Though golf courses offer long acres of lush grass, tall trees and rippling ponds, they’re not the most popular venues among environmentalists. Citing their effect on wildlife and the potential impact on a venue’s water table, those worried about conservation and sustainability find much to dislike on any 18-hole tract.
For more than a decade, 1995 U.S. Open champion Corey Pavin has worked to improve golf’s relationships with the world hosting it. Known as one of the more amiable and self-effacing players on the PGA Tour (and, currently, the Champions Tour), the 64-year-old native of Southern California remains one of the leading proponents of sustainability in golf.
During preparations to play the 2024 Senior PGA Championship at Michigan’s Harbor Shores—a course built on a reclaimed industrial dumping ground in Benton Harbor—Pavin explored what brought him into the sustainability movement and why he continues to push more environmentally responsible golf courses.
Penta : You claimed a Major Championship, won 15 times on the PGA Tour and captained a Ryder Cup team during four decades of professional golf. How did you find an interest in sustainability along the way?
Corey Pavin: I grew up in California, so recycling was always a big deal there before the movement expanded across the United States and around the world. So, I came into golf already aware of the need to recycle and look after the environment.
What brought you into a leadership position working toward environmental sustainability in golf?
I do most of this work due to my association with Dow Chemical. I’ve been with them for 15 years now, and they started a big program for sustainability and recycling. They’ve done a lot to make me aware of what needs to be done and helped me to reduce my own carbon footprint. … I also worked with the nonprofit GEO Foundation for Sustainable Golf, which is dedicated to making golf and the golf community ecologically friendly.
Have you found there to be tension between the sport of golf and the environmentalist movement?
I knew growing up the environmental effects of golf and golf courses was a huge concern and a cause of a lot of conversation. There were debates over the chemicals used on a course and how they can affect groundwater and other elements.
I think a lot of strides are being made with what materials get used on a golf course with an eye toward what effect they could have on the environment. There’s been a lot of work in the last two decades to make courses less harmful.
What advancements have golf operations made in course design, building, and management?
First of all, there’s been a push for years now with course designers to avoid bringing in any outside species such as grass or other plants that could change the ecology of an area. You’re seeing so many more courses now that use only native elements. There’s also been a lot of strides made on how courses are maintained, what grasses they use, and how the greens crews treat the grasses.
Is it difficult to balance environmental factors with efforts to provide a quality golf course?
You want to design and build a quality course and keep it in good shape, but we have the means now to eliminate negative environmental impact from a golf course being built or operating. For example, concepts such as using recycled, non-potable water for the grass or choosing salt-resistant grasses that can be fed with brackish seawater keep fresh water preserved and entirely off the course.
Beyond water usage, what positive effects can a modern golf course have on the environment?
You also have to consider the adjacent land near a course. The presence of golf near a forest or marshland can lead to an effort to preserve that space that wasn’t a priority earlier.
Are you seeing efforts to update or reimagine golf courses built before the environmental movement came to the fore?
Yes, there are so many modification ideas a golf course can use to limit or reduce the amount of grass that needs to be watered. I’m seeing courses add natural waste areas of plants that require very little water or more sandy areas that require no water at all. Over the last decade, I’ve seen courses all around the world shifting to those designs. Beyond saving water, those ideas also reduce the amount of necessary maintenance and save energy.
Way back when, crews used to just bulldoze everything and transform an area into a course without giving thought of what that could do. Once it became clear that we could build golf courses that can involve more of the natural habitat and disturb much less of the natural environment that was already in place, I think it became obvious there was no reason to design or build courses any other way.
As a player, does it just make you happy seeing these sustainable changes?
I love seeing it, not just because I’m aware of how important clean water is, but because I’ve always liked golf courses that have a natural look to them.
The 2024 Senior PGA Championship was at Harbor Shores this year—a course developed on wetlands reclaimed from an industrial waste site. Could we see golf actually restoring the environment in cases like we find in Benton Harbor, Mich.?
