How Much Caffeine You Should Actually Have—and When

Caffeine can give us a boost, but too much can mess with our sleep and make us feel jittery. So how do we know what’s the right amount?

Generally, government and health groups recommend that healthy adults consume no more than400 milligrams of caffeine a day. That comes out to about four, 8-ounce cups of coffee, says Jennifer Temple, a professor of exercise and nutrition sciences at University at Buffalo School of Public Health and Health Professions.

(No, that 20-ounce Starbucks Venti doesn’t count as one cup of coffee.)

And believe it or not, we are doing pretty well on this target. The average American adult consumes about 200 milligrams of caffeine a day and in Europe, it is 270 milligrams, according to a 2017 review study.

But not everyone is optimising their caffeine intake to maximise how it can help them—by sharpening concentration for work or giving them a boost before a run—without hurting their sleep or overall health.

Here’s how to think strategically about getting the most out of your daily dose.

Optimising the boost

Caffeine can help you focus and keep you alert.

About 100 to 150 milligrams—or one to 1.5 cups of coffee—is a ballpark amount that will deliver a boost, says Astrid Nehlig, an emeritus research director at the French National Institute of Health and Medical Research, who has studied caffeine’s impact on brain activity, though it varies from person to person.

The effects generally kick in about five minutes after consumption and increase to become optimal for between roughly 15 and 120 minutes, Nehlig says.

Caffeine has been linked to physical benefits, too. People walked more on days they drank coffee than on days they didn’t, according to a 2023 study of 100 people in the New England Journal of Medicine. Participants took an average of 1,000 more steps on days when they drank caffeinated coffee than when they didn’t.

Other studies have suggested that caffeine can sometimes help us work out harder, such as when we have it before high-endurance exercise like long runs or swims, or sports that require a sustained effort, like soccer, Nehlig says.

The same boost hasn’t been found with shorter efforts, such as a sprint. Caffeine doesn’t act directly on muscles but rather reduces your rate of perceived exertion and the time it takes you to feel exhausted.

The downsides

Caffeine’s main negative for your health is that it can disrupt your sleep.

The NEJM study that found that people walk more on days when they drink caffeine also found a downside. On days when study participants could drink as much caffeinated coffee as they wanted, they slept on average 30 minutes less than on days they didn’t drink any.

The impact on sleep varies greatly depending on how fast you metabolize caffeine, says Gregory Marcus, a cardiologist and professor of medicine at University of California, San Francisco and first author of the NEJM study.

On average, it takes about 4.5 hours for half of the caffeine consumed to pass through your system. However, genetic differences make some people metabolise it slowly or quickly, doctors and researchers say. The population is roughly split between fast and slow metabolisers.

The sleeping and walking study tested whether participants were slow or fast metabolisers of coffee. Those that were slow metabolisers slept nearly an hour less on the nights they drank caffeinated coffee, while the fast metabolisers didn’t experience any impact on sleep.

Where to get your caffeine

The best source of caffeine is unsweetened coffee or tea, says Dr. Frank Hu, professor of nutrition and epidemiology at Harvard T.H. Chan School of Public Health. These drinks have other beneficial ingredients, such as polyphenols, which have antioxidant effects which reduce inflammation.

The caffeine content in coffee and tea can vary, but soda can’t have more than 71 milligrams per 12 ounces, per Food and Drug Administration regulations.

Adults get most of their caffeine from coffee, but the market for energy drinks is growing. Pay extra attention to the caffeine in these drinks, because some contain very high levels.

Getting caffeine from soda or energy or sports drinks makes it more likely you are also getting a high dose of sugar and empty calories, says Hu.

Extra caution

Kids under 12 should avoid caffeine, while 12- to 18-year-olds should have no more than 100 milligrams a day, according to the American Academy of Pediatrics. Pregnant women are advised to have no more than 200 milligrams of caffeine a day.

People with chronic conditions like high blood pressure, diabetes or heart disease might want to be more cautious about their caffeine consumption, Hu adds. The NEJM study found that on the days when participants consumed caffeine, they had more abnormal heart rhythms in the lower chamber of the heart, which is associated with a greater risk of developing heart failure.

And people who get migraine headaches should try to drink no more than 100 milligrams of caffeine a day, the equivalent of a mug of coffee, says Dr. Amaal Starling, a headache specialist and neurologist at Mayo Clinic in Scottsdale, Ariz. She advises her patients who have daily or severe headaches not to drink any caffeinated beverages or switch to decaffeinated coffee.

Investing in Nature Is Gaining Traction. Will It Be Enough?

Investing in nature to address climate change, support biodiversity, and protect ocean health—and more—is expected to reach record levels this year in response to more regulation and market demand, according to Cambridge Associates, a global investment firm.

Still, the amount of private capital invested to support natural systems will fall far short of what’s needed, according to the annual “State of Finance for Nature” report published in December from the United Nations Environment Programme.

A big reason is that nearly US$7 trillion in public and private finance was directed to companies and economic activities in 2022 that caused direct harm to nature, while only US$200 billion was directed to so-called nature-based solutions, or NbS—investments that protect, conserve, restore, or engage in the sustainable management of land and water ecosystems, as defined by the United National Environment Assembly 5, or UNEA5, the report said.

“Without a big turnaround on nature-negative finance flows, increased finance for NbS will have limited impact,” it said.

But the report also said that the misalignment “represents a massive opportunity to turn around private and public finance flows” to meet targets set by the United Nations Rio Conventions on climate change, desertification, and biodiversity loss.

The conventions aim to limit climate change to 1.5 degree Celsius above pre-industrial levels, protect 30% of the earth’s land and seas by 2030, and to reach “land degradation neutrality” by 2030. Reaching those goals will require more than double the amount of current levels of nature-based investing by 2025, to US$436 billion, and nearly triple today’s levels to US$542 billion by 2030, the report said.

Most of the US$200 billion invested in NbS today is by governments, but private investors contributed US$35 billion—including US$4.6 billion via impact investing funds and US$3.9 billion via philanthropy. The largest source of private finance was in the form of biodiversity offsets and credits. [An offset is designed to compensate for biodiversity loss, while a credit is the asset created to restore it].

Many wealthy individuals and families concerned about climate change and the environment so far have focused their investment dollars on climate solutions and innovations in technology and infrastructure, or in technologies supporting food and water efficiency, says Liqian Ma, head of sustainable investment at Cambridge Associates.

But “increasingly there is growing awareness that nature provides a lot of gifts and solutions if we prudently and responsibly manage nature-based assets,” Ma says.

Investments can be made, for instance, in sustainable forestry and sustainable agriculture—which can help sequester carbon—in addition to wetland mitigation, conservation, and ecosystem services.

“Those areas are not in the mainstream, but they are additional tools for investors,” Ma says.

Finance Earth, a London-based social enterprise, is among the organizations working to make these tools more mainstream by creating a wider array of nature-based solutions in addition to related investment vehicles.

Finance Earth groups nature-based solutions into six themes: agriculture, forestry, freshwater, marine/coastal, peatland, and species protection. Supporting many of these areas are an array of so-called ecosystem services, or benefits that nature provides such as absorbing carbon dioxide, boosting biodiversity, and providing nutrients, says Rich Fitton, director of Finance Earth.

Each of these ecosystem services are behind existing and emerging markets. Carbon-related disclosure requirements (at various stages of approval in the U.S. and elsewhere) have long spurred demand for carbon markets, the most mature of these markets.

Cambridge Associates, for instance, works with dedicated asset managers who have been approved by the California Air Resources Board to buy carbon credits, Ma says.

