As travellers increasingly seek purpose alongside experience, Abercrombie & Kent Philanthropy says its projects have now positively impacted almost 550,000 people across 27 countries.
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Luxury travel has long been associated with extraordinary experiences, remote destinations and exclusive access.
Increasingly, however, it is also being measured by something less visible: the impact it leaves behind.
New figures released by Abercrombie & Kent Philanthropy (AKP), the charitable arm of luxury travel company Abercrombie & Kent, reveal the organisation raised a record $3.3 million in 2025, supporting 80 projects across 27 countries and reaching almost 550,000 beneficiaries since its inception.
The result marks the philanthropy group’s largest year to date and reflects a broader shift within the luxury travel sector towards community development, conservation and long-term local partnerships.
Keith Sproule, Executive Director of A&K Philanthropy, said the organisation’s focus remained on creating lasting change within communities visited by travellers.
“From feeding thousands of students each day to expanding access to clean water, healthcare and economic opportunity, 2025 was a landmark year for A&K Philanthropy,” he said.
The growing focus on social impact comes as affluent travellers increasingly seek deeper connections with the destinations they visit.
Across Africa, Asia, the Middle East and South America, AKP’s projects span education, healthcare, conservation and enterprise development, often in remote regions where tourism can provide an important economic lifeline.
Among the year’s milestones was the delivery of approximately $800,000 worth of medical equipment to healthcare facilities in Uganda and Zambia, while more than 6,400 students gained access to clean drinking water through school-based initiatives.
The organisation also expanded school feeding programs in Kenya, Namibia, Uganda and Zambia, providing daily meals to more than 7,200 children.
Several projects highlighted in the report focus on helping communities generate sustainable income rather than relying solely on aid.
In the Peruvian Amazon, AKP partnered with the Nueva Arica community to develop businesses centred on punga fibre, aguaje fruit and honey production, creating economic opportunities while supporting environmental conservation in one of the world’s most biodiverse regions.
Elsewhere, near Petra in Jordan, 40 young women completed a vocational mosaic-training program designed to help participants establish businesses and generate independent income.
Education also remained a priority, with a new library opening at Pusanki Primary School in Kenya’s Maasai Mara. The project included the delivery of more than 1,100 books for 440 students living near important wildlife conservation areas.
While luxury travel remains centred on exceptional experiences, reports such as AKP’s highlight the growing expectation that tourism should deliver benefits beyond the visitor experience alone.
The organisation now employs 17 Impact Managers who work directly within local communities, helping oversee projects and maintain long-term partnerships in some of the world’s most isolated regions.
As travellers become increasingly conscious of where their money flows, the concept of luxury is continuing to evolve, with many high-end operators placing greater emphasis on the legacy their journeys leave behind.
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A new private dining experience at NH Collection Maldives Reethi Resort blends Spanish heritage, Maldivian flavours and maritime storytelling in the heart of the Baa Atoll.
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NH Collection Maldives Reethi Resort has unveiled an ambitious new fine dining concept that transforms dinner into a journey through history.
Called Caravela, the immersive culinary experience draws inspiration from the great maritime expeditions of the 14th to 17th centuries, blending Spanish culinary traditions with Maldivian ingredients into a multisensory tasting menu centred on exploration, trade, and cultural exchange.
Located within the UNESCO-protected Baa Atoll, the newly renovated resort has designed the experience for just 12 guests per evening, centred on a communal dining table that encourages connection and shared discovery.
The inaugural five-course menu, titled The Atlantic Voyage of 1487, traces the route of early explorers sailing from Iberia along the African coast in search of a sea passage to India.
The concept was developed under the direction of resort manager and Master Sommelier Melroy Fernandes, who worked alongside the culinary team to create a storytelling-led experience inspired by the Age of Discovery. Fernandes has also curated the accompanying wine pairings designed to complement each stage of the culinary journey.
Dishes include crispy king crab fritters with ikura and lime-yuzu vinaigrette, torched Maldivian tuna loin with escabeche and Moroccan spices, and a 12-hour sous vide pork belly glazed with smoky chilli and Spanish chorizo jus.
Dessert references Portuguese navigation history with an olive oil cake featuring port wine and blood orange gel encased within a delicate sugar sphere inspired by the historic Armillary Sphere.
Future menus are already planned, including voyages themed around the Pacific and Indian oceans, with the concept designed to evolve over time through different flavour maps and historical narratives.
The experience was developed under the direction of resort manager and Master Sommelier Melroy Fernandes alongside the resort’s culinary team, with curated wine pairings accompanying each course.
“Caravela offers a journey of a different kind, one that connects history, culture and cuisine in a truly immersive way,” Fernandes said.
The Atlantic Voyage tasting menu with wine pairings is priced at USD190++ per guest and available by reservation only.
The resort is positioned as a private island retreat focused on nature, tranquillity and immersive experiences. The resort features 105 renovated beach and overwater villas surrounded by turquoise waters, coral reefs and lush tropical greenery.
Beyond its dining offerings, the resort features a collection of restaurants, bars, and destination-led experiences, from all-day dining and Japanese-inspired cuisine to sunset cocktails and private beachfront dinners.
The property also offers close access to Hanifaru Bay, one of the Maldives’ most celebrated marine sanctuaries, known for seasonal gatherings of manta rays and whale sharks.
Part of the global NH Collection portfolio under Minor Hotels, the resort reflects the growing shift in luxury travel towards more experience-driven stays, where gastronomy, storytelling, and connection to place are becoming just as important as overwater villas and white-sand beaches.
