Suddenly There Aren’t Enough Babies. The Whole World Is Alarmed.

The world is at a startling demographic milestone. Sometime soon, the global fertility rate will drop below the point needed to keep population constant. It may have already happened.

Fertility is falling almost everywhere, for women across all levels of income, education and labor-force participation. The falling birthrates come with huge implications for the way people live, how economies grow and the standings of the world’s superpowers.

In high-income nations, fertility fell below replacement in the 1970s, and took a leg down during the pandemic. It’s dropping in developing countries, too. India surpassed China as the most populous country last year, yet its fertility is now below replacement.

“The demographic winter is coming,” said Jesús Fernández-Villaverde, an economist specialising in demographics at the University of Pennsylvania.

​Many government leaders see this as a matter of national urgency. They worry about shrinking workforces , slowing economic growth and underfunded pensions; and the vitality of a society with ever-fewer children. Smaller populations come with diminished global clout, raising questions in the U.S., China and Russia about their long-term standings as superpowers.

Some demographers think the world’s population could start shrinking within four decades—one of the few times it’s happened in history.

Donald Trump , this year’s presumptive Republican presidential nominee, has called collapsing fertility a bigger threat to Western civilisation than Russia. A year ago Japanese Prime Minister Fumio Kishida declared that the collapse of the country’s birthrate left it “standing on the verge of whether we can continue to function as a society.” Italian Prime Minister Giorgia Meloni has prioritised raising the country’s “demographic GDP.”

Governments have rolled out programs to stop the decline—but so far they’ve barely made a dent.

Demographic surprise

In 2017, when the global fertility rate—a snapshot of how many babies a woman is expected to have over her lifetime—was 2.5, the United Nations thought it would slip to 2.4 in the late 2020s. Yet by 2021, the U.N. concluded, it was already down to 2.3—close to what demographers consider the global replacement rate of about 2.2. The replacement rate, which keeps population stable over time, is 2.1 in rich countries, and slightly higher in developing countries, where fewer girls than boys are born and more mothers die during their childbearing years.

While the U.N. has yet to publish estimated fertility rates for 2022 and 2023, Fernández-Villaverde has produced his own estimate by supplementing U.N. projections with actual data for those years covering roughly half the world’s population. He has found that national birth registries are typically reporting births 10% to 20% below what the U.N. projected.

China reported 9 million births last year , 16% less than projected in the U.N.’s central scenario. In the U.S., 3.59 million babies were born last year, 4% less than the U.N. projected. In other countries, the undershoot is even larger: Egypt reported 17% fewer births last year. In 2022, Kenya reported 18% fewer.

Fernández-Villaverde estimates global fertility fell to between 2.1 and 2.2 last year, which he said would be below global replacement for the first time in human history. Dean Spears, a population economist at the University of Texas at Austin, said while the data isn’t good enough to know precisely when or if fertility has fallen below replacement, “we have enough evidence to be quite confident about…the crossing point not being far off.”

In 2017 the U.N. projected world population, then 7.6 billion, would keep climbing to 11.2 billion in 2100. By 2022 it had lowered and brought forward the peak to 10.4 billion in the 2080s. That, too, is likely out of date. The Institute for Health Metrics and Evaluation at the University of Washington now thinks it will peak around 9.5 billion in 2061 then start declining.

In the U.S., a short-lived pandemic baby boomlet has reversed. The total fertility rate fell to 1.62 last year, according to provisional government figures, the lowest on record .

Had fertility stayed near 2.1, where it stood in 2007, the U.S. would have welcomed an estimated 10.6 million more babies since, according to Kenneth Johnson, senior demographer at the University of New Hampshire.

In 2017, when the fertility rate was 1.8, the Census Bureau projected it would converge over the long run to 2.0. It has since revised that down to 1.5. “It has snuck up on us,” said Melissa Kearney, an economist at the University of Maryland specialising in demographics.

A second demographic transition?

Historians refer to the decline in fertility that began in the 18th century in industrialising countries as the demographic transition. As lifespans lengthened and more children survived to adulthood, the impetus for bearing more children declined. As women became better educated and joined the workforce, they delayed marriage and childbirth, resulting in fewer children.

Now, said Spears, “the big-picture fact is that birthrates are low or are falling in many diverse societies and economies.”

Some demographers see this as part of a “second demographic transition,” a societywide reorientation toward individualism that puts less emphasis on marriage and parenthood, and makes fewer or no children more acceptable.

In the U.S., some thought at first that women were simply delaying childbirth because of lingering economic uncertainty from the 2008 financial crisis.

In research published in 2021 , the University of Maryland’s Kearney and two co-authors looked for possible explanations for the continued drop. They found that state-level differences in parental abortion notification laws, unemployment, Medicaid availability, housing costs, contraceptive usage, religiosity, child-care costs and student debt could explain almost none of the decline. “We suspect that this shift reflects broad societal changes that are hard to measure or quantify,” they conclude.

Kearney said while raising children is no more expensive than before, parents’ preferences and perceived constraints have changed: “If people have a preference for spending time building a career, on leisure, relationships outside the home, that’s more likely to come in conflict with childbearing.”

Meanwhile, time-use data show that mothers and fathers, especially those that are highly educated, spend more time with their children than in the past. “The intensity of parenting is a constraint,” Kearney said.

Erica Pittman, a 45-year-old business banker in Raleigh, N.C., said she and her husband opted to have only one child because of demands on their time, including caring for her mother, who died last year after a long battle with multiple sclerosis. Their 8-year-old son is able to participate in theatre workshops, soccer and summer camps because the couple, with a combined income of about $225,000 a year, has more time and money.

The Pittman family in Raleigh, N.C. PHOTO: ANGELA OWENS/THE WALL STREET JOURNAL

“I feel like a better mom,” Pittman said. “I feel like I can go to work—because I have a fairly demanding job—but I can also make time to volunteer at his school, be the chaperone for the field trip and do those kinds of things, because I only have one to coordinate with my schedule.”

Pittman said she only questions their decision when her son says he wishes he had a sibling to play with. In response, she and her husband, a middle-school history teacher, pick vacation destinations with a kids’ club, such as a Disney cruise, so her son can play with others his age.

‘Plugged into the global culture’

Fertility is below replacement in India even though the country is still poor and many women don’t work —factors that usually sustain fertility.

Urbanisation and the internet have given even women in traditional male-dominated villages a glimpse of societies where fewer children and a higher quality of life are the norm. “People are plugged into the global culture,” said Richard Jackson, president of the Global Aging Institute, a nonprofit research and education group.

Mae Mariyam Thomas, 38, who lives in Mumbai and runs an audio production company, said she’s opted against having children because she never felt the tug of motherhood. She sees peers struggling to meet the right person, getting married later and, in some instances, divorcing before they have kids. At least three of her friends have frozen their eggs, she said.

“I think now we live in a really different world, so I think for anyone in the world it’s tough to find a partner,” she said.

Sub-Saharan Africa once appeared resistant to the global slide in fertility, but that too is changing. The share of all women of reproductive age using modern contraception grew from 17% in 2012 to 23% in 2022, according to Family Planning 2030, an international organisation.

