YACHT BUYERS ARE GETTING YOUNGER, SAYS AZIMUT/BENETTI EXEC - Kanebridge News
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YACHT BUYERS ARE GETTING YOUNGER, SAYS AZIMUT/BENETTI EXEC

By Shivani Vora
Fri, Jul 19, 2024 3:47pmGrey Clock 3 min

In the rarefied world of luxury yacht construction and design, the Viareggio, Italy-based Azimut/Benetti Group ranks high on the list of storied and sought-after names. The company’s clients include multi-millionaires and billionaires globally, and boldfacers such as Bill Gates have chartered its watercrated.

The company comprises two brands: Azimut, which produces smaller yachts that range in length from 10 to 35 meters, and Benetti, a mega- and superyacht producer behind ships from 37 to more than 100 meters long. It’s known for its technological innovations, including the extensive use of carbon fiber as well as hybrid diesel-electric vessels. Prices for the yachts between both brands range from US$1 million to more than US$300 million. Azimut/Benetti has four shipyards, three in Italy and one in Brazil, with the largest in Livorno, in Italy’s Tuscany region.

Paolo Vitelli founded Azimut in 1969 and acquired Benetti in 1985 to form Azimut/Benetti Group. His daughter, Giovanna Vitelli, 48, leads the family-run enterprise today. She spoke with Penta recently about how demand for yachts has increased as of late, its changing customer base, and the amenities on ships that owners most want today.

Penta: Has the demand for your yachts changed over the last few years?

Giovanna Vitelli: Despite initial predictions, the pandemic significantly boosted the yacht industry due to unforeseen mobility restrictions. The desire for freedom led to a surge in demand, and immediately after the COVID-19 lockdowns, every available boat, regardless of size, was sold out. Today, the demand has normalized, but the perception of what a yacht can offer has changed. As a result, our orders stretch to 2028.

Who are your primary customers, and how have they evolved over time?

Owners are now trending 10 years younger than before; they are typically men in their 50s. They are still very wealthy and successful, but unlike the past, where yacht ownership may have primarily symbolized opulence, today’s owner seeks something deeper: a private space to share with family and friends, a floating home with all the personal comforts, to enjoy a closer connection with the sea.

Can you share the amenities your customers want most on their yachts and how they differ from the past?

We are seeing a growing shift toward a more relaxed lifestyle on board. Owners seek areas ideal for sharing with loved ones. They have a preference for longer stays at anchor and want amenities that provide a comfortable, at-home experience. Popular requests include large social bars, extensive wine cellars, full office spaces for remote work, spa facilities, larger storage for water toys, and gym areas. These features blend luxury with functionality.

What are some of the unusual amenities or other requests your customers have requested?

We’ve added unique features such as a wood-burning pizza oven and a flower refrigerator. We even recreated a copy of the Sistine Chapel fresco over the dining table on a Benetti yacht. Another had spectacular interiors made with Lalique glass.

Tell us about the design features of your yachts. What aesthetic do you favor?

Twenty years ago, we began seeking designers from the luxury residential, hospitality, and fashion sectors rather than just the yachting industry. This brought a contemporary twist to a traditionally conservative sector. Each designer infuses the yacht with its own soul, but all have a simple elegance. Our most recent collaboration was with Matteo Thun and Antonio Rodriguez, inventors of eco-resorts, with whom we explored new frontiers for eco-friendly materials on Azimut’s Seadeck   motoryachts .

One design concept that has influenced the lifestyle on board is the Benetti Oasis Deck. Previously, the stern was high and closed, but now, a lowered stern opens to the sea, enhancing the onboard experience.

How does sustainability figure into your designs? 

Sustainability has been a core principle for us for over 20 years, and we started investing early on in technology to reduce fuel consumption. This philosophy continues to drive our innovations. Today, almost our entire fleet offers hybrid technology.

The newly launched Azimut  Seadeck  6 became the most efficient and sustainable yacht ever produced by our group. In fact, the Azimut  Seadeck  Series can reduce carbon-dioxide emissions by as much as 40% in one year of average use compared to traditional yachts of similar size.

Our next goal is to further optimize consumption and emissions from onboard systems, especially for larger boats that spend around 90% of their time at anchor.

Also, our company has an agreement with the energy company Eni to use HVOlution, a biofuel made entirely from renewable raw materials.

Can you explain the concept of shadow yachts and tell us if they’re becoming more prevalent?

Shadow yachts, also known as support yachts or shadow vessels, are auxiliary vessels that accompany a main superyacht, providing additional storage for water toys, helicopters, and vehicles, as well as housing extra crew and guests. Currently, they represent less than 1% of the market.

Where do you see the future of yachts going?

I expect demand to continue at a steady pace in the coming years, especially as more people view yachts as residences rather than just for short trips. We have customers who’ve bought large yachts who anchor them and live in them for several months a year. They might dock in Monaco for six months, for example, and go to the Caribbean for the rest of the year.



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Their careers spanned the personal computing, internet and smartphone waves. But some older workers see AI’s arrival as the cue to exit. 

