Starting this year, record generation from renewables and nuclear will cover rising power demand from growth in emerging markets, AI and data centres, the agency says
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Global demand for electricity is set to grow at a faster rate over the next three years, but with record power generation from renewables and nuclear expected to cover the surge, emissions will likely go into structural decline, according to the International Energy Agency.
Electricity demand is on track to rise by an average of 3.4% a year through 2026, driven by robust growth in emerging economies, AI, cryptocurrencies and data centres, according to the Paris-based organization’s latest report. However, global carbon-dioxide emissions from power generation are expected to fall, as low-emission energy sources—wind, solar, hydro and nuclear, among others—are likely to account for almost half of the world’s electricity generation by 2026, up from just under 40% last year.
“It’s encouraging that the rapid growth of renewables and a steady expansion of nuclear power are together on course to match all the increase in global electricity demand over the next three years,” IEA’s executive director Fatih Birol said on Wednesday.
“This is largely thanks to the huge momentum behind renewables, with ever cheaper solar leading the way, and support from the important comeback of nuclear power, whose generation is set to reach a historic high by 2025.”
In 2023, global CO emissions from electricity generation increased by 1%, but the IEA predicts a fall of more than 2% this year and smaller decreases in the next two years. Generation from cleaner energy sources is expected to rise at twice the annual growth rate seen between 2018 and 2023, while coal-fired generation is forecast to fall by an average of 1.7% annually through 2026, the IEA said.
Rapid growth of renewables will be supported by nuclear power. According to the report, nuclear generation is set to rise by roughly 3% a year on average to the end of 2026, despite a number of countries phasing out nuclear power or closing plants early.
France and Japan will restart several plants while new reactors begin operating in Europe, China, India and Korea. Asia will likely remain the main driver of growth, reaching a 30% share of global nuclear generation in 2026, the IEA said.
For years, nuclear power has been at the centre of the clean-energy debate. Proponents including France argue that it is a reliable, low-carbon alternative to fossil fuels, while opponents such as Germany say costs and risks from reactor accidents and waste are too high.
At the United Nations’ COP28 climate summit last year, the U.S. and 21 other nations pledged to triple nuclear power capacity by the middle of the century.
Most of the increase in electricity demand forecast by the IEA is set to come from emerging markets. China is expected to be the largest contributor to growth—with consumption boosted by the production of solar PV modules, electric vehicles and the processing of raw materials—while India is forecast to grow the fastest among major economies.
Rapid expansion of artificial intelligence, data centres and cryptocurrencies will also be a driver of growth, according to the agency, which predicts their power demand could double to roughly the equivalent of electricity consumption in Japan.
Last year, electricity demand growth slowed to 2.2% from 2.4% in 2022, as advanced economies suffered the impact of high inflation and lower industrial output, the IEA said.
Demand in the U.S. decreased by 1.6% after rising 2.6% in 2022, mainly because milder weather reduced the use of heaters and coolers, but demand is expected to recover this year to 2026. European Union power demand declined for the second consecutive year in 2023—despite a fall in energy prices—and isn’t expected to return to high levels until 2026 at the earliest, the IEA said.
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AI-powered travel agents are challenging online booking platforms, but Airbnb’s exclusive listings and direct customer relationships could give it an edge. Its next challenge: turning repeat guests into loyal customers through stronger rewards and innovation.
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AI agents like Muse can already find you the cheapest hotel room in Paris. But they can’t locate a cheaper version of that Catskills cabin you’ve been eyeing, because it might only be available on Airbnb ABNB -1.43%decrease.
Investors should pay attention to that distinction. When Meta Platforms META 3.38%increase launched its Muse agent last month, travel stocks including Booking Holdings BKNG -1.19%decrease, Expedia and Airbnb all fell sharply.
Airbnb, though, has a real chance to emerge as a winner from the upheaval. The catch: Its stock already reflects above-industry growth. To justify its valuation, Airbnb will need to turn repeat customers into loyal ones.