Mae Mariyam Thomas, at her house in Mumbai, India, has opted to not have children. PHOTO: ATUL LOKE FOR THE WALL STREET JOURNAL

Jose Rimon, a professor of public health at Johns Hopkins University, credits that to a push by national leaders in Africa which, he predicted, would drive fertility down faster than the U.N. projects.

Once a low fertility cycle kicks in, it effectively resets a society’s norms and is thus hard to break, said Jackson. “The fewer children you see your colleagues and peers and neighbours having, it changes the whole social climate,” he said.

Danielle Vermeer grew up third in a family of four children on Chicago’s North Side, where her neighbourhood was filled with Catholics of Italian, Irish and Polish descent and half her close friends had as many siblings as her or more. Her Italian-American father was one of four children who produced 14 grandchildren. Now her parents have five grandchildren, including Vermeer’s two children, ages 4 and 7.

The 35-year-old, who is the co-founder of a fashion thrifting app, said that before setting out to have children, she consulted dozens of other couples and her Catholic church and read at least eight books on the subject, including one by Pope Paul VI. She and her husband settled on two as the right number.

“The act of bringing a child into this world is an incredible responsibility,” she said.

New policies

Governments have tried to reverse the fall in fertility with pro natalist policies.

Perhaps no country has been trying longer than Japan. After fertility fell to 1.5 in the early 1990s, the government rolled out a succession of plans that included parental leave and subsidised child care. Fertility kept falling.

In 2005, Kuniko Inoguchi was appointed the country’s first minister responsible for gender equality and birthrate. The main obstacle, she declared, was money: People couldn’t afford to get married or have children. Japan made hospital maternity care free and introduced a stipend paid upon birth of the child.

Japan’s fertility rate climbed from 1.26 in 2005 to 1.45 in 2015. But then it started declining again, and in 2022 was back to 1.26.

This year, Prime Minister Fumio Kishida rolled out yet another program to increase births that extends monthly allowances to all children under 18 regardless of income, free college for families with three children, and fully paid parental leave.

Inoguchi, now a member of parliament’s upper house, said the constraint on would-be parents is no longer money, but time. She has pressed the government and businesses to adopt a four-day workweek. She said, “If you’re a government official or manager of a big corporation, you should not worry over questions of salary now, but that in 20 years time you will have no customers, no clients, no applicants to the Self-Defense Forces.”

Hungarian Prime Minister Viktor Orban has pushed one of Europe’s most ambitious natality agendas. Last year he expanded tax benefits for mothers so that women under the age of 30 who have a child are exempt from paying personal income tax for life. That’s on top of housing and child-care subsidies as well as generous maternity leaves.

Hungary’s fertility rate, though still well below replacement, has risen since 2010. But the Vienna Institute of Demography attributed this primarily to women delaying childbirth because of a debt crisis that hit around 2010. Adjusted for that, fertility has risen only slightly, it concluded.

In the U.S., while state and federal legislators have pushed to expand child-care subsidies and parental leave, they have generally not set a higher birthrate as an explicit goal. Some Republicans, though, are leaning in that direction. Last year, Trump said he backed paying out “baby bonuses” to prop up U.S. births, and GOP Arizona Senate candidate Kari Lake recently endorsed the idea.

Republican Sen. J.D. Vance of Ohio said falling fertility matters beyond the economic pressures of a smaller labor force and unfunded Social Security. “Do you live in communities where there are smiling happy children, or where people are just ageing?” he said in an interview. Lack of siblings and cousins, he said, contributes to children’s social isolation.

He’s studied potential solutions, in particular Hungary’s approach, but hasn’t seen proof of anything that works over the long term.

The Institute for Health Metrics and Evaluation found little evidence that pro natalist policies lead to sustained rebounds in fertility. A woman may get pregnant sooner to capture a baby bonus, researchers say, but likely won’t have more kids over the course of her lifetime.

Economic pressure

With no reversal in birthrates in sight, the attendant economic pressures are intensifying. Since the pandemic, labor shortages have become endemic throughout developed countries. That will only worsen in coming years as the post crisis fall in birthrates yields an ever-shrinking inflow of young workers, placing more strain on healthcare and retirement systems.

Neil Howe , a demographer at Hedgeye Risk Management, has pointed to a recent World Bank report suggesting that worsening demographics could make this a second consecutive “lost decade” for global economic growth.

The usual prescription in advanced countries is more immigration, but that has two problems. As more countries confront stagnant population, immigration between them is a zero-sum game. Historically, host countries have sought skilled migrants who enter through formal, legal channels, but recent inflows have been predominantly unskilled migrants often entering illegally and claiming asylum.

High levels of immigration have also historically aroused political resistance, often over concerns about cultural and demographic change. A shrinking native-born population is likely to intensify such concerns. Many of the leaders keenest to raise birthrates are most resistant to immigration.

As birthrates fall, more regions and communities experience depopulation, with consequences ranging from closed schools to stagnant property values. Less selective colleges will soon struggle to fill classrooms because of the plunge in birthrates that began in 2007, said Fernández-Villaverde. Vance said rural hospitals can’t stay open because of the falling local population.

An economy with fewer children will struggle to finance pensions and healthcare for growing ranks of elderly. South Korea’s national pension fund, one of the world’s largest, is on track to be depleted by 2055. A special legislative committee recently presented several possible pension reforms, but there’s only a short window to act before the next presidential election campaign heats up.

There’s been little public pressure to act, said Sok Chul Hong, an economist at Seoul National University. “The elderly are not very interested in pension reform, and the youth are apathetic towards politics,” he said. “It is truly an ironic situation.”

New York City Reigns as the World’s Hub for Millionaires

More millionaires call New York City home than anywhere else in the world, according to a report from international wealth migration specialists Henley & Partners.

The Big Apple, which has seen its high-net-worth population jump by 48% over the past decade, is home to 349,500 millionaires, 744 centi-millionaires—those with liquid investable wealth of over US$100 million—and 60 billionaires, according to the firm, which collaborated with data intelligence firm New World Wealth for the analysis.

The city also ranked as the top spot for millionaires last year.

California’s Bay Area, encompassing San Francisco and the tech-mecca of Silicon Valley, ranked second. Wealth in the Bay Area has grown at one of the fastest rates in the world, increasing its number of wealthy citizens by a sizeable 82% over the past decade. It’s now home to 305,700 millionaires, 675 centi-millionaires, and 68 billionaires.

New York and the Bay Area were among 11 areas in the U.S. on the top 50 ranking, making the country the world’s foremost hub of moneyed residents.

Across the pond, London, which ranked as the wealthiest city in the world for many years, tumbled down the ranking, and now sits in fifth place with just 227,000 millionaires, 370 centi-millionaires, and 35 billionaires, a decline of 10% over the past decade, said the report, which was released earlier this week.

Cities with the fastest growing wealth, meanwhile, can be found in China.

Shenzhen’s wealthy population is snowballing most, with their numbers surging by 140% in the last 10 years, the report said.

