The Rise of Million-Dollar Companies With Just One Employee

Ben Broca launched a company last December that offers AI tools to entrepreneurs. He’s already added 10,000 paying customers and is on track to bring in $10 million in revenue this year.

One thing he hasn’t added: any other employees.

The 40-year-old is part of a class of entrepreneurs who are launching, and then often running, new companies on their own. Artificial intelligence tools answer Broca’s emails, help write and debug code, field requests from customers, sign up new subscribers and grant refunds when issues arise.

Broca relishes his ability to make whatever decisions he wants on his own, often from his sun-drenched Sausalito, Calif., living room. “I think compromises make lukewarm results,” he said.

Once upon a time, running a business of a certain size required a team. AI is turning that assumption upside down, and more aspiring entrepreneurs are going it alone.

Ben Broca sitting in his home office.
Tech has seen an explosion of solo founders in the past year. Broca said he likes being able to work at his own speed, unencumbered by a team. Jonah Reenders for WSJ

An analysis by the payments company Stripe shows there are thousands of solo operators on the company’s platform that are generating over $1 million in revenue, with their ranks doubling between 2023 and 2025. The number of solo operators crossing the $10 million threshold nearly tripled in that same span.

In the past, people without business contacts or particular savvy might not have known how to get their ideas off the ground, said Ernie Tedeschi, Stripe’s chief economist. “Now, AI can be a built-in business partner,” he said.

AI’s ability to handle various administrative tasks makes it potentially useful for launching solo businesses in many fields. But the technology’s ability to also handle key tasks in tech, like coding, make that field a particular hot spot.

Analyzing Census Bureau data, Bank of America Institute economist Taylor Bowley found that among all industries, new business applications in the information sector have seen the biggest percentage increase—nearly 45%—over the past year. At the same time, the rate of information-sector applicants saying they plan to hire workers has experienced the sharpest decline of any measured industry.

This Census dataset doesn’t track solo-operated businesses. But the numbers broadly show—in tech and beyond—that applications are flat among businesses likely to hire workers, but generally rising elsewhere. Economists say that’s a strong sign that solo operators are on the upswing.

“The bar for getting started has never been lower,” said Julian Weisser, who runs a San Francisco-based accelerator for solo founders working in tech. The accelerator—which offers founders seed money and mentorship in exchange for an equity stake—attracted 4,500 applicants for 10 slots made available in its most recent cycle, nearly five times the number it drew when it launched last May.

Going it alone with AI can still be surprisingly expensive. Broca said he was losing money on many customers’ accounts while paying to access Anthropic’s Claude to run his clients’ requests—that AI company, as well as others, charges based on usage. He has since switched to free open-source AI models from China.

Broca said he has raised $30 million from investors and, at the same time, has saved millions in salary since he hasn’t needed a team of software engineers.

Another risk: If it’s easy for one entrepreneur to launch an AI-assisted business, copying them can be easy, too. This creates anxiety for founders like Troy Johnston, who runs an AI-assisted business alone in Orlando, Fla.

“Everybody has the sword and we all have the ability to unsheathe Excalibur now,” said Johnston, 40, who used AI to code an app that helps people get the most out of credit card benefits. The company makes around $3,000 a month in profit, with no employees, and is continuing to grow.

Headshot of Troy Johnston.
Troy Johnston said AI’s power and ease of use is an incredible boon for entrepreneurs like him—and also a double-edged sword. Luann Koerper

What one-person businesses will mean for the labor market remains to be seen. Polling has shown Americans are worried that AI will replace jobs, and top economists are wrestling with that possibility, too. But AI is also creating lots of new jobs, and the go-it-alone entrepreneurs show how the technology can both open doors and limit employment opportunities.

“If everyone’s hiring less, but you get four times more firms, what does that do to head count?” said Rembrand Koning, an associate professor at Harvard Business School who studies entrepreneurship. He co-authored a recent study that found that among 50,000 startups the researchers examined, those focused on AI tended to operate with 25% fewer employees.

Koning also believes a soft hiring environment that’s left some people mired in long job searches has encouraged more to try their hand at launching businesses.

Some founders cite different motives. “It’s a perfect storm of post-pandemic burnout and a re-evaluation of one’s priorities, and also booming AI and a sense of what’s possible,” said Samir Ahmad, 39, who lives in Breinigsville, Pa.

