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Japan Long Looked Down at Luxury Penthouses. Now Things Are Looking Up.

Ken Akao, a 35-year-old cosmetic surgeon, was a little concerned when he bought a multimillion-dollar Tokyo apartment in October 2023. It wasn’t about the property itself, a three-bedroom, 39th- floor penthouse with a spiral staircase, Jacuzzi and infinity pool. It was about what his father, a frugal Japanese diplomat of the old school, would think after seeing a property so grand—and so un-Japanese.

After some time, Akao summoned the courage to invite his dad for a visit. To his relief, he says, the elder Akao enjoyed the tour and pronounced the pad “wonderful.”

A century after the Park Avenue penthouse became established as the height of residential luxury for New Yorkers, the concept has finally made it across the Pacific to Tokyo. Part of the credit goes to people with foreign experience such as the younger Akao, who grew up largely overseas, as well as the influence of Chinese buyers flooding into Japan these days.

It also reflects changing values about what constitutes the ideal property in Tokyo.

Japan’s capital first flourished in the 17th century as the seat of the shogun, or generalissimo, who reigned as Japan’s de facto ruler. The Tokugawa family of shoguns, having subjugated feudal lords across the land, insisted that the lords spend half their time in the capital. Soon the city then known as Edo was dotted with spacious compounds where grandees lived in sprawling low-slung wooden homes watched by the shogun’s spies.

Camille Bressange/THE WALL STREET JOURNAL

Long after Edo became Tokyo and feudalism ended in 1868, those properties served as the prototype for the rich. Kakuei Tanaka, a poor man from the provinces who got wealthy with business ventures while rising to become Japan’s prime minister between 1972 and 1974, used to hold court inside the walls of a leafy compound in the Mejiro area of Tokyo, where he could feed the carp in his pond. (The house was destroyed by fire on Jan. 8. No one was hurt.) In a country that tends to frown on ostentation and special treatment for the privileged, the high walls surrounding such properties offered privacy.

These days, most rich Japanese still prefer to keep their wealth under wraps. But other changes have made a luxury condominium in a prime central Tokyo location look attractive compared with a house on a spacious property in a residential area.

One is the burst of the land-price bubble in the early 1990s, which shattered the myth of land as an indestructible store of value. These days, say real-estate professionals, bankers are less inclined to insist on land as collateral and more willing to extend loans backed by quality condos that are seen as likely to retain value across economic cycles. Also, in an ageing country where labour is in short supply, many older couples look askance at trying to care for large grounds. “Weeding is such a pain for old people,” said Satoshi Omori, president of a Tokyo real-estate appraisal firm.

The 2011 earthquake in northeastern Japan boosted the appeal of living in an earthquake-resistant concrete building in a central location rather than a wooden house farther out, where services might be hard to come by in an emergency.

“Compact cities are a global trend and people tend to prefer places that are more convenient,” said Shigeru Funabashi, a Tokyo broker.

Funabashi is a cosmetic surgeon who has in recent years shifted his career toward real estate, having developed a fascination with luxury residences. In 2011, he went to London to take a look at One Hyde Park, which is the location of a penthouse that was recently one of the highest priced in the city. He recalls thinking to himself, “Something like this will come to Tokyo someday.”

Foreign developers were ahead of the game in tapping the wellspring of demand Funabashi sensed and spreading the word “penthouse” in the Japanese language. In the Shibuya district, popular among tourists, Canadian developer Westbank in 2020 completed a five-floor condominium designed by architect Kengo Kuma. Traditionally, such buildings had nothing fancier on the top floor than plumbing and electrical equipment. But Westbank put in a multilevel penthouse with a private infinity pool on the roof. It sold early last year for $50 million, according to the developer.

Some other buyers in the building bought two units to combine them. “It really showed us that there is this massive gap in the market for products at this level,” a Westbank representative in Japan said. She said that if Westbank had the chance to build the 12-unit property again, it would make it with only six units.

Marq Omotesando One is another luxury low-rise condominium by foreign developers in central Tokyo that was completed in 2021. The development, led by a unit of Hong Kong-based investment firm BPEA, features a 6,700-square-foot penthouse with roof pool that local agents said has been listed at a price in the tens of millions of dollars. Its current status couldn’t be determined.

At Japanese real-estate development companies, “no one really wanted to rock the boat or do anything different,” said Zoe Ward, a real-estate agent originally from Australia who has worked for 15 years in Japan’s property market. But they changed course after seeing foreign developers building extravagant properties and selling units at high prices never seen before, Ward said.

Japanese developers say that many customers of ultra expensive condos are locals, including corporate executives and younger entrepreneurs who are often familiar with high-end homes in places such as New York and London.

Azabudai Hills, a Mori Building project in central Tokyo that includes offices and apartments, opened on Nov. 24. The development includes what is currently the tallest building in Japan, with 91 Aman-branded apartments on high floors. Planning documents submitted to authorities show there are three duplex penthouse units on the 64th floor. The largest unit occupies half the floor and has a private pool, the documents indicate. Local brokers say all three have been sold.

Mori Building declined to release floor plans or price ranges for those apartments—a reminder that the rich here still don’t want their private business aired, even if their high-rise homes are visible dozens of miles away. A local publication, Daily Shincho, reported that the largest unit sold for the equivalent of $200 million, which would make it the highest-price condo ever sold in Japan by a multiple of two or three.

Swimming pools on rooftops are rare in Japan, partly because of concerns about water leaking during earthquakes. But that is also changing. A central Tokyo office-hotel building developed by Mori Building opened in October with restaurants and an infinity pool on the roof.

“The rooftop was never utilised in Japan as much as it should be,” said architect Shohei Shigematsu, who designed the building. He said his team added extra drainage to reassure the developer that water wouldn’t splash on passersby 49 floors below in the event of an earthquake.

More luxury penthouses are on the way, including several on the top floor of a 13-story building at Mita Garden Hills, a project jointly developed by units of Mitsui Fudosan and Mitsubishi Estate. The building won’t be completed until 2026, but Mitsui says all of the penthouses have been sold.

The most expensive one, with a floor area of about 4,000 square feet, sold for 5.5 billion yen, equivalent to about $38 million, according to a broker familiar with the deal. Mitsui declined to comment.

In Osaka, the centre of Japan’s second-largest urban area after the Tokyo region, a penthouse in a 46-storey building, due to be completed in December 2025, is listed for the equivalent of about $17 million. The price for the unit, which at 3,300 square feet is the building’s largest, would be the highest price ever for an Osaka-area condo, said a spokesman for Sekisui House, one of the developers.

The spokesman said the penthouse has the vibe of a European guesthouse for visiting dignitaries, with chandeliers hanging from ceilings that are as high as 16 feet. Some other units feature an elevator to carry the owner’s car into the premises.

While ultrahigh-price deals are usually not included in industry databases, prices of Tokyo apartments generally are rising, driven by the higher cost of materials and labour. The Real Estate Economic Institute, a Tokyo-based firm tracking the property market, said the average price of a new apartment sold in central Tokyo for the six months through September was up 36% compared with the same period a year earlier and topped 100 million yen, equivalent to about $700,000, for the first time.

Akao, the cosmetic surgeon and recently minted penthouse owner, says he grew fond of the luxury lifestyle when visiting Aman hotels in Japan and Greece. He wasn’t able to get his hands on one of the Aman units in Azabudai Hills, but found a good substitute in his penthouse across from Yoyogi Park, a central Tokyo urban oasis like New York’s Central Park.

There is an en-suite bathroom in the primary bedroom, rare for a Japanese home, and Miele appliances in the kitchen. The staircase from the living-dining area, which features sofas from Arflex Japan, leads to an open-air 700-square-foot deck with the infinity pool.