“Hangzhou has also experienced a massive 125% increase in its [high-net-worth] residents, and Guangzhou’s millionaires have grown by 110% over the past decade,” said Andrew Amoils, head of research at New World Wealth, in the report.

Looking ahead, when it comes to wealth growth potential over the next decade, “cities to watch include Bengaluru, India; Scottsdale, Arizona; and Ho Chi Minh City in Vietnam,” he added. “All three have enjoyed exceptional growth rates of over 100% in their resident millionaire populations over the past 10 years.”

Underpinning the growth of the world’s wealthiest cities has been the robust performance of financial markets of late, from the S&P 500 to Bitcoin, according to Juerg Steffen, CEO of Henley & Partners.

Plus, “rapid advancements in artificial intelligence, robotics, and blockchain technology have provided new opportunities for wealth creation and accumulation,” Steffen said. “Yet, even as new opportunities emerge, old risks persist. The war in Ukraine, which has seen Moscow’s millionaire population plummet by 24% to 30,300, is a stark reminder of the fragility of wealth in an uncertain and unstable world.”

The Pricey-Yet-Chill Resort Town of Sitges Is Luring American Buyers

In their post pandemic search for a European second home, Florida’s Martin and Patricia Tantow had a lot of boxes to tick.

The couple, who confined their search to the mainland Mediterranean coast, wanted sea views, walkable beach and town access, and a unit that was easy to renovate—or, as they call it, a “liveable fixer-upper.”

They found what they were looking for in Sitges, a Spanish resort town that had been under the radar for U.S. buyers and vacationers.

Sitges, with around 30,000 year-round residents, is known for its sandy beaches, 19th-century villas, 21st-century mansions, quaint historic centre and thriving residential real-estate market. Only a 25-minute drive from Barcelona’s international airport, the community is one of three select resorts that compete for the title of mainland Spain’s most expensive.

Home prices in Sitges average $457 per square foot, up 7.3% in the past year and 21% in the past five years, according to Idealista, a Spanish real estate website. Jesús Encinar, CEO and chairman of Idealista, says that Cadaqués, up the Catalan coast from Sitges and near France, is now at the top, with average prices in March reaching $575 per square foot. Málaga in the south of Spain is now at $458 per square foot, edging past Sitges.

Of the three, Sitges is the most convenient for trans-Atlantic air connections—and, local homeowners say, year-round charm. Smaller and less glitzy than Marbella, Sitges has temperate winters and hot summers, and it’s bigger and more accessible than remote whitewashed Cadaqués, where life dies down in the chillier offseason.

The Tantows’ dining room is on the second floor. PHOTO: ANTHONY PEREZ FOR THE WALL STREET JOURNAL
The Tantows renovated the deck area around the pool and redid the compact lot’s landscaping. PHOTO: ANTHONY PEREZ FOR THE WALL STREET JOURNAL

The Tantows paid 1.3 million euros (about $1.39 million) in July 2023 for a compact 2,300-square-foot Sitges home on a steep 1/5th-acre lot, offering prized southern exposures and expansive sea views. They plan to divide their time about equally between their primary Sarasota, Fla., home and Spain, where they can work remotely.

Able to live in the 1990s property while wrapping up the renovation, the couple has spent about $270,000 on refurbishments, and they plan to spend around $50,000 more on the four-bedroom home before they’re done.

“We painted inside and outside, and we opened things up a bit by breaking down some walls,” says Patricia Tantow, a marketing executive at an IT company. Other structural improvements included new solar panels, energy-efficient doors and windows, and insulation upgrades. They also decided to convert a lower-level gym into a home office and gaming area.

The couple, both 50, view the investment as a vacation home for now and a potential retirement home later. Patricia Tantow still seems a bit surprised at where they ended up.

“My dream was to buy in the south of France,” she recalls. “But then I came to Sitges and there was something special here. It’s very cute, but very diverse as well—you feel like you belong here. So I changed my mind about France and said, ‘Let’s try to make this happen.’”

Long popular with the LGBTQ community, Sitges traditionally attracts second-home buyers from Northern Europe, as well as elsewhere in Spain. Now the number of American buyers is rising, says the Tantows’ agency, Lucas Fox, where in-house sales to Americans doubled in 2023 compared with the year before. The rise of remote work and LGBTQ word-of-mouth are each helping to fuel interest, says the agency.

American visitors to the town are also increasing. Marina Norwell, of Oliver’s Travels, the U.K.-based villa-rental specialists, says inquiries from the U.S. quadrupled in 2023 from the year before.

Norwell says a top choice for villa-minded Americans is a 10-bedroom country house with a saltwater swimming pool, about 15 minutes from the centre of Sitges, with a high-season weekly rate of about $18,500. Norwell says it’s popular with larger groups.

Sitges is something of a paradox, say residents. Known for its freewheeling nightlife in high season, it becomes a quieter, family-friendly community the rest of the year. The Tantows, who relocated during the pandemic from San Francisco to Florida, said they have no qualms about letting their two children, 9 and 11, explore on their own—something they couldn’t imagine back in San Francisco.

A desirable setting to raise children was also on the minds of full-time Dutch residents Ben Aquina and his wife, Carmen Aquina. The couple moved to Sitges in 2015 from the Netherlands to give their two sons, then 12 and 13, an international experience, he says.

The family rented for two years “to make sure that everything would go well with the kids,” says Aquina, a 63-year-old retired businessman. Then he and his wife, now 57, paid about $2.8 million in 2017 for a 7,000-square-foot, four-bedroom house on a ½-acre lot in a gated community near the city’s premier golf course, Club de Golf Terramar.

Ben and Carmen Aquina are selling their four-bedroom Sitges home for $5.79 million. PHOTO: ANTHONY PEREZ FOR THE WALL STREET JOURNAL
The renovated open-plan kitchen and dining area of the Aquina home. PHOTO: ANTHONY PEREZ FOR THE WALL STREET JOURNAL

They spent more than $3 million on a gut renovation of the three-level property, originally built in 2004, adding everything from a new kitchen and upstairs terrace to a new outdoor pool.

“We love Sitges,” says Ben Aquina. “Life is so nice; the climate is perfect.”

Now that their sons are attending universities in Amsterdam and Rotterdam, the couple has listed the home for $5.79 million, with Rachel Haslam of Lucas Fox handling the sale. They plan to downsize locally to an apartment, as well as spend more time back in Holland.

At their current asking price, the Aquinas would just about break even, but many Sitges lovers are willing to take a loss, says Jordi Carbonell, sales director for Barcelona’s surrounding areas at Engel & Völkers Spain.

Carmen Aquina, 57, and her husband, Ben Aquina, 63, plan to downsize to a Sitges apartment from their 7,000-square-foot home. PHOTO: ANTHONY PEREZ FOR THE WALL STREET JOURNAL

Catalonia led the way in the industrialisation of Spain in the 19th century, and Sitges became a spot for Catalan magnates to build lavish summer villas, often in a style associated with architect Antoni Gaudí up the coast in Barcelona. Still expensive to buy, and often very expensive to modernize, they typically need a new kitchen and new air-conditioning system, and even a new roof, requiring a total investment of almost $10 million to $11 million, says Carbonell. New owners may never resell for that price, he adds, “but some people just love these properties.”

