A Gilded Age Is Fading for Luxury Brands

The end of easy money is catching up with luxury brands. It took a long time, so the skills needed to protect their profit margins may be a bit rusty.

Shares in the world’s biggest luxury company, LVMH Moët Hennessy Louis Vuitton, fell 6% Wednesday after it reported a slowdown in sales for the third quarter the previous evening. LVMH grew sales by 9% for the three months through September compared with a year ago. That sounds impressive, but the business was growing at almost double this pace in the second quarter.

Demand for luxury goods has slowed for most products and in all major regions. One surprise was a 14% drop in sales at LVMH’s wines and spirits divisions. Shipments of cognac brands such as Hennessy have been weak in the U.S. all year as cash from pandemic stimulus checks runs out, but the trend is getting worse.

The slowdown is no longer limited to “aspirational” shoppers, as the industry lingo frames less wealthy buyers. Sales of LVMH’s expensive watch and jewellery brands were weaker than analysts expected. And wealthy European consumers who were spending freely on luxury goods early this summer turned cautious in the third quarter.

Investors knew that a slowdown was coming, but not how big it would be. After Wednesday’s share-price drop, LVMH has lost a quarter of its market value in roughly six months. The slump may be more severe at weaker rivals like Burberry or Gucci owner Kering, whose stocks also fell Wednesday. Recently, the entire luxury industry has fallen out of fashion with shareholders, who at the start of the year expected a bigger surge in Chinese demand after the country lifted all pandemic restrictions.

With business probably as good as it can get in China, there is no obvious place the industry can turn to for new growth. Weaker demand for luxury goods will damp brands’ ability to raise prices. Last year, exceptionally strong sales helped them lift prices by 8% on average, according to UBS estimates. This pricing power has been a big draw for investors, and boosted profit margins, but it is probably over for now. In the four years leading up to the pandemic, prices rose only 1.2% annually on average.

Luxury companies face a balancing act with their multibillion-dollar advertising budgets and store-rollout plans. They may need to save cash to protect margins. At the same time, they must continue to spend on advertising to maintain their trademark desirability.

Some perspective is necessary, though: Today, LVMH’s fashion-and-leather-goods division, its main profit driver, is 80% larger than it was in the third quarter of 2019, before the pandemic. The industry has had an amazing run and is expected to grow in 2024. Still, some of the sheen that made it particularly attractive to investors in recent years has faded.

Last month, LVMH was even dethroned as Europe’s most valuable company by Novo Nordisk, the Danish pharmaceutical company behind weight-loss drug Ozempic. Leaner times ahead.

The U.S. Economy’s Secret Weapon: Seniors With Money to Spend

Why has consumer spending proven so resilient as the Federal Reserve has raised interest rates? An important and little-appreciated reason: Consumers are getting older.

In August, 17.7% of the population was 65 or older, according to the Census Bureau, the highest on record going back to 1920 and up sharply from 13% in 2010. The elderly aren’t just more numerous: Their finances are relatively healthy and they have less need to borrow, such as to buy a house, and are less at risk of layoffs than other consumers.

This has made the elderly a spending force to be reckoned with. Americans age 65 and up accounted for 22% of spending last year, the highest share since records began in 1972 and up from 15% in 2010, according to the Labor Department’s survey of consumer expenditures released in September.

“These are the consumers that will matter over the coming year,” said Susan Sterne, chief economist at Economic Analysis Associates.

“Our large share of older consumers provides a consumption base in times like today when job growth slows, interest rates rise and student-debt loan repayments begin again,” she said.

Seniors’ high spending propensities reflect health, wealth and perhaps lingering psychological effects of the pandemic.

“All my life it was, save for this, save for that,” said Maureen Green, 66, of Cape Cod, Mass. “Now there’s money in the bank and I’m spending in ways that bring me closer to friends and family than I did before.”

Green, a real-estate agent with four grown children living across the country, estimated she is spending 25% more and twice as much time traveling now compared with 2019. She recently traveled to Syracuse, N.Y., to catch a photo exhibit with friends, and toured Rhode Island with her son and his girlfriend.

“The one million Americans who didn’t survive Covid—that’s part of it. That taught me not to let time go by because before I know it, that time won’t be there anymore,” she said.

Living better, longer—and larger

“The lifestyle of the senior has changed dramatically—they’re more active than ever,” said Marshal Cohen, chief retail adviser of Circana, a research firm specializing in consumer behavior. That has expanded the menu of recreation on which to spend, he said. “They’re riding e-bikes, they’re hiking, they’re traveling. And they’re doing these things for longer than they’ve ever been done.”

The average household led by someone age 65 and older spent 2.7% more last year than in 2021, adjusted for inflation, according to the Labor Department, compared with 0.7% for under-65 households. Spending by older households is up 34.5% from 1982, compared with 16.5% for younger households.

Comparable data isn’t available for 2023. However, consumers older than 60 reported spending 7.9% more in August than a year earlier, compared with a 5.1% increase among those age 40 to 60 and a 4.6% gain for younger consumers, according to a survey by the New York Fed. The data aren’t adjusted for inflation.

The growing yen to spend by the elderly is amplified by their sheer numbers. The unusually large cohort of baby boomers, the youngest of which are 59, are reaching their retirement years en masse.

