A Classic Mercedes Roadster Is Going Electric in a New Partnership - Kanebridge News
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A Classic Mercedes Roadster Is Going Electric in a New Partnership

By Jim Motavalli
Fri, Aug 2, 2024 9:44amGrey Clock 3 min

Hemmels, a Cardiff, Wales-based company that rebuilds Mercedes-Benz SLs, will soon offer an electric drivetrain for the W113 “Pagoda” models to the tune of half a million dollars through a new partnership.

The W113 SL is a glamorous two-seat roadster, which replaced the 190SL. It was introduced as the 230 SL at the 1963 Geneva Motor Show, then was gradually replaced by larger-engine models until the end of the line in 1971. The model was quite popular in the U.S., where nearly 20,000 were sold.

“We were on a route to develop a battery powertrain in-house at Hemmels, and we began to realise what a complex undertaking it is, given international regulations. That’s when we discovered that Everrati had already engineered a solution,” says CEO Tom Butterfield.

The result is a collaboration between Hemmels and Everatti—which restores and electrifies classic “icons” from Porsche, Mercedes, and Land Rover from its base in Bicester, Oxfordshire. Hemmels will restore the cars and Everrati will install electric powertrains. The partnership will be officially announced on Friday, and SLs from both companies will be shown at the upcoming Pebble Beach Concours d’Elegance during Monterey Car Week (Aug. 9-18). The first jointly produced car should be available to customers in November or December. Ordering a car and taking delivery will take eight to 10 months.

The price for a full Hemmels build, with the Everrati electric drivetrain, is £400,000 (US$513,000), excluding the donor vehicle that the company can locate for customers. The cars will be offered internationally.

The SLs will have 68-kilowatt-hour batteries, distributed to help maintain the car’s ideal front-rear balance.

“The bulk of the weight will be where the original engine and gearbox were located, and there will also be batteries in place of the fuel tank and a small pack in the boot [trunk] occupying about the space of the spare tire,” says Justin Lunny, Everrati’s founder and CEO. As battery technology evolves, Lunny says, it should be able to get a more powerful pack into the same locations, and upgrades can occur.

Another British company Helix, a Lotus supplier, will provide a power-dense but compact 300-horsepower motor that together with the battery pack should yield a range of 200 miles and a zero-to-60 miles per hour time of under seven seconds. The cars will use a limited slip differential for good grip, and will be equipped for regenerative braking—recapturing energy and allowing “one pedal” driving. “The end result is a very usable driving experience,” Lunny says.

“Our process in rebuilding the cars is very in-depth, and it’s what makes us stand out,” says Butterfield, whose family bought Hemmels in 2018. “We use brand-new and upgraded parts—we don’t restore what’s there unless we absolutely have to go that route.” The restoration process can take 4,000 worker hours, and bespoke buyers have wide latitude in colours, interior materials, and a choice of options. High-end audio and Bluetooth are available.

The cars will have already been rebuilt by Hemmels by the time they take their 130-mile journey to Everrati, where the drivetrains are—very carefully—installed.

Lunny says that the SLs will not be cut up or altered during the drivetrain installation. “We don’t damage the structure of the vehicle,” he says, “and everything is technically reversible. We retain the value of the original vehicle. The owners can keep the original internal-combustion engine, ensuring that it’s still with the car.” Butterfield adds that one of his clients is turning his engine into the base “for a glass table that will be installed in his man cave.”

Lunny describes the SLs as “art pieces that happen to have wheels. We love them like our babies, and everything we do is to a replicable standard, on par with what an [original equipment] manufacturer would do.”

The W113 SLs may be more than 50 years old, but their styling—and appeal across generations—remains timeless.

“It’s not just a certain age or demographic,” Lunny says. “The new audience is the ultra-high-net-worth individuals who adore beautiful iconic cars, especially the Pagoda, but want a clean-air powertrain, with modern air conditioning, that is enjoyable to drive.”