Carbonell says the highest square-foot prices can now be found on Passeig Maritim, the palm-lined boulevard bordering the beach. In 2023, Lucas Fox sold a 1,930-square-foot contemporary apartment on the boulevard’s continuation, Passeig de la Ribera, for $1.6 million, or $831 per square foot, far exceeding the resort’s average.

Both the Tantows and the Aquinas were drawn to the community’s proximity to Barcelona—“Sitges wouldn’t be Sitges without Barcelona,” says venture capitalist Martin Tantow, who says the family relies on direct flights from Miami and California. But they also use it as a getaway to the nearby Penedès wine region, home to Catalonia’s sparkling Cava wines.

Carbonell says Sitges-bound buyers who want more land often head up to Penedès, where luxury properties can come with stables and tennis courts. Meanwhile, budget-minded international buyers who want access to Sitges but more space for their euro are increasingly heading a 15-minute drive away to nearby communities, Sant Pere de Ribes, closer to the vineyards, and Vilanova i la Geltrú, a small city down the coast, where “you can spend 450,000 euros on a home but still enjoy Sitges on the weekends,” he says.

Mary Anne Gibbons and Michael Healy, a couple in their early 70s from Washington, D.C., recently capped off an Iberian holiday with a first-time visit to Sitges, opting for an Oliver’s Travels villa near Sant Pere de Ribes, where they paid around $1,400 in total for four nights in a three-bedroom renovated stone house.

Intending to use the setting as a base for discovering Barcelona, Gibbons says they opted most days to hang out in Sitges instead.

“It’s a really cute town with a very relaxed atmosphere,” says the attorney, who enjoyed the seafront promenade and quaint shops and cafes. “Very chill.”

Questions Potential Business Partners Should Ask Themselves

You and a friend have a can’t-miss idea for a new business. You’ve got a great name, and the logo is perfect.

It is time to ask each other some hard questions.

Talking up front about tough subjects like how you work, how you deal with stress and your expectations for the business can save lots of headaches later. “Most issues are neutral when you discuss them ahead of time,” says Jane Brodsky , who ran a barre-and-spin studio with a partner for 10 years in Washington, D.C. “But in the heat of the moment, issues become personal and larger than they need to be.”

Here are crucial questions that should be settled at the start to help make the partnership succeed.

How did your family communicate?

Maybe you were raised in a family that talked through disagreements to find solutions. But maybe your partner grew up in a house where the loudest voice won. That could be a problem when issues arise in the business: Experts say that when people are under stress, they often fall back on behaviours that were imprinted at home—and different styles could clash.

At Happy Being, a company that sells nutritionally enhanced teas and drink powders, the three co-founders discussed communication style before they started the business.

“We discovered that one partner gets triggered if he feels no one is listening,” says co-founder Dutch Buckley . “It goes back to an early fear of not being heard.”

(For his part, co-founder Josemaria Silvestrini says that early on he “definitely needed the validation of being recognised and being right.”)

So, the three work at making sure everyone has a say in meetings, and they made a rule that no one’s work is ever belittled. On the flip side, when someone on the team accomplishes something, someone else on the team draws attention to it.

What does success look like to you? And failure?

While these may seem obvious—like, the business either succeeds or fails—everyone’s definition is different, and they are surprisingly specific. Certainly, monetary goals or anything that can be enumerated will help partners envision each other’s goals. Is one looking to grow slowly with customers and suppliers in the community and get to better than break even after three years, while the other wants to be cash-flow positive in year one and scale quickly to sell the business to a larger entity after 10 years? There’s a lot of success and failure in between those two outcomes, depending on your perspective.

Silvestrini of Happy Being recommends hashing it out together on the whiteboard until everyone agrees on an explicit definition of success for the company. “Hopefully, it’s an easy 10-minute conversation,” he says. “Because if founders have different objectives, the boat is going nowhere.”

What does everyone bring to the table?

It is crucial to discuss what each partner is contributing to the partnership in terms of expertise, experience, network and money. Kathryn Zambetti , an executive coach specializing in founder relationships, recommends taking an honest strengths-and-weaknesses inventory of yourself and your partner and then discussing what you both bring to the table. The exercise will help delineate which responsibilities naturally suit each partner, and it will highlight areas that will require additional work or outsourcing.

The clearer the roles can be defined, the better. If you are opening a bakery, you and your partner shouldn’t both be good at just making bread. Someone needs to handle marketing, suppliers, leases and licensing, financials and hiring and managing employees.

Why are you doing this?

You and your partner need to be in complete alignment on your motivations. Does this venture need to support your family or merely add to your vacation fund? Are you doing it to prove your father or your high-school econ teacher wrong? Any answer other than unfailing commitment to the mission or the product is a red flag.

“Your north star has to be something bigger than money to succeed,” says Buckley. “People will go through things that test them, but if money is the only motive, that won’t be enough.”

What pushes your buttons?

Just like in a marriage, you want to know best how to support and protect your business partner. Understanding what puts each of you in a fight-or-flight mode can be key to getting the best out of each other.

Do you need to be consulted on all decisions, or just major ones? Do you need to be recognized as the leader and sit at the head of the table? Do you fear having to downsize your home if the business fails?

What does your workday look like?

Does a day at the office mean working 9 to 5? Can the work be done remotely and on your own time? If you work well at night and need rapid responses to questions, is it a problem having a partner whose phone goes on “do not disturb” every evening at 7? Having the conversation and understanding expectations is key.

When Buckley started Happy Being, the team learned that one of the partners got up very early. “I had to tell him, ‘We don’t want 6 a.m. calls.’ ”

Do you like taking gambles?

A penchant for lottery tickets, Las Vegas gambling or high-adrenaline activities like skydiving shows a potential partner’s tolerance for risk and whether that aligns with your own. There will be countless decisions early on in a business concerning risk, and the partners need to be on the same page.

So ask about it. You go into the venture planning and hoping for success, but how much money or time is your partner willing to lose if it doesn’t succeed? How much of their parents’ or in-laws’ money would they bet on the partnership?

Is the business more important than the friendship?

Many business partners start as friends. But would you each be willing to give priority to making the right decision for the business, even if it means possibly hurting the friendship? Would you each be capable of letting the other one go if it was better for the company? Most advisers recommend choosing a partner who has a common business goal and letting the friendship build from that, rather than trying to build a partnership on top of a strong friendship.

“Your business partner will be one of your most intense relationships, but it shouldn’t fulfill every role in your life,” says Amy Jurkowitz, entrepreneur and co-founder of branding adviser Bread Ventures. “You need to be compatible in how much energy you will both put into the business.”

If the partnership doesn’t work out, how will it end?

A co-founder relationship is a binding agreement with financial and emotional repercussions, just like a marriage. But starting a business has the added stress of having the company—the baby—arrive on day one. If there is a divorce, who gets custody?

The more specific you can be about potential breakups, the better. If you are both putting capital in at the start, would you expect to get that out if you exited? What if, several years in, one partner can’t continue to struggle without a regular paycheck and leaves—and the next year the company finally turns a profit or is bought by another company? Would the partner who left get a share of the money?

