Georgina Wilson Reveals Five Instagram Design Myths That Could Be Ruining Your Home

Instagram may be full of dreamy interiors, but architect Georgina Wilson says what works on social media doesn’t always translate to real life.

As one of Australia’s most-followed architects, Wilson has seen first-hand how influencer-led design shapes—and sometimes sabotages—our homes.

From impractical layouts to fast-fashion finishes, here are five biggest myths she’s busting.

1. Form Over Function

That statement pendant light might rake in likes, but can you actually open your kitchen drawers?

Many influencer-inspired designs prioritise visual drama over practicality, sacrificing comfort, efficiency and long-term usability in the process.

2. Set Design, Not Home Design

Fluted cabinetry, curved walls, oversized arches—they look great in a styled shot but aren’t always built to last.

Wilson warns that these trends are often “set pieces,” designed for impact rather than daily living.

3. The DIY Myth

With time-lapses and tutorials galore, influencers make renovations look deceptively easy.

But Wilson says DIY often results in costly missteps: “Designing a great space requires experience, technical skill and planning—there are no shortcuts.”

4. Trends Over Timelessness

What’s hot today will feel tired tomorrow. Chasing viral aesthetics can lead to expensive regrets, especially if it means compromising on layout, materials, or functionality.

“Good design should outlast any algorithm,” says Wilson.

5. Influencer Projects Are Often Free – Yours Won’t Be

Wilson points out a crucial reality: most influencer renovations are heavily subsidised by brand partnerships.

Homeowners, meanwhile, foot the full bill—sometimes for design choices that don’t serve them long-term.

Social media is a powerful source of inspiration, but Wilson urges homeowners to think beyond the grid.

“A truly great home isn’t built for the ‘after’ photo,” she says. “It’s built to be lived in—comfortably, beautifully, every day.”

Pure Amazon, an A&K Sanctuary, has officially launched its voyages into the 21,000-square-kilometre Pacaya-Samiria National Reserve.

Designed for just 22 guests, the new vessel positions itself at the high end of wilderness travel, offering quiet, immersive, and attentive experiences with a one-to-one staff-to-guest ratio. The focus is on proximity to wildlife and landscape, without the crowds that have made parts of the Amazon feel like tourism has arrived before the welcome mat.

Where Architecture Meets the River

The design direction comes from Milan-based architect Adriana Granato, who has reimagined the boat’s interiors as part gallery, part observatory. Floor-to-ceiling windows frame rainforest scenes that shift hour to hour, and every space holds commissioned artworks by Peruvian artists.

The dining room’s centrepiece, Manto de Escamas de Paiche by Silvana Pestana, uses bronze and clay formations that mirror the scale patterns of the Amazon’s giant fish. Pestana’s works throughout the vessel reference environmental fragility, especially the scars left by illegal gold mining.

In each suite, hand-painted kené textiles by Shipibo-Konibo master artist Deysi Ramírez depict sacred geometry in natural dyes. Cushions by the BENEAI Collective feature 20 unique embroidered compositions, supporting Indigenous women artists and keeping traditional techniques alive in a meaningful, non-performative way.

Wildlife Without the Tame Script

Days on board are structured around early and late river expeditions led by naturalist guides. Guests may encounter pink river dolphins cutting through morning mist, three-toed sloths moving like they’re part of the slow cinema movement, and black caimans appearing at night like something from your childhood nightmares.

The prehistoric hoatzin appears along riverbanks, giant river otters hunt in packs, and scarlet macaws behave like the sky belongs to them. The arapaima — the same fish inspiring Pestana’s artwork — occasionally surfaces like an apparition.

A Regional Culinary Lens

The culinary program is led by a team from Iquitos with deep knowledge of Amazonian produce.

Nightly five-course tasting menus lean into local ingredients rather than performing them. Expect dishes like caramelised plantain with river prawns, hearts of palm with passionfruit, and Peruvian chocolate paired with fruits that would be unpronounceable if you encountered them in a supermarket aisle.

A pisco-led bar menu incorporates regional botanicals, including coca leaf and dragon’s blood resin.

A Model of Conservation-First Tourism

Pure Amazon’s conservation approach goes beyond the familiar “offset and walk away” playbook. Through A&K Philanthropy, the vessel’s operations support Indigenous community-led economic initiatives, including sustainable fibre harvesting and honey production in partnership with Amanatari.

Guests also visit FORMABIAP, a bilingual teacher training program supporting cultural and language preservation across several Indigenous communities. Notably, the program enables young women to continue their education while remaining with their families — a rarity in remote regions.

Low-intensity lighting, heat pump technology, and automated systems reduce disturbance to the reserve’s nocturnal wildlife.

The Experience Itself

Itineraries span three, four, or seven nights. Mornings often begin with quiet exploration along mirrorlike tributaries; afternoons allow for spa treatments or time on the open-air deck. Evenings shift into long dinners and soft-lit river watching as the rainforest begins its nightly soundtrack.

Granato describes the vessel as “a mysterious presence on the water,” its light calibrated to resemble fire glow rather than a foreign object imposing itself on the dark.

It is, in other words, slow travel done with precision.