head to Manhattan to compete at the country’s biggest dog-sporting event: the Westminster Kennel Club Dog Show.
The pedigreed dogs are the epitome of their breeds, owned by enthusiasts who pay Calvacca $150 per show day for her more than 100 dog shows each year.
The circuit reaches divine heights Tuesday in Madison Square Garden with Westminster’s top award of best in show, a status symbol that has eluded Calvacca, a third-generation dog handler in her 50s who started showing dogs in high school.
Competing alongside Sonny are Valentina, a min pin and the only contender Calvacca partly owns; Tango, a pug; Estee, a canaan; Shindig, a vizsla; and Nala, a rambunctious toller who reacted to getting kicked out of this photo shoot by peeing on the floor.
When it’s showtime, the dogs perform. “It’s a lot of time, a lot of effort and making sure that this dog is raised right so it has the temperament to say, ‘Pick me!’” Calvacca says.
She trains them to stand stock-still when a judge inspects them nose to tail, or trot in a circle without getting distracted by the crowd.
At times, she recreates show conditions at home so her pageant queens and kings won’t be spooked by whatever the competition throws at them.
Most preshow work happens in her “dog room,” a basement utility space where pet scrubs and tinctures abound like makeup at Sephora.
She says the room is filled with the good juju of champions her grandfather groomed there when this was his house.
On her boombox, when Sade’s “Smooth Operator” switches to Britney Spears’s “Toxic,” the frantic synth reflects the chaos.
First, she must wash the dogs one by one in an elevated bathtub. Then she hoists each dog onto a work table, attaching the animal loosely to a loop she cheerfully calls a noose.
She trims their toenails with a repurposed woodworking tool, styles their fur with a $600 dog blow dryer and clips their coats with $1,000 scissors. She cleans their teeth with an electric toothbrush, a dental tool for plaque and a breath-freshener spray.
Each dog spends 15 to 30 minutes daily on treadmills, one of which costs $3,500 and is specifically for dogs.
Then come meals from 40-pound bags of dog food—she’s sponsored by Purina—and various biscuits and canned meats. In the ring, she gives them human treats such as salmon, steak and meatballs.
On a recent day, she heaved a 10-pound bag of frozen chicken from Costco onto her kitchen counter, then boiled breasts with onion powder and garlic powder.
She calls it her “winning chicken,” and during shows she’ll sometimes store a chunk of it between her teeth for quick access.
Calvacca doesn’t play favorites, she says, but she snuggles Valentina and calls Sonny Mister Handsome.
He is the exuberant frat boy, the alpha of the group. He licks, he yodels, he sleeps on a purple pillow. He plays it up in the ring. “Sonny always thinks he wins,” Calvacca says.
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Meta is betting on a human-first AI future, but growing legal battles and declining public trust are putting Mark Zuckerberg’s vision to the test.
3 min
“Call us optimists. Call us dreamers. Call us whatever the hell you want, but we’re betting on people, and we like those odds. The future is for everyone.”
That ad copy is from the voice-over of a July Meta Platforms META -3.38%.
spot that’s been part of a public-relations blitz to position Meta as the humanist AI company. The message was undercut by the ad’s inclusion of David Bowie’s “Five Years,” a brooding 1972 song about an impending apocalypse. But this week CEO Mark Zuckerberg left no ambiguity, publishing a 6,500-word manifesto—about 10 times the length of this newsletter—with a title that echoed the ad: “The Future is for Everyone.”
That seems to be Meta’s new tagline. In light of sinking public opinion and the company’s thousands of lawsuits from states, school districts, parents, and users, Meta’s public relations have been defensive. This push represents a return to offense, with a chance to distinguish Meta’s approach to AI from other labs like OpenAI, Anthropic, or SpaceX SPCX +9.65%.
“It is surprising that the discourse from many developing AI is so filled with doom,” Zuckerberg wrote. “I do not understand why anyone who believes that AI will eliminate most jobs and much of humanity’s relevance would rush to build that future.”
Zuckerberg frames what sort of future we build with AI as the central issue of our time. “We believe that delivering superintelligence to everyone is the way to answer this question,” he says. “This has the potential to begin a new era of personal empowerment where individuals can use this powerful new capability to reach their full potential, pursue their interests, and improve their lives and the world more than ever before.”
The flood of words belies the situation on the ground in mid-2026. Americans, at least, have a love-hate affair with social media. A November Pew Research Center poll reported that 71% of U.S. adults used Facebook, and 51% used Instagram. Worldwide, 3.6 billion people use at least one Meta app every day.
But in a Reuters/Ipsos poll conducted in July and August, 61% of respondents said they wanted more government oversight of social media, and two-thirds supported laws to keep children under 16 years old off the platforms. When it comes to Meta in particular, in the 2026 Axios Harris 100, an annual poll about corporate reputation, Meta placed 96th out of 100. It’s only above two other social media companies, Chinese ultracheap retailer Temu, and Spirit Airlines, a defunct air carrier. Regarding ethics, Meta came in last, and it was only ahead of TikTok in trust.
The steady drip of headlines in the teen social media trials isn’t helping. Last week, Meta lost a judgment in New Mexico state court that raised their liability in that relatively small jurisdiction to nearly $1 billion dollars. On Wednesday, jury selection began for a federal case with four states suing Meta over addictive product design, and false marketing that said its platforms were safe for teenagers. In July, Meta claimed that the states are asking for a total of $1.4 trillion in damages, in addition to design changes in the apps. This is part of a multidistrict litigation, where thousands of federal trials with social media defendants are coordinated in Judge Yvonne Gonzalez Rogers’ district courthouse in Oakland, Calif.
There is a separate such group of thousands of cases in California state court, mostly with individual plaintiffs. The steady drip of bad headlines from the courts will continue unless Meta decides to settle en masse.
Meanwhile, in the second quarter, Meta booked “$2.40 billion of charges related to legal proceedings,” according to its quarterly filing. That may be just the beginning.
Zuckerberg spent 6,500 words getting his utopian message out, but I can sum it up in two: Trust us. The evidence is that Meta has a long way to go to win back that trust.