Two years ago, Ahmad decided to leave the corporate job he had worked at Verizon for almost two decades to start a solo coaching and consulting business. He had been seeing social-media posts touting the ease and virtues of AI, which he used to chart a business plan and help with marketing. “It was like my chief of staff, a second in command,” he said.

The business ultimately petered out within months, though, and Ahmad is now back to a full-time corporate role with a utility company.

For Claire Vo, 41, AI helped her turn a passing impulse into a business. She was working full-time as a tech executive when she tapped AI in late 2023 to help code an app that would help her manage documentation and design for new products, with customers ranging from financial services to healthcare firms.

“I was copying and pasting from ChatGPT,” said Vo, who lives in San Francisco.

Claire Vo smiling into the camera while recording a podcast.
Claire Vo used AI to code an app that’s on track to make seven figures in profit this year. Claire Vo

She put the app online for $1 a month, and within weeks people downloaded it thousands of times. Nearly three years later, Vo’s company—which she ran solo for nine months before hiring an engineer—now has 100,000 users and is on track to make seven figures in profit this year. AI handles the company’s marketing, sales and customer support.

While AI is a shortcut, Vo said her network and credibility in the industry were key. “I think people over-index on how easy AI is and under-index on how much I did to get to this point,” she said.

MAISON de SABRÉ turns luxury shopping into theatre with New York’s Floral Atelier

Product launches used to mean a store window and a press release. MAISON de SABRÉ has other ideas.

The Australian-born luxury house, founded in 2017 by brothers Omar and Zane Sabré, has opened a four-day Floral Atelier in the heart of New York City, transforming a stretch of Manhattan into what it calls an “overgrown botanical landscape” of craftsmanship, floristry, hospitality and music.

It’s the brand’s most ambitious physical activation to date, and the setting for the launch of its new Bloom Collection.

At the centre of the collection are three new SABRÉMOJI flower charms, named Wild Daisy, Sunflower and Cherry Blossom, each made entirely from upcycled leather offcuts and finished with ultrasonic embossing and embroidery.

There’s also the Floral Twist Handle, arguably the house’s most technically demanding piece yet, which takes 36 individual hand-tied knots to form six leather flowers, plus another ten structural knots that let it convert from a hand-carry to a shoulder strap.

A new Floral Wristlet debuts a leather-knotting technique developed specifically for the collection.

Between them, the pieces bring the brand’s product ecosystem to more than 10,000 possible styling combinations, all built from what would otherwise be manufacturing waste.

“Bloom is the latest evolution in the MAISON de SABRÉ product ecosystem, reimagining the handbag as a living canvas,” said co-founder and creative director Omar Sabré. He points to the smaller pieces as proof of intent rather than afterthought: “The smallest products demand extraordinary precision.”

It’s a strategy with numbers behind it.

The brand’s connected styling platform, of which Bloom is the latest chapter, has helped push MAISON de SABRÉ past $100 million in annual revenue and lifted average order value by 45 per cent, evidence that designing products to be added to and reinterpreted has become a genuine commercial engine rather than a marketing line.

The SABRÉMOJI charm platform alone has sold more than 500,000 units globally, with sold-out collaborations including Pokémon, Hello Kitty and Mr Men Little Miss.

For co-founder and managing director Zane Sabré, the Atelier is really about where the relationship with a customer begins.

“Retail is no longer just about selling products; there’s been a structural shift toward experience and participation,” he said.

“With Bloom, we wanted to create an environment where clients can experience our craft, understand our styling system and explore what is possible before they think about making a purchase.”

The Floral Atelier runs from July 3-26 in New York. The Bloom Collection launched globally today at maisondesabre.com, before rolling out to stockists including Bloomingdale’s, Nordstrom, Saks Fifth Avenue, Net-a-Porter’s FWRD, Revolve, Farfetch, Le Bon Marché and Ounass.

Idaho’s Most Unusual Listing: A Pair of Medieval Castles Complete With a Dungeon and Drawbridge

Idaho is not a place that’s often associated with Medieval castles, but a pair have just hit the market for $6.25 million.

The imposing stone structures have towers, turrets, ramparts, arrow-slit windows and even a drawbridge, and might just be the most authentic-looking castles this side of the Atlantic.

“Who expects to see a castle like this in Idaho?” said listing agent Brenda Burk of Coldwell Banker Schneidmiller Realty, who brought the property to the market last week. They are, she said, “extremely unusual.”

