From the Caribbean to Australia’s east coast, Oyster’s latest world rally promises a bluewater voyage designed for owners seeking ultimate sailing experiences.
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British luxury yacht builder Oyster Yachts has announced plans for its next flagship global adventure, the Oyster World Rally 2030–31, a fully supported circumnavigation designed exclusively for owners of its bluewatersailing yachts.
The 16-month voyage will cover about 27,000 nautical miles across three oceans, beginning in Antigua in January 2030 and taking participants through some of the world’s most celebrated cruising destinations, including Australia’s east coast.
Limited to just 30 yachts, the rally is positioned as both a structured and flexible experience, allowing owners to explore independently while benefiting from comprehensive logistical, technical and safety support from a dedicated Oyster team.
Richard Hadida, Owner and Chairman of Oyster Yachts, said: “The Oyster World Rally represents the very essence of our brand.
“Oyster yachts are built to cross oceans in safety, comfort and style, and the Rally is the ultimate expression of that capability.
“But beyond the yachts themselves, it is about enabling extraordinary life experiences.
“To see owners commit to a dream that may have been decades in the making, and to support them as they realise it, is something very special. The Rally embodies our belief that time is the greatest luxury of all.”
Unlike competitive sailing events, the rally is non-racing and does not require yachts to travel in close formation.
Participants are free to diverge from the main fleet to explore remote anchorages or sail in smaller groups before reconnecting at designated ports.
Preparation begins well before departure, with an extensive training programme launched 18 months in advance.
Workshops, masterclasses and online seminars cover meteorology, navigation, yacht systems, medical and safety readiness, provisioning and passage planning, helping crews build the confidence required for a full circumnavigation.
Allie Smith, Director of Oyster Rallies and Training, said: “The Oyster World Rally is about community above all else.
“Every owner joins for a different reason, and every Rally develops its own character shaped by those taking part.
“Our team are all experienced sailors, from logistics to technical support, and that shared experience builds real trust.
“What makes this Rally so special is the balance it offers: complete freedom to explore at your own pace, combined with the reassurance that our team is with you every step of the way.
“Watching owners grow in confidence, form lifelong friendships and complete a circumnavigation remains one of the most rewarding parts of what we do.”
Owners planning to commission a new yacht for the rally are advised to allow a three- to four-year lead time, reflecting Oyster’s limited production capacity and the importance of a thorough shakedown period before departure.
Entries for the Oyster World Rally 2030–31 opened on March 3, with strong demand anticipated following the success of previous editions and growing momentum behind the brand’s global circumnavigation programme.
The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
Following the successful launch of its Palais Collection, MAISON de SABRÉ has unveiled a new modular handbag system offering more than 720 styling combinations.
The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
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Product launches used to mean a store window and a press release. MAISON de SABRÉ has other ideas.
The Australian-born luxury house, founded in 2017 by brothers Omar and Zane Sabré, has opened a four-day Floral Atelier in the heart of New York City, transforming a stretch of Manhattan into what it calls an “overgrown botanical landscape” of craftsmanship, floristry, hospitality and music.
It’s the brand’s most ambitious physical activation to date, and the setting for the launch of its new Bloom Collection.
At the centre of the collection are three new SABRÉMOJI flower charms, named Wild Daisy, Sunflower and Cherry Blossom, each made entirely from upcycled leather offcuts and finished with ultrasonic embossing and embroidery.
There’s also the Floral Twist Handle, arguably the house’s most technically demanding piece yet, which takes 36 individual hand-tied knots to form six leather flowers, plus another ten structural knots that let it convert from a hand-carry to a shoulder strap.
A new Floral Wristlet debuts a leather-knotting technique developed specifically for the collection.
Between them, the pieces bring the brand’s product ecosystem to more than 10,000 possible styling combinations, all built from what would otherwise be manufacturing waste.
“Bloom is the latest evolution in the MAISON de SABRÉ product ecosystem, reimagining the handbag as a living canvas,” said co-founder and creative director Omar Sabré. He points to the smaller pieces as proof of intent rather than afterthought: “The smallest products demand extraordinary precision.”
It’s a strategy with numbers behind it.
The brand’s connected styling platform, of which Bloom is the latest chapter, has helped push MAISON de SABRÉ past $100 million in annual revenue and lifted average order value by 45 per cent, evidence that designing products to be added to and reinterpreted has become a genuine commercial engine rather than a marketing line.
The SABRÉMOJI charm platform alone has sold more than 500,000 units globally, with sold-out collaborations including Pokémon, Hello Kitty and Mr Men Little Miss.
For co-founder and managing director Zane Sabré, the Atelier is really about where the relationship with a customer begins.
“Retail is no longer just about selling products; there’s been a structural shift toward experience and participation,” he said.
“With Bloom, we wanted to create an environment where clients can experience our craft, understand our styling system and explore what is possible before they think about making a purchase.”
The Floral Atelier runs from July 3-26 in New York. The Bloom Collection launched globally today at maisondesabre.com, before rolling out to stockists including Bloomingdale’s, Nordstrom, Saks Fifth Avenue, Net-a-Porter’s FWRD, Revolve, Farfetch, Le Bon Marché and Ounass.