“I often have large group get-togethers,” Akao said. “The pool will make gatherings easier.”

Akao said that growing up in the U.S., Switzerland and Austria where his father was posted made him familiar with the lifestyle because some of his classmates lived in houses with a pool and talked about it casually at school.

While analysts say most of the recently built penthouses are bought by people who intend to live in them, there are still flippers. Akao might be one of them. He said he is trying to sell his unit before considering whether to move in. He declined to disclose what he paid but said he was asking the equivalent of about $9 million.

—Peter Landers contributed to this article.

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The Latest Dirty Word in Corporate America: ESG

Many companies no longer utter these three letters: E-S-G.

Following years of simmering investor backlash, political pressure and legal threats over environmental, social and governance efforts, a number of business leaders are now making a conscious effort to avoid the once widely used acronym for such initiatives.

On earnings calls, many chief executives now employ new approaches. Some companies, including Coca-Cola, are rebranding corporate reports and committees, stripping ESG from titles. Advisers are coaching executives on alternative ways to describe their efforts, proposing new terms like “responsible business.” On Wall Street, meanwhile, some firms are closing once-popular ESG funds as interest fades.

The shift in messaging reflects a reality: “ESG is complicated,” said Daryl Brewster, a former Kraft Foods and Nabisco executive who now heads Chief Executives for Corporate Purpose, a nonprofit of more than 200 companies focused on social impact.

The movement to bake accountability into business decisions stretches back centuries; the term ESG gained momentum after the United Nations used it about 20 years ago. Over time, the effort became divisive—derided by some state officials as “woke capitalism,” and criticised by others for putting too much focus on measurement and disclosure requirements.

Many CEOs stress that they continue to follow sustainability commitments made years ago—even if they are no longer talking about them as often publicly. A December survey by the advisory firm Teneo found that about 8% of CEOs are ramping down their ESG programs; the rest are staying the course but often making changes to how they handle them.

Many leaders are more closely examining disclosures, wanting to avoid regulatory scrutiny or political criticism. In lieu of lofty pronouncements, advisers are telling CEOs to be more precise and to set goals that can be achieved. Saying as little as possible is recommended.

“We’ve seen a great deal of reframing and adjusting by CEOs in the ESG arena. Not only of what they say, but also where they say it and how they characterise it,” said Brad Karp, chair of law firm Paul Weiss who advises a number of CEOs. “Most companies are moving forward operationally with their ESG programs, but not publicly touting them, or describing them in different ways.”

When Thomas Buberl, CEO of Paris-based insurer AXA, met in the U.S. last year with the leaders of an asset manager, a fertiliser maker and a tech company, executives suggested that he reflect the newfound caution. “I used the abbreviation ESG, and people taught me not to use that word,” Buberl said. “I said, ‘What do you want me to call it?’”

Few people had a ready answer. Buberl said the importance of environmental efforts and other goals shouldn’t be underplayed. “We need to move from intentions to actions,” he said.

ESG became even more politicised following a spat in 2022 between Disney and Florida Gov. Ron DeSantis. That opened the door to sharp commentary on ESG efforts broadly by more than a dozen other state officials and a pullback by some asset managers. Investors yanked more than $14 billion from ESG funds in the first nine months of 2023, according to Morningstar.

BlackRock’s Larry Fink wrote a letter to investors in 2023 that didn’t explicitly reference ESG, after some states pulled money in 2022 over the firm’s ESG emphasis. State Street in November announced a new voting policy for investors who may not want to emphasise ESG as heavily. Fidelity last year removed language considering potential ESG impacts from its proxy-review process.

On earnings calls, mentions of ESG rose steadily until 2021 and have declined since, according to a FactSet analysis. In the fourth quarter of 2021, 155 companies in the S&P 500 mentioned ESG initiatives; by the second quarter of 2023, that had fallen to 61 mentions.

Adding to the challenges for companies is that some dimensions of ESG, particularly the social goals, can be difficult to quantify. Corporate diversity programs, often part of an ESG agenda, face new scrutiny following a Supreme Court decision on affirmative action and legal challenges from largely conservative groups.

Executives and their advisers say companies remain more committed to the “E” in ESG, wanting to respond to climate change. Some CEOs say that environmental factors are crucial to their business, one reason many went to Dubai for COP28, the U.N.’s climate conference. Climate change is also likely to be a key theme at the World Economic Forum in Davos, Switzerland, next week.

Revathi Advaithi, CEO of Flex, said the manufacturer has 130 factories across the world and there isn’t a question of whether they need to operate in a sustainable way.

“It’s not as though I got a whole bunch of new investors because we had a sustainability report or we were ESG-focused,” she said. “We didn’t do it for that purpose…. We wanted to focus on water reduction, power reduction, all those things. So I don’t view it as, hey, it’s a trend that came today and it’s gonna go off tomorrow.”

Some of the changes leaders are making are subtle. At Coca-Cola, the company published a “Business & ESG” report in 2022; in 2023, it was released as the “Business and Sustainability” report. The beverage giant also renamed committees on its board of directors.

The fiercest critics of ESG say they welcome less discussion of it. “If this trend is decreasing, these CEOs must have realised that this puts them at greater legal risk and costs them customers,” said Texas Attorney General Ken Paxton, who has pushed back against ESG policies, in a statement.

What to call such efforts now remains a debate. Brewster’s nonprofit CEO group advises leaders to discuss initiatives in clear language, explaining efforts to cut water use, for example, or to use terms such as “our people” or “our natural resources.” Brewster said he wants more leaders to adopt the phrase “responsible business.”

“You can be anti-ESG,” Brewster said. “It’s hard to be anti-responsibility.”

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How Much Caffeine You Should Actually Have—and When

Caffeine can give us a boost, but too much can mess with our sleep and make us feel jittery. So how do we know what’s the right amount?

Generally, government and health groups recommend that healthy adults consume no more than400 milligrams of caffeine a day. That comes out to about four, 8-ounce cups of coffee, says Jennifer Temple, a professor of exercise and nutrition sciences at University at Buffalo School of Public Health and Health Professions.

(No, that 20-ounce Starbucks Venti doesn’t count as one cup of coffee.)

And believe it or not, we are doing pretty well on this target. The average American adult consumes about 200 milligrams of caffeine a day and in Europe, it is 270 milligrams, according to a 2017 review study.

But not everyone is optimising their caffeine intake to maximise how it can help them—by sharpening concentration for work or giving them a boost before a run—without hurting their sleep or overall health.

Here’s how to think strategically about getting the most out of your daily dose.

Optimising the boost

Caffeine can help you focus and keep you alert.

About 100 to 150 milligrams—or one to 1.5 cups of coffee—is a ballpark amount that will deliver a boost, says Astrid Nehlig, an emeritus research director at the French National Institute of Health and Medical Research, who has studied caffeine’s impact on brain activity, though it varies from person to person.

The effects generally kick in about five minutes after consumption and increase to become optimal for between roughly 15 and 120 minutes, Nehlig says.

Caffeine has been linked to physical benefits, too. People walked more on days they drank coffee than on days they didn’t, according to a 2023 study of 100 people in the New England Journal of Medicine. Participants took an average of 1,000 more steps on days when they drank caffeinated coffee than when they didn’t.

Other studies have suggested that caffeine can sometimes help us work out harder, such as when we have it before high-endurance exercise like long runs or swims, or sports that require a sustained effort, like soccer, Nehlig says.

The same boost hasn’t been found with shorter efforts, such as a sprint. Caffeine doesn’t act directly on muscles but rather reduces your rate of perceived exertion and the time it takes you to feel exhausted.