Schweitzer Castle and Château de Melusine, as they’re known, stand within Schweitzer Mountain Resort in the Selkirk Mountains and overlook the nearby mountain resort town of Sandpoint. They take in panoramic views of Lake Pend Oreille, Idaho’s largest lake.

The pair of ski-in/ski-out homes each have three bedrooms, two bathrooms and three stories, Burk explained. They are “so authentic,” she said. “Every single stone was handlaid.”

Schweitzer Castle, she said, wasn’t built for “functionality,” but has been modernized and adapted and now has everything a 21st-century residence requires, along with a dungeon, which for some buyers may also be a requisite.

The chateau, meanwhile, has a hot tub room with mountain views, as well as a garage.

The property is being sold furnished, and will come complete with the hand-carved statues, armor, mounted swords, stained-glass windows and a host of antiques dating to the 15th and 16th centuries.

The owner, an antique collector who couldn’t be reached for comment, “is always looking for that hidden jewel and he found that here,” Burk said.

The next custodian is likely to stem from a varied pool of buyers, Burk said, that would include “the trophy-home buyer, someone who can say ‘I own a castle.’”

The property could also appeal to someone looking for a vacation home, or a multi-generational estate, and beyond that “there’s the dreamers,” she said. “We definitely try to market to people who like Medieval history or maybe do Renaissance fairs.”

The seller “really wants it to go to someone with the same passion.”

A British Watch Is About to Make Lunar History

Luxury British watchmaker Bremont is about to make history.

Later this year, the brand will become the first British watch company to place a timepiece permanently on the Moon through a collaboration with American aerospace company Astrolab.

The mission centres on Astrolab’s FLIP rover (FLEX Lunar Innovation Platform), which will carry a Bremont Supernova Chronograph aboard Astrobotic’s Griffin Mission One.

The rover is scheduled to land in the Nobile region near the lunar south pole no earlier than summer 2026, launching from NASA’s Kennedy Space Centre in Florida.

Unlike watches that have previously accompanied astronauts into space, this one won’t be coming home. The Supernova Chronograph will remain on the Moon as a permanent artefact, integrated into the FLIP rover’s chassis via a custom-engineered tile plate.

The timing carries extra weight. The White House has tasked NASA with establishing a Coordinated Lunar Time by the end of 2026, a consistent, atomic-clock-based standard for navigation and communication on the Moon. Bremont’s watch will land in the same year that lunar time itself comes into being.

“We are incredibly excited by the prospect of becoming the first British watch brand in history to go to the Moon and stay there indefinitely,” said Davide Cerrato, CEO of Bremont.

“Bremont and Astrolab share deep synergies in their values, particularly around innovation, exploration, and a relentless pursuit of new frontiers.”

Astrolab founder and CEO Jaret Matthews said the mission was designed to prove technology can survive the Moon’s harshest conditions.

“This mission is all about demonstrating critical technologies in the harsh environments found at the lunar south pole. We look forward to putting the Supernova through the ultimate engineering test.”

Before launch, both the watch and the rover must pass a gruelling testing regime known as Spacecraft Protoflight Qualification, covering structural, thermal and electrical performance under conditions more severe than the mission itself will demand.

The process follows what Astrolab calls a “Test Like You Fly” philosophy.

The mission also marks the debut of Supernova, a new collection that sits above Bremont’s existing Supermarine, Terra Nova and Altitude lines, and introduces Space as a fourth universe alongside the brand’s established Sea, Land and Air categories.

The 41mm Supernova Chronograph is built from 904L stainless steel, with a multi-faceted decahedral black ceramic bezel and a three-dimensional dial inspired by the geometry of spacecraft solar arrays.

It runs on Bremont’s chronometer-rated BC77 movement, with a 62-hour power reserve and an exhibition case back.

A full-scale FLIP rover will be on display at the Bremont booth at Watches & Wonders Geneva, which opens on April 14, the brand’s third consecutive year exhibiting at the show.

Moving Back Home Used to Be a Sign of Failure. Now It Shows Financial Savvy.

Samantha Stobo was fresh off a breakup and unable to afford her Manhattan two-bedroom alone. So the 29-year-old decided to move in with her mom in Miami until she could get back on her feet. She told herself it would only take a few months.

Now 33-years old, Stobo has no plans to move out.

“I thought it was going to be temporary,” Stobo said. “But it’s been three years now, and I love it.”