American Cruise Lines, which gears its cruises toward older consumers, said it is seeing double-digit sales growth this year, driven largely by boomers. The Guilford, Conn., company this year added three ships to its fleet and expanded its season by a month for some popular routes.

“River cruising has traditionally attracted an older audience, and with more boomers retiring each year, we see both a rapid rate of growth and demand for longer experiences,” said Charles B. Robertson, the company’s president and chief executive.

The economy’s silver bullet

Another factor in the elderly’s favor: relatively strong finances. Americans age 70 and older now hold nearly 26% of household wealth, the highest since records began in 1989, according to the Federal Reserve.

While economists still see a relatively high probability of recession in the coming year, Ed Yardeni, president and chief investment strategist of Yardeni Research, isn’t one of them. An important reason: By the Fed’s reckoning, baby boomers alone have now amassed $77.1 trillion in wealth. “There’s a $77 trillion-wide hole in the theory that consumers’ running out of pandemic savings will sink the economy,” he said.

They have less consumer debt, minimal student debt and are more likely to own their homes outright. Many of those who have mortgages refinanced at the unprecedented low in mortgage rates after the pandemic hit. They are also less likely to need to move due to an expanding family or a new job than Gen Z and Millennials, shielding them from the impact of rising housing costs.

Retirees also received an 8.7% cost-of-living-adjustment bump to Social Security payments in January, the largest single-year increase since 1981, and an automatic adjustment to offset last year’s 9.1% inflation peak.

These factors have cushioned seniors from the twin scourges of inflation and high interest rates. And since most of them are retired, seniors’ spending is less vulnerable to the rise in unemployment that many economists anticipate in coming quarters.

Subscription demand for the Cincinnati Opera’s summer festival this year was surprisingly strong and driven by older patrons, said Todd Bezold, director of marketing.

“Despite the multiyear trend in subscriptions going down, down, down in every art form, we went up this year—by 3%,” he said. That jump in demand came despite a sharp rise in ticket prices to account for several years of inflation. “The vast majority of our subscribers are baby boomers; we know that much.”

A Rare Chance for Ferrari Aficionados to Own a Classic Model With Virtually No Miles

If you like your Ferrari purchases to have only delivery miles on them, this sale might be for you.

What RM Sotheby’s is calling the Factory Fresh Collection includes 17 Ferraris, many barely driven, as well as a rare Jaguar XJ220 supercar, a highly desirable E-Type roadster, and a Bentley Turbo R Drophead Coupé. The auction takes place at Marlborough House in London on Nov. 4, coinciding with the famous London to Brighton run for pre-1905 veteran cars the next day.

Pride of the Factory Fresh collection is this 1994 Ferrari 512 TR Spider with just 570 kilometers recorded.
OneSavage/sgcarshoot, courtesy of RM Sotheby’s

The star of the collection is probably the 1994 Ferrari 512 TR Spider, just one of three built that year, and the only one in its combination of Blu Cobalto paint and Blu Scuro Connolly leather interior. The odometer shows just 570 kilometres (354 miles). In keeping with the as-delivered theme, the car comes with its service book, technical manual, and a spare key. Provided it’s been serviced for the road, the owner will in effect be getting a new car. The estimate is £2.1 million to £2.7 million (US$2.56 million to US$3.3 million).

“This a truly remarkable collection,” Peter Haynes, RM Sotheby’s marketing and communications director for Europe, the Middle East, and Africa (EMEA), tells Penta. “There are some very rare cars in their own right, but the standout feature across the majority of the cars is the very low mileage—barely driven in some cases. My personal highlights include the 1994 Ferrari 512 TR Spyder which is one of just three in existence, in addition to the 1992 Ferrari Mondial T, which reads a hardly believable one kilometre on the odometer.” There are two other 512 TRs in the collection, a 1992 (also blue) and a second 1992 in U.K. specification (right-hand drive) with only 3,904 miles recorded. The first of these has a high estimate of £275,000 and the second £320,000.

The 1990 Ferrari Testarossa has just 161 kilometres on the odometer.
Courtesy of RM Sotheby’s

The 1990 Ferrari Testarossa has a surreal 160 kilometres, and is one of just 438 built in right-hand drive. The high estimate is £200,000. The 2001 Ferrari 550 Barchetta Pininfarina (high estimate £350,000) was one of 48 built with drive on the right side, and has traveled only 220 kilometres. One of the two 2008 599 GTB Fioranos has covered only 267 kilometres—making it one of the lowest-mileage in existence. Its high estimate is £180,000.

The Bentley Turbo R Drophead is a performance-oriented convertible.
Robert Cooper, courtesy of RM Sotheby’s

Other Ferraris in the collection with their recorded mileage: 1994 Mondial T Coupé (one kilometre); 1992 348 TS (130 kilometres); a second 1992 348 TS (179 kilometres); 2007 F430 (104 kilometres); 1994 348 GTB (181 kilometres); 1983 400i (2,743 miles). A highly admired earlier Ferrari is a numbers-matching 1973 Dino 246 GTS by Scaglietti. Its high estimate is £450,000.