The downsides

Caffeine’s main negative for your health is that it can disrupt your sleep.

The NEJM study that found that people walk more on days when they drink caffeine also found a downside. On days when study participants could drink as much caffeinated coffee as they wanted, they slept on average 30 minutes less than on days they didn’t drink any.

The impact on sleep varies greatly depending on how fast you metabolize caffeine, says Gregory Marcus, a cardiologist and professor of medicine at University of California, San Francisco and first author of the NEJM study.

On average, it takes about 4.5 hours for half of the caffeine consumed to pass through your system. However, genetic differences make some people metabolise it slowly or quickly, doctors and researchers say. The population is roughly split between fast and slow metabolisers.

The sleeping and walking study tested whether participants were slow or fast metabolisers of coffee. Those that were slow metabolisers slept nearly an hour less on the nights they drank caffeinated coffee, while the fast metabolisers didn’t experience any impact on sleep.

Where to get your caffeine

The best source of caffeine is unsweetened coffee or tea, says Dr. Frank Hu, professor of nutrition and epidemiology at Harvard T.H. Chan School of Public Health. These drinks have other beneficial ingredients, such as polyphenols, which have antioxidant effects which reduce inflammation.

The caffeine content in coffee and tea can vary, but soda can’t have more than 71 milligrams per 12 ounces, per Food and Drug Administration regulations.

Adults get most of their caffeine from coffee, but the market for energy drinks is growing. Pay extra attention to the caffeine in these drinks, because some contain very high levels.

Getting caffeine from soda or energy or sports drinks makes it more likely you are also getting a high dose of sugar and empty calories, says Hu.

Extra caution

Kids under 12 should avoid caffeine, while 12- to 18-year-olds should have no more than 100 milligrams a day, according to the American Academy of Pediatrics. Pregnant women are advised to have no more than 200 milligrams of caffeine a day.

People with chronic conditions like high blood pressure, diabetes or heart disease might want to be more cautious about their caffeine consumption, Hu adds. The NEJM study found that on the days when participants consumed caffeine, they had more abnormal heart rhythms in the lower chamber of the heart, which is associated with a greater risk of developing heart failure.

And people who get migraine headaches should try to drink no more than 100 milligrams of caffeine a day, the equivalent of a mug of coffee, says Dr. Amaal Starling, a headache specialist and neurologist at Mayo Clinic in Scottsdale, Ariz. She advises her patients who have daily or severe headaches not to drink any caffeinated beverages or switch to decaffeinated coffee.

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Investing in Nature Is Gaining Traction. Will It Be Enough?

Investing in nature to address climate change, support biodiversity, and protect ocean health—and more—is expected to reach record levels this year in response to more regulation and market demand, according to Cambridge Associates, a global investment firm.

Still, the amount of private capital invested to support natural systems will fall far short of what’s needed, according to the annual “State of Finance for Nature” report published in December from the United Nations Environment Programme.

A big reason is that nearly US$7 trillion in public and private finance was directed to companies and economic activities in 2022 that caused direct harm to nature, while only US$200 billion was directed to so-called nature-based solutions, or NbS—investments that protect, conserve, restore, or engage in the sustainable management of land and water ecosystems, as defined by the United National Environment Assembly 5, or UNEA5, the report said.

“Without a big turnaround on nature-negative finance flows, increased finance for NbS will have limited impact,” it said.

But the report also said that the misalignment “represents a massive opportunity to turn around private and public finance flows” to meet targets set by the United Nations Rio Conventions on climate change, desertification, and biodiversity loss.

The conventions aim to limit climate change to 1.5 degree Celsius above pre-industrial levels, protect 30% of the earth’s land and seas by 2030, and to reach “land degradation neutrality” by 2030. Reaching those goals will require more than double the amount of current levels of nature-based investing by 2025, to US$436 billion, and nearly triple today’s levels to US$542 billion by 2030, the report said.

Most of the US$200 billion invested in NbS today is by governments, but private investors contributed US$35 billion—including US$4.6 billion via impact investing funds and US$3.9 billion via philanthropy. The largest source of private finance was in the form of biodiversity offsets and credits. [An offset is designed to compensate for biodiversity loss, while a credit is the asset created to restore it].

Many wealthy individuals and families concerned about climate change and the environment so far have focused their investment dollars on climate solutions and innovations in technology and infrastructure, or in technologies supporting food and water efficiency, says Liqian Ma, head of sustainable investment at Cambridge Associates.

But “increasingly there is growing awareness that nature provides a lot of gifts and solutions if we prudently and responsibly manage nature-based assets,” Ma says.

Investments can be made, for instance, in sustainable forestry and sustainable agriculture—which can help sequester carbon—in addition to wetland mitigation, conservation, and ecosystem services.

“Those areas are not in the mainstream, but they are additional tools for investors,” Ma says.

Finance Earth, a London-based social enterprise, is among the organizations working to make these tools more mainstream by creating a wider array of nature-based solutions in addition to related investment vehicles.

Finance Earth groups nature-based solutions into six themes: agriculture, forestry, freshwater, marine/coastal, peatland, and species protection. Supporting many of these areas are an array of so-called ecosystem services, or benefits that nature provides such as absorbing carbon dioxide, boosting biodiversity, and providing nutrients, says Rich Fitton, director of Finance Earth.

Each of these ecosystem services are behind existing and emerging markets. Carbon-related disclosure requirements (at various stages of approval in the U.S. and elsewhere) have long spurred demand for carbon markets, the most mature of these markets.

Cambridge Associates, for instance, works with dedicated asset managers who have been approved by the California Air Resources Board to buy carbon credits, Ma says.

In its annual investment outlook, the firm said California’s carbon credits should outperform global stocks this year as the board is expected to reduce the supply of available credits to meet the state’s emission reduction targets. The value of these credits is expected to rise as the supply drops.

In September, the G20 Task Force on Nature-Related Financial Disclosures released recommendations (similar to those put forward several years ago by the Task Force for Carbon-related Financial Disclosure) that provide guidance for how companies can look across their supply chains to assess their impact on nature, water, and biodiversity “and then start to understand what the nature-related risks are for their business,” Fitton says.

The recommendations will continue to spur already thriving biodiversity markets, which exist in more than 100 countries including the U.S. In the U.K., a new rule called “Biodiversity Net Gain” went into effect this month requiring developers to produce a 10% net gain in biodiversity for every project they create.

Though developers can plant trees on land they’ve developed for housing, for example, they also will likely need to buy biodiversity credits from an environmental nonprofit or wildlife trust to replace and add to the biodiversity that was lost, Fitton says.

This new compliance market for biodiversity offsets could reach about £300 million (US$382 million) in size, he says.

Finance Earth and Federated Hermes are currently raising funds for a U.K. Nature Impact Fund that is likely to invest in those offsets in addition to other nature-based solutions, including voluntary offset markets for biodiverse woodlands and for peatlands restoration.

The fund was seeded with £30 million from the U.K. Department for Environment, Food and Rural Affairs—money that is designed to absorb first losses, should that be needed. The government investment gives mainstream investors more security to step into a relatively new sector, Fitton says.

“We need the public sector and philanthropy to take a bit more downside risk,” he says. That way Finance Earth can tell mainstream investors “look, I know you haven’t invested in nature directly before, but we are pretty confident we’ve got commercial-level returns we can generate, and we’ve got this public sector [entity] who’s endorsing the fund and taking more risk,” Fitton says.