Living at home as a 20-something was once viewed as a failure to launch and even a source of embarrassment in a culture that places a premium on independence. That is no longer the case. Living at home is now often viewed as a sign of financial prudence, and for some, a long-term prospect.

Chronically high living costs are helping reshape the milestones of early adulthood in America. The national median home price hovers above $400,000. Rents are at record highs in cities across the U.S., and many recent college graduates are saddled with tens of thousands of dollars in student debt.

Even though some of these young adults pay their folks rent, it tends to be well below the cost of living on their own.

“Everything is just out of reach,” said 28-year-old Megan Talley, who lives at home with her mom in the Atlanta suburbs. If a young person wants to live alone, “you could do it, but you would be dead broke at the end of the month.”

Last year, 49% of adults under age 30 said they lived with a parent, up 12 percentage points from 2019, according to the Federal Reserve’s latest Survey of Household Economics and Decisionmaking. Nearly a third of those adults were 25 or older.

Some economists put that figure lower and note that the Fed study doesn’t distinguish between children living in their parents’ homes versus parents living in their children’s homes.

Still, young people say that living at home in 2026 doesn’t carry the stigma it once did because of how unaffordable life has become. About 55% of young adults who moved back home said it was out of financial necessity, according to a spring survey by financial services firm Thrivent.

So many parents and adult children are living together now that it is beginning to transform aspects of American society—from when members of the younger generation start a family to the way builders think about designing homes.

Far from hiding it, some now broadcast their lives as “stay-at-home daughters” or “stay-at-home sons” on social media. Stobo says posting about her mother-daughter living situation on TikTok has earned her a friendly comment section filled with others in the same position—and makes her some money.

“No one ever judges me,” she said. “The conversation tends to be more like, ‘That’s awesome, and I bet you’re saving money.’”

Casey Wright, 28-years-old, moved back home to Oxford, Mich., three years ago after being laid off from two consecutive jobs. She redecorated her childhood bedroom to match her adult aesthetic, tearing down her Twilight posters and choir awards and hanging a floral tapestry and framed landscapes.

She and her parents have come to an agreement on living together as adults. She no longer has a curfew, for instance. But before she goes out, Wright’s parents require her to tell them where she’s going and what time she expects to be back.

The Wrights have dinner together every night and go golfing or walking together a few times a month. Casey still hangs out in her parents’ room occasionally to talk about movies with her dad or to gossip with her mom.

She just doesn’t spend time with her parents quite as often as she did when she was a child and is more often in her room playing videogames or reading. “It’s not as much as when I was younger, because I feel like there’s almost that separation that’s needed as an adult,” she said. “You’re not just living in your childhood home as a child.”

Multigenerational living has long been more of a norm among Hispanic, Asian and Black households, along with immigrant families.

During the pandemic, a broader swath of 20-somethings returned home. It was supposed to be short-term; then came record inflation and double-digit rent increases.

By July 2020, 52% of young Americans age 18 to 29 lived with at least one parent, according to a Pew Research Center analysis of census data. It was the first time a majority of young adults in the country had lived with parents since the Great Depression. That share has likely dropped since then, but for some people the arrangements have stuck.

Living with parents became a “dominant living arrangement in America for people in this age group,” said Laurence Steinberg, a Temple University psychology professor who recently wrote the book “You and Your Adult Child.”

States such as California and New York have loosened regulations around building accessory dwelling units in recent years. Once nicknamed “granny flats,” ADUs are now used to house budget-squeezed adult children.

Villa Homes, a California home builder, is used to this kind of customer. The firm is seeing more families add detached ADUs for their grown children or other relatives, to live in for a few years and save money for a starter home.

Carmen Johnson, 33, has loved living with her parents in the Detroit metro area since the start of Covid. She doesn’t pay rent, splits grocery bills with her family and invests those savings in her music career and toward a future home. It beats barely making ends meet in her old Los Angeles apartment.

“Covid flipped the script,” Johnson said. “It’s a blessing in disguise.”

She isn’t ashamed of living at home, and doesn’t judge other people for it either. But she wouldn’t necessarily reveal it to a first date unless asked directly.

Bringing home a date also requires a bit of mental calculus.

“It’s like, ‘OK, is my dad going to be in the living room watching TV?’” Johnson said.