In its annual investment outlook, the firm said California’s carbon credits should outperform global stocks this year as the board is expected to reduce the supply of available credits to meet the state’s emission reduction targets. The value of these credits is expected to rise as the supply drops.

In September, the G20 Task Force on Nature-Related Financial Disclosures released recommendations (similar to those put forward several years ago by the Task Force for Carbon-related Financial Disclosure) that provide guidance for how companies can look across their supply chains to assess their impact on nature, water, and biodiversity “and then start to understand what the nature-related risks are for their business,” Fitton says.

The recommendations will continue to spur already thriving biodiversity markets, which exist in more than 100 countries including the U.S. In the U.K., a new rule called “Biodiversity Net Gain” went into effect this month requiring developers to produce a 10% net gain in biodiversity for every project they create.

Though developers can plant trees on land they’ve developed for housing, for example, they also will likely need to buy biodiversity credits from an environmental nonprofit or wildlife trust to replace and add to the biodiversity that was lost, Fitton says.

This new compliance market for biodiversity offsets could reach about £300 million (US$382 million) in size, he says.

Finance Earth and Federated Hermes are currently raising funds for a U.K. Nature Impact Fund that is likely to invest in those offsets in addition to other nature-based solutions, including voluntary offset markets for biodiverse woodlands and for peatlands restoration.

The fund was seeded with £30 million from the U.K. Department for Environment, Food and Rural Affairs—money that is designed to absorb first losses, should that be needed. The government investment gives mainstream investors more security to step into a relatively new sector, Fitton says.

“We need the public sector and philanthropy to take a bit more downside risk,” he says. That way Finance Earth can tell mainstream investors “look, I know you haven’t invested in nature directly before, but we are pretty confident we’ve got commercial-level returns we can generate, and we’ve got this public sector [entity] who’s endorsing the fund and taking more risk,” Fitton says.

Since December 2022, when 188 government representatives attending the UN Biodiversity Conference in Montreal agreed to address biodiversity loss, restore ecosystems, and protect indigenous rights, several asset managers began “creating new strategies or refining strategies to be more nature or biodiversity focused,” Ma says.

He cautioned, however, that some asset managers are more authentic about it than others.

“Some have taken it seriously to hire scientists to do this properly and make sure that it’s not just a greenwashing or impact-washing exercise,” Ma says. “We’re starting to see some of those strategies come to market and, in terms of actual decisions and deployments, that’s why we think this year we’ll see a boost.”

Fitton has noticed, too, that institutional investors are hiring experts in natural capital, recognizing that it’s a separate asset class that requires expertise.

“When that starts happening across the board then meaningful amounts of money will move,” he says. “There’s lots of projects there, there’s lots of things to invest in and there’ll be more and more projects to invest in as more of these markets become more and more mature.”

Love and Deceit: Work-From-Home Era Spawns ‘Pillow Talk’ Insider Trading

Steven Teixeira’s use of his girlfriend’s laptop began innocently enough when she asked him to keep an eye on her work email while she went to fitness classes and ran errands.

As they weathered the pandemic from their apartment in Queens, N.Y., he gave in to temptation. His sweetheart worked as an executive assistant at Morgan Stanley, and her calendar invites included meetings about planned mergers and acquisitions that involved the investment bank.

Teixeira, a compliance executive at a payment-processing company whom she intended to marry, used the information to trade in advance of the deals. It netted him thousands in profits, promises of Rolex watches from friends he tipped off, and the scrutiny of federal officials probing insider trading. He pleaded guilty to a dozen fraud charges in June.

There is a rich history in securities fraud of “pillow talk” cases, in which insider traders glean confidential information from romantic partners. The Covid era offered a twist: Secrets weren’t spilled in the bedroom or over a bottle of wine, but during the humdrum routine of two adults working from home.

“During Covid, there was an uptick in brazen conduct,” said Edward Imperatore, a defence lawyer at law firm Morrison & Foerster. “In a work-from-home environment, people acted with more impunity.”

Another recent case snared a boyfriend who was training to work for the Federal Bureau of Investigation. Seth Markin pleaded guilty in December to trading on information he purloined from his lawyer girlfriend, an associate in the Washington office of law firm Covington & Burling.

In 2021, she was working on a pharmaceutical acquisition from her one-bedroom apartment, where Markin spent days at a time. According to prosecutors, she trusted him because he told her he had a security clearance, was going to be an FBI agent, and wanted to marry her.

Prosecutors said Markin passed on tips that led to at least 20 people trading based on confidential information. “I knew that my behavior was wrong,” Markin told the judge during his plea hearing. He is scheduled to be sentenced in March.

Representatives for the FBI and Covington declined to comment.

In Teixeira’s case, he was aided by a mouse-jiggler he bought that ensured his girlfriend’s laptop wouldn’t lock when she wasn’t using it, according to court documents. He has been cooperating with prosecutors and is scheduled to testify this year at the trial of his former friend, Jordan Meadow, who at the time was a stockbroker with Spartan Capital Securities. Meadow made more than $700,000 trading on Teixeira’s information and used the tips to advise clients who made millions, prosecutors allege.

“Yo you see UFS,” Meadow texted Teixeira, referencing the stock symbol of a company involved in a $3 billion deal, according to the indictment. He then asked for more nonpublic information, texting, “Feed me.”

Meadow has pleaded not guilty to the eight charges he is facing. Lawyers for Meadow and Spartan declined to comment, as did a spokeswoman for Morgan Stanley, and a lawyer for Teixeira didn’t respond to requests for comment.

In 2022, the Securities and Exchange Commission settled with a New Jersey man who it accused of illegally trading on inside information he heard when his domestic partner, who worked in marketing for an IT company, participated in calls from home, including an 11:30 p.m. videoconference in a home-office adjacent to their bedroom. Although he typically discussed his trades with her, in this case he hid them, executing the transactions from his work office, the SEC said. The man, who didn’t admit wrongdoing, paid $180,000.

One thing hasn’t changed since the earliest days of pillow talk: It is usually the men who can’t resist the urge to take advantage of their confidential information.

“Insider trading is an equal opportunity crime,” said Dixie Johnson, a partner at law firm King & Spalding who advises companies on how to avoid such situations. “But the cases we see usually have involved men doing the trading.”

Not that female romantic partners have always been innocent bystanders. In 2002, adult-movie actress Kathryn Gannon, known on screen as Marylin Star, pleaded guilty to trading on tips from an investment bank CEO with whom she was having an affair. She was sentenced to three months in prison.

A decade later, former beauty queen turned hedge-fund consultant Danielle Chiesi pleaded guilty to securities fraud for her role in a sprawling insider-trading ring. In a sentencing submission, she blamed a toxic relationship with her boss—and lover of 20 years—who urged her to get inside information.

One challenge for prosecutors is determining whether the partner who is privy to the information was in on the crime, said former federal prosecutor Brendan Quigley.

“Do they say, ‘Oh, my God, I would never give information to my spouse or significant other?’ It depends not only on what actually happened, but also on the nature of their relationship,” said Quigley, who prosecuted insider-trading cases in Manhattan.

For defense lawyers, pillow-talk cases can be difficult to handle at trial, particularly if one partner testifies against another. “To a juror, this is the bad boyfriend,” said Imperatore, the defense attorney. “He’s acting badly in a relationship in a way that goes beyond the four corners of insider trading.”

Not surprisingly, many such relationships don’t survive. Teixeira and his girlfriend split up, as did Markin and his.