These discussions should help make it clear that the survival of the company—and not the partnership or the friendship—is the ultimate goal. Those who have been through a business breakup recommend involving a third party to help sort through these issues at the outset.

Drew Barrymore Selling Converted 1920s Barn in the Hamptons for $8.45 Million

Drew Barrymore is making an almost $8.5 million adjustment to her real estate portfolio with the listing of her home in the Hamptons.

The renovated barn, built in 1920, is asking $8.45 million and sits on 1.7 acres in the heart of Sagaponack, less than a mile from the ocean. It hit the market last week.

The actress and talk show host has owned the seven-bedroom home—which has appeared across her social media platforms—since 2019, when she paid $5.5 million for it using a limited liability company for the purchase, records in PropertyShark show.

Lena Yaramenko for Sotheby’s International Realty

Despite its transformation into a residence, the former barn still has plenty of period charm, from soaring ceilings and exposed beams to hardwood floors.

The hub of the 6,850-square-foot, light-filled home is the great room and adjacent breakfast nook and kitchen, the latter of which is separated from the rest of the space by a wall made from window frames. Glass doors open up from the great room onto a deck.

Lena Yaramenko for Sotheby’s International Realty

There’s also a living room with a brick fireplace, a pink-painted dining room with a sloping ceiling and a skylight, and a den. Plus a separate one-bedroom guest house with a living room and office area, according to the listing with Kathy Konzet of Sotheby’s International Realty – East Hampton Brokerage. Konzet wasn’t immediately available to comment.

Lena Yaramenko for Sotheby’s International Realty

The park-like grounds, complete with flowering gardens and rolling lawns, are home to a pool, pool house, a bocce court and plenty of areas for outside entertaining.

Barrymore, 49, began her career at just 11 months old when she appeared in a dog food commercial, and at 7, she starred in 1982’s “E.T. the Extra-Terrestrial.” As an adult she’s best known for roles in “Charlie’s Angels,” “Grey Gardens,” “The Wedding Singer,”and “50 First Dates.”

Her talk show, “The Drew Barrymore Show,” debuted in 2020. A representative for the star couldn’t be reached for comment.

Duolingo Shares Swoon Despite Strong Earnings

Something isn’t translating in Duolingo ’s first-quarter earnings report.

Shares of the language learning app provider are down nearly 14% in late trading to $210, after the company issued first-quarter financial results that topped Street estimates. Through Wednesday’s regular session close, the stock was 86% higher for the last 12 months.

For the quarter, Duolingo reported revenue of $167.6 million, up 45% from a year ago, inching past the Street consensus at $165.7 million. Profits were 57 cents a share, well ahead of consensus at 27 cents. Adjusted Ebitda, or earnings before interest, taxes, depreciation, and amortization, were $44 million, up from $15.1 million a year earlier.

Bookings were $197.5 million, up 41%. Daily active users were 31.4 million, up 54% from a year ago, while monthly active users were 97.6 million, up 35%.

For the June quarter, Duolingo sees revenue of between $175 million and $177.5 million, with adjusted Ebitda ranging from $36.8 million to $39.1 million. Street consensus had called for revenue of $176.9 million, with adjusted Ebitda of $38.6 million.

Duolingo’s forecast for the full year calls for revenue of between $726.5 million and $735.5 million, with adjusted Ebitda ranging from $167.1 million to $176.5 million. Street consensus has been calling for $728.4 million in revenue and adjusted Ebitda of $167.2 million.

World’s Biggest Construction Project Gets a Reality Check

The engineers saw a mountain-sized problem.

For weeks, thousands of trucks and diggers had worked 24 hours every day, scooping millions of cubic feet of sand at the world’s biggest construction project known as Neom in Saudi Arabia. But the workers had dumped the massive pile of dirt—now hundreds of feet wide—in the very spot where architects planned to dig a waterway out to the Red Sea.

So, the trucks and diggers went back to work, picking it all back up and making a new mountain of sand nearby in a costly hiccup that epitomises the Saudi project’s turbulent journey from an audacious concept to a sprawling operation that has faltered in its execution.

Defying skeptics, Saudi Arabia is barreling ahead with hundreds of billions of dollars in projects at Neom, a built-from-scratch region the size of Massachusetts, typified by sci-fi architecture, an arid ski resort and a laundry list of flashy projects meant to attract a population larger than New York City’s.

None is more brazen than a multi trillion-dollar pair of skyscrapers taller than the Empire State Building designed to run 105 miles long and house nine million people, the flagship development dubbed “The Line.” Its champion, Saudi Crown Prince and de facto ruler Mohammed bin Salman , has likened the project to Egypt’s Great Pyramids.

The kingdom in recent months downsized the Line’s first phase, facing the reality of costs at a time the country is spending far more than it is taking in. Now organisers plan to initially build around 1.5 miles of the structure by 2030, rather than the roughly 10-mile first chunk that had previously been envisioned, multiple people briefed on the plans said. Still, even that truncated section would be by far the world’s largest building, the equivalent of more than 60 Empire State Buildings of square footage.

Asked in a CNBC interview last month about a Bloomberg report on the scaled-back first phase, Saudi Minister of Economy and Planning Faisal Al Ibrahim signalled the long-term ambitions for the Line remain the same.

“There is no change in scale—it is a long-term project that is modular in design,” he said, adding that “today, the economy in the kingdom is growing faster, but we don’t want to overheat it.”

The stakes for Saudi Arabia are as outsized as Mohammed’s ambition. Neom is the ultimate symbol of his plans to transform the kingdom’s economy, reduce its dependence on oil revenue, and make it a magnet for money and talent from around the world. But he risks squandering much of the country’s cash on an unprecedented experiment in city building that could prove too difficult to deliver.

“Mohammed bin Salman is gambling here,” said Madawi al-Rasheed, a visiting fellow at the London School of Economics and a member of a group calling for democratic reform in Saudi Arabia, an absolute monarchy.

“Spending so much money should in theory generate a tangible leap in the Saudi economy,” she said, but much of the cash so far was spent on foreign consultants and architects.

A mountain of challenges lies ahead. More than 100,000 additional construction workers must be housed in a barren corner of the kingdom’s vast desert, two hour’s drive from any sizeable city. Neom’s needs for steel, exterior glass and other materials are so massive they may push up global prices and be difficult to source. Planners worry the unique central concept of the Line, a vertical city housed in twin skyscrapers the length of Delaware, could prove to be an unappealing place to live.

At the same time, the scaled-back plans for the Line put a spotlight on Neom’s enormous bill for what is now poised to be a midsize city. Neom executives now expect fewer than 200,000 residents in the project’s first phase—the population of Knoxville, Tenn.—a current and former employee familiar with the plans said. Yet Neom is spending on vast infrastructure intended for millions of people, including a giant airport, a high-speed train running through a 20-mile mountain tunnel, massive desalination plants and large civic features in the Line such as an opera house, the former executive said.

The price tag keeps rising. The projected cost of a ski resort in the region’s arid mountains has more than doubled over two years to $38 billion as of October, according to Neom documents reviewed by The Wall Street Journal. Real estate advisory Knight Frank estimates more than $237 billion of construction contracts have already been commissioned at Neom.