Online travel companies make much of their money by simplifying search and collecting fees on bookings. AI agents threaten that model.
But not all travel marketplaces are equally exposed. Booking and Expedia largely sell hotel rooms that travelers can also book directly or through competing sites. If an agent can find the same room elsewhere, it has little reason to favor either Booking or Expedia.
Booking and Expedia also sell sponsored listings that steer travelers toward particular properties. Wells Fargo estimates those will account for about 8% of Expedia’s revenue and a much higher percentage of profit next year.
Airbnb has more ways to adapt. More than half its listings are available only on its platform, and more than 90% of its traffic comes directly to its app or website.
The customer relationship doesn’t end after booking, either. Bernstein analyst Richard Clarke notes that 90% of Airbnb guests go on to message their hosts about arrival times, keys or local taxes, giving Airbnb a connection to both sides of the transaction.
How the companies have responded to the possible agentic future is telling.
Expedia quickly signed on as a Muse partner. Airbnb hasn’t, and Chief Executive Brian Chesky says AI chatbots have so far been a boon, sending customers to Airbnb’s website.
Chatbots might work for buying paper towels, he quipped at a Skift conference last month, but people enjoy planning trips. He argued that browsing dozens of homes isn’t something a text-based chatbot is well suited for.
Still, the AI jitters arrived just as Airbnb was persuading investors it deserved its pricey multiple. For years after its 2020 initial public offering, the stock—which trades around 25 to 30 times forward earnings—went nowhere. Investors saw a mature operator trading at a growth premium.
This year, Airbnb growth seems to be accelerating. The stock jumped in August after the company raised its full-year revenue-growth guidance with its second-quarter results. Wells Fargo analyst Ken Gawrelski credits a run of product improvements under a revamped leadership team.
Among the changes: letting guests reserve now and pay later, adding hotels, and a redesigned home page and app. Investors were also betting on what comes next, including thousands more hotels, car rentals and, eventually, advertising.
The irony is that some of those growth drivers push Airbnb closer to the kind of business Booking and Expedia run—the kind of business AI agents could threaten. Even if AI agents capture a large share of travel planning and booking, Airbnb would capture the demand. But it and others would slowly lose control over how customers find and choose properties.
That would undermine the advertising opportunity investors are counting on. The bigger point for Airbnb and other marketplaces is that losing control of customer acquisition could mean surrendering some of their pricing power and margins.
To bulletproof itself, Airbnb might look to another e-commerce giant that has so far kept AI agents at arm’s length: Amazon.
Like Amazon, Airbnb has a loyal customer base and hard-to-match supply. But it has nothing like Prime membership to make customers think twice before taking their business elsewhere.
That is where loyalty comes in. Business travelers stick with Hilton or Marriott because enough nights earn them perks. Leisure travelers rarely accumulate stays with one chain. Airbnb has millions of listings and plenty of repeat customers, but no broad rewards program. It has begun experimenting with credits on hotel stays, but it should make loyalty a priority, not just a promotion.
Airbnb also plans to launch its own AI agent next year. But travelers using an agent might still want it to search Airbnb, Vrbo, Booking and hotel websites alike, rather than limit itself to one company’s inventory.
Eventually, Airbnb might have to strike deals with agent makers, using its unique homes as leverage to negotiate favorable terms, says Gawrelski. Such deals, along with rewards for loyal guests, could over the long term eat into the company’s roughly 13% take rate, he adds. But if they bring in enough additional bookings, the trade-off could be worthwhile.
History offers a reason not to panic. The shift from desktop to mobile unsettled investors in Alphabet and Amazon, but both emerged as major beneficiaries. Companies with valuable assets can come out of a platform shift stronger, if they adapt quickly enough.
Airbnb has homes the bots can’t easily replace. Now it needs to give guests a reason to insist on booking them there.
