The 15-Minute Living Room Makeover—That Costs You Zip

THE DECOR doldrums hit hard as the weather lollygags toward spring. “We spend so much time in our most lived-in spaces, like the living room, that they begin to feel monotonous after a long winter,” said Malorie Goldberg, an interior designer with Noa Blake Design, a firm in Marlboro, N.J.

Fortunately, rearranging your stuff can significantly shake up a stale space , and all you need is 15 minutes to do it.

“We get used to where things are and overlook potential in objects we already have,” said Leslie Martin, of M+M Interior Design in Kenilworth, Ill. The pro calls this state of inertia “house blind,” and asks rhetorically, “Does the chair you have piled with laundry in your bedroom suddenly take on new life when moved to your living room?”

Here, interior designers share their fast fixes for breathing new energy into your tuckered-out living room decor.

1. Flip your layout from one side of the room to another to “create new traffic patterns and sightlines,” said New York designer Kimberly Bevan. “Don’t forget to rotate your rugs along with the furniture.” Adds Ariel Okin, another New York designer, “Map the arrangement out in blue tape beforehand to make sure you like the look.”

2. Don’t be afraid to pull in pieces from other rooms. “Two dining chairs and a side table can become a game-table vignette,” said Kristine Renee, of Design Alchemy in Sacramento, Calif. Add a side chair or ottoman underneath a console table to get a “new” writing desk.

3. Group flowers , a few coffee table books and a small dish on a big, handsome tray, said Okin, for a “styled moment that feels considered.”

4. Swap lampshades from one room to another, suggests Bevan. “Imagine the difference between a simple linen shade and one that’s patterned ,” she said.

5. For a coffee table refresh , “throw a beautiful tablecloth over it and let the edges drape on the floor,” said Toronto designer Justine Alexandra Dunk. A couple of books or decorative catchall on top will layer in the “super cozy, Old World English feel.”

6. Beware the “dorm-room phenomenon,” said Pittsburgh designer Leanne Ford. “We never stopped thinking we had to push everything against the walls.” Moving your furniture just 6 inches off the wall “will actually make your space feel bigger.”

7. Clean exterior windows , says Jacu Strauss, creative director at hospitality company Lore Group, in London. “You’ll be pleasantly surprised at how much extra light the room receives.”

8. Steal a throw blanket from a guest bedroom and swap it for the one currently in your living room, says New York interior designer Emma Beryl. “Artfully drape it, either on the corner of the sofa or over the arm of a chair to make it look purposeful.”

9. Use your printer to reproduce a few favourite photos in black and white, and swap them for what’s currently in your frames, says Okin. “Black and white brings an instantly classic, clean and edited look to the room.”

10. Shuffle your art. “This will breathe new life into the space,” said Boston designer Honey Collins.

11. “Deflect attention from the TV by repositioning artwork and light fixtures to create new spots that draw the eye,” said Lindye Galloway, a designer in Newport Beach, Calif. Lean a bold art print against the wall on the credenza or move a mirror so it doesn’t reflect the television, says Goldberg. “Then the TV just exists in the room instead of owning it.”

AI agents like Muse can already find you the cheapest hotel room in Paris. But they can’t locate a cheaper version of that Catskills cabin you’ve been eyeing, because it might only be available on Airbnb ABNB -1.43%decrease.

Investors should pay attention to that distinction. When Meta Platforms META 3.38%increase launched its Muse agent last month, travel stocks including Booking Holdings BKNG -1.19%decrease, Expedia and Airbnb all fell sharply.

Airbnb, though, has a real chance to emerge as a winner from the upheaval. The catch: Its stock already reflects above-industry growth. To justify its valuation, Airbnb will need to turn repeat customers into loyal ones.

Online travel companies make much of their money by simplifying search and collecting fees on bookings. AI agents threaten that model.

But not all travel marketplaces are equally exposed. Booking and Expedia largely sell hotel rooms that travelers can also book directly or through competing sites. If an agent can find the same room elsewhere, it has little reason to favor either Booking or Expedia.