Even for one of the world’s largest exporters of crude oil, Neom might just be too expensive. Its official cost estimate is $500 billion, 50% more than the country’s entire federal budget for the year and more than half the value of its sovereign-wealth fund.

Executives working on the project dismiss that number as unrealistically low. The first 1.5 miles of the Line alone is estimated internally to cost more than $100 billion, two people familiar with the plans said.

If it were fully built, Neom employees expect the true price of the Line would be well in excess of $2 trillion. Construction costs per square foot are more than double what is standard on other Middle East towers, they said.

This makes it unlikely Neom will attract significant private investment to fund future phases of the Line, they say. It has been funded thus far by the Saudi government.

Neom is the centrepiece of an overhaul of Saudi Arabia’s economy and identity that Mohammed began in 2015 when his father ascended the throne. Then 29 years old, the son of King Salman outmanoeuvred potential heirs and rapidly consolidated power.

Hungry for change, Mohammed allowed more Western cultural norms and eliminated restrictions that forbade mixing of sexes, women drivers and cinemas. He also put even tighter limits on speech, crushing dissent over the rapid change.

The plan, Vision 2030, called for an array of new non-oil industries such as entertainment and technology and building mega-sized real-estate developments to help it become a global tourism hub.

Mohammed’s team sought proposals from the world’s top architects for ideas to design Neom. The avant-garde Los Angeles designer, Morphosis Architects, headed by Pritzker prize winner Thom Mayne, pitched a city that was 100 miles long and 1.2 miles—or two kilometres—wide, with buildings spread across the ground.

The prince had a different idea.

“I told the team, how about if we take that two kilo and we flip it to two towers to the whole line,” he said in a Discovery Channel documentary last year, clapping his hands together vertically like someone closing a book.

The idea of the skyscraper city was born.

Architects got to work designing a pair of parallel towers 650 feet apart, shrouded in a shimmering mirror glass coat that reflects red desert sand and azure blue sea. At their highest, the towers are slated to rise 1,640 feet above the desert floor, although they will be less tall in spots depending on the terrain they are traversing.

Internal documents from 2021 call for more than seven billion square feet of floor space—29% larger than all of the buildings in New York City put together and the size of more than 2,000 Empire State Buildings. Apartments, offices, schools, police stations, museums and a royal palace would be peppered inside.

Stunning—and costly—architecture is a priority. Mohammed told Neom executives he wants a sense of “zero gravity” with features appearing to defy physics and float, former executives said.

A linear city has long captivated urban planners. In 1882, Spanish architect Arturo Soria y Mata proposed an elongated urban development that inspired the “Ciudad Lineal” district of Madrid. The Line has been compared internally to Epcot Center, a former Neom executive said, the 1960s-era complex at Disney World that was intended to be a futuristic city dependent on high-speed rail. It was abandoned after Walt Disney ’s death. Epcot later became a theme park.

A linear city as big as the Line is at odds with how humans have developed cities for millennia: naturally building outward in a circular manner, typically around a core.

“It’s battling against the entire history of the way cities are founded and grow,” said John E. Fernandez, professor in the department of architecture at the Massachusetts Institute of Technology.

Even supporters say it is an experiment that could easily fail in practice.

In a planning document under a heading of “Key Concerns,” an employee said four different times that by fixating on building miles-long skyscrapers, Neom had turned the normal design process inside out. “USE would usually drive DESIGN. We are using DESIGN to drive USE,” the anonymous comment said.

The shape has added to challenges.

In 2020, before Mohammed unveiled the project, he asked employees to move the Line’s western end a few miles because he preferred the terrain, said people familiar with the request. Designs had to shift slightly across the entire 105 miles, causing months of extra work.

Architects have struggled to find the best ways to mix sunlight and open space in the interior. Internal documents show they wrestled with how to differentiate neighbourhoods so as not to create a monolithic block—opting to build distinct half-mile sections with a different look and feel. They worried about drab living conditions at the base of the interior, given that the height of the towers would allow little light down low.

According to planning documents, designers proposed leaving gaps atop the modules to “bend” the structures around the curvature of the earth, which arches about 8 inches per mile.

Planners fretted over the billions of birds that fly on a migration route—a less-than-ideal location for a 1,600-foot-tall glass mirror.

“It is inevitable that a significant number of birds will perish,” designers wrote, with an illustration of a dead northern flicker, a woodpecker.

Looming over Neom is an inauspicious history of city-building projects, which typically die on the drawing board. Those that are built are usually scaled down, and often considered sterile.

One of modern history’s largest is Brasília, the Brazilian capital that strained the country’s finances when it was constructed in the late 1950s. After opening, residents complained of lifeless streets and a lack of neighborhood feel in the curated modernist centre, which today holds less than half its expected population of 500,000. Instead, far more residents live in and around satellite towns initially built for its construction workers.

Scant progress

Seven years after launch, little has been completed other than Neom’s film studios and a sprawling new royal complex that boasts giant palaces, a golf course and at least 10 helipads, satellite images show.

Beyond the Line, Neom has a bevy of superlative-packed projects, all of them complex.

Neom is so big it has its own large-scale construction projects simply to prepare for bigger projects. A port is needed to receive materials, and Neom is spending more than $5 billion to build housing for construction workers, according to the Middle East business-trade publication MEED, which tracks Neom contracts.

Engineers and administrative workers live in a handful of Neom-built communities with schools, basketball courts, a Burger King, a Starbucks and a Hampton Inn where rooms run above $400. The first such camp already needs to be partially demolished: After a design change, the Line is now due to run right through the community, where housing is already at capacity, former employees said.

Despite being billed as zero emissions, Neom recently sought contractors to build two gas power plants totaling 800 megawatts to power the region until greener energy is sourced.

To demonstrate progress to the crown prince, engineers started putting in the foundations for the Line a couple of years ago even before architects had figured out what would go above—an unusual way to build such a massive development, engineering experts said.

Architects soon decided the first phase should be built somewhere else, leaving the Line’s initial foundations abandoned for now, said people familiar with the matter.

For over a year, the bulk of the work has been a digging operation—the world’s largest, Neom says. Four-lane makeshift construction roads are clogged with lines of dump trucks; diesel fumes from trucks and generators permeate the air.

Significant digging work has gone into swaths that even before the recent pullback weren’t scheduled to be completed for decades. Satellite images show a 60 mile gash through the desert.

The current focus is a seaside middle section, where Prince Mohammed wanted the building constructed atop a new marina that could hold the world’s biggest cruise ships. Workers are digging a hole 50 feet below sea level, over 450 acres in size. It was there that workers had excavated a small mountain of dirt, only to find it was in the wrong place.

Once foundations are laid, a key test will be if and when Neom awards the costly contracts to start vertical construction—a crucial milestone that makes it difficult to turn back.

Another question is height. Numerous executives working on Neom have questioned the need for a 1,600-foot-tall building—which carries extra engineering challenges, higher costs and makes evacuation difficult in an emergency.