Sometimes, that kind of strategizing goes both ways. Jessica Suzio, a 52-year old widow in Michigan, has tried to get back into the dating scene in recent years. But with her two sons living at home, both in their mid-20s, bringing back a new boyfriend is uncomfortable for all involved, she said.

Suzio is happy to have her sons at home, and they help with household expenses by paying her some rent.

“When they were younger, I was daydreaming about the days that I would be an empty-nester,” she said. “But I’ve grown to really appreciate them sticking around.”

Kevin Grolig, a 59-year-old real-estate agent in the D.C. metro area, started noticing that his clients were delaying downsizing their homes because their adult children were still living there. So he came up with a “four-step plan” to get grown children out of the house. The most important: agree on a move-out timeline before the child even steps back in the door.

Casey Wright in Michigan doesn’t pay rent, but her father, Craig, said she has been a big help around the house. She does much of the grocery shopping, helps with the cooking and has learned to use the riding lawn mower, manicuring the yard when Craig is busy.

About five times a day, she says, her mom knocks on her door, often to ask for help with technology.

“If I had the ability to, I would move out tomorrow,” Wright said. Nothing against her parents, “I would just love to have the freedom to do what they were doing at my age.”

Wright’s father wishes the same for his daughter. He and his wife expected to have an empty nest by now.

But he realizes that the housing market is different today than when he was in his 30s in the 1980s and bought a three-bedroom home for $70,000, less than a fifth of today’s median home price. He estimates his salary back then was about $35,000.

Some of Craig’s friends also have adult children living at home. “It’s kind of normal,” he said.

Alfred Hitchcock’s Vandamm House Never Existed, Until They Built Their Own

Near the end of “North By Northwest,” Alfred Hitchcock’s 1959 thriller, the protagonist, Roger Thornhill (played by Cary Grant), follows the seductress Eve Kendall (played by Eva Marie Saint) to a sprawling Modernist house reminiscent of Frank Lloyd Wright’s Fallingwater.

Except this house is situated not over a waterfall but, absurdly, atop Mount Rushmore.

The Vandamm House, named for the movie’s villain, never existed except on a Hollywood soundstage.

But it seems so real on the screen that Christine Madrid French, an expert on the architecture of Hitchcock’s films, says people sometimes tell her: “I went to Mount Rushmore, but I forgot to visit the house.”

John Boccardo, who grew up in Los Gatos, Calif., was 11 when the film came out. He saw it nearly a dozen times at the Studio Theatre in San Jose.

He was especially taken with the Vandamm House, which seemed completely real to him.

“I promised myself I would visit it one day,” says Boccardo. In the meantime, he drew surprisingly realistic renderings of it, from memory, while still in grade school. undefined

Years later, as an architecture student at SCI-Arc (Southern California Institute of Architecture) in downtown Los Angeles, he learned that the house didn’t exist.

A couple of rooms and two small sections of its exterior had been built on MGM’s Culver City lot under the supervision of production designer Robert Boyle.

For scenes in which the house was in the background, Hitchcock relied on paintings of the imaginary building by special-effects artist Matthew Yuricich.

The paintings, known as mattes in Hollywood, weren’t terribly realistic, but with Cary Grant and Eva Marie Saint moving across the screen, moviegoers didn’t notice.

“It may be the most famous Modernist house that never existed,” says French, an architecture and film historian and the author of “The Architecture of Suspense: The Built World in the Films of Alfred Hitchcock.”

In ‘North By Northwest,’ Cary Grant scaled a stone wall to rescue Eva Marie Saint. In 2008, the film’s production designer, Robert Boyle, viewed his own drawings in an exhibition at the Academy of Motion Picture Arts and Sciences gallery in Beverly Hills. Boyle used Frank Lloyd Wright’s Fallingwater, in Bear Run, Pennsylvania, as a model. Alamy (North by Northwest); Getty Images

Boccardo went on to become a successful architect who worked in both northern and southern California.

Then, while semi-retired and living in Utah, he decided it was time to build the Vandamm House. His partner, Derek Esplin, threw himself into the project, working out details of everything from financing to furnishing. Says Esplin, a film producer, “I took it on as my life’s work.”

Boccardo, 78, Esplin, 59, and their three dogs (two schnauzers and an aussiedoodle) moved into the house in February.

The men have used it the last four months to ensure that everything is working perfectly. Now they are offering the house for sale at $45 million. The furniture and fixtures are available separately. “It can be turnkey,” Esplin says. The broker is Paul Benson of Engel & Völkers in Park City.