Booking and Expedia also sell sponsored listings that steer travelers toward particular properties. Wells Fargo estimates those will account for about 8% of Expedia’s revenue and a much higher percentage of profit next year.

Airbnb has more ways to adapt. More than half its listings are available only on its platform, and more than 90% of its traffic comes directly to its app or website.

The customer relationship doesn’t end after booking, either. Bernstein analyst Richard Clarke notes that 90% of Airbnb guests go on to message their hosts about arrival times, keys or local taxes, giving Airbnb a connection to both sides of the transaction.

How the companies have responded to the possible agentic future is telling.

Expedia quickly signed on as a Muse partner. Airbnb hasn’t, and Chief Executive Brian Chesky says AI chatbots have so far been a boon, sending customers to Airbnb’s website.

Chatbots might work for buying paper towels, he quipped at a Skift conference last month, but people enjoy planning trips. He argued that browsing dozens of homes isn’t something a text-based chatbot is well suited for.

Still, the AI jitters arrived just as Airbnb was persuading investors it deserved its pricey multiple. For years after its 2020 initial public offering, the stock—which trades around 25 to 30 times forward earnings—went nowhere. Investors saw a mature operator trading at a growth premium.

This year, Airbnb growth seems to be accelerating. The stock jumped in August after the company raised its full-year revenue-growth guidance with its second-quarter results. Wells Fargo analyst Ken Gawrelski credits a run of product improvements under a revamped leadership team.

Among the changes: letting guests reserve now and pay later, adding hotels, and a redesigned home page and app. Investors were also betting on what comes next, including thousands more hotels, car rentals and, eventually, advertising.

The irony is that some of those growth drivers push Airbnb closer to the kind of business Booking and Expedia run—the kind of business AI agents could threaten. Even if AI agents capture a large share of travel planning and booking, Airbnb would capture the demand. But it and others would slowly lose control over how customers find and choose properties.

That would undermine the advertising opportunity investors are counting on. The bigger point for Airbnb and other marketplaces is that losing control of customer acquisition could mean surrendering some of their pricing power and margins.

To bulletproof itself, Airbnb might look to another e-commerce giant that has so far kept AI agents at arm’s length: Amazon.

Like Amazon, Airbnb has a loyal customer base and hard-to-match supply. But it has nothing like Prime membership to make customers think twice before taking their business elsewhere.

That is where loyalty comes in. Business travelers stick with Hilton or Marriott because enough nights earn them perks. Leisure travelers rarely accumulate stays with one chain. Airbnb has millions of listings and plenty of repeat customers, but no broad rewards program. It has begun experimenting with credits on hotel stays, but it should make loyalty a priority, not just a promotion.

Airbnb also plans to launch its own AI agent next year. But travelers using an agent might still want it to search Airbnb, Vrbo, Booking and hotel websites alike, rather than limit itself to one company’s inventory.

Eventually, Airbnb might have to strike deals with agent makers, using its unique homes as leverage to negotiate favorable terms, says Gawrelski. Such deals, along with rewards for loyal guests, could over the long term eat into the company’s roughly 13% take rate, he adds. But if they bring in enough additional bookings, the trade-off could be worthwhile.

History offers a reason not to panic. The shift from desktop to mobile unsettled investors in Alphabet and Amazon, but both emerged as major beneficiaries. Companies with valuable assets can come out of a platform shift stronger, if they adapt quickly enough.

Airbnb has homes the bots can’t easily replace. Now it needs to give guests a reason to insist on booking them there.

The 15-Minute Living Room Makeover—That Costs You Zip

Refresh a stale main space with these quick, buy-nothing moves.

Here, interior designers share their fast fixes for breathing new energy into your tuckered-out living room decor.

AI-powered travel agents are challenging online booking platforms, but Airbnb’s exclusive listings and direct customer relationships could give it an edge. Its next challenge: turning repeat guests into loyal customers through stronger rewards and innovation.