Since December 2022, when 188 government representatives attending the UN Biodiversity Conference in Montreal agreed to address biodiversity loss, restore ecosystems, and protect indigenous rights, several asset managers began “creating new strategies or refining strategies to be more nature or biodiversity focused,” Ma says.

He cautioned, however, that some asset managers are more authentic about it than others.

“Some have taken it seriously to hire scientists to do this properly and make sure that it’s not just a greenwashing or impact-washing exercise,” Ma says. “We’re starting to see some of those strategies come to market and, in terms of actual decisions and deployments, that’s why we think this year we’ll see a boost.”

Fitton has noticed, too, that institutional investors are hiring experts in natural capital, recognizing that it’s a separate asset class that requires expertise.

“When that starts happening across the board then meaningful amounts of money will move,” he says. “There’s lots of projects there, there’s lots of things to invest in and there’ll be more and more projects to invest in as more of these markets become more and more mature.”

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Love and Deceit: Work-From-Home Era Spawns ‘Pillow Talk’ Insider Trading

Steven Teixeira’s use of his girlfriend’s laptop began innocently enough when she asked him to keep an eye on her work email while she went to fitness classes and ran errands.

As they weathered the pandemic from their apartment in Queens, N.Y., he gave in to temptation. His sweetheart worked as an executive assistant at Morgan Stanley, and her calendar invites included meetings about planned mergers and acquisitions that involved the investment bank.

Teixeira, a compliance executive at a payment-processing company whom she intended to marry, used the information to trade in advance of the deals. It netted him thousands in profits, promises of Rolex watches from friends he tipped off, and the scrutiny of federal officials probing insider trading. He pleaded guilty to a dozen fraud charges in June.

There is a rich history in securities fraud of “pillow talk” cases, in which insider traders glean confidential information from romantic partners. The Covid era offered a twist: Secrets weren’t spilled in the bedroom or over a bottle of wine, but during the humdrum routine of two adults working from home.

“During Covid, there was an uptick in brazen conduct,” said Edward Imperatore, a defence lawyer at law firm Morrison & Foerster. “In a work-from-home environment, people acted with more impunity.”

Another recent case snared a boyfriend who was training to work for the Federal Bureau of Investigation. Seth Markin pleaded guilty in December to trading on information he purloined from his lawyer girlfriend, an associate in the Washington office of law firm Covington & Burling.

In 2021, she was working on a pharmaceutical acquisition from her one-bedroom apartment, where Markin spent days at a time. According to prosecutors, she trusted him because he told her he had a security clearance, was going to be an FBI agent, and wanted to marry her.

Prosecutors said Markin passed on tips that led to at least 20 people trading based on confidential information. “I knew that my behavior was wrong,” Markin told the judge during his plea hearing. He is scheduled to be sentenced in March.

Representatives for the FBI and Covington declined to comment.

In Teixeira’s case, he was aided by a mouse-jiggler he bought that ensured his girlfriend’s laptop wouldn’t lock when she wasn’t using it, according to court documents. He has been cooperating with prosecutors and is scheduled to testify this year at the trial of his former friend, Jordan Meadow, who at the time was a stockbroker with Spartan Capital Securities. Meadow made more than $700,000 trading on Teixeira’s information and used the tips to advise clients who made millions, prosecutors allege.

“Yo you see UFS,” Meadow texted Teixeira, referencing the stock symbol of a company involved in a $3 billion deal, according to the indictment. He then asked for more nonpublic information, texting, “Feed me.”

Meadow has pleaded not guilty to the eight charges he is facing. Lawyers for Meadow and Spartan declined to comment, as did a spokeswoman for Morgan Stanley, and a lawyer for Teixeira didn’t respond to requests for comment.

In 2022, the Securities and Exchange Commission settled with a New Jersey man who it accused of illegally trading on inside information he heard when his domestic partner, who worked in marketing for an IT company, participated in calls from home, including an 11:30 p.m. videoconference in a home-office adjacent to their bedroom. Although he typically discussed his trades with her, in this case he hid them, executing the transactions from his work office, the SEC said. The man, who didn’t admit wrongdoing, paid $180,000.

One thing hasn’t changed since the earliest days of pillow talk: It is usually the men who can’t resist the urge to take advantage of their confidential information.

“Insider trading is an equal opportunity crime,” said Dixie Johnson, a partner at law firm King & Spalding who advises companies on how to avoid such situations. “But the cases we see usually have involved men doing the trading.”

Not that female romantic partners have always been innocent bystanders. In 2002, adult-movie actress Kathryn Gannon, known on screen as Marylin Star, pleaded guilty to trading on tips from an investment bank CEO with whom she was having an affair. She was sentenced to three months in prison.

A decade later, former beauty queen turned hedge-fund consultant Danielle Chiesi pleaded guilty to securities fraud for her role in a sprawling insider-trading ring. In a sentencing submission, she blamed a toxic relationship with her boss—and lover of 20 years—who urged her to get inside information.

One challenge for prosecutors is determining whether the partner who is privy to the information was in on the crime, said former federal prosecutor Brendan Quigley.

“Do they say, ‘Oh, my God, I would never give information to my spouse or significant other?’ It depends not only on what actually happened, but also on the nature of their relationship,” said Quigley, who prosecuted insider-trading cases in Manhattan.

For defense lawyers, pillow-talk cases can be difficult to handle at trial, particularly if one partner testifies against another. “To a juror, this is the bad boyfriend,” said Imperatore, the defense attorney. “He’s acting badly in a relationship in a way that goes beyond the four corners of insider trading.”

Not surprisingly, many such relationships don’t survive. Teixeira and his girlfriend split up, as did Markin and his.

Former Playboy CEO Christie Hefner and her husband, William Marovitz, divorced about a year after the SEC accused him of illegally trading Playboy stock based on information gleaned from his wife—despite her explicit instructions not to. Marovitz didn’t admit wrongdoing in a 2011 settlement.

One woman whose husband recently settled insider-trading charges involving confidential information related to her employer said coping with the allegations strengthened their bond.

“It felt like an injustice,” said the woman, who wasn’t identified in court papers. “It brought us closer together.”

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The Science-Backed Schedule for Your Perfect Weekend

WSJ’s Life & Work team presents Life Math, a series on how to optimise your time in 2024. Today: The best way to spend your time on the weekend.

Saturday and Sunday are often the most anticipated days of the week, yet optimising them remains an elusive goal for many of us.

Squandered weekends leave us feeling less happy and less motivated at work, research suggests. Those who put planning and intention into their weekends emerge on Monday feeling satisfied, accomplished and more productive throughout the workweek, says Elizabeth Grace Saunders, a time-management coach in Farmington Hills, Mich.

If we don’t plan our time well, we can end up marching through our obligations, or wasting time, without ever focusing on what we really want to do.

How to plan the perfect weekend? Behavioural researchers and time-management coaches suggest breaking it into six components: sleep, hobbies, socialising, exercise, work and chores, and unscheduled time.

Using recommendations from experts and federal guidelines, we came up with this equation. It’s important to remember these numbers aren’t hard and fast—stay flexible and make the math work for your life.

The perfect weekend equation:

Sleep (7 to 9 hours x 2 + ≤ 20 to 60 minutes napping) + Hobbies (~ 2 hours) + Socialising (0 to 2 events) + Exercise (≥ 45 minutes) + Work (≤ 2 hours) + Unplanned time (~ 3 to 4 hours) = A Great Weekend

Here’s how to incorporate those elements to build your best days off.

Sleep

This part of the “perfect weekend” equation is the most rigid.

Despite the tendency many of us have to take advantage of the time off by staying up and sleeping in later, we should try to keep our sleep schedules as consistent as possible to avoid social jet lag, sleep researchers say.