The 1993 Jaguar XJ200 two-seater is one of very few built.
(sgcarshoot, courtesy of RM Sotheby’s)

Non-Ferraris include a very rare 1993 Jaguar XJ220, one of 282 produced. In keeping with the sale, it shows only 46 miles on the odometer. It’s been recently recommissioned for spirited driving, and is high-estimated at £425,000. A 1969 Jaguar Series 2 E-Type Roadster is also being auctioned, as is a 1991 Bentley Turbo R Drophead Coupé. The Bentley convertible, which is just out of extensive refurbishment by London specialist P&A Wood, has a high estimate of £475,000.

Buyers have the choice of keeping these cars in the garage—and preserving their low-mileage status—or forgetting about all that and driving them with alacrity.

Suntory Whisky’s Chief Blender Shinji Fukuyo on Preserving a Legacy

When Shinjiro Torii founded the Yamazaki Distillery in 1923, few would have been able to forecast the enormous force his company, Suntory Whisky, would go on to become a century later.

Over the past decade in particular, Japanese whisky has evolved from a curiosity known only to connoisseurs into a powerhouse beloved in every corner of the whisky world. As chief blender for Suntory Whisky, Shinji Fukuyo has spearheaded this modern surge, and enjoys a unique position as the House of Suntory celebrates its 100-year anniversary.

“Witnessing the global impact of Suntory whiskies brings me great personal fulfilment and fuels my passion for creating beloved whiskies for everyone to enjoy,” Fukuyo says. Over the 100 years the company has been producing whisky, he is only the fifth person to hold the title of chief blender. He was named to the position in 2009 after an extensive history working for the company at the Yamazaki Distillery, Japan’s first whisky distillery.

Suntory has been hosting a year of celebrations in honour of its centennial, the highlight of which has been the release of a suite of Centennial Limited Edition whiskies. The lineup includes Yamazaki 18-year-old Mizunara (US$1,500), Hakushu 18-year-old Peated Malt (US$1,200), and a centennial bottling of Hibiki 21-year-old (US$5,000). Each of the three was blended by Fukuyo to showcase a unique flavor profile and characteristic that stands apart from its typical bottlings. The Yamazaki and Hakushu whiskies were released this May, while the Hibiki debuted in a separate release last month.

Suntory has been hosting a year of celebrations in honor of its centennial, the highlight of which has been the release of a suite of Centennial Limited Edition whiskies. The lineup includes a centennial bottling of Hibiki 21-year-old (US$5,000).
House of Suntory

Another component of this year’s ongoing Suntory centennial fete was the Sofia Coppola directed Suntory Time tribute film, as well as the Roman Coppola directed docuseries, The Nature and Spirit of Japan, both of which starred Keanu Reeves. Elsewhere around Japan, other prominent businesses have been getting in on the fun as well. For instance, a 30-minute drive from the Yamazaki Distillery, Hotel the Mitsui Kyoto’s signature restaurant Toki—which happens to share the name of a Suntory Whisky product—has unveiled an elaborate Hibiki whisky pairing dinner, while its Garden Bar has offered an exclusive menu of Hibiki cocktails.

Fukuyo spoke with Penta about the century-long legacy of the House of Suntory, as well as the creation of this year’s honorary Centennial Limited Edition whisky releases.

Penta: What does this special occasion signify for you?

Shinji Fukuyo: Shinjiro Torii’s legacy began with a dream to create an original whisky that would suit the delicate palate of the Japanese consumers that is blessed with the riches of Japanese nature and craftsmanship. As chief blender, I am dedicated to upholding Suntory’s rich legacy and traditions, while expressing our craftsmanship through the whiskies that my team and I create.

As Japanese whisky has soared in popularity over the past decade, what are the qualities that define Suntory’s whiskies and have helped make them so special for drinkers around the world?

We use high-quality natural water, which has been nurtured over many years, to produce a delicate spirit. The natural environment and climate of where our distilleries sit in Japan also influences our whiskies. Our climate highlights the dynamic changes of the four seasons, including humid, hot summers and dry, cold winters to give our whisky a deep sense of maturity.

The quality of whisky is showcased in the flavor and aroma that is developed over time by producing a rich distillate from good raw materials and placing it in high-quality casks. Also, to bring out the harmony of flavor and aroma, we carefully proceed and blend various types of whiskies in a skillful balance, which I believe embodies the delicate Japanese craftsmanship.

What was your approach with this year’s limited-edition whiskies?

The existing Yamazaki 18-year is a product that combines American oak, Spanish oak, Mizunara oak, and smoky Yamazaki malt to express complexity while highlighting the character of Spanish oak. On the other hand, the limited-edition Yamazaki 18-year-old Mizunara uses only malt whiskies aged in Mizunara barrels for a minimum of 18 years and features cinnamon and nutmeg aromas, with undertones of Japanese incense, sandalwood, and dry coconut emphasized in the finish, with subtle spices.

For Hakushu, both our existing Hakushu 18-year-old and the limited Hakushu 18-year-old Peated Malt are blended with various whiskies aged in Hakushu, including American and Spanish oak, heavy peated and non-peated, for a smoky yet fruity and sweet finish. The limited edition is balanced with several peated Hakushu malt whiskies aged in American oak for over 18 years to produce a fresh and crisp smoky taste.

Celebratory bottles for existing core whiskies include a special Hakushu 12-year-old (US$185).
House of Suntory

Looking ahead to the next few decades, how do you envision Suntory continuing to evolve? How about Japanese whisky as a category on the whole?

