Roped off on the Volkswagen Group stand at the IAA Mobility auto show in Germany was perhaps the sexiest car present, the Porsche Mission X concept. The supercar is aimed at being the fastest road-legal vehicle at the Nürburgring race track’s Nordschleife loop. The inspiration, on Porsche’s 75th anniversary, was the legendary 1985 959, the fastest series-production car of its time, capable of traveling 196 miles per hour. A more modern ancestor was the 918 Spyder of 2013.
Of late, Porsche, Rimac, and Tesla have been battling back and forth over the electric record at the German track. Rimac took the title Aug. 18 via its Nevera, but the Tesla Model S Plaid Edition with Track Pack has also been a contender, beating Porsche’s Taycan Turbo S.
Despite its racing mission, the Mission X will be a production car and appears totally ready for road work, with a luxurious leather-clad interior. The steering wheel looks like a video game controller, though, and the passenger-side stopwatch is for timing events—with both an analog and digital display. The road version seems likely to become a limited-edition special edition, and if so it should sell out quickly—even at what is likely to be a pretty high price.

Jim Motavalli
Over at the Tesla booth was the revamped Model 3, which now has a much kinder and more aerodynamic built-to-be-electric nose. It no longer appears to be missing its grille.
Other Model 3 improvements in 2023 include new head and tail lamps, new wheels, fresh aluminium, and textile trim on the interior, customisable ambient lighting and ventilated seats, a quieter cabin thanks to sound-deadening materials and acoustic glass, dual wireless phone charging, available 17-speaker audio and, a somewhat dubious achievement, delete of the turn-signal stalk. Instead, in the name of decluttering the interior, there are a pair of touch-sensitive buttons on the steering wheel. Unfortunately, the wheel turns around so the buttons are not always in the same place. It seems confusing and unnecessary.

Jim Motavalli
BMW’s most striking exhibit was the Vision Neue Klasse sedan, reviving a name the company used to introduce its winning line of cars in the 1960s. The car sits on a new EV platform that will support six or seven Neue Klasse models between 2025 and 2027. Combining that platform with the sixth-generation BMW eDrive powertrain and more efficient batteries is said to yield a 30% range and 25% efficiency gain over previous models. The concept shown is striking and uncluttered, managing to be futuristic and slightly retro at the same time. The cabin on view was very airy, with large windows and a panoramic sunroof, an interior-dominating central screen, and seats with avocado inserts.
From Audi came the 2025 Q6 e-tron, which is slotted between the Q4 and Q8, and has been tested in 373 and 479 horsepower variants.
Volkswagen itself showcased another electric, the ID. GTI “hot hatch” concept based on the ID.2 (an entry-level EV we didn’t get in the U.S.) The GTI model has always been welcomed by American buyers, so this one could be too. The European price when it goes on sale in 2026 will be approximately US$32,000. VW also displayed the ID.7, a larger EV sedan aimed at executives with a 77-kilowatt-hour battery and a US$67,000 price as shown.

Chinese brands haven’t penetrated the American market yet, but they were out in force in Munich. BYD, the best0selling brand in China, has a large dealer network in Germany already, and showed off its marine mammal-themed Dolphin and Seal models. The Seal is an electric sedan, and its new Seal U variant is a small SUV that uses its technology. The Seal U will have both 71- and 87-kilowatt-hour battery options, and 218 horsepower. That’s not hugely impressive, but the affordable price ($48,000 in Europe) will be a convincer for many buyers. Both Seals had impressive fit and finish, auguring that—if the road performance matches the appearance—BYD is probably ready for U.S. competition.

Jim Motavalli
The venerable British sports car brand MG (an abbreviation of “Morris Garages”) is now Chinese-owned, like Volvo and Polestar. MG has been selling gas, hybrid, and electric SUVs in Europe (16 countries), but at Munich it showed the new Cyberster, a pretty two-seat roadster concept with an electric powertrain. It resembles a beefier Miata more than it does a classic MGB, but it’s definitely attractive. U.S. sales of what was once a popular brand could happen in five to eight years.
Many suppliers were at the show hoping to catch the attention of major automakers. Rimac, which makes its Nevera supercar in tiny numbers, had a stand offering its cutting-edge electric components to other manufacturers. Michigan-based Gentech, a leading maker of the world’s rear-view mirrors, was there showing how technology—from cameras to driver monitoring systems and back-seat kid detection—can be embedded in what was once a simple device. Gentech announced a stake in Israel’s Adasky, which makes tiny thermal cameras that fit just about anywhere.