Sleep researchers generally permit one hour of wiggle room—so if you typically go to sleep at 11 p.m., try not to stay up past midnight. If your weekday alarm goes off at 7 a.m., rise and shine by 8 a.m. on the weekends. Finding yourself sleepy later in the day? Take a 10- to 30-minute nap in the early afternoon.

Most importantly: Make sure you’re getting the recommended seven to nine hours of sleep each night, even on weekends. If you’re among the roughly one-third of Americans who don’t get that recommended sleep during the week, you may be able to “catch up” by sleeping a few extra hours on the weekend, says David Reichenberger, who studies the links between sleep and health at Pennsylvania State University.

But don’t count on catching up forever. A recent study Reichenberger co-wrote found that among a small group of people who slept five hours a night during the week, their cardiovascular health measures worsened and didn’t return to baseline even after they were allowed to catch up on sleep over the weekend.

Hobbies

Having a hobby, or an activity we engage in during our time off for pleasure, has been linked to fewer symptoms of depression and higher levels of happiness, life satisfaction and even reduced risk of cardiovascular disease and cognitive decline.

Saunders, the time-management coach in Michigan, generally recommends people set aside roughly two hours for hobbies on the weekend.

Don’t worry if you’re not, say, a dedicated baker, painter or pianist. Hobbies can encompass much more than we might typically consider, says Daisy Fancourt, a professor of psychobiology and epidemiology at University College London who researches the link between social and behavioural factors and health.

Something as simple as reading a book or cooking a tasty meal can serve the same purpose: to give us a sense of happiness, meaning and control in our lives outside of work.

Unplanned time

Scheduling unstructured time may sound silly. But failing to block out free time can leave us filling it with whatever’s right in front of us, like working or mindlessly scrolling, says Laura Vanderkam, an author and time-management expert based outside Philadelphia.

If you can, leave unplanned a chunky part of your Saturday or Sunday, roughly three to four hours, says Saunders. “If you make your weekend as packed and as busy as your weekday is, you will not come out of the weekend feeling refreshed,” she says.

This time is a good opportunity to let our brains enter so-called “default mode,” where our thinking extends beyond the here and now, allowing us to reflect and find meaning and purpose.

“It’s really important that all of us have dedicated, protected time in our lives to just be here now,” says Mary Helen Immordino-Yang, a developmental psychologist and neuroscientist at the University of Southern California.

Socialising

Robust social relationships are powerfully linked to physical and mental health and longevity benefits, and the weekend is a natural time to take advantage of them.

Social activities often require more advance planning than other parts of the weekend equation, so set aside time during the week to text or email friends and family about getting together, says Saunders, the time-management coach.

People typically spend twice as much time—nearly an hour—socialising on weekend days as on weekdays, according to the U.S. Bureau of Labor Statistics’s latest data on time use.

The amount of time you should spend socialising on the weekend depends on how energised or drained that togetherness makes you feel, she says. Introverts typically benefit from one social event every weekend or every other weekend, she says, whereas two social events per weekend is a sweet spot for extroverts.

If you have kids and most of your socialising naturally revolves around them, try to set some adults-only social time, too, says Vanderkam. You may find it easier to relax without your kids running around, and it can be easier to have uninterrupted grown-up conversations.

Work and chores

Pick a couple of small, achievable projects to see through to the finish line rather than trying to take on five things at once, says Vanderkam. You probably can’t clean out the entire garage, sort through your kid’s closet, vacuum out the car, wash all the laundry and grocery shop in one weekend.

Professional work, too, is sometimes inevitable on weekends. Avoid it if you can, but if a little work will help you feel less anxious, set some boundaries, behavioural researchers say. Stick to a clear time frame and goal, such as finalising one section of a report within a two-hour window.

Physical activity

Federal guidelines recommend at least 150 minutes of moderate-intensity aerobic exercise weekly, plus strengthening activities twice a week. If you’re spreading that out across the week, you may only need to set aside about 45 minutes for Saturday and Sunday.

But there’s good news for people who like to cram most of their exercise into the weekend. People who condensed their workouts into one or two days experienced health benefits similar to those who spread them out, a 2022 JAMA Internal Medicine study found.

The flexibility of the weekend allows for longer, varied workouts that can overlap with “hobbies” and “social” categories, says Heather Milton, a clinical exercise physiologist and supervisor of the NYU Langone Sports Performance Center. Try to incorporate both elements of aerobic and strength training, as well as some flexibility, she recommends.

It can help to plan an exercise block for the same time each weekend—such as a weekly Saturday morning yoga class or Sunday morning jog. Don’t have the time? Just try to move. Ideally, every 30 minutes or so, says Milton.

“Weekends are great for relaxation, but try not to Netflix and chill for 12 hours of the day without getting off the couch,” she says.

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I’m a Supercommuter. Here’s What It’s Really Like.

Sometimes I sleep in a different New York City hotel room every night.

On a recent Monday, it was a Midtown Manhattan Hampton Inn. The next night, a budget hotel downtown. Then I moved to a Hyatt in Queens, near John F. Kennedy International Airport, where I waited to check in behind a group of pilots and flight attendants.

The reason for this madness: My job is in New York, but my apartment is in Columbus, Ohio. When hotel prices are high, I property-surf to find a lower rate.

For more than a year, to the bafflement of family, friends and colleagues, I have attempted to live and work as a supercommuter. What began as a postpandemic experiment of flying to and from New York each week has turned into what I am hesitant to call a lifestyle.

Like many, I moved out of the city early in the pandemic, relocating near family in the Midwest. When it came time to return in 2022, I was underwhelmed at the housing options in my price range. I toured one-room studios facing brick walls and climbed crumbling staircases to reach dank apartments with ancient fixtures. I also had grown accustomed to midweek evening walks with my sister in Ohio, and a short drive to see my parents. I didn’t want to fully give that up.

Using back-of-the-envelope math, I thought I could keep my expenses—rent in Ohio, plus travel costs—at or below the price of a nice New York studio, or roughly $3,200 a month. The Wall Street Journal requires office attendance at least three days a week and, since I commute by choice, I pay all my travel expenses.

Luxury suites and room service

The challenge felt oddly thrilling. If anybody could find a way to subvert high New York real-estate costs, while remaining close to family, I thought it might be me. For years, I’ve been an on-call travel guru to friends and co-workers, coaching people on how to navigate flight cancellations and play the credit-card bonus games. I memorise aircraft configurations and spend hours reading mileage blogs and industry sites like Airliners.net.

Before mileage runs became useless, I obsessed over reaching top-tier airline status by spending as little as possible. (Family members still roll their eyes at the six hours I spent in Anchorage one December afternoon to requalify for Delta’s Diamond tier.) When a flight is oversold, I am quick to volunteer my seat in exchange for a voucher. (My best-ever haul: $2,000 after giving up my seat on multiple oversold flights one Saturday in San Francisco.)

Nerding out about this stuff has allowed me to travel farther and in more rarefied air than I could otherwise afford.

Entering my supercommuter era, I had visions of flying to New York on a weekday morning (8,500 points one way on American Airlines), spending the day meeting sources and filing stories, and retiring to one of my favorite points hotels—the Beekman. Mornings would begin with a free breakfast thanks to my Hyatt status, before a short subway ride to the office. After two nights, I’d return to Columbus and my roomy apartment, half the price of a Manhattan studio.

Shocking no one, that fantasy soon came crashing down.

Burning points on fancy hotel rooms was the first problem. The life of a journalist is hard to predict. I repeatedly found myself on deadline and having to rebook flights or stay an extra night, costing me money or miles.