For these 100 years, we have been striving to create a culture where Japanese consumers can enjoy whisky. These are values we still prioritize today, as our team is constantly in the pursuit of enhancing our quality and craftsmanship. As we look to the future, we have seen a growing global interest in Japanese products and believe that there are further opportunities to spread the excellence of Suntory Whisky throughout the world.

This interview has been edited for length and clarity.

Nobel Prize in Economics Awarded to Harvard’s Claudia Goldin for Work on Gender Gaps

BOSTON—Harvard University’s Claudia Goldin is a labor economist, teacher and mentor. She is now also a Nobel Prize winner for her groundbreaking research on women in the workforce.

Goldin was awarded the Nobel Prize in Economic Sciences on Monday, the third woman to receive the economics prize since the award started in 1969. The 77-year-old Harvard economist has spent decades analysing troves of data to produce research illuminating the history of women’s job-market experiences.

Goldin’s expansive work portfolio includes pieces on the drivers of female labor-force participation, the origins of the gender pay gap and hiring biases against women. Her paper, “Why Women Won,” which documented the evolution of women’s legal rights, published this month.

“Goldin’s discoveries have vast societal implications,” said Randi Hjalmarsson, professor of economics at the University of Gothenburg in Sweden.

Goldin was admittedly tired upon entering Monday’s press conference at Harvard. She was, after all, asleep when she received the early-morning call with the news of her Nobel Prize. Still, her passion regarding decades of research and relationship-building radiated as she spoke at a press briefing.

“The increase of women in economics is important for a host of reasons,” Goldin said. “For me personally it has been important because I have had the most wonderful co-authors.”

One such co-researcher, Claudia Olivetti of Dartmouth College, said Goldin’s body of work has shaped much of the current research on women and labor markets. Perhaps less well known, Olivetti said, is Goldin’s extraordinary mentorship of women.

Goldin “has been a source of inspiration to many women in economics, generously sharing her experiences and demonstrating the possibilities of success,” Olivetti said.

Some professors view themselves as researchers, rather than teachers. Not Goldin.

“I could never do research without doing teaching,” she said. “When I teach, I am forced to confront what I think is the truth.”

Goldin was the first woman to secure tenure in Harvard’s economics department. She follows Esther Duflo in 2019 and Elinor Ostrom in 2009 as female recipients of the economics Nobel Prize.

Goldin is married to Lawrence Katz, also a Harvard economist. Both are avid bird watchers and hikers, colleagues said. She has a 13-year-old golden retriever named Pika and no children.

Around the world, 50% of women have paid jobs, compared with 80% of men, although that gap is smaller in advanced economies. Across the developed economies, women earn 13% less on average and are less likely to play senior roles in the organisations they work for.

Goldin’s research questioned the assumption that women had steadily, or would inevitably, narrow those gaps. Using data that had previously attracted little attention, she established that far fewer women worked in paid employment in the early 1900s than in 1800, while that share rebounded as the 20th century advanced, albeit slowly.

Her writing includes 1990’s “Understanding the Gender Gap: An Economic History of American Women.” Examining 200 years of data, Goldin tracked the changing fortunes of women in the workplace as it changed from farm to factory to office.

She also identified some of the considerations that affected the decisions made by women about their participation in the workforce, as well as the constraints they faced at particular times. In one well-known paper, she examined the effect of the contraceptive pill on decisions about work and marriage.

The pay gap between male and female workers had long been attributed to differences in educational attainment, with women typically spending fewer years in formal education.

But that can no longer be true of many developed countries, where women are now better educated on average than men. Instead, Goldin’s work indicates that the gap in pay occurs with the birth of a first child, with women typically devoting more time to child care.

But darker forces are also at work. In one paper, Goldin and co-author Cecilia Rouse from Princeton University showed that the number of female members of the leading U.S. symphony orchestras rose sharply in the 1980s partly because of the adoption of “blind” auditions, where the candidate for an orchestra position auditioned behind a screen, concealing their gender or race from those doing the hiring.

In their paper, called “Orchestrating Impartiality: The Impact of ‘Blind Auditions’ on Female Musicians,” the authors found data across decades of hiring by symphonies both before and after the introduction of blind auditions to show that about a quarter of the increase in female members of orchestras over that time was due to blind auditions, suggesting previous bias.

Rising Interest Rates Mean Deficits Finally Matter

The U.S. has long been the lender of last resort to the world. During the emerging-market panics of the 1990s, the global financial crisis of 2007-09 and the pandemic shutdown of 2020, it was the Treasury’s unmatched capacity to borrow that came to the rescue.

Now, the Treasury itself is a source of risk. No, the U.S. isn’t about to default or fail to sell enough bonds at its next auction. But the scale and upward trajectory of U.S. borrowing and absence of any political corrective now threaten markets and the economy in ways they haven’t for at least a generation.

That’s the takeaway from the sudden sharp rise in Treasury yields in recent weeks. The usual suspects can’t explain it: The inflation picture has gotten marginally better, and the Federal Reserve has signalled it’s nearly done raising rates.

Instead, most of the increase is due to the part of yields, called the term premium, which has nothing to do with inflation or short-term rates. Numerous factors affect the term premium, and rising government deficits are a prime suspect.