Former Playboy CEO Christie Hefner and her husband, William Marovitz, divorced about a year after the SEC accused him of illegally trading Playboy stock based on information gleaned from his wife—despite her explicit instructions not to. Marovitz didn’t admit wrongdoing in a 2011 settlement.

One woman whose husband recently settled insider-trading charges involving confidential information related to her employer said coping with the allegations strengthened their bond.

“It felt like an injustice,” said the woman, who wasn’t identified in court papers. “It brought us closer together.”

The Science-Backed Schedule for Your Perfect Weekend

WSJ’s Life & Work team presents Life Math, a series on how to optimise your time in 2024. Today: The best way to spend your time on the weekend.

Saturday and Sunday are often the most anticipated days of the week, yet optimising them remains an elusive goal for many of us.

Squandered weekends leave us feeling less happy and less motivated at work, research suggests. Those who put planning and intention into their weekends emerge on Monday feeling satisfied, accomplished and more productive throughout the workweek, says Elizabeth Grace Saunders, a time-management coach in Farmington Hills, Mich.

If we don’t plan our time well, we can end up marching through our obligations, or wasting time, without ever focusing on what we really want to do.

How to plan the perfect weekend? Behavioural researchers and time-management coaches suggest breaking it into six components: sleep, hobbies, socialising, exercise, work and chores, and unscheduled time.

Using recommendations from experts and federal guidelines, we came up with this equation. It’s important to remember these numbers aren’t hard and fast—stay flexible and make the math work for your life.

The perfect weekend equation:

Sleep (7 to 9 hours x 2 + ≤ 20 to 60 minutes napping) + Hobbies (~ 2 hours) + Socialising (0 to 2 events) + Exercise (≥ 45 minutes) + Work (≤ 2 hours) + Unplanned time (~ 3 to 4 hours) = A Great Weekend

Here’s how to incorporate those elements to build your best days off.

Sleep

This part of the “perfect weekend” equation is the most rigid.

Despite the tendency many of us have to take advantage of the time off by staying up and sleeping in later, we should try to keep our sleep schedules as consistent as possible to avoid social jet lag, sleep researchers say.

Sleep researchers generally permit one hour of wiggle room—so if you typically go to sleep at 11 p.m., try not to stay up past midnight. If your weekday alarm goes off at 7 a.m., rise and shine by 8 a.m. on the weekends. Finding yourself sleepy later in the day? Take a 10- to 30-minute nap in the early afternoon.

Most importantly: Make sure you’re getting the recommended seven to nine hours of sleep each night, even on weekends. If you’re among the roughly one-third of Americans who don’t get that recommended sleep during the week, you may be able to “catch up” by sleeping a few extra hours on the weekend, says David Reichenberger, who studies the links between sleep and health at Pennsylvania State University.

But don’t count on catching up forever. A recent study Reichenberger co-wrote found that among a small group of people who slept five hours a night during the week, their cardiovascular health measures worsened and didn’t return to baseline even after they were allowed to catch up on sleep over the weekend.

Hobbies

Having a hobby, or an activity we engage in during our time off for pleasure, has been linked to fewer symptoms of depression and higher levels of happiness, life satisfaction and even reduced risk of cardiovascular disease and cognitive decline.

Saunders, the time-management coach in Michigan, generally recommends people set aside roughly two hours for hobbies on the weekend.

Don’t worry if you’re not, say, a dedicated baker, painter or pianist. Hobbies can encompass much more than we might typically consider, says Daisy Fancourt, a professor of psychobiology and epidemiology at University College London who researches the link between social and behavioural factors and health.

Something as simple as reading a book or cooking a tasty meal can serve the same purpose: to give us a sense of happiness, meaning and control in our lives outside of work.

Unplanned time

Scheduling unstructured time may sound silly. But failing to block out free time can leave us filling it with whatever’s right in front of us, like working or mindlessly scrolling, says Laura Vanderkam, an author and time-management expert based outside Philadelphia.

If you can, leave unplanned a chunky part of your Saturday or Sunday, roughly three to four hours, says Saunders. “If you make your weekend as packed and as busy as your weekday is, you will not come out of the weekend feeling refreshed,” she says.

This time is a good opportunity to let our brains enter so-called “default mode,” where our thinking extends beyond the here and now, allowing us to reflect and find meaning and purpose.

“It’s really important that all of us have dedicated, protected time in our lives to just be here now,” says Mary Helen Immordino-Yang, a developmental psychologist and neuroscientist at the University of Southern California.

Socialising

Robust social relationships are powerfully linked to physical and mental health and longevity benefits, and the weekend is a natural time to take advantage of them.

Social activities often require more advance planning than other parts of the weekend equation, so set aside time during the week to text or email friends and family about getting together, says Saunders, the time-management coach.

People typically spend twice as much time—nearly an hour—socialising on weekend days as on weekdays, according to the U.S. Bureau of Labor Statistics’s latest data on time use.

The amount of time you should spend socialising on the weekend depends on how energised or drained that togetherness makes you feel, she says. Introverts typically benefit from one social event every weekend or every other weekend, she says, whereas two social events per weekend is a sweet spot for extroverts.

If you have kids and most of your socialising naturally revolves around them, try to set some adults-only social time, too, says Vanderkam. You may find it easier to relax without your kids running around, and it can be easier to have uninterrupted grown-up conversations.

Work and chores

Pick a couple of small, achievable projects to see through to the finish line rather than trying to take on five things at once, says Vanderkam. You probably can’t clean out the entire garage, sort through your kid’s closet, vacuum out the car, wash all the laundry and grocery shop in one weekend.

Professional work, too, is sometimes inevitable on weekends. Avoid it if you can, but if a little work will help you feel less anxious, set some boundaries, behavioural researchers say. Stick to a clear time frame and goal, such as finalising one section of a report within a two-hour window.

Physical activity

Federal guidelines recommend at least 150 minutes of moderate-intensity aerobic exercise weekly, plus strengthening activities twice a week. If you’re spreading that out across the week, you may only need to set aside about 45 minutes for Saturday and Sunday.

But there’s good news for people who like to cram most of their exercise into the weekend. People who condensed their workouts into one or two days experienced health benefits similar to those who spread them out, a 2022 JAMA Internal Medicine study found.

The flexibility of the weekend allows for longer, varied workouts that can overlap with “hobbies” and “social” categories, says Heather Milton, a clinical exercise physiologist and supervisor of the NYU Langone Sports Performance Center. Try to incorporate both elements of aerobic and strength training, as well as some flexibility, she recommends.

It can help to plan an exercise block for the same time each weekend—such as a weekly Saturday morning yoga class or Sunday morning jog. Don’t have the time? Just try to move. Ideally, every 30 minutes or so, says Milton.

“Weekends are great for relaxation, but try not to Netflix and chill for 12 hours of the day without getting off the couch,” she says.

I’m a Supercommuter. Here’s What It’s Really Like.

Sometimes I sleep in a different New York City hotel room every night.

On a recent Monday, it was a Midtown Manhattan Hampton Inn. The next night, a budget hotel downtown. Then I moved to a Hyatt in Queens, near John F. Kennedy International Airport, where I waited to check in behind a group of pilots and flight attendants.

The reason for this madness: My job is in New York, but my apartment is in Columbus, Ohio. When hotel prices are high, I property-surf to find a lower rate.

For more than a year, to the bafflement of family, friends and colleagues, I have attempted to live and work as a supercommuter. What began as a postpandemic experiment of flying to and from New York each week has turned into what I am hesitant to call a lifestyle.