Renowned British architect Peter Cook , who is involved in the Line, called the project’s height “a bit stupid and unreasonable,” according to comments published in the U.K.-based Architect’s Journal. In a later documentary, Cook, who is overall praiseful of the project, called the Line “puzzling even to those who are involved in designing it.”

A Texas-Built Hypercar, the 300 MPH Hennessey Venom, Is in the Running for the World’s Fastest Production Car

There are Corvette fans for whom the base US$68,300 car is plenty powerful enough. After all, it produces 495 horsepower and can reach 60 miles per hour in 2.9 seconds. But hold on, there’s also the approximately US$115,000 Z06—with 670 horsepower and able to reach 60 in 2.6 seconds. These split seconds are important for busy people—and for marketing claims. And if that’s not enough go power, there’s the even more formidable 900-horsepower ZR1 version of the Corvette, starting around US$150,000. The hybrid E-Ray, at US$104,900, is pretty potent, too.

But if they’re still too slow, fans of American-engineered muscle can consider the exclusive Texas-built Hennessey Venom F5, a limited-edition carbon-fibre hypercar. Ten years ago, the Hennessey became the world’s fastest production car, defeating the Bugatti Veyron Super Sport, with a top speed of 270.49 miles per hour.

That world title is much sought after, and is currently held by the Sweden-built 1,600-horsepower Koenigsegg Jesko Absolut, with a two-way average top speed of 277.8 mph. But Hennessey is still very much a contender. The company is hoping the 1,817-horsepower F5 (with 1,192 pound-feet of torque) can exceed 300 mph on the track this year.

The Hennessey Venom F5 coupe is sold out, despite a more than $2 million price tag.
Hennessey photo

Hennessey’s previous Venom GT model (introduced in 2010) was based on the Lotus Exige, with a GM LS-based engine, and was built by partner Delta Motorsport. Spokesman Jon Visscher tells Penta , “The new Venom F5, revealed in 2020, is a 100%bespoke creation—unique to Hennessey and featuring a Hennessey-designed 6.6-litre twin-turbo V8 engine boasting 1,817 horsepower, making it the world’s most powerful combustion-engine production car.” Leaps in performance like this tend to be pricey.

This is a very exclusive automobile, priced around US$2.5 million for the coupe, and US$3 million for the F5 Roadster announced in 2023. Only 30 Roadsters will be built, with a removable carbon-fibre roof. The 24 F5 coupes were spoken for in 2021, but if you really want one you could find a used example—or go topless. In a statement to Penta , company founder and CEO John Hennessey said that while the coupe “is now sold out, a handful of build slots remain for our Roadster and [track-focused] Revolution models.”

Only 24 Revolutions will be built in coupe form, priced at US$2.7 million. There’s also a rarefied roadster version of the Revolution, with just 12 to be built.

The Venom F5 Roadster has a removable carbon-fibre roof.
Hennessey photo

The Venom F5 coupe weighs only 3,000 pounds, and it’s not surprising that insane speeds are possible when combined with a hand-built motor (nicknamed “Fury”) created with power uppermost. The V8 in the F5, installed in a rear mid-engine configuration, has a custom engine block and lightweight forged aluminum pistons, billet-steel crankshaft, and forged-steel connecting rods. Twin turbochargers are featured. The F5 can reach 62 mph in less than three seconds, but top speed seems to be its claim to fame.

The driver shifts the rear-wheel-drive car via a seven-speed, single-clutch transmission with paddle shifters. The interior is not as spartan or as tight as in many other supercars, and is able to handle very tall people. The butterfly doors lift up for access.

“With 22 customer Venom F5 hypercars already delivered to customers around the world, and a newly expanded engineering team, we’re focusing the Venom F5 on delivering on its potential,” Hennessey says. “Breaking 300 mph in two directions is the goal we aim to achieve toward the end of this year to claim the ‘world’s fastest production car’ title.”

Hennessey says the car and team are ready. “Now the search is on for a runway or public road with a sufficiently long straight to allow our 1,817-horsepower, twin-turbo V8 monster to accelerate beyond 300 mph and return to zero safely.” The very competitive Hennessey said the track-focused Revolution version of the F5 set a fastest production car lap around Texas’ 3.41-mile Circuit of the Americas track in March, going almost seven seconds faster than a McLaren P1.

The Revolution features a roof-mounted central air scoop (to deliver cool air to the engine bay), a full-width rear carbon wing, larger front splitter and rear diffuser, tweaked suspension, and engine cooling. It’s got the same powertrain as the standard cars, but is enhanced to stay planted at otherworldly speeds.

Live Like an 18th-Century Aristocrat in This Wildly Decorated Parisian Apartment

Listing of the Day 

Location: Paris

Price: €4.2 million (US$4.49 million)

This Rue de Rivoli home in the heart of Paris’s 1st Arrondissement comes with some serious design cachet: For one, it was one of the first major projects of notable French interior designer Didier Rabes, according to listing agent Paola Feau.

While an apartment, the four-level home is large enough to feel like a detached house, and Rabes decorated it lavishly to evoke an 18th-century chateau, complete with chandeliers, mirrored ceilings, Versailles-style parquet flooring and stucco imitation sculptures.

Most of the building dates to the mid-19th century, though there are some remnants of the older Directoire style with its Neoclassical architectural forms, which were popular in the late 1700s, according to Feau.

This particular residence in the building also has the legacy of being the couture workshop of designer Madeleine Vionnet during the early 20th century, Feau said. It was later transformed into a private home, and with recent renovations, it boasts both a distinctive period atmosphere and modern comforts such as an elevator and a large modern kitchen.

Stats

The 3,207-square-foot apartment has four bedrooms with three full bathrooms and two half bathrooms. The apartment is spread over four floors including a lower ground floor, and is entered on the ground floor of the building.

Amenities  

The home boasts a lift that goes between its three main floors, as well as a home office, and a 300-square-foot paved courtyard on the second floor that two of the bedroom suites open onto.

A separate, renovated apartment on the second floor connects to the main house, and can be accessed by both an interior staircase from the main house or through the building’s common areas. With two bedrooms, a bathroom, a living room, and a kitchen, “the apartment could be kept completely separate and rented or used for guests, or it could be used as an extension of the main house,” Feau said. “This little apartment has been fully renovated in a completely modern style, in contrast to the 18th-century-style main house.”

Neighbourhood Notes

Sitting right on the expansive Tuileries Garden, a 17th-century formal garden filled with statues, including 18 bronzes by Aristide Maillol, the location is also within a few minutes’ walk of the Louvre, Place Vendôme and Place de la Concorde, as well as the Jardin des Champs-Élysées.

“It’s one of the best areas in Paris,” Feau said. “It’s very, very central, with all the finest restaurants, fashion and jewellery boutiques and hotels, including Hotel Le Meurice and the Ritz.”

The Place Vendôme has historically been the home of many famous dress designers, with the stores of the couturier Chéruit and the shirtmaker Charvet still in situ.

Agent : Paola Feau, Daniel Feau and Luxury Portfolio International

 

How TikTok Is Wiring Gen Z’s Money Brain

Americans under 30 get much of their news on TikTok. They hear about money there, too, and that’s shaping the way they save, spend and view their financial prospects, young adults and economists say.