Deficits have been wide for years. Why would they matter now? A better question might be: What took so long?

That larger deficits push up long-term rates had long been economic orthodoxy. But for the past 20 years, interest-rate models that incorporated fiscal policy didn’t work, noted Riccardo Trezzi, a former Fed economist who now runs his own research firm, Underlying Inflation.

That’s understandable. Central banks—worried about too-low inflation and stagnant growth—had kept interest rates around zero while buying up government bonds (“quantitative easing”). Private demand for credit was weak. This trumped any concern about deficits.

“We had a blissful 25 years of not having to worry about this problem,” said Mark Wiedman, senior managing director at BlackRock.

Today, though, central banks are worried about inflation being too high and have stopped buying and in some cases are shedding their bondholdings (“quantitative tightening”). Suddenly, fiscal policy matters again.

To paraphrase Hemingway, deficits can affect interest rates gradually or suddenly. Investors, asked to buy more bonds, gradually make room in their portfolios by buying less of something else, such as equities. Eventually, the risk-adjusted returns of these assets equalise, which means higher bond yields and lower price/earnings ratios on stocks. That has been happening for the past month.

Sometimes, though, markets can move suddenly, such as when Mexico threatened to default in 1994 and Greece did default a decade later. Even in countries that, unlike Mexico or Greece, borrow in currencies they control, interest rates can become hostage to deficits, such as in Canada in the early 1990s or Italy in the 1980s and early 1990s.

The U.S. isn’t Canada or Italy; it controls the world’s reserve currency, and its inflation and interest rates are mostly driven by domestic, not foreign, factors. On the other hand, the U.S. has also exploited those advantages to accumulate debt and run deficits that are much larger than those of peer economies.

There’s not much sign that this has yet imposed a penalty. Investors still project that the Fed will get inflation down to its 2% goal. At 2.4%, real (inflation-adjusted) Treasury yields are comparable to those in the mid-2000s and lower than in the 1990s, when the U.S. government’s debts and deficits were much lower.

Still, sometimes bad news accumulates below investors’ radar until something brings their collective attention to bear. Could a point come when “all the headlines will be about the fiscal unsustainability of the U.S.?” asked Wiedman. “I don’t hear this today from global investors. But do I think it could happen? Absolutely, that paradigm shift is possible. It’s not that no one shows up to buy Treasurys. It’s that they ask for a much higher yield.”

It’s notable that the recent rise in bond yields came as Fitch Ratings downgraded its U.S. credit rating, Treasury upped the size of its bond auctions, analysts began revising upward this year’s federal deficit, and Congress nearly shut down parts of the government over a failure to pass spending bills.

The federal deficit was over 7% of gross domestic product in fiscal 2023, after adjusting for accounting distortions related to student debt, Barclays analysts noted last week. That’s larger than any deficit since 1930 outside of wars and recessions. And this is occurring at a time of low unemployment and strong economic growth, suggesting that in normal times, “deficits may be much higher,” Barclays added.

Abroad, fiscal policy has clearly begun to matter. Last fall, a proposed U.K. tax cut triggered a surge in British bond yields; the government scrapped the proposal, then resigned. Italian yields have risen since the government last week delayed reducing its deficit to below European guidelines. Trezzi said that for the past decade the European Central Bank had bought more than 100% of net Italian government bond issuance, but that’s coming to an end.

Foreign investors, worried about inflation and deficits, have been selling Italian bonds, while Italian households have been buying, Trezzi said. “With a weakening economy, it is unclear for how long…households can offset the selloff of foreigners.”

Investors looking for U.S. political will to rein in deficits would take note that both former President Donald Trump and President Biden, their parties’ front-runners for the 2024 presidential nomination, have signed deficit-busting legislation and that both of their parties have pledged not tocut the two largest spending programs, Medicare and Social Security, or raise taxes on most households.

They would also notice that the Republican speaker of the House of Representatives was just ousted by rebels in his own party because he had passed a bipartisan spending bill to prevent the government from shutting down. True, the rebels wanted less spending. But shutdowns, Barclays noted, represent “erosion of governance.” This isn’t how a country trying to reassure the bond market acts.

Stop Obsessing About Work All the Time

It’s one thing to work long hours. It’s another to surrender your free time to swirling thoughts of office predicaments and projects hanging over your head.

Many of us can’t let work go. It’s sinking our mental health and damaging our relationships. We need to shift the approach in our heads.

Joe Mellin thought maybe a week alone in the woods would do it. He journeyed by plane, bus and minivan to a remote pocket of Colorado for a program that coordinates solo wilderness excursions. Armed with a toothbrush, a journal and some dried split peas, the 41-year-old hunkered down to meditate and find out who he was.

Turned out, he was someone who really liked obsessing about his job.

“I was literally saying, Joe, you’re in Colorado, you’re off work, you’re in the middle of a forest, stop thinking about work,” the Washington-based tech worker recalls. By hour 36, in the quiet of his sleeping bag under the moon, he gave in. Soon he was sketching PowerPoint presentations in his journal, filling 20 pages with notes before he was finally able to let go.

Whether you’re on a spiritual quest in Colorado or at the playground with your kids, internally troubleshooting next week’s client pitch or entertaining revenge fantasies about a colleague, there’s a cost.