Once I was back in the city, it also got harder to say no. Stay an extra night to attend a friend’s birthday party or meet a CEO in town just for the day? Sign me up. I didn’t want my living situation to strain relationships or interfere with my job, which I love.

To conserve hotel points, I swapped the Beekman’s elegant rooms in lower Manhattan for a Hyatt attached to a casino in Jamaica, Queens. My rooms overlooked a sea of empty parking spaces, but required half as many points as Manhattan alternatives.

Flight delays and blown budgets

By summer, with my miles dwindling and New York hotel rates rising, I reluctantly began to rely on the kindness of those around me. Hearing I might need a place, one friend mailed me the keys to her family’s unoccupied apartment in New Jersey. Another let me stay in her smartly designed Brooklyn one-bedroom for weeks as she traveled. A cherished deskmate, known for her tell-it-like-it-is demeanour, repeatedly offered a bedroom in her Chelsea loft, handing over the keys with a sometimes expletive-tinged reminder to: “Get a f—ing apartment.”

I watered plants, walked friends’ dogs and fed their cats while they were away. Still, working in a city without a permanent home took a toll. I came to dread the go-to question asked at parties and work events in New York: “So where do you live?”

After house sitting for friends, I fell in love with some of their pets, including my friend Vanessa’s Border Collie mix, Ivy. But when in hotels without a refrigerator or stove, uninspiring meals abounded; a late-night dinner of yogurt and fruit.
CHIP CUTTER/THE WALL STREET JOURNAL

If I admitted, “it’s kind of complicated,” I got sucked into explaining my life as a supercommuter. Sometimes, I’d just tell people the location of that evening’s hotel. (Chelsea!)

Costs mounted in the fall, New York’s prime tourist and business-travel season. Friends teased me for embracing a life of chaos. They weren’t wrong. Without a refrigerator or stove, late-night dinners often consisted of yogurt and fruit purchased from a 24-hour CVS. Needing to pack light, I stored shoes under my desk and left spare outfits on an office coat rack.

To get to the office on time, I set my alarm in Columbus for 4:15 a.m. and hustled to the airport for 6 a.m. flights. When everything went according to plan, I made it door-to-door in three hours. If delays occurred, I scrambled to rebook on other flights.

My obsessive tracking of New York hotel prices taught me that dynamic pricing isn’t reserved for airlines. Hotel costs can fluctuate half a dozen times on the check-in date, so instead of booking in advance, I’d wait to pull the trigger until 10 p.m. some days after the rates fell.

In the end, the math didn’t work. I blew my budget by 15% and drained my miles balance. But I flew so much and stayed in so many hotels that I kept my elite status with Hyatt and American.

I still enjoy having one foot in the Midwest and one on the East Coast, though I’m not sure how long I can keep it up. I’m writing this from Columbus, where I overlook a beautiful park outside my picture window. My lease is up, but hotel rates in Manhattan this winter have plunged now that the holidays are over. Maybe that New York apartment search can be put off a little longer.

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China Is Pressing Women to Have More Babies. Many Are Saying No.

Chinese women have had it. Their response to Beijing’s demands for more children? No.

Fed up with government harassment and wary of the sacrifices of child-rearing, many young women are putting themselves ahead of what Beijing and their families want. Their refusal has set off a crisis for the Communist Party, which desperately needs more babies to rejuvenate China’s aging population.

With the number of babies in free fall—fewer than 10 million were born in 2022, compared with around 16 million in 2012—China is headed toward a demographic collapse. China’s population, now around 1.4 billion, is likely to drop to just around half a billion by 2100, according to some projections. Women are taking the blame.

In October, Chinese Leader Xi Jinping urged the state-backed All-China Women’s Federation to “prevent and resolve risks in the women’s field,” according to an official account of the speech.

“It’s clear that he was not talking about risks faced by women but considering women as a major threat to social stability,” said Clyde Yicheng Wang, an assistant professor of politics at Washington and Lee University who studies Chinese government propaganda.

The State Council, China’s top government body, didn’t respond to questions about Beijing’s population policies.

Party lectures on “family values” are having little effect, even in rural parts of China.

Outside a mall in Quanjiao, a county in Anhui province, He Yanjing, a mother of two, said she has gotten several calls from community officials to encourage her to have a third child. She has no such plans. The preschool her son attended cut the number of classrooms in half because there aren’t enough children to fill them, she said.

Her friend, Feng Chenchen, the mother of a 3-year-old girl, said relatives are pressuring her to have more children, hoping she has a baby boy.

“Having had one child, I think I’ve done my duty,” Feng said. A second child, she said, would be too expensive. She said she tells relatives, “I can have another kid as long as you give me 300,000 yuan,” around $41,000.

Many young people in China, disheartened by a weak economy and high unemployment, seek alternatives to their parents’ lives. Many women view the prescribed formula of marriage and children as a raw deal.

Molly Chen, 28 years old, said the demands of caring for ageing relatives and her job as an exhibition designer in Shenzhen leave no room for kids or a husband. All she wants to do in her free moments is read or scroll through pet videos.

Chen followed the story of Su Min, a retiree who video-blogged about her solo road trip around China to escape a bad marriage. Chen said that the story, as well as online videos that women post about their lives, have deepened her impression that many men choose wives mostly as caretakers—for children, husbands and both sets of ageing parents.

She lamented that she doesn’t have time even for a pet. “I can’t afford to take care of anything else outside of my parents and work,” Chen said.

Shrinkage

When Beijing said it would abolish its 35-year-old one-child policy in 2015, officials expected a baby boom. Instead, they got a baby bust.

New maternity wards were built only to close a few years later. Sales of baby-care products, including formula and diapers, have dropped. Businesses that focused on babies now target seniors.

New preschools built to make child-rearing more affordable struggle to fill classrooms and many have closed. In 2022, the number of preschools in China fell 2%, the first decline in 15 years.

Demographers and researchers predict that data will show Chinese births dipping below 9 million in 2023. The United Nations forecasts 23 million births in India, which in 2023 passed China as the world’s most populous country. The U.S. will have around 3.7 million babies born in 2023, the U.N. estimated.

The one-child policy brought much of China’s demographic gloom: There are fewer young people than in the past, including millions fewer women of childbearing age every year. Those women are increasingly reluctant to marry and have children, accelerating the population decline.

In China, 6.8 million couples registered marriages in 2022, compared with 13 million in 2013. The country’s total fertility rate in 2022—the average number of babies a woman has in her lifetime—is approaching one birth per woman, or 1.09. In 2020, it was 1.30, well below the 2.1 needed to keep a population stable.

The campaign for a “birth-friendly culture” has taken on the tone of an urgent national mission, with government-organised matchmaking events and a program encouraging military families to have more babies.

“Soldiers win battles. When it comes to giving birth to second or third children and implementing the national fertility policy, we are also taking the lead and charging to the front,” Zeng Jian, a top obstetrician-gynaecologist at a military hospital in Tianjin, told state media in 2022.

In August, residents of the western city of Xi’an said they received an automated greeting from a government number during the Qixi Festival, the Chinese equivalent of Valentine’s Day: “Wishing you sweet love and marriage at an appropriate age. Let’s extend the Chinese bloodline.”

The message drew a backlash on social media. “My mother-in-law doesn’t even push me to have a second child,” one person wrote. “I guess next, arranged marriages will come back,” another commented.

Beijing leans more to encouragement than the kind of coercion that marked the one-child policy. Local governments offer cash incentives for couples having a second or third child. A county in Zhejiang province gives a $137 cash bonus to every couple getting married before age 25.

In 2021, the city of Luanzhou asked unmarried people to sign up for a government-sponsored dating initiative that uses big data to find matches citywide. A district in the city of Handan provides a one-stop wedding-planning service.