“I expect to get the full price,” says Benson. “It is not an outlier. We sold a house by the same architect in Park City last year for $65 million. And this is one of the most exceptional homes ever built in the state of Utah. You couldn’t recreate it for $45 million.”

Boccardo and Esplin declined to say how much it cost to build the house. But they got a bargain when they paid about $2 million for the 1.7 acre lot in 2021. (Benson says the land alone would command $7 million to $10 million today.) They chose the site, high above Park City, after searching for property that would let the house, with its dramatic cantilevers, be seen from below.

The property, which offers unobstructed views of the Wasatch Range, is in the Pinnacle , a gated community (complete with a clubhouse and a concierge) within the Promontory, a larger gated community—like a nightclub’s VVIP room entered through its VIP room.

With the site selected, they turned to Salt Lake City architect Michael Upwall, who is known for designing very large houses for the very rich. The dramatic aerie in HBO’s “Mountainhead,” with Steve Carrell, was one of his.

Laying out the house, Boccardo and Upwall, who served as co-architects, knew it would have a large living room with a wall of windows at one end and a stairway at the other. The stairway would lead, via a mezzanine, to one of the bedrooms. But that was all they could glean from the movie.

To finish the floorplans, says French, they had to answer all the questions the filmmakers never asked, such as “What’s behind that door?”and “What’s around that corner?”

And how many bedrooms, bathrooms and kitchens are there? Their answer: six, eleven and three. (Boccardo and Esplin met French when they attended a lecture she gave about Hitchcock. The two men have since hired her to write about their house.)

Boccardo and Esplin also had to answer questions the filmmakers, even the wildly imaginative Hitchcock, would never have thought to ask:

How many black leather seats, fully reclining and heated, should there be in the home theatre? (18)

How much will it cost to fire-harden the house? (Over $1 million. “You can’t make a house completely fireproof, but you can improve its chance of surviving,” Esplin says. A special pump allows the water in the extra-deep, 75-foot lap pool to be used for firefighting.)

How much should we spend on custom walnut cabinetry? (Also over $1 million.)

What if our dogs’ feet get cold? (Relax. The house’s 100-foot-long gravel dog run is heated.)

Structural engineer Cambria M. Flowers figured out how to support the living room, which cantilevers 40 feet into thin air. The answer was to build two 160-foot-long steel-reinforced concrete beams, 120 feet of which anchor the cantilever while also supporting the ceiling of the garage.

Thick diagonal beams, like those shown prominently in “North By Northwest,” were slipped in later to provide additional stability. In the end, the project required 400 tons of steel, 4,000 cubic yards of concrete and 24 miles of electrical wire, according to contractor Gary Hill.

Now the men are ready to return to the last dream house they built, against dramatic red rocks in the southern Utah town of Ivins. Boccardo hopes the buyer of the Vandamm house is a lover of “North By Northwest.”

Esplin says that he and Boccardo, who dreamt of the house for more than 60 years, occasionally wonder if they really want to sell it. But then they remind themselves that it will be okay for someone else to own it. After all, Esplin says, “Many houses are built without stories. But this house has a story. And the story of this house belongs to us.”

SAM KERR ON SUCCESS, SACRIFICE & WHAT COMES NEXT

Australian football superstar and Matildas captain Sam Kerr has joined one of the world’s most exclusive luxury watch brands, reflecting on the sacrifices behind a career at the pinnacle of professional sport and revealing she only signed with her new club last week.

As Richard Mille’s first and only Australian partner, Kerr has joined an elite group of global athletes, artists and innovators associated with one of the world’s most prestigious watchmakers.

Speaking in Sydney, the 32-year-old reflected on her next chapter, the extraordinary growth of women’s football and the personal sacrifices required to reach the top of the game.

Founded in 2001, Richard Mille has built a reputation for producing some of the world’s most technically advanced and exclusive timepieces. The Swiss watchmaker is renowned for its use of ultra-lightweight materials, Formula One-inspired engineering and limited-production watches that often sell for hundreds of thousands of dollars and, in some cases, more than $1 million.

Its ambassadors include tennis great Rafael Nadal, Formula One stars Charles Leclerc and Lando Norris, actress Michelle Yeoh and sprint champion Shelly-Ann Fraser-Pryce.