“You’re getting aggravated anew each time,” says Guy Winch, a psychologist and author who fashioned a TED Talk on the subject.

We often think we have to fix our jobs to relieve our work stress. “You might,” he says. “But fix you first.”

Break the cycle

Start by tracking how much time you’re spending ruminating about work, Winch says. For many of his patients, that’s 10 to 20 hours a week—after-hours. (At the office, we’re generally too busy doing the job to perseverate about it, he says.)

To stop the cycle, tax your mental capacity with something more complex than Netflix or a walk. Try a memory task like naming all 50 state capitals or recalling the items in your fridge, Winch suggests. Two to three minutes is often enough for a reset.

Then, channel what you had been obsessing about into something useful. Ask yourself: What’s the actual problem to be solved? If you’re worried about workload, can you delegate to teammates or decline meetings?

If there’s nothing to be done about the situation—some co-workers are just annoying—try to find the silver lining, Winch adds. Maybe this is the spark you finally need to find a new, better job. Maybe you’re building skills that will help you in the future.

When you are your job

We’re bombarded with emails, Slack messages and back-to-back Zoom calls during the day, so it’s no wonder we can’t turn off our brains when we shut the laptop. We mentally brace for pings of all kinds, even when they’re not coming.

And some of this is on us. So many employees have tied their identities to their jobs.

“They’ve defined their whole value this way, so it makes it that much harder to let go of things,” Rebecca Zucker, an executive coach, observes of some of her clients. “Something that goes badly at work can feel annihilating.”

Lauren Orcutt, a 36-year-old in Sacramento, Calif., loves being a copywriter. Some of her friends and family don’t love constantly hearing about it, she says.

“I think about it so much, it just comes out,” she explains.

She’s often up at 3 a.m., galvanised by an idea for a new blog post or needled by the realisation she messed up an email. “I kind of felt like I was working all night” for months, she says. Her sleep suffered.

To reclaim her brain space, Orcutt started jotting down her thoughts in a lavender notebook she now keeps on the nightstand. Mistakes that are plaguing her get their own page, which she rips out in the morning.

“I am going to throw it away and move on with my life,” she says. Even capturing the good ideas calms her, helping her drift back to sleep.

Reprioritise your life

Ruminating about work can make it hard to fall and stay asleep, and damage our mood and mental health, says Verena C. Haun, a professor at the Julius Maximilian University in Würzburg, Germany, who studies psychological detachment from work. Depleted, we often perform worse at work the next day.

She suggests marking the transition from work with a simple ritual, like washing out your coffee cup or changing clothes. Find a hobby, or three, that make you truly forget about work while you’re doing them. Set a goal, say, an hour spent gardening, especially on stressful work days.

You can’t think about work when you’re trying not to crash a boat, Jackie Hermes, the chief executive of a marketing firm, says she discovered. When the onset of the pandemic caused her business’s revenue to drop 40%, she rethought her relationship, once all-consuming, with her job.

“Is this really what I’m dedicating my entire life to?” she asked herself.

She doesn’t work less hours now, but she has changed how she thinks about work, allowing herself more flexibility and trying new things in her personal life. During the day, she’ll sometimes pop into the boating club she recently joined or catch a Milwaukee Brewers game at the ballpark.

“Work isn’t the only priority anymore,” she says, noting that so much about our jobs is out of our control anyway.

Now she tells herself, “I’m not behind. It’s always going to get done.”

The Robots Are Coming—to Collaborate With You

Our future looks increasingly robotic—whether we like it or not. But the investment craze in robotics stocks may already be getting ahead of itself.

The latest example: South Korea’s Doosan Robotics, whose shares nearly doubled in value on their first day of trading Thursday. The company, which is part of the conglomerate Doosan Group, raised around $300 million from an initial public offering, making it Korea’s biggest IPO this year so far.

Doosan makes collaborative robots, or cobots, designed to work together with humans on factory floors. Such robotic helpers are most suitable for smaller companies that may not be ready to automate their whole production line but use cobots to automate processes better done by machines. Apart from its heavy-duty industrial robots, Doosan also makes variants that can serve coffee—and beer.

Doosan isn’t the only robotics company looking frothy of late. Shares of its smaller peer Rainbow Robotics, which is backed by Samsung Electronics, have more than quadrupled this year. Samsung raised its stake in Rainbow to 15% in March.

To be fair, there are plenty of good reasons to be optimistic about industrial robots. Poor demographics and poisonous immigration politics in most advanced economies will mean weak labor-force growth in the future. Robots rarely go on strike. And in the U.S., the enormous surge in manufacturing investment—courtesy of the Inflation Reduction Act and other industrial policy bills—means demand for manufacturing workers could remain strong for quite a while. Reshoring to advanced economies is another tailwind for robotics.

In 2022, almost 60% of Doosan’s sales came from North America and Europe. Though cobots are still a small part of the overall robot market—accounting for 7.5% of industrial robots installed in 2021, according to the International Federation of Robotics—shipments have been growing faster than the market as a whole. Installations for all industrial robots grew 5% year on year to a record high in 2022.

The company is the seventh-largest maker of cobots globally, according to its prospectus. But since the top two companies, Denmark’s Universal Robots and Japan’s Fanuc, dominate the sector with nearly half of the market, Doosan’s market share amounted to only 3.6%.