Like many, I moved out of the city early in the pandemic, relocating near family in the Midwest. When it came time to return in 2022, I was underwhelmed at the housing options in my price range. I toured one-room studios facing brick walls and climbed crumbling staircases to reach dank apartments with ancient fixtures. I also had grown accustomed to midweek evening walks with my sister in Ohio, and a short drive to see my parents. I didn’t want to fully give that up.

Using back-of-the-envelope math, I thought I could keep my expenses—rent in Ohio, plus travel costs—at or below the price of a nice New York studio, or roughly $3,200 a month. The Wall Street Journal requires office attendance at least three days a week and, since I commute by choice, I pay all my travel expenses.

Luxury suites and room service

The challenge felt oddly thrilling. If anybody could find a way to subvert high New York real-estate costs, while remaining close to family, I thought it might be me. For years, I’ve been an on-call travel guru to friends and co-workers, coaching people on how to navigate flight cancellations and play the credit-card bonus games. I memorise aircraft configurations and spend hours reading mileage blogs and industry sites like Airliners.net.

Before mileage runs became useless, I obsessed over reaching top-tier airline status by spending as little as possible. (Family members still roll their eyes at the six hours I spent in Anchorage one December afternoon to requalify for Delta’s Diamond tier.) When a flight is oversold, I am quick to volunteer my seat in exchange for a voucher. (My best-ever haul: $2,000 after giving up my seat on multiple oversold flights one Saturday in San Francisco.)

Nerding out about this stuff has allowed me to travel farther and in more rarefied air than I could otherwise afford.

Entering my supercommuter era, I had visions of flying to New York on a weekday morning (8,500 points one way on American Airlines), spending the day meeting sources and filing stories, and retiring to one of my favorite points hotels—the Beekman. Mornings would begin with a free breakfast thanks to my Hyatt status, before a short subway ride to the office. After two nights, I’d return to Columbus and my roomy apartment, half the price of a Manhattan studio.

Shocking no one, that fantasy soon came crashing down.

Burning points on fancy hotel rooms was the first problem. The life of a journalist is hard to predict. I repeatedly found myself on deadline and having to rebook flights or stay an extra night, costing me money or miles.

Once I was back in the city, it also got harder to say no. Stay an extra night to attend a friend’s birthday party or meet a CEO in town just for the day? Sign me up. I didn’t want my living situation to strain relationships or interfere with my job, which I love.

To conserve hotel points, I swapped the Beekman’s elegant rooms in lower Manhattan for a Hyatt attached to a casino in Jamaica, Queens. My rooms overlooked a sea of empty parking spaces, but required half as many points as Manhattan alternatives.

Flight delays and blown budgets

By summer, with my miles dwindling and New York hotel rates rising, I reluctantly began to rely on the kindness of those around me. Hearing I might need a place, one friend mailed me the keys to her family’s unoccupied apartment in New Jersey. Another let me stay in her smartly designed Brooklyn one-bedroom for weeks as she traveled. A cherished deskmate, known for her tell-it-like-it-is demeanour, repeatedly offered a bedroom in her Chelsea loft, handing over the keys with a sometimes expletive-tinged reminder to: “Get a f—ing apartment.”

I watered plants, walked friends’ dogs and fed their cats while they were away. Still, working in a city without a permanent home took a toll. I came to dread the go-to question asked at parties and work events in New York: “So where do you live?”

After house sitting for friends, I fell in love with some of their pets, including my friend Vanessa’s Border Collie mix, Ivy. But when in hotels without a refrigerator or stove, uninspiring meals abounded; a late-night dinner of yogurt and fruit.
CHIP CUTTER/THE WALL STREET JOURNAL

If I admitted, “it’s kind of complicated,” I got sucked into explaining my life as a supercommuter. Sometimes, I’d just tell people the location of that evening’s hotel. (Chelsea!)

Costs mounted in the fall, New York’s prime tourist and business-travel season. Friends teased me for embracing a life of chaos. They weren’t wrong. Without a refrigerator or stove, late-night dinners often consisted of yogurt and fruit purchased from a 24-hour CVS. Needing to pack light, I stored shoes under my desk and left spare outfits on an office coat rack.

To get to the office on time, I set my alarm in Columbus for 4:15 a.m. and hustled to the airport for 6 a.m. flights. When everything went according to plan, I made it door-to-door in three hours. If delays occurred, I scrambled to rebook on other flights.

My obsessive tracking of New York hotel prices taught me that dynamic pricing isn’t reserved for airlines. Hotel costs can fluctuate half a dozen times on the check-in date, so instead of booking in advance, I’d wait to pull the trigger until 10 p.m. some days after the rates fell.

In the end, the math didn’t work. I blew my budget by 15% and drained my miles balance. But I flew so much and stayed in so many hotels that I kept my elite status with Hyatt and American.

I still enjoy having one foot in the Midwest and one on the East Coast, though I’m not sure how long I can keep it up. I’m writing this from Columbus, where I overlook a beautiful park outside my picture window. My lease is up, but hotel rates in Manhattan this winter have plunged now that the holidays are over. Maybe that New York apartment search can be put off a little longer.

China Is Pressing Women to Have More Babies. Many Are Saying No.

Chinese women have had it. Their response to Beijing’s demands for more children? No.

Fed up with government harassment and wary of the sacrifices of child-rearing, many young women are putting themselves ahead of what Beijing and their families want. Their refusal has set off a crisis for the Communist Party, which desperately needs more babies to rejuvenate China’s aging population.

With the number of babies in free fall—fewer than 10 million were born in 2022, compared with around 16 million in 2012—China is headed toward a demographic collapse. China’s population, now around 1.4 billion, is likely to drop to just around half a billion by 2100, according to some projections. Women are taking the blame.

In October, Chinese Leader Xi Jinping urged the state-backed All-China Women’s Federation to “prevent and resolve risks in the women’s field,” according to an official account of the speech.

“It’s clear that he was not talking about risks faced by women but considering women as a major threat to social stability,” said Clyde Yicheng Wang, an assistant professor of politics at Washington and Lee University who studies Chinese government propaganda.

The State Council, China’s top government body, didn’t respond to questions about Beijing’s population policies.

Party lectures on “family values” are having little effect, even in rural parts of China.

Outside a mall in Quanjiao, a county in Anhui province, He Yanjing, a mother of two, said she has gotten several calls from community officials to encourage her to have a third child. She has no such plans. The preschool her son attended cut the number of classrooms in half because there aren’t enough children to fill them, she said.

Her friend, Feng Chenchen, the mother of a 3-year-old girl, said relatives are pressuring her to have more children, hoping she has a baby boy.

“Having had one child, I think I’ve done my duty,” Feng said. A second child, she said, would be too expensive. She said she tells relatives, “I can have another kid as long as you give me 300,000 yuan,” around $41,000.

Many young people in China, disheartened by a weak economy and high unemployment, seek alternatives to their parents’ lives. Many women view the prescribed formula of marriage and children as a raw deal.

Molly Chen, 28 years old, said the demands of caring for ageing relatives and her job as an exhibition designer in Shenzhen leave no room for kids or a husband. All she wants to do in her free moments is read or scroll through pet videos.

Chen followed the story of Su Min, a retiree who video-blogged about her solo road trip around China to escape a bad marriage. Chen said that the story, as well as online videos that women post about their lives, have deepened her impression that many men choose wives mostly as caretakers—for children, husbands and both sets of ageing parents.

She lamented that she doesn’t have time even for a pet. “I can’t afford to take care of anything else outside of my parents and work,” Chen said.

Shrinkage

When Beijing said it would abolish its 35-year-old one-child policy in 2015, officials expected a baby boom. Instead, they got a baby bust.