Hide and seek

The shift means some women have gone from trying to dodge punishment for having too many children to being hounded to have more.

A decade ago, a woman surnamed Zhang was in a cat-and-mouse game with authorities after she decided to have a second child. She asked that her first name not be used.

While pregnant, she left her job to stay out of public view, fearful officials would pressure her to have an abortion, she said. After giving birth, in 2014, she stayed with relatives for a year. When she returned home, local family-planning officials fined her and her husband around $10,000. She said she was forced to have an intrauterine device implanted to prevent pregnancy. Authorities required her to have it checked every three months.

Months later, the Chinese government announced the one-child policy would be scrapped. For a while, authorities still demanded Zhang have her IUD checked.

She now gets text messages from officials encouraging her to have more children. She deletes them in anger. “I wish they would stop tossing us around,” she said, “and leave us ordinary people alone.”

There has been a tightening of licenses for clinics offering medical procedures to block pregnancies. In 1991, the height of the one-child policy, 6 million tubal ligations and 2 million vasectomies were performed. In 2020, there were 190,000 tubal ligations and 2,600 vasectomies.

On social media, people complain that getting a vasectomy appointment is as difficult as winning the lottery.

Officials have also tried to dial back abortions, a key tool for officials during the one-child policy. They have fallen by more than a third—from more than 14 million in 1991 to just under 9 million in 2020. China has since stopped releasing data on vasectomies, tubal ligations and abortions.

Pressurised populace

Wang Feng, a sociology professor at the University of California, Irvine, said there have been two conflicting shifts in Chinese society: a rising awareness of women’s rights and increasingly patriarchal policies.

For the first time in a quarter-century, no women are among the top two dozen officials on the Politburo. Since Xi took power in 2012, China has fallen 38 places in the World Economic Forum’s Global Gender Gap Report to No. 107 in the 2023 ranking of 146 nations.

In the Mao era, the party promised to end Confucian traditions that discriminated against women. Xi has instead stressed Confucian values, including the filial duty to have children. Families also pressure women into traditional roles.

Sophy Ouyang, 40, has known since middle school she didn’t want to marry and have children. Ouyang studied computer science, one of the few women in her village to pursue advanced schooling, and works as a software engineer in Canada.

Ouyang said that throughout her 20s, her family leaned on her to marry. Her mother said that if she had known Ouyang wouldn’t have children, she would have stopped her from getting a higher education.

Ouyang cut off contact with her family more than a decade ago. She has blocked her parents, aunts and uncles on social-media apps. “If I’m a bit more gentle with them,” she said, “they will take advantage.”

The Chinese government, which sees feminism as a nefarious ideology backed by foreign forces, has detained women’s-rights activists and erased their social-media accounts in a yearslong crackdown.

Even so, women have become more vocal online about their experiences relating to relationships, families and work. Their posts show a personal form of feminism that is harder for authorities to police.

Simona Dai, 31, started a podcast entitled “Oh! Mama” about birth and marriage after she learned that her mother had an abortion when she was eight-and-a-half months pregnant with a girl in the early 1990s.

Dai got married when she was 26 and said she had to endure her husband’s chauvinistic views, especially during the pandemic, when they argued about household chores. She became adamant about not having children, despite pressure from the couple’s families.

She has since applied to end her marriage. “If I didn’t divorce, I might have to have a baby,” she said.

A national debate over the treatment of women erupted in early 2022, when the video of a woman—a mother of eight, kept in a shed with a chain around her neck—sparked a social-media storm. The woman’s plight resonated with Chinese women who saw a connection to their own roles.

In recent years, Beijing has raised its guard against similar instances of social-media outrage.

A woman who worked at a branch of the All-China Women’s Federation in Guangzhou from 2020 to 2021 said the branch focused on preventing gender-related topics from going viral. She said it paid more to a tech company to police social-media comments than its budget for women’s advocacy.

During training, she said, employees were warned of serious repercussions if women’s issues in Guangzhou drew unwanted social-media attention. The women’s federation didn’t respond to requests for comment.

China’s cyberspace watchdog, which polices material seen as harmful to Chinese internet users, said in December that it was targeting content “spreading wrong views on marriage.”

Some women who decided years ago against marriage and children consider themselves lucky.

Ouyang, the software engineer in Canada, said, “I feel like I’ve completely dodged a bullet.”

—Jonathan Cheng and Grace Zhu contributed to this article.

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The Formula to Get More Time Off Using Your Vacation Days

It is barely past New Year’s Day. If you’ve taken the day off, congratulations: You have aced your first test of vacation-day math.

We get only so many days of paid time off a year. And that is if you’re lucky—one in five U.S. private-sector workers gets no PTO, according to the Bureau of Labor Statistics. Without a strategy, you can have a generous number of vacation days and still feel like you never truly got away from it all.

Think of the times you took a mini-break from work only to feel stressed before and afterward. The average American worker with five years at the company gets 15 paid days of vacation in a year, BLS data show. That leaves little room for bad planning if you want a serious break or two, plus some long weekends and the occasional personal day.

Maxim No. 1: A vacation day equals more than a day of vacation when you attach it to a public holiday or two. Taking the day after New Year’s this year snags you a four-day weekend at the start of 2024. Timed just right between federal holidays and weekends, 15 days of PTO can turn into nearly 50 days of extended break time this year. (That is, if your co-workers don’t beat you to claiming those dates.)

Another guiding principle—Fridays off are overrated, and not just because they are peak traveling days. For a long weekend or a random personal day, there is evidence to suggest a Monday and Wednesday can be more satisfying. But more on that later.

A weeklong vacation vs. long weekends

First, some science: To really recharge, you need at least one weeklong vacation, bracketed between two weekends, research suggests.

In one study of more than 50 people who took vacations for an average two weeks, participants’ well-being levels didn’t peak until their eighth day off. A 2023 study of more than 300 vacationers found people who took between eight and 14 days off reported greater and longer positive effects once they returned to work, such as better sleep, than those who took shorter breaks.

One to two weeks off, in fact, appeared to have longer-lasting benefits than lengthier vacations. After a while, “you creep back to old habits,” says Ty Ferguson, a research associate at the University of South Australia in Adelaide who co-wrote the study. His own recent getaway—several days down the coast—went bust when his three children, ages five and under, came down with a bug. Then it was time to return.

“I should take more of my own advice,” he says.

One reason taking a week-plus vacation is important is that is enough time to actually reduce workloads. Network-equipment giant Cisco recently conducted a deep data dive on employees’ work habits and well-being, examining more than three years’ of metrics such as virtual meetings, badge-ins, PTO and engagement surveys. When workers took a day or two off, the number of meetings they had in the month didn’t change much—they just packed in more work before and after their time off.

Meeting loads dropped sharply for workers who took at least five consecutive days off. The fewer the meetings, the greater tendency to report healthier routines and better stress-coping abilities, Cisco found.

“I always believed in the long weekend because it can be so hard to take a week off,” says Cisco’s chief people officer, Kelly Jones. “I was wrong.”

Maximising public holidays

To get the most out of your finite days off, consider Gail Martino’s PTO hack for 2024. “I’m a leisure laggard,” says the senior project manager in New Haven, Conn., of her habit of waiting to take vacation time until things get slower. (Hint: That is never.) Then there is a scramble to use it or lose it toward the end of the year, with the days she does take off feeling not terribly satisfying.

“You wonder, why am I so tired?” she says.

In recent years, she’s become a bird watcher and wants to take a couple of birding trips along the Eastern Seaboard in 2024. “I spend a week in the woods, among trees and nature, and that is an incredible break,” she says. “Now I want to chart out the entire year.”