Doosan has been growing fast: Its sales more than doubled to around 45 billion won, the equivalent of $33 million, in 2022 from 2020. But it isn’t cheap. With a market capitalisation of around $2.5 billion, Doosan now trades at 74 times last year’s revenue. Fanuc trades at just 4.7 times revenue. Doosan is also unprofitable, though its chief executive expects it to move into the black next year.

The robot craze, like the artificial-intelligence craze, is grounded in real technological trends—and demographic ones too. But like human workers, not all robot firms are created equal. Jumping aboard the robot stock bandwagon at any price might not serve investors over the long run.

Garages That Kick the ‘Man Cave’ Stereotypes to the Curb

Garages have long been little more than a home’s spare space, ideal for storage, fixing up cars and, for some, a small escape with an old couch and mini fridge. But now, mop up those oil spills because there’s no end to the features that can transform it into something a whole lot more enticing.

The idea of making a garage into a refuge probably originated in postwar America, when magazines like Popular Mechanics were full of do-it-yourself plans for transforming your home place with built-ins. Then, the “man cave” of popular imagination had a big heyday in the 1980s, when garages were fitted with TVs, built-in bars, and a microwave for popcorn. These days, garage retreats are getting a bit more sophisticated—and much more functional.

“Our focus is on transforming garages into clean, bright and functional spaces,” Aaron Cash, a co-founder of Garage Living and head of its franchise systems, said. “People do come to us wanting ‘man caves,’ but that’s not our focus. We’re about recognising the value of and reclaiming the space.”

Garage Living now has 45 franchise locations around the U.S., Canada (where the company is based) and Australia. Makeovers range from $20,000 to $100,000. The goal is to get a family’s accumulated “stuff” off the floor and into the company’s own line of powder-coated cabinets, or mounted on the walls and overhead.

Garage Living made over this space with vaulted ceilings and a finished floor.
Garage Living

“This is a growing category,” Cash said. “There’s a lot of interest from an affluent clientele with disposable income.”

Not everyone wants their space uncluttered. Today’s popular accessories for garage makeovers include home theatres, high-tech audio equipment, golf simulators, fireplaces with remotes, wine racks, custom flooring (sometimes heated) and lifts that allow a multi-car collection to be displayed in a smaller space.

Meanwhile, for the auto enthusiast, there are tool chests, rotisseries for working on a car’s underside, pressure washers and compressors, engine hoists, work benches, and more.

Storage space is always at a premium. Levrack, launched in 2016, makes a shelving system that suspends its racks from above. The sections, each with three or more shelves, slide together and apart to maximise space.

Ryan Stauffer, the Nebraska-based co-founder of Levrack, said that 80% to 90% of his company’s business is industrial and commercial, but it’s moving increasingly into residential—with strong buy-in from big car collectors like Jay Leno. The Porsche Classic Factory Restorations facility in Atlanta is also a client.

The Wisconsin- and Nebraska-made units make it possible to collect all the stray tools, cleaners and products that typically live in all corners of the garage and store them out of sight, freeing up a lot of floor space. Units come in seven- to 12-foot widths, with varying depth and height. Prices range up to $7,400 for a 12-foot unit.

Garage Living makeovers range from $20,000 to $100,000.
Garage Living

“We appeal to high-end consumers, people who have a lot of gear,” Stauffer said. “The concept goes back to the 1950s for agriculture, healthcare and other industries, and the racks typically have tracks at the floor level. But in the garage space, where dirt, oil and contamination are an issue, it makes more sense to suspend from the top of the rack.”

Taking the modern garage further still is the Hangar Group, which builds “premier garage condominiums,” where people can store their vehicles in luxury.

The first of these was in Riviera Beach, Florida, completed in 2019—it sold out. And the second is in West Palm Beach, near the airport, with a 2024 completion date. The new facility will have more than 60 units, ranging from 1,500 to 4,500 square feet, with a full-time concierge. There will be a members’ club with golf simulators, a lounge and even a boardroom.

A garage at the Hangar includes a lift to increase auto storage.
THE HANGAR

“What we’re doing is a little different,” said Scott Cunningham, founder and CEO of the Hangar Group. “Some of our customers buy as many as three units and furnish them with high-level amenities like $100,000 wine coolers for their million-dollar collections. We get Fortune 500 executives and equity guys. For some, it becomes like a personal museum—but for security reasons a museum with no windows at street level.”

The Hangar obviously appeals to car collectors, some of them with a dozen or more vehicles, and sponsors track days at nearby race meccas Homestead, Sebring and Daytona.

The Palm Beach location is already 70% sold. A third complex will cater to car collectors in the Hamptons, in New York, and ultimately there will be six to eight locations, he said.

“I’m a Ferrari guy at heart,” he said. “Many of our customers are people, like me, who don’t have room for any more cars at home,” he said. “They once traded in their Ferrari 360 for a 430, but now they want to keep them both.” Often, there’s a guitar collection, too.

The Hangar’s concept is similar to another recent phenomenon—full condominiums, with garages attached, located near race tracks—or with their own. Circuit Florida, between Orlando and Tampa, is one of those. The $90 million complex includes a 1.7-mile private track, with 75 two-story condos. The project is now “six weeks out from the asphalt paving,” according to the company. These are units for serious car people—with garages that will accommodate up to six vehicles.