Caitlyn Sprinkle, 27 years old, describes her TikTok feed as a mix of economic gloom and consumerism gone wild. There are Dave Ramsey TikToks that warn of the evils of debt , followed by influencers showing off their shopping hauls of skin-care products and handbags.

Sprinkle, a financial analyst at an asset-management firm in Nashville, Tenn., uses a budgeting app and has been cooking at home lately to save money—and to be able to afford the things she feels she has to buy, like Lululemon leggings. “Between TikTok and having your friends around you, you’re pressured to buy the things because you want to fit in,” she says. “That’s always been the case, but with TikTok it’s more prominent.”

Rallying stocks, rising wages and a tight labor market suggest the economy is stronger than it has been in years. The youngest, lowest-earning professionals don’t feel that way—partly because a large share are carrying consumer debt, and partly because of what they’re seeing on TikTok.

Even as the platform faces a potential ban in the U.S. , it remains a massive cultural force that shapes young adults’ decisions and views. More than half of all U.S. adults ages 18 to 34 use it, according to Pew Research Center, while about a third of those 29 and under say they regularly get news on TikTok , up from less than 10% in 2020.

So, what happens when your main source of news tells you that no one in your generation will be able to buy a house , food prices are spinning out of control and credit-card debt is unavoidable—but also that $2,500 Louis Vuitton bags and $70 moisturisers are, as many videos say, “a must”?

Interviews with finance experts and more than a dozen young adults suggest that the result is confusion, with a side of gloom. Under-30s are taking on debt as they embrace an old idea: If the outlook is bad, why not enjoy life now?

Their own money behaviour

TikTok is creating a disconnect between how well off young adults actually are and how they think they’re doing, according to economists and 20-somethings themselves. That disconnect has given rise to a term financial advisers use to describe young adults’ distorted view of their financial well-being: “money dysmorphia.”

Evelyn Hidalgo, 29, makes her living as a full-time content creator after being laid off from a social-strategist job about a year ago. While she posts about being a mum on a budget, her TikTok feed often shows her trendy items she wishes she had, or a life that seems impossibly far from her own, such as owning a large, beautiful home.

“It doesn’t feel like the norm is your normal,” says Hidalgo, who lives in Nashville with her husband and 20-month-old son. As she looks at the economy on TikTok and other social media, her feed feels “split in half,” between those living an enviable life and those who are struggling.

Sprinkle walks to the gym so she doesn’t have to pay for parking. PHOTO: WILLIAM DESHAZER FOR THE WALL STREET JOURNAL

Gen Z’s mixed economic feelings could have an effect on the outcome of the elections this fall, but the greater impact could be on their long-term financial health, economists say. Feeling financially uncertain can lead to poor choices, such as credit-card debt that eats into retirement funds and necessities such as food and housing, says Jacob Channel, senior economist at LendingTree, an online lending marketplace.

Over the past two years, members of Gen Z—those born between 1997 and 2012—effectively doubled their non mortgage debt, taking on roughly an additional $11,000 on average, according to LendingTree.

Still, younger American adults—those born in the 1990s—saw their median wealth more than quadruple to more than $40,000 between 2019 and 2022, according to the Federal Reserve Bank of St. Louis. That has outpaced the growth rates for previous generations at a similar age, says Lowell Ricketts, a data scientist there.

While many markers of adulthood such as homeownership feel out of reach, young adults are reaping the benefits from the current economic climate, says Monique Morrissey , senior economist at the Economic Policy Institute, a nonprofit economic-research and policy organisation.

“Gen Z and younger millennials are experiencing tailwinds and may not realise that they’re benefiting from a tight labor market that has led to an unusually rapid increase in real wages for younger and lower-wage workers,” she says.

Adding to the confusion is the economy itself. After a string of data showed strength in the labor market, growth is beginning to slow. U.S. employers added a seasonally adjusted 175,000 jobs in April, less than March and below the 240,000 economists anticipated, and unemployment rose to 3.9%, according to the Labor Department.

Keeping up with the Joneses

Many TikTok users say their feeds have become a loop of get-ready-with-me posts, ads, influencer partnerships and videos that encourage them to buy stuff from TikTok’s virtual shop . Some 91% of Gen Zers say they have purchased something they saw on social media, according to a survey from Citizens Pay, a buy-now-pay-later service from Citizens.

BreAunna Rodriguez, a 23-year-old mom of two in Houston, likes to buy TikTok-popular baby clothes and other small things for herself, including eyelash extensions, coconut-oil mouthwash and a pumice stone that influencers said reduces stretch marks.

“It’s hard not to buy things if they say it’s good for me,” she says.

TikTok has influenced bigger decisions, too, she says. Her For You page is filled with young entrepreneurs who snub the idea of a 9-to-5 job. This inspired her to quit her job as an assistant property manager in late 2022 and take a remote, commission-based job for an internet-and-cable company.

“You see a 19-year-old trader on TikTok who only has to work two hours a day, and I was like, ‘How do I do that?’”

Rodriguez says she makes more money now, contributes to a 401(k), pays off her credit card bills each month and puts her annual tax refund into a savings account to help with expenses throughout the year. Her biggest monthly expense is the $2,000 she pays for daycare for her two kids.

The constant videos of consumption—whether it’s a Stanley cup , a Jellycat plush or makeup —are hard to resist. TikTok last year created its own e-commerce engine , TikTok Shop, to compete with online retailers.

About six months ago, Sprinkle bought a Stanley tumbler. “I held out as long as I could,” she says, adding that she had bought several other water bottles that were trending on TikTok.

“There’s an internal pressure among my age range to constantly have these experiences and share them,” says Evan Naar, a 28-year-old lawyer in New York who posts TikToks about Broadway shows he’s seen and a Taylor Swift concert he attended.

Naar, who has several thousand dollars in student debt, says at some point he wants to save more money and buy a house. “A lot of my paycheck goes toward living expenses, travel and Broadway shows,” he says.

OK, doomer

Encountering post after post about the downsides of the economy contributes to “doomerism”—an overwhelming feeling of despair. This has made some young adults thrifty.

“I’m not going to spend my last dollar to keep up with the Joneses,” says Tanayah Thomas, a 23-year-old clothing designer and licensed financial adviser in Staten Island, N.Y. “We have to prepare for what’s to come.”

She’s currently living with her mom to save money.

Tommy Chanthavong, a 27-year-old in Houston who manages social-media accounts for small, local businesses, also moved back home. He says it’s hard to parse the information shown on TikTok: One minute he sees videos saying the U.S. is on the brink of a recession and the next he sees that inflation is easing.

In The Wall Street Journal’s latest quarterly survey of business and academic economists , respondents lowered the chances of a recession within the next year to 29% from 39% in January—the lowest probability since April 2022.

Sprinkle, who shares an apartment with a roommate, says she’d love to own a house one day, but it feels like a distant dream.

“You have to have a level of happiness, and being able to do the things you want and buy the things you want is part of it,” she says. “Do I save all of my money for the future? No. I try to live more in the moment.”