New maternity wards were built only to close a few years later. Sales of baby-care products, including formula and diapers, have dropped. Businesses that focused on babies now target seniors.

New preschools built to make child-rearing more affordable struggle to fill classrooms and many have closed. In 2022, the number of preschools in China fell 2%, the first decline in 15 years.

Demographers and researchers predict that data will show Chinese births dipping below 9 million in 2023. The United Nations forecasts 23 million births in India, which in 2023 passed China as the world’s most populous country. The U.S. will have around 3.7 million babies born in 2023, the U.N. estimated.

The one-child policy brought much of China’s demographic gloom: There are fewer young people than in the past, including millions fewer women of childbearing age every year. Those women are increasingly reluctant to marry and have children, accelerating the population decline.

In China, 6.8 million couples registered marriages in 2022, compared with 13 million in 2013. The country’s total fertility rate in 2022—the average number of babies a woman has in her lifetime—is approaching one birth per woman, or 1.09. In 2020, it was 1.30, well below the 2.1 needed to keep a population stable.

The campaign for a “birth-friendly culture” has taken on the tone of an urgent national mission, with government-organised matchmaking events and a program encouraging military families to have more babies.

“Soldiers win battles. When it comes to giving birth to second or third children and implementing the national fertility policy, we are also taking the lead and charging to the front,” Zeng Jian, a top obstetrician-gynaecologist at a military hospital in Tianjin, told state media in 2022.

In August, residents of the western city of Xi’an said they received an automated greeting from a government number during the Qixi Festival, the Chinese equivalent of Valentine’s Day: “Wishing you sweet love and marriage at an appropriate age. Let’s extend the Chinese bloodline.”

The message drew a backlash on social media. “My mother-in-law doesn’t even push me to have a second child,” one person wrote. “I guess next, arranged marriages will come back,” another commented.

Beijing leans more to encouragement than the kind of coercion that marked the one-child policy. Local governments offer cash incentives for couples having a second or third child. A county in Zhejiang province gives a $137 cash bonus to every couple getting married before age 25.

In 2021, the city of Luanzhou asked unmarried people to sign up for a government-sponsored dating initiative that uses big data to find matches citywide. A district in the city of Handan provides a one-stop wedding-planning service.

Hide and seek

The shift means some women have gone from trying to dodge punishment for having too many children to being hounded to have more.

A decade ago, a woman surnamed Zhang was in a cat-and-mouse game with authorities after she decided to have a second child. She asked that her first name not be used.

While pregnant, she left her job to stay out of public view, fearful officials would pressure her to have an abortion, she said. After giving birth, in 2014, she stayed with relatives for a year. When she returned home, local family-planning officials fined her and her husband around $10,000. She said she was forced to have an intrauterine device implanted to prevent pregnancy. Authorities required her to have it checked every three months.

Months later, the Chinese government announced the one-child policy would be scrapped. For a while, authorities still demanded Zhang have her IUD checked.

She now gets text messages from officials encouraging her to have more children. She deletes them in anger. “I wish they would stop tossing us around,” she said, “and leave us ordinary people alone.”

There has been a tightening of licenses for clinics offering medical procedures to block pregnancies. In 1991, the height of the one-child policy, 6 million tubal ligations and 2 million vasectomies were performed. In 2020, there were 190,000 tubal ligations and 2,600 vasectomies.

On social media, people complain that getting a vasectomy appointment is as difficult as winning the lottery.

Officials have also tried to dial back abortions, a key tool for officials during the one-child policy. They have fallen by more than a third—from more than 14 million in 1991 to just under 9 million in 2020. China has since stopped releasing data on vasectomies, tubal ligations and abortions.

Pressurised populace

Wang Feng, a sociology professor at the University of California, Irvine, said there have been two conflicting shifts in Chinese society: a rising awareness of women’s rights and increasingly patriarchal policies.

For the first time in a quarter-century, no women are among the top two dozen officials on the Politburo. Since Xi took power in 2012, China has fallen 38 places in the World Economic Forum’s Global Gender Gap Report to No. 107 in the 2023 ranking of 146 nations.

In the Mao era, the party promised to end Confucian traditions that discriminated against women. Xi has instead stressed Confucian values, including the filial duty to have children. Families also pressure women into traditional roles.

Sophy Ouyang, 40, has known since middle school she didn’t want to marry and have children. Ouyang studied computer science, one of the few women in her village to pursue advanced schooling, and works as a software engineer in Canada.

Ouyang said that throughout her 20s, her family leaned on her to marry. Her mother said that if she had known Ouyang wouldn’t have children, she would have stopped her from getting a higher education.

Ouyang cut off contact with her family more than a decade ago. She has blocked her parents, aunts and uncles on social-media apps. “If I’m a bit more gentle with them,” she said, “they will take advantage.”

The Chinese government, which sees feminism as a nefarious ideology backed by foreign forces, has detained women’s-rights activists and erased their social-media accounts in a yearslong crackdown.

Even so, women have become more vocal online about their experiences relating to relationships, families and work. Their posts show a personal form of feminism that is harder for authorities to police.

Simona Dai, 31, started a podcast entitled “Oh! Mama” about birth and marriage after she learned that her mother had an abortion when she was eight-and-a-half months pregnant with a girl in the early 1990s.

Dai got married when she was 26 and said she had to endure her husband’s chauvinistic views, especially during the pandemic, when they argued about household chores. She became adamant about not having children, despite pressure from the couple’s families.

She has since applied to end her marriage. “If I didn’t divorce, I might have to have a baby,” she said.

A national debate over the treatment of women erupted in early 2022, when the video of a woman—a mother of eight, kept in a shed with a chain around her neck—sparked a social-media storm. The woman’s plight resonated with Chinese women who saw a connection to their own roles.

In recent years, Beijing has raised its guard against similar instances of social-media outrage.

A woman who worked at a branch of the All-China Women’s Federation in Guangzhou from 2020 to 2021 said the branch focused on preventing gender-related topics from going viral. She said it paid more to a tech company to police social-media comments than its budget for women’s advocacy.

During training, she said, employees were warned of serious repercussions if women’s issues in Guangzhou drew unwanted social-media attention. The women’s federation didn’t respond to requests for comment.

China’s cyberspace watchdog, which polices material seen as harmful to Chinese internet users, said in December that it was targeting content “spreading wrong views on marriage.”

Some women who decided years ago against marriage and children consider themselves lucky.

Ouyang, the software engineer in Canada, said, “I feel like I’ve completely dodged a bullet.”

Jonathan Cheng and Grace Zhu contributed to this article.

The Formula to Get More Time Off Using Your Vacation Days

It is barely past New Year’s Day. If you’ve taken the day off, congratulations: You have aced your first test of vacation-day math.

We get only so many days of paid time off a year. And that is if you’re lucky—one in five U.S. private-sector workers gets no PTO, according to the Bureau of Labor Statistics. Without a strategy, you can have a generous number of vacation days and still feel like you never truly got away from it all.

Think of the times you took a mini-break from work only to feel stressed before and afterward. The average American worker with five years at the company gets 15 paid days of vacation in a year, BLS data show. That leaves little room for bad planning if you want a serious break or two, plus some long weekends and the occasional personal day.

Maxim No. 1: A vacation day equals more than a day of vacation when you attach it to a public holiday or two. Taking the day after New Year’s this year snags you a four-day weekend at the start of 2024. Timed just right between federal holidays and weekends, 15 days of PTO can turn into nearly 50 days of extended break time this year. (That is, if your co-workers don’t beat you to claiming those dates.)