Space is at a premium in most garages, and Levrack’s “mobile aisle” shelving helps.
Levrack

This article originally appeared on Mansion Global.

The Latest Trend in Your Work Wardrobe Stinks

Performance fabrics are moving out of the gym and into everyday clothes. Some men say that stinks.

The fabrics, usually a blend of polyester, spandex and other man-made fibres, have been a mainstay in workout gear for their sweat-wicking properties. Now apparel makers are using them for polo shirts, button-ups and suits. But a work day or wedding lasts a lot longer than a workout, giving the materials time to trap odours, cause breakouts and make you sweatier.

Tim Connon, a life insurance agent in Palmer, Tenn., got tired of adding a cup of baking soda to the wash to remove the mildew smell from his polyester-blend polo shirts, and eventually tossed them out. “It was ridiculous to have to take that extra step when the shirts shouldn’t smell in the first place,” he said.

Connon now wears only 100% cotton shirts, but said they are hard to find and more expensive. They also have to be ironed. “The performance shirts don’t wrinkle, but I couldn’t stand the smell and the itchiness of those fabrics,” the 31-year-old said.

Synthetic fibres repel water, which helps sweat evaporate but allows oil secretions from our bodies to build up on the fabric and trap odors, according to Renae Fossum, a senior director and research fellow at Procter & Gamble.

P&G has upgraded its detergents and introduced new products like Downy Rinse & Refresh, a fabric enhancer that works in the rinse cycle to strip away odours and residue that builds up on synthetic clothes. “We are trying to help consumers understand these issues are not in their head,” said Sammy Wang, a P&G senior scientist who specialises in fabric care.

Polyester is no stranger to friction. The fibre got its start in the 1930s lab of DuPont chemist Wallace Carothers. After Carothers got sidetracked by the discovery of nylon, British scientists picked up the thread and developed the first polyester fibre during World War II. DuPont bought the U.S. rights in 1946.

In the following decades, the fabric elbowed aside natural fibres like cotton, silk, linen and wool, thanks to its lower costs and easy care—you could throw it in the washing machine and let it drip-dry.

It was also suffocating, at least in its earlier forms. Wearing a 1970s polyester leisure suit was like “walking around in a Hefty bag,” said Alan Spielvogel, director of technical services at the National Cleaners Association, a dry cleaners trade group.

Clothing makers eventually added breathability, stretch, waterproofing and stain resistance. As athleisure took hold, polyester took off. Polyester surpassed cotton in 2002 and now outsells all other fibres, according to consulting firm Wood Mackenzie.

Covid further fuelled polyester’s growth as people got used to wearing more comfortable clothes while stuck at home.

Although women have adopted performance fabrics for dressier attire, men have been the primary driver of demand because they tend to put a higher value on features like stain and wrinkle resistance, said Kristen Classi-Zummo, an apparel analyst at market research firm Circana.

Dermatologists say that with the popularity of these fabrics, they are seeing a jump in “sweat acne,” which is caused by a yeast that lives on our skin that invades our pores when we perspire.

Erum Ilyas, a dermatologist in King of Prussia, Pa., said sweat acne is more prevalent with performance fabrics in casual or work attire than workout clothes. “When you work out, you usually rinse off afterward,” she said. “If you are wearing a shirt for 8 to 12 hours, you are stuck in that fabric for longer stretches of time.”

She tells patients to try using Head & Shoulders shampoo as a body wash to degrease the skin.

Tyler Cenname, the co-founder of a furniture company, purposely chose a dress shirt made of performance fabric to wear to a Las Vegas wedding in August because he thought it would keep him cooler.

“I actually sweated more than if I was wearing a cotton shirt,” the 24-year-old said. “And I broke out in a rash.”

Zach Klempf, the founder of an automotive software company, bought a moisture-wicking suit to keep him dry when presenting to clients and working trade show booths. He hadn’t counted on the suit absorbing cigar smoke during industry cocktail hours.

“I can’t wear it anymore, because the smell is so off-putting,” said the 32-year-old San Francisco resident. He’s gone back to wool suits.

Some performance-fabric fans say the odours are a small price to pay for the added comfort and absence of armpit stains. To combat the stink factor, some brands treat the fabrics with antimicrobial finishes.

That coating can wear off, according to Tony Anzovino, chief sourcing and merchandising officer at Haggar Clothing, which uses performance fabrics in 70% of its products. Instead, Haggar uses a type of polyester fiber that is spun into a longer yarn called a filament that makes it harder for microbes to attach.

Jonathan Poston, a 48-year-old consultant, who lives in Chapel Hill, N.C., wonders if we’re asking too much of our clothes. “In the tech world we call it feature creep,” he said. “The same thing is happening with clothes. They have to tick all these boxes.” He only wears 100% cotton shirts.

“As someone who has to wear a shirt for 14 hours a day, I don’t think it’s unreasonable to ask my clothes to do a lot,” said Ben Perkins, the co-founder of &Collar, a men’s clothing brand that uses performance fabrics. Nevertheless, Perkins plans to introduce a cotton-blend shirt after customers said they wanted one.

“You need to serve the synthetic majority and the cotton minority,” he said.