I think that’s a great example of responsible course building and management. Initially, [Harbor Shores] was more a case of recycling and reclamation, but it operates now within those wetlands as a sustainable model. We can see more cases of dump sites becoming courses because you’re dealing with land that can’t really be used for much else. Once the ground is cleaned and treated, I can’t think of any better place to build a golf course because just the act of creating the venue cleans that garbage from the land.
We can now make golf courses that look like they were always supposed to be there from the beginning.
This interview has been edited for length and clarity.
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Apple’s growth engine is showing signs of slowing, as rising costs, weaker services growth and AI competition challenge its profitability. With John Ternus taking the helm, the pressure is on to reignite innovation and sustain investor confidence.
The Apple growth and profit machine is wavering, and the boost from price increases might not be enough to keep it going at historic rates. That dials up the pressure on Apple’s new chief executive, John Ternus.
The company saved the bad news for its earnings call, an hour after it posted its results for the September quarter, projecting that for the current quarter its high-margin services business will continue to slow and that its widely watched gross profit margin will continue to fall.
Apple AAPL -1.83%decrease; down pointing triangle shares had been flat in post-close trading but declined as much as 4% after the company made the projections, which fell short of Wall Street estimates.
The impact of high memory costs are weighing even more heavily on the company, Ternus and Apple Chief Financial Officer Kevan Parekh said on the company’s earnings call. Apple has stockpiled cheaper components purchased earlier, but those inventories are dwindling.
When Ternus took over as Apple’s third chief executive of the past 29 years on Sept. 1, he inherited sky-high expectations. The men he followed were among the most successful company leaders in American business history. Steve Jobs revolutionized consumer devices multiple times. Tim Cook expanded Jobs’s creation to spectacular heights.
The expectations are reflected in Apple’s huge valuation. Oppenheimer analyst Martin Yang noted that Apple stock trades at 36 times next year’s expected earnings, a premium to the overall market, even though its earnings are only expected to grow 1%, which is slower than its tech peers.
“We see insufficient upside to justify the premium,” Yang wrote in an investor note, adding that Apple needs to boost iPhone sales growth and turn around its slowing services business to make him more bullish.
Investors have bid up Apple shares because it has been a port in the AI storm—a reliable and capital-efficient business that stands apart from rivals which are spending hundreds of billions of dollars racing to the AI frontier.
While others invest in data centers, Apple has been pouring its own cash into buybacks and dividends. But that safety may be challenged if Ternus can’t speed up Apple’s innovation engine.
Apple’s lagging performance in AI was evident when its new “Siri AI” chatbot arrived this past quarter. Its long-maligned assistant was already stale the day it arrived, surpassed by agents such as Instinct and Muse that can complete multistep tasks for consumers, while Siri still sets kitchen timers.
Apple needs to give people reasons to buy its devices as they get more expensive. The company raised prices across the board last quarter to help offset higher costs. Without compelling new features, a big question is whether consumers will slow the frequency of iPhone upgrades.
The new iPhone Duo appears to be a bright spot. Consumers are scooping up the $1,999 foldable smartphone despite mixed reviews—so many that Apple can’t keep up with demand. Shipping dates jumped out to January soon after the device went on sale, a disappointment for the normally reliable Apple supply chain.
Apple said its revenue grew 12% in the September quarter, slightly ahead of Wall Street’s expectations. Its widely tracked gross profit margin, at 47.9%, also came in just ahead of analyst estimates.
Apple will need to find new growth avenues because a reliable engine during the Cook era—the services business—is slowing. Courts and regulators worldwide have limited Apple’s ability to charge developers big fees to distribute apps through its App Store, the biggest component of the company’s services segment.
One of its most lucrative App Store fee generators has been the ChatGPT app from OpenAI. Around the time Apple accused OpenAI of trade-secret theft this past summer, OpenAI began redirecting potential subscribers to pay via its website instead of the App Store, skirting Apple’s tollbooth.
Apple’s valuation has bumped up against a ceiling in recent weeks. Six times it traded above a $5 trillion market capitalization intraday before finally closing above the threshold, which it has already fallen back below.
News Corp, owner of The Wall Street Journal, has a commercial agreement to supply news through Apple services.