Another guiding principle—Fridays off are overrated, and not just because they are peak traveling days. For a long weekend or a random personal day, there is evidence to suggest a Monday and Wednesday can be more satisfying. But more on that later.

A weeklong vacation vs. long weekends

First, some science: To really recharge, you need at least one weeklong vacation, bracketed between two weekends, research suggests.

In one study of more than 50 people who took vacations for an average two weeks, participants’ well-being levels didn’t peak until their eighth day off. A 2023 study of more than 300 vacationers found people who took between eight and 14 days off reported greater and longer positive effects once they returned to work, such as better sleep, than those who took shorter breaks.

One to two weeks off, in fact, appeared to have longer-lasting benefits than lengthier vacations. After a while, “you creep back to old habits,” says Ty Ferguson, a research associate at the University of South Australia in Adelaide who co-wrote the study. His own recent getaway—several days down the coast—went bust when his three children, ages five and under, came down with a bug. Then it was time to return.

“I should take more of my own advice,” he says.

One reason taking a week-plus vacation is important is that is enough time to actually reduce workloads. Network-equipment giant Cisco recently conducted a deep data dive on employees’ work habits and well-being, examining more than three years’ of metrics such as virtual meetings, badge-ins, PTO and engagement surveys. When workers took a day or two off, the number of meetings they had in the month didn’t change much—they just packed in more work before and after their time off.

Meeting loads dropped sharply for workers who took at least five consecutive days off. The fewer the meetings, the greater tendency to report healthier routines and better stress-coping abilities, Cisco found.

“I always believed in the long weekend because it can be so hard to take a week off,” says Cisco’s chief people officer, Kelly Jones. “I was wrong.”

Maximising public holidays

To get the most out of your finite days off, consider Gail Martino’s PTO hack for 2024. “I’m a leisure laggard,” says the senior project manager in New Haven, Conn., of her habit of waiting to take vacation time until things get slower. (Hint: That is never.) Then there is a scramble to use it or lose it toward the end of the year, with the days she does take off feeling not terribly satisfying.

“You wonder, why am I so tired?” she says.

In recent years, she’s become a bird watcher and wants to take a couple of birding trips along the Eastern Seaboard in 2024. “I spend a week in the woods, among trees and nature, and that is an incredible break,” she says. “Now I want to chart out the entire year.”

Scanning the 2024 calendar, she devised a spreadsheet of dates bridging public holidays and weekends with a theoretical 15 vacation days and four personal days. (Working at Unilever for 18 years, she got about a week more PTO than that in 2023.) The result was 50 days of extended breaks, including 9-day stretches in July and over Christmas:

A little tweaking can wring nearly the same number of extended break days with just 15 vacation days and no personal days—that is, if you get a full slate of federal holidays off and don’t have to trade off with co-workers:

The case for Mondays and Wednesdays off

Want to take a three-day weekend that isn’t attached to a federal holiday? Take Monday off instead of Friday, suggests Jim Burch, a 38-year-old software engineer in Phoenix and an avid hiker. Taking Fridays off often results in cramming five days of work into four, he points out.

“I’d get so stressed out on the Thursday before,” says Burch, who at his current job, has more autonomy over his schedule than in earlier jobs.

Delaying gratification until Monday means your co-workers have no choice but to start the workweek without you. Back Tuesday, you can quickly catch up on whatever emails or developments you missed, he says.

Then there is the unexpected pleasure of a Wednesday off. “It is like a midweek weekend,” says Rachel Blenkhorn, a social-media production manager for a real-estate investment trust who lives in Warren, Mich. It is long enough to relax or take care of appointments yet short enough to get back in the work groove on Thursday, she says.

There is science as to why, says Dawna Ballard, a professor at the University of Texas at Austin and an expert in chronemics, the study of time as it relates to communication.

“Everyone has a different chronotype,” or their own biologically driven pace, she says. A break after two days’ work gives you a second chance in the week to return to your internal rhythm. Psychologically, it also creates a bit of “slack” in the workweek, alleviating the stress that comes from feeling like there is too little time to get everything done.

However you plot your vacation days in 2024, don’t leave any on the table. They aren’t just good for you, there is evidence they are good for your career.

An Ernst & Young study of its employees showed every extra 10 hours of vacation was linked to an 8% improvement in year-end performance reviews. Another study found people who took more than 10 vacation days a year were more likely to get a raise or bonus than those who took fewer days.

Now that is a formula anyone can get behind.

Covid Slashed Consumer Choices. This Is Why They Aren’t Coming Back.

The furniture retailer Malouf sells beds and bedding in a fraction of the colours it did a few years ago. Newell Brands, the Sharpie maker, has retired 50 types of Yankee Candle. Coca-Cola offers half as many drinks.

Covid slashed consumer choices as companies pared their offerings to ease clogs in the supply chain. The logistical mess is behind them. But many of the choices aren’t coming back.

Retailers and suppliers across industries—from groceries to health, beauty and furniture—have said that it didn’t pay to offer products for everyone, and consumers didn’t care that much when they stopped.

“Today, people would rather lose a portion of consumer demand as opposed to spending extra on too much variety,” said Inna Kuznetsova, chief executive officer of ToolsGroup, a supply-chain planning and optimisation company.

Macy’s president and CEO-elect, Tony Spring, told analysts in November that “the customer today does not want an endless aisle.”

New items made up about 2% of products in stores in 2023 across categories such as beauty, footwear and toys, down from 5% of items in 2019, according to the market-research firm Circana. Shelf Engine, a technology company that automates ordering for grocery retailers, said large grocery stores have reduced fresh-food offerings such as fruit, dairy products and deli meats by 15% to 20%.

Large grocers cutting back on choice is a reversal from pre pandemic days, when they believed they had to carry everything to avoid losing customers to the store across the street, said Stefan Kalb, CEO of Shelf Engine.

Kalb said that grocers are now saving money because they have fewer items to manage and that the slimming of product options is reducing food waste.

Executives at consumer-product companies said the thinning of their product lines has been a relief for those struggling to improve profitability in the midst of higher interest rates and rising costs for raw materials and labor. They said many of the reductions have been in lines that consumers wouldn’t notice, such as items in special packaging and assortments for specific big-box retailers. The cutbacks are also to product lines that drown consumers in options.

“I don’t think any consumer would have noticed we went from 200 to 150” types of Yankee Candle, said Chris Peterson, chief executive of Newell Brands.

Some industry specialists said the new focus on bestselling items has reduced innovation and hurt smaller brands that rely on retailers’ desire to carry something for everyone.

“There has definitely been less innovation since the pandemic,” said Seth Goldman, a founder of the organic-beverage maker Honest Tea, which was bought by Coca-Cola in 2011 and discontinued in 2022.

Coca-Cola over the past few years reduced its brands to 200 from 400, cutting slow-growing as well as declining products, including small regional lines such as Northern Neck Ginger Ale and national brands such as its first diet cola, Tab.

“It was pruning the garden to let the better plants grow,” Coca-Cola Chief Executive James Quincey said in 2022.

Goldman said there was still demand for Honest Tea, even if it wasn’t big enough for Coca-Cola. In September 2022, four months after Coca-Cola’s announcement, he launched Just Ice Tea, a drink that he said is similar to Honest Tea and that is expected to have sales in 2023 of more than $16 million.

Companies began winnowing product lines in the years leading up to the pandemic as a corrective to previous decades when consumer choice ballooned. That was partly because of the internet, where online retailers weren’t constrained by the space limitations of physical stores, giving rise to the term “endless aisle.”