Butterfield intends to keep production relatively low, producing perhaps 10 to 12 electric Pagodas annually. “To stretch to 25 cars per year would risk the quality of our builds,” he says. Some 60% to 70% of Hemmels’ output has gone to U.S. buyers, and that’s one reason the Monterey appearance—the company’s first—is important to the brand.

Hemmels also works its magic on the earlier 190SL, and electric conversions of those models, through the partnership, are possible in the future, Butterfield says.



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As global demand for longevity treatments surges, Australia is fast becoming a player in this lucrative industry.

By Chelsea Spresser
Wed, Jan 8, 2025 3 min

There was a time — not so long ago — when the idea of an indulgent spa day was simply about relaxing massages and therapeutic facials, followed by a five-star lunch and perhaps a dip in a mineral pool. But the health and wellness industry has evolved rapidly, bringing with it an explosion of cutting-edge treatments designed to slow ageing, boost vitality, and extend healthspan.

Cold-water plunge pools, infrared saunas, and float tanks have taken over as the staples of health spas, wellness centres, and high-end gyms. Even real estate developments are tapping into this trend. But now, high-tech longevity treatments — from cryotherapy and IV infusions to genetic testing and advanced cellular therapies — are taking the wellness scene in Australia to unprecedented levels.

A burgeoning market globally, the health and wellness industry is estimated to have been worth more than US$5.6 trillion in 2022. Projections suggest this figure will grow to a staggering $13 trillion by 2031, with Australia steadily catching up to the US and Europe, where longevity treatments are thriving. High-profile figures like Gwyneth Paltrow, Jennifer Aniston, Chris Hemsworth, and even Tom Brady are among the faces championing biohacking and experimental therapies, from stem cell infusions to blood transfusions.

The Rise of Longevity Clinics in Australia
One of the key players in Australia’s emerging longevity scene is Tristan Sternson, founder of Super Young. Sternson’s foray into the world of longevity treatments began as he approached 40 — a milestone that made him reflect on his health. As a former elite athlete, the transition from feeling invincible to feeling vulnerable led him to explore solutions that would help him reclaim vitality.

Tristan Sternson, Nick Bell and Jarrod Kagan from Super Young

Initially frustrated by the lack of accessible health data locally, Sternson turned to overseas clinics for tests and treatments that painted a clearer picture of his biological needs. His experience inspired him to create Super Young, a Melbourne-based clinic offering evidence-based therapies tailored to individual needs. Services include cryotherapy, IV infusions, genetic testing, and biological age assessments. Memberships range from $85–$289 per week, while one-off tests start at $899.

Sternson emphasises the importance of personalised treatments. “I want people to start with the evidence side of it so they can really understand their own body and what treatments will work for them,” he says.

The Science of Longevity Medicine
Dr Karen Coates, an integrative medical doctor and a presenter for The Longevity Project at Gwinganna Lifestyle Retreat, echoes Sternson’s emphasis on personalisation. She explains that longevity isn’t just about living longer but about living better — optimising health today while securing vitality for the future.

“One-size-fits-all approaches don’t apply when it comes to longevity,” says Dr Coates. “It’s about understanding your body’s genetic makeup and adopting personalised strategies to support health and longevity.”

At Gwinganna’s four-night Longevity Project retreat, guests can undergo gene testing, biological age assessments, and learn strategies to bridge the gap between chronological and biological age. Packages for the retreat range from $2915 to $5460.

Biohacking for All Budgets
Not all longevity treatments come with hefty price tags. Health coach Camilla Thompson points out that simple lifestyle adjustments — like cold showers to stimulate circulation or adding Celtic sea salt to water for better hydration — can supplement advanced therapies.

While advanced treatments like stem cell and peptide therapies are yet to gain widespread regulatory approval in Australia, Sternson is optimistic about their future. He envisions a time when longevity centres will be as common as gyms, giving clients the tools to monitor and manage their health with precision.

“What I’d love to see is health insurance companies get on board,” Sternson adds. “If they can give discounts for safe driving based on car data, why not for healthy habits based on glucose monitoring or other health indicators?”

As Australia continues to embrace longevity medicine, it’s clear the industry is poised to reshape not just health and wellness but how Australians approach ageing itself.