By Lauren Weber & Ray A. Smith
Tue, Apr 7, 2026 4 min

Luke Michel has already lived through two technology overhauls in his career, first desktop publishing in the 1980s and online publishing later on. But AI? He’s had enough. 

So when his employer, the Dana-Farber Cancer Institute, made an early-retirement offer to some staff last year, the 68-year-old content strategist decided to speed up his exit. Before, he had expected to work a couple more years. 

“The time and energy you have to devote to learning a whole new vocabulary and a whole new skill set, it wasn’t worth it,” he said. 

It isn’t that he’s shunning artificial intelligence—he is learning Spanish with the help of Anthropic’s Claude. But, at this point, he’s less than eager to endure all the ways the technology promises to upend work. 

“I just want to use it for my own purposes and not someone else’s,” he said. 

After rising for decades and then hovering around 40% in the 2010s, the share of Americans over 55 years old in the workforce has slipped to 37.2%, the lowest level in more than 20 years.  

The financial cushion of rising home equity and stock-market returns is driving some of the decline, economists and retirement advisers say. 

But for some older professionals, money is only part of the equation.  

They say they don’t want to spend the last years of their career going through the tumult of AI adoption, which has brought new tools, new expectations and a lot of uncertainty.  

Many people retire when key elements of their work lives are disrupted at once, said Robert Laura , co-founder of the Retirement Coaches Association and an expert on the psychology of retirement. 

“Maybe their autonomy is being challenged or changed, their friends are leaving the workplace, or they disagree with the company’s direction,” he said.  

“When two or three of these things show up, that’s when people start to opt out.”  

“AI is a big one,” he adds. “It disrupts their autonomy, their professionalism.” 

Michel, whose work required overseeing and strategizing on website content, has been here before.  

When desktop publishing arrived in the 1980s, he was a graphic designer using triangles and rubber cement.  

The internet’s arrival changed everything again. Both developments required new skills, and he was energized by the challenge of learning alongside colleagues and peers. 

It felt different this time around. “Your battery doesn’t hold a charge as long as it used to,” he said. 

He would rather spend his energy volunteering, making art, going to operas and chairing the Council on Aging in North Andover, Mass., where he lives. 

In an AARP survey last summer of 5,000 people 50 and over, 25% of those who planned to retire sooner than expected counted work stress and burnout as factors.  

About half of those retired said they had left work at least partly because they had the financial security to do so. 

In general, older Americans are less likely than younger counterparts to use AI, research shows.  

About 30% of people from ages 30 to 49 said they used ChatGPT on the job, nearly double the share of those 50 and older, according to a 2025 Pew Research Center survey of more than 5,000 adults. 

Baby boomers and members of Generation X also experienced the sharpest declines in confidence using AI technology, according to a ManpowerGroup survey of more than 13,900 workers in 19 countries. 

“We as employers aren’t doing a good enough job saying (to older workers), we value the skills that you already have, so much so that we want to invest in you to help you do your job better,” says Becky Frankiewicz , ManpowerGroup’s chief strategy officer. 

Jennifer Kerns’s misgivings about AI contributed to her departure last month from GitHub, where the 60-year-old worked as a program manager.  

Coming from a family of artists, she said, it offends her that AI models train on the creative work of people who aren’t compensated for their intellectual property. And she worries about AI’s effect on people’s critical-thinking skills. 

So she was dismayed when GitHub, a Microsoft-owned hosting service for software projects, began investing heavily in AI products and expecting employees to incorporate AI into much of their work. In employee-engagement surveys, the company had begun asking them to rate their AI usage on a scale of 1 to 5. 

When it came time to write reports and reviews, colleagues would suggest that she use ChatGPT.  

“I’d be like, ‘I have no idea how to use that and I have no interest in using AI to write anything for me,’” she said. 

It would have been more prudent to work until she was closer to Medicare eligibility, she said. But by waiting until her children were out of college and some of her stock grants had vested, the math worked. 

Her first act as a nonworking person: a solo trip to Scotland, where she took a darning workshop and learned how to repair sweaters.  

“The opposite of AI,” she said. 

Employers already under pressure to cut workers—such as in the tech industry—may welcome some of these retirements, said Gad Levanon , chief economist at Burning Glass Institute, which studies labor-market data. 

“The more people retire, the fewer they have to let go,” he said. 

Some of the savviest tech users are also balking at sticking around for the AI upheaval. Terry Grimm, who worked in IT for 40 years, retired from his senior software consultant role at 65 last May.  

His firm had just been acquired by a bigger firm, which meant learning and integrating the parent company’s AI and other tech tools into his work.   

Until then, Grimm expected he might work a couple more years, though he felt that he probably had enough saved to retire. 

“I just got to the point where I was spending 40 hours at work and then 20 hours training and studying,” said Grimm, who has since moved with his wife from the Dallas area to a housing development on a golf course in El Dorado, Ark.  

“I’m like, ‘I’ll let the younger guys do this.’”