The cuts were turbocharged in 2020 and 2021, when product shortages and a surge in consumer spending led companies to give priority to the most in-demand items. They focused on products that ran fastest on production lines and, because of social distancing in factories, could be made with automated machinery.

Kimberly-Clark cut more than 70% of its toilet paper and facial-tissue products over a single weekend in 2020 as it rushed to satisfy a fourfold increase in demand, said Tamera Fenske, the company’s chief supply chain officer.

Fenske said the company jettisoned slow-selling items as well as many of the special counts and custom sizes it made for individual retailers. Fenske said that, as pandemic restrictions eased, Kimberly-Clark was able to be more thoughtful about the items it brought back. She said the company carries about 30% fewer product lines in North America than it had at the start of 2020.

PVH, which owns Tommy Hilfiger and Calvin Klein, embarked in 2020 on a plan to cut more than a fifth of its offerings to focus on what it calls “hero” products—those that make up an essential part of someone’s wardrobe.

Kimberly-Clark, maker of Scott paper towels, has brought back some, but not all, of the products it stopped offering during the pandemic. PHOTO: KRISTEN NORMAN FOR THE WALL STREET JOURNAL

Some companies said the culling of less-popular products opened up space for new lines.

Georgia-Pacific stopped selling 164-sheet rolls of Quilted Northern toilet paper because its larger rolls were better for consumers who valued longer-lasting rolls, said Kim Burns, senior vice president of supply chain for Georgia-Pacific’s consumer products group. Burns said the company has subsequently invested more time and money in new product lines, such as toilet paper with a scented tube that acts as a bathroom air freshener.

For other companies, the supply-chain shock provided a real-life experiment in how trimming product lines could improve productivity without hurting customer satisfaction. “It was quite shocking as we parsed it out to see we were using a lot of our buying power to really not get much of a return on investment,” said Nick Jensen, vice president of product at Malouf.

The Logan, Utah-based furniture company has reduced its lines to about 3,500 product choices, down from almost 11,000 items before the pandemic. Jensen said the company is adding new items more carefully these days.

“If we have 15 different colours and three shades of grey, it’s a paralysing choice,” Jensen said. “It’s kind of forced us to be much more intentional versus throwing a lot of things at the wall and hoping that they stick.”

—Suzanne Kapner contributed to this article.

Tech That Will Change Your Life in 2024

It’s been a crazy year in tech:

• Artificial intelligence infiltrated everything.

• Elon Musk and Mark Zuckerberg agreed to a cage fight (which never happened).

• High-schoolers made pornographic clones of their classmates.

• A high-profile tech CEO was fired and rehired over a weekend.

• Oh, and Apple unveiled its least-mainstream product since the G4 Cube.

We could go on, but we’re here to look forward. That’s the best part about this annual exercise, where we all pile into an electric time-travel vehicle and set the Google Maps destination to The Future.

So what can we predict for 2024? AI as far as the…A-eye can see. We won’t even pretend to know all the things generative AI will do to our devices, our jobs, our lives—and our elections. But we promise you won’t be able to escape it. We’ll see other things too: the decline of the dreaded password, a boom in cleaner energy, increasing regulation around kids on social media, and more.

And yes, Apple will start selling a $3,500 face computer that aims to change how we see the world, or at least our living rooms.

Here are our predictions for the coming year in tech.

Is it real?

When photos of a bull walking on train tracks in New Jersey recently went viral, many people’s first thought was, “Did AI make this?” No, the photo was the real deal. (Don’t worry, the bull is safe now.)

This is the internet challenge of 2024: How do we tell the real from the AI? The generative-AI product flood will continue, but also expect more tools to help us pinpoint artificially generated text, photos, video and audio.

OpenAI, specifically, has promised a feature that will identify whether an image is created by its Dall-E 3 image generator. TikTok has said it is working on ways to detect and automatically label AI-generated content.

The Adobe-led Content Authenticity Initiative, which provides technology to embed information about the origin of an image or video into the file, will also continue to gain steam. Microsoft has said it will launch a tool for political candidates and campaigns that allows them to add credentials to media so people will know how it was created or edited. Camera maker Leica recently announced a new camera that automatically embeds such credentials in its photos.

At some point, we might just regard content without credentials as suspicious.

EVs struggle to accelerate

If you’re expecting 2024 to be the Year of the EV Boom, think again. “It’s not that EV sales are down, it’s that the pace of growth is slowing down,” said Barclays analyst Dan Levy.

That deceleration looks to continue but it marks a turning point: More mainstream car buyers are now catching their breath and beginning to assess their EV options. Two of the biggest consumer pain points—price and charging—will start to improve. Especially for people looking beyond Tesla.

Sometime in 2024, Ford, General Motors, Rivian and others will be able to charge at many of Tesla’s charging sites. That should significantly increase the number of places EV drivers can stop to charge on a long road trip. Additionally, we’ll see the launch of more fast-charging stations funded through the Biden administration’s National Electric Vehicle Infrastructure program. Here’s hoping they work—and actually accept credit cards.

Starting Jan. 1, if you’re buying an EV that’s eligible for a federal tax credit you can get that discount at the point of sale. You will no longer have to wait until you file your taxes. The bad news: Fewer EVs will qualify for the credit. But at least there are some sub-$40,000 EVs on the way, including the Chevy Equinox EV and Volvo EX30.

The clean-tech boom begins

Electric vehicles may seem like the embodiment of so-called “clean tech”—driven in no small part by a certain eccentric billionaire and his car company. But the EV supply chain is enabling hardware companies of all kinds to make use of really big batteries, and the critical “power electronics” that go with them.

For example, in Vermont, the biggest regional utility is turning batteries into a distributed energy-storage network it calls a “virtual power plant.” In-home batteries can recharge from the grid when energy is plentiful, and put it back into the grid when demand shoots up or there are outages, increasing reliability and saving customers money. Even electric vehicles can help in a similar way: Ford says its electric F-150 can power your home in a blackout.

And the relentless rollout of new sources of low-carbon and renewable energy is proceeding apace, including offshore wind, rooftop solar and geothermal power from the earth’s own heat. Startups—backed by big money—are looking to develop a generation of smaller, safer modular nuclear reactors, too.

AI + PC = ?

In 2024, every major manufacturer is aiming to give you access to AI on your devices, quickly and easily, even when they’re not connected to the internet, which current technology requires. Welcome to the age of the AI PC. (And, yes, the AI Mac.)

What’s coming is what engineers call “on-device AI.” Like our smartphones, our laptops will gain the ability to do the specialized computing required to perform AI-boosted tasks without connecting to the cloud. They will be able to understand our speech, search and summarize information, even generate images and text, all without the slow and costly round trip to a tech company’s server.

On Dec. 14, Intel announced its entrants into this race, chips with built-in neural-processing units. Qualcomm announced similar chips in late October. Both silicon giants will compete to power Windows laptops and Chromebooks. Look for more announcements of chips to enable on-device AI, possibly from Nvidia and AMD. Apple—which brought variations of its neural-engine-equipped mobile chips to laptops and desktops in 2020—will be making that specialized processing power available to software developers in new ways.

The hardware will show up before the compelling software applications do, but we’ve already seen some promising demos—like fast AI-powered photo-editing tools.

Longer life for older gadgets

Unlike milk and bread, there’s no expiration date printed on our gadgets’ packaging. That doesn’t mean they don’t have them. Modern, internet-connected devices remain tied to their makers after we buy them. And when the makers stop providing services and software updates, they die.