Scanning the 2024 calendar, she devised a spreadsheet of dates bridging public holidays and weekends with a theoretical 15 vacation days and four personal days. (Working at Unilever for 18 years, she got about a week more PTO than that in 2023.) The result was 50 days of extended breaks, including 9-day stretches in July and over Christmas:

A little tweaking can wring nearly the same number of extended break days with just 15 vacation days and no personal days—that is, if you get a full slate of federal holidays off and don’t have to trade off with co-workers:

The case for Mondays and Wednesdays off

Want to take a three-day weekend that isn’t attached to a federal holiday? Take Monday off instead of Friday, suggests Jim Burch, a 38-year-old software engineer in Phoenix and an avid hiker. Taking Fridays off often results in cramming five days of work into four, he points out.

“I’d get so stressed out on the Thursday before,” says Burch, who at his current job, has more autonomy over his schedule than in earlier jobs.

Delaying gratification until Monday means your co-workers have no choice but to start the workweek without you. Back Tuesday, you can quickly catch up on whatever emails or developments you missed, he says.

Then there is the unexpected pleasure of a Wednesday off. “It is like a midweek weekend,” says Rachel Blenkhorn, a social-media production manager for a real-estate investment trust who lives in Warren, Mich. It is long enough to relax or take care of appointments yet short enough to get back in the work groove on Thursday, she says.

There is science as to why, says Dawna Ballard, a professor at the University of Texas at Austin and an expert in chronemics, the study of time as it relates to communication.

“Everyone has a different chronotype,” or their own biologically driven pace, she says. A break after two days’ work gives you a second chance in the week to return to your internal rhythm. Psychologically, it also creates a bit of “slack” in the workweek, alleviating the stress that comes from feeling like there is too little time to get everything done.

However you plot your vacation days in 2024, don’t leave any on the table. They aren’t just good for you, there is evidence they are good for your career.

An Ernst & Young study of its employees showed every extra 10 hours of vacation was linked to an 8% improvement in year-end performance reviews. Another study found people who took more than 10 vacation days a year were more likely to get a raise or bonus than those who took fewer days.

Now that is a formula anyone can get behind.

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Covid Slashed Consumer Choices. This Is Why They Aren’t Coming Back.

The furniture retailer Malouf sells beds and bedding in a fraction of the colours it did a few years ago. Newell Brands, the Sharpie maker, has retired 50 types of Yankee Candle. Coca-Cola offers half as many drinks.

Covid slashed consumer choices as companies pared their offerings to ease clogs in the supply chain. The logistical mess is behind them. But many of the choices aren’t coming back.

Retailers and suppliers across industries—from groceries to health, beauty and furniture—have said that it didn’t pay to offer products for everyone, and consumers didn’t care that much when they stopped.

“Today, people would rather lose a portion of consumer demand as opposed to spending extra on too much variety,” said Inna Kuznetsova, chief executive officer of ToolsGroup, a supply-chain planning and optimisation company.

Macy’s president and CEO-elect, Tony Spring, told analysts in November that “the customer today does not want an endless aisle.”

New items made up about 2% of products in stores in 2023 across categories such as beauty, footwear and toys, down from 5% of items in 2019, according to the market-research firm Circana. Shelf Engine, a technology company that automates ordering for grocery retailers, said large grocery stores have reduced fresh-food offerings such as fruit, dairy products and deli meats by 15% to 20%.

Large grocers cutting back on choice is a reversal from pre pandemic days, when they believed they had to carry everything to avoid losing customers to the store across the street, said Stefan Kalb, CEO of Shelf Engine.

Kalb said that grocers are now saving money because they have fewer items to manage and that the slimming of product options is reducing food waste.

Executives at consumer-product companies said the thinning of their product lines has been a relief for those struggling to improve profitability in the midst of higher interest rates and rising costs for raw materials and labor. They said many of the reductions have been in lines that consumers wouldn’t notice, such as items in special packaging and assortments for specific big-box retailers. The cutbacks are also to product lines that drown consumers in options.

“I don’t think any consumer would have noticed we went from 200 to 150” types of Yankee Candle, said Chris Peterson, chief executive of Newell Brands.

Some industry specialists said the new focus on bestselling items has reduced innovation and hurt smaller brands that rely on retailers’ desire to carry something for everyone.

“There has definitely been less innovation since the pandemic,” said Seth Goldman, a founder of the organic-beverage maker Honest Tea, which was bought by Coca-Cola in 2011 and discontinued in 2022.

Coca-Cola over the past few years reduced its brands to 200 from 400, cutting slow-growing as well as declining products, including small regional lines such as Northern Neck Ginger Ale and national brands such as its first diet cola, Tab.

“It was pruning the garden to let the better plants grow,” Coca-Cola Chief Executive James Quincey said in 2022.

Goldman said there was still demand for Honest Tea, even if it wasn’t big enough for Coca-Cola. In September 2022, four months after Coca-Cola’s announcement, he launched Just Ice Tea, a drink that he said is similar to Honest Tea and that is expected to have sales in 2023 of more than $16 million.

Companies began winnowing product lines in the years leading up to the pandemic as a corrective to previous decades when consumer choice ballooned. That was partly because of the internet, where online retailers weren’t constrained by the space limitations of physical stores, giving rise to the term “endless aisle.”

The cuts were turbocharged in 2020 and 2021, when product shortages and a surge in consumer spending led companies to give priority to the most in-demand items. They focused on products that ran fastest on production lines and, because of social distancing in factories, could be made with automated machinery.

Kimberly-Clark cut more than 70% of its toilet paper and facial-tissue products over a single weekend in 2020 as it rushed to satisfy a fourfold increase in demand, said Tamera Fenske, the company’s chief supply chain officer.

Fenske said the company jettisoned slow-selling items as well as many of the special counts and custom sizes it made for individual retailers. Fenske said that, as pandemic restrictions eased, Kimberly-Clark was able to be more thoughtful about the items it brought back. She said the company carries about 30% fewer product lines in North America than it had at the start of 2020.

PVH, which owns Tommy Hilfiger and Calvin Klein, embarked in 2020 on a plan to cut more than a fifth of its offerings to focus on what it calls “hero” products—those that make up an essential part of someone’s wardrobe.

Kimberly-Clark, maker of Scott paper towels, has brought back some, but not all, of the products it stopped offering during the pandemic. PHOTO: KRISTEN NORMAN FOR THE WALL STREET JOURNAL

Some companies said the culling of less-popular products opened up space for new lines.

Georgia-Pacific stopped selling 164-sheet rolls of Quilted Northern toilet paper because its larger rolls were better for consumers who valued longer-lasting rolls, said Kim Burns, senior vice president of supply chain for Georgia-Pacific’s consumer products group. Burns said the company has subsequently invested more time and money in new product lines, such as toilet paper with a scented tube that acts as a bathroom air freshener.

For other companies, the supply-chain shock provided a real-life experiment in how trimming product lines could improve productivity without hurting customer satisfaction. “It was quite shocking as we parsed it out to see we were using a lot of our buying power to really not get much of a return on investment,” said Nick Jensen, vice president of product at Malouf.

The Logan, Utah-based furniture company has reduced its lines to about 3,500 product choices, down from almost 11,000 items before the pandemic. Jensen said the company is adding new items more carefully these days.

“If we have 15 different colours and three shades of grey, it’s a paralysing choice,” Jensen said. “It’s kind of forced us to be much more intentional versus throwing a lot of things at the wall and hoping that they stick.”

—Suzanne Kapner contributed to this article.