During the Sydney event, Kerr wore the Richard Mille RM 07-04 Automatic Sport, a lightweight model featuring a pink case, blue strap and skeletonised movement. Designed for active lifestyles, the watch reflects the brand’s philosophy of combining high-performance engineering with luxury craftsmanship.

For Kerr, becoming the brand’s first Australian partner is a source of considerable pride.

“Of course, being the only Australian is incredible to me,” she said. “I am very proud to be Australian and I like to put Australia on the map.”

The announcement comes as Kerr prepares for the next stage of her football career following her departure from Chelsea after six-and-a-half years.

While speculation around her future has been mounting for months, Kerr revealed a decision was only finalised recently.

“Everyone thinks that it was decided and I’ve known that (it was) reported that I’d signed somewhere in April, but honestly, I only signed my contract on Wednesday last week,” she said.

“I really hadn’t decided what I was going to do until last week.”

Kerr said she expects details of her new club to be announced around the beginning of July once her Chelsea contract officially concludes.

Despite her excitement about what lies ahead, she admitted leaving one of the world’s biggest football clubs has been emotional.

“I am really sad about it,” she said. “It’s been my home for 6.5 years. I have so many good memories there. I have so many amazing teammates. I’m sad to leave.

“It sucks to leave such a big club like Chelsea too, but it comes to an end to everything, right?”

The 32-year-old also reflected on the transformation of women’s football during her career, describing the Matildas’ rise from relative obscurity to household-name status as one of her proudest achievements.

“What the Matildas have done over the last four or five years has been incredible,” she said.

“The most important thing for me is that you leave the game in a better place.”

Kerr noted that when she began playing, there were few professional pathways for women, limited sponsorship opportunities and crowds that bore little resemblance to those regularly attending matches today.

“We are a part of that generation that still knows what it was like when there was no one in the crowd,” she said.

Today, she said, crowds of tens of thousands remain something the team never takes for granted.

“Even last night we had 20,000 on a Tuesday night nearly. That’s special to us,” she said.

“We feel very lucky that people come out and spend their money and come to a game and watch us.”

Yet behind the accolades, sponsorships and sold-out stadiums, Kerr said there have been significant personal sacrifices.

“I’ve been living out of home since I was 17 years old. I’ve missed a lot of my family’s life,” she said.

“I’ve missed a lot of weddings. I’ve missed funerals. I’ve missed so many things that people don’t see.”

Kerr revealed she was unable to return home for her grandmother’s funeral last year because of football commitments.

“You have to love what you’re doing. You have to want to sacrifice,” she said.

“Everyone makes sacrifices, of course, and what I do is a massive privilege, but there comes a lot of sacrifice with it.”

Away from football, Kerr said Australia remains central to her identity despite spending much of her adult life overseas.

“I think we take for granted in Australia the beaches, the ocean, the open spaces,” she said.

As she prepares for a new club, a new season and a new role with Richard Mille, Kerr said she remains motivated by the same passion that first drew her to the game as a teenager.

“It was really organic,” she said of her relationship with the luxury watchmaker.

“It’s a real family brand.”

Celebrity-backed fund nears US$50m as investor demand builds 

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes. 

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products. 

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled. 

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals. 

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said. 

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation. 

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth. 

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail. 

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.” 

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential. 

Hunt said consumer brands offered a level of tangibility that many investors found appealing. 

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.” 

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value. 

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages. 

The travel initiative touching lives across 27 countries

Luxury travel has long been associated with extraordinary experiences, remote destinations and exclusive access.

Increasingly, however, it is also being measured by something less visible: the impact it leaves behind.

New figures released by Abercrombie & Kent Philanthropy (AKP), the charitable arm of luxury travel company Abercrombie & Kent, reveal the organisation raised a record $3.3 million in 2025, supporting 80 projects across 27 countries and reaching almost 550,000 beneficiaries since its inception.

The result marks the philanthropy group’s largest year to date and reflects a broader shift within the luxury travel sector towards community development, conservation and long-term local partnerships.

Keith Sproule, Executive Director of A&K Philanthropy, said the organisation’s focus remained on creating lasting change within communities visited by travellers.

“From feeding thousands of students each day to expanding access to clean water, healthcare and economic opportunity, 2025 was a landmark year for A&K Philanthropy,” he said.

A changing definition of luxury

The growing focus on social impact comes as affluent travellers increasingly seek deeper connections with the destinations they visit.