MG
Israel-based Mobileye and Canadian parts supplier Magna International demonstrated their technology for automated driving. Massachusetts-based Nodar revealed its stereo cameras’ ability to see objects in the road at great distances. New York-based J.P. Morgan Chase’s offering was an all-in-one plan for mobility payments—loans, car subscriptions, parking, tolling, and electric vehicle charging. It debuts later this year. And SAE, the standards agency, announced a move into Europe and work on a Battery Passport that will trace the origins of minerals used in their production. “Just as we don’t want blood diamonds, we don’t want blood batteries,” said Fabian Koark, chief operating officer of SAE Europe.
The Australian leather house has opened an immersive four-day pop-up in Manhattan, unveiling its Bloom Collection and redefining what a product launch can look like.
Following the successful launch of its Palais Collection, MAISON de SABRÉ has unveiled a new modular handbag system offering more than 720 styling combinations.
Meta is betting on a human-first AI future, but growing legal battles and declining public trust are putting Mark Zuckerberg’s vision to the test.
“Call us optimists. Call us dreamers. Call us whatever the hell you want, but we’re betting on people, and we like those odds. The future is for everyone.”
That ad copy is from the voice-over of a July Meta Platforms META -3.38%.
spot that’s been part of a public-relations blitz to position Meta as the humanist AI company. The message was undercut by the ad’s inclusion of David Bowie’s “Five Years,” a brooding 1972 song about an impending apocalypse. But this week CEO Mark Zuckerberg left no ambiguity, publishing a 6,500-word manifesto—about 10 times the length of this newsletter—with a title that echoed the ad: “The Future is for Everyone.”
That seems to be Meta’s new tagline. In light of sinking public opinion and the company’s thousands of lawsuits from states, school districts, parents, and users, Meta’s public relations have been defensive. This push represents a return to offense, with a chance to distinguish Meta’s approach to AI from other labs like OpenAI, Anthropic, or SpaceX SPCX +9.65%.
“It is surprising that the discourse from many developing AI is so filled with doom,” Zuckerberg wrote. “I do not understand why anyone who believes that AI will eliminate most jobs and much of humanity’s relevance would rush to build that future.”
Zuckerberg frames what sort of future we build with AI as the central issue of our time. “We believe that delivering superintelligence to everyone is the way to answer this question,” he says. “This has the potential to begin a new era of personal empowerment where individuals can use this powerful new capability to reach their full potential, pursue their interests, and improve their lives and the world more than ever before.”
The flood of words belies the situation on the ground in mid-2026. Americans, at least, have a love-hate affair with social media. A November Pew Research Center poll reported that 71% of U.S. adults used Facebook, and 51% used Instagram. Worldwide, 3.6 billion people use at least one Meta app every day.
But in a Reuters/Ipsos poll conducted in July and August, 61% of respondents said they wanted more government oversight of social media, and two-thirds supported laws to keep children under 16 years old off the platforms. When it comes to Meta in particular, in the 2026 Axios Harris 100, an annual poll about corporate reputation, Meta placed 96th out of 100. It’s only above two other social media companies, Chinese ultracheap retailer Temu, and Spirit Airlines, a defunct air carrier. Regarding ethics, Meta came in last, and it was only ahead of TikTok in trust.
The steady drip of headlines in the teen social media trials isn’t helping. Last week, Meta lost a judgment in New Mexico state court that raised their liability in that relatively small jurisdiction to nearly $1 billion dollars. On Wednesday, jury selection began for a federal case with four states suing Meta over addictive product design, and false marketing that said its platforms were safe for teenagers. In July, Meta claimed that the states are asking for a total of $1.4 trillion in damages, in addition to design changes in the apps. This is part of a multidistrict litigation, where thousands of federal trials with social media defendants are coordinated in Judge Yvonne Gonzalez Rogers’ district courthouse in Oakland, Calif.
There is a separate such group of thousands of cases in California state court, mostly with individual plaintiffs. The steady drip of bad headlines from the courts will continue unless Meta decides to settle en masse.
Meanwhile, in the second quarter, Meta booked “$2.40 billion of charges related to legal proceedings,” according to its quarterly filing. That may be just the beginning.
Zuckerberg spent 6,500 words getting his utopian message out, but I can sum it up in two: Trust us. The evidence is that Meta has a long way to go to win back that trust.