Across Africa, Asia, the Middle East and South America, AKP’s projects span education, healthcare, conservation and enterprise development, often in remote regions where tourism can provide an important economic lifeline.

Among the year’s milestones was the delivery of approximately $800,000 worth of medical equipment to healthcare facilities in Uganda and Zambia, while more than 6,400 students gained access to clean drinking water through school-based initiatives.

The organisation also expanded school feeding programs in Kenya, Namibia, Uganda and Zambia, providing daily meals to more than 7,200 children.

Investing in communities

Several projects highlighted in the report focus on helping communities generate sustainable income rather than relying solely on aid.

In the Peruvian Amazon, AKP partnered with the Nueva Arica community to develop businesses centred on punga fibre, aguaje fruit and honey production, creating economic opportunities while supporting environmental conservation in one of the world’s most biodiverse regions.

Elsewhere, near Petra in Jordan, 40 young women completed a vocational mosaic-training program designed to help participants establish businesses and generate independent income.

Education also remained a priority, with a new library opening at Pusanki Primary School in Kenya’s Maasai Mara. The project included the delivery of more than 1,100 books for 440 students living near important wildlife conservation areas.

Tourism’s broader legacy

While luxury travel remains centred on exceptional experiences, reports such as AKP’s highlight the growing expectation that tourism should deliver benefits beyond the visitor experience alone.

The organisation now employs 17 Impact Managers who work directly within local communities, helping oversee projects and maintain long-term partnerships in some of the world’s most isolated regions.

As travellers become increasingly conscious of where their money flows, the concept of luxury is continuing to evolve, with many high-end operators placing greater emphasis on the legacy their journeys leave behind.

Top Maldives resort launches immersive fine dining voyage inspired by the Age of Discovery

NH Collection Maldives Reethi Resort has unveiled an ambitious new fine dining concept that transforms dinner into a journey through history.

Called Caravela, the immersive culinary experience draws inspiration from the great maritime expeditions of the 14th to 17th centuries, blending Spanish culinary traditions with Maldivian ingredients into a multisensory tasting menu centred on exploration, trade, and cultural exchange.

Located within the UNESCO-protected Baa Atoll, the newly renovated resort has designed the experience for just 12 guests per evening, centred on a communal dining table that encourages connection and shared discovery.

The inaugural five-course menu, titled The Atlantic Voyage of 1487, traces the route of early explorers sailing from Iberia along the African coast in search of a sea passage to India.

The concept was developed under the direction of resort manager and Master Sommelier Melroy Fernandes, who worked alongside the culinary team to create a storytelling-led experience inspired by the Age of Discovery. Fernandes has also curated the accompanying wine pairings designed to complement each stage of the culinary journey.

Dishes include crispy king crab fritters with ikura and lime-yuzu vinaigrette, torched Maldivian tuna loin with escabeche and Moroccan spices, and a 12-hour sous vide pork belly glazed with smoky chilli and Spanish chorizo jus.

Dessert references Portuguese navigation history with an olive oil cake featuring port wine and blood orange gel encased within a delicate sugar sphere inspired by the historic Armillary Sphere.

Future menus are already planned, including voyages themed around the Pacific and Indian oceans, with the concept designed to evolve over time through different flavour maps and historical narratives.

The experience was developed under the direction of resort manager and Master Sommelier Melroy Fernandes alongside the resort’s culinary team, with curated wine pairings accompanying each course.

“Caravela offers a journey of a different kind, one that connects history, culture and cuisine in a truly immersive way,” Fernandes said.

The Atlantic Voyage tasting menu with wine pairings is priced at USD190++ per guest and available by reservation only.

The resort is positioned as a private island retreat focused on nature, tranquillity and immersive experiences. The resort features 105 renovated beach and overwater villas surrounded by turquoise waters, coral reefs and lush tropical greenery.

Beyond its dining offerings, the resort features a collection of restaurants, bars, and destination-led experiences, from all-day dining and Japanese-inspired cuisine to sunset cocktails and private beachfront dinners.

The property also offers close access to Hanifaru Bay, one of the Maldives’ most celebrated marine sanctuaries, known for seasonal gatherings of manta rays and whale sharks.

Part of the global NH Collection portfolio under Minor Hotels, the resort reflects the growing shift in luxury travel towards more experience-driven stays, where gastronomy, storytelling, and connection to place are becoming just as important as overwater villas and white-sand beaches.