A growing number of manufacturers and brands are extending software support, however. Apple—which updates iPhones for about six years, and Macs for six to eight years depending on the model—was the gold standard, but it has fallen a bit behind Alphabet’s Google. For its new Pixel 8 phones, Google upped support to seven years. The company also said it will provide updates to Chromebooks for up to a decade starting in 2024.

Samsung previously updated phones for just two years, with four years of security patches. It recently committed to four years of system updates, with an additional year of security. Microsoft announced earlier this month that after support for Windows 10 machines ends in 2025, customers can continue receiving security updates for a fee.

By stretching devices’ lifespans, companies could reduce some of the 6.9 million tons of electronics waste we generate annually, according to nonprofit public-interest group U.S. PIRG.

Apple’s mixed reality meets the real world

Will Apple’s Vision Pro change the way we work by putting floating 3-D spreadsheets on our office walls? Will it make us all yearn to FaceTime with holo-grandma? Will it finally make 3-D movies cool? Or, at $3,499, will it be the world’s most expensive paperweight? We find out in early 2024.

In early trials, we’ve been impressed with just how natural it is to navigate the digital interface with just hand waves and finger taps. It still is quite a substantial piece of hardware you have to put on your head, however, battery pack and all.

Given its price tag and its first-generation status, the Vision Pro isn’t positioned to be a mainstream hit. Instead, Apple’s betting on early adopters and software developers to define the killer apps of spatial computing—the idea that we can blend our real lives and digital worlds in new ways. As Apple Chief Executive Tim Cook said during the Vision Pro’s introduction, it’s “the beginning of a journey.”

Cracks in Apple’s garden walls

Perhaps the president of the European Commission should just move her office to Cupertino, Calif. In 2023, EU legislation forced Apple to give up its proprietary Lightning port in favor of USB-C on the iPhone 15. Next year, EU regulation will push Apple to make additional changes.

While Apple’s App Store has been the only way to install apps on the iPhone, the EU’s Digital Markets Act aims to change that. It requires the “gatekeepers”—specific tech companies—to stop restricting users from getting apps from outside its own app stores. The deadline to comply is March 7. A recent Securities and Exchange Commission filing from Apple stated that the company “expects to make further business changes in the future” to the App Store. (Google’s Android already allows users to install apps downloaded from outside its Google Play app store.)

It’s unclear if Apple would change the App Store only in the EU or around the globe. An Apple spokesperson declined to comment on the company’s plans.

Then there’s Apple’s tightly protected iMessage. Beeper, a new app that brings iMessage to Android devices, has regulators pressuring the giant to open up its exclusive iMessage chat platform. Separately, Apple has agreed to adopt RCS, a messaging standard that will make “green bubble” texting with Android phones a bit more like iMessage.

Passkeys in more places

Passwords are lousy. When hackers exposed information belonging to around 6.9 million customers of DNA test-kit company 23andMe, the company said the attackers tried credentials stolen from other websites. Because people often reuse their usernames and passwords, thousands of logins worked.

That’s why, in 2023, companies including Google, Apple and Amazon moved toward passkeys, a type of login that can replace passwords and two-factor authentication codes. Starting next year, Microsoft will roll out passkeys for businesses.

A passkey is more secure than a traditional login because each is unique, it won’t work on fake sites designed to trick us and it can’t be stolen from company servers. It’s stored inside password managers and can be accessed with a face or fingerprint scan.

Today, over eight billion accounts are passkey-enabled, according to Andrew Shikiar, executive director of FIDO Alliance, which oversees security standards for passkeys. Shikiar expects 20 billion passkey-capable accounts by the end of 2024.

Rocking the vote in 2024

Millions can now generate images and videos with AI—and potentially influence elections around the world. In 2024, an estimated two billion people will vote in 50 countries. While manipulated media isn’t new, the ability to create convincing AI-generated sounds and imagery on a dime is. The White House said generative-AI systems have the potential to “erode public trust and safety in democracy.”

Former President Donald Trump posted a parody of Republican Ron DeSantis’s campaign launch with a video featuring AI-generated voice clones. In turn, a pro-DeSantis super PAC ran a television ad attacking Trump, using an AI-generated version of his voice. Meta Platforms is requiring advertisers to disclose when political ads on its Facebook and Instagram contain digitally altered media.

AI-enabled content isn’t the only concern. We can expect just as much or more old-fashioned disinformation compared with the last presidential election, too, said Erik Nisbet, a professor of communication at Northwestern University. That’s because some social-media platforms have either changed their policies or pared back their content-moderation efforts, Nisbet said.

Research has shown a particular rise in malign content on X, he added. The company didn’t respond to a request for comment. Meta now allows ads to say past elections were “rigged” or “stolen,” a false claim often repeated by Trump. At a conference, Meta’s head of global affairs said private-sector companies shouldn’t arbitrate whether politicians can “make claims or counterclaims about the legitimacy of previous elections.” Google’s YouTube will also no longer remove content questioning the legitimacy of former elections, saying the action could “have the unintended effect of curtailing political speech.”

Ride in a self-driving car—no, really

Robotaxis and self-driving vehicles in general had a rough 2023. GM subsidiary Cruise lost its license to operate in California and subsequently laid off about a quarter of its workforce. Tesla faced lawsuits over its “full self-driving system” on account of its apparent reliance on human monitoring, despite the marketing. And residents of San Francisco, the self-driving-est city in the U.S., expressed doubts about this technology.

Yet amid the chaos, there have been winners—in particular Alphabet subsidiary Waymo, which is continuing to expand its robotaxi service to more cities. If you travel to Phoenix, San Francisco, Los Angeles or Austin, Texas, you can hop in one of the company’s driverless taxis today. And it’s…surprisingly normal?

Meanwhile, Mercedes-Benz gained approval to roll out the first hands-free, eyes-off-the-road autonomous driving system in the U.S. It only works on certain roads, under certain conditions. Jeep and Chrysler parent Stellantis is working on a version, which it says will arrive in 2024. Ford says it will have its version in 2025.

No surprise, then, that in Phoenix, you can now hail a Waymo robotaxi through Uber, thanks to a recently announced partnership. Yes, the future is here. You just might have to go to Phoenix to find it.

Another social-media reckoning

As they seem to every year, Meta and TikTok face massive lawsuits, new laws, curbs from regulators, and the possibility of huge fines.

In 2024, Meta will have to contend with a grab bag of suits from more than 40 state attorneys general trying to force the company to change features of its products that the AGs allege harm minors. These include features that attempt to maximise teens’ and adolescents’ time spent on Meta subsidiary Instagram.

The company said: “We share the attorneys general’s commitment to providing teens with safe, positive experiences online, and have already introduced over 30 tools to support teens and their families.”

In December, the New Mexico attorney general filed a suit alleging the company steers predators to the accounts of children on Instagram. In a statement, Meta said it uses technology, industry protocols and partners in law enforcement, including state attorneys general, “to help root out predators.”

Should the suits somehow force Meta to make its products less appealing, they may accelerate users’ flight to TikTok. That could reignite the long-smouldering fire in Congress to ban the TikTok app outright. The initiative has won bipartisan support, but not enough to make it law. States have attempted their own remedies, but in November a federal judge blocked Montana’s TikTok ban, signalling that such state-level laws are unlikely to stand.

Meanwhile, age verification sounded like a promising move to protect kids on social media. But doing it effectively means clearing some high technical and administrative hurdles. It’s not likely you’ll see that in 2024.

Beyond heartbeats and nighttime Zs

Wearable gadgets have long tracked heart rate and sleep. Soon, they’ll be out for blood.

The Wall Street Journal previously reported that Apple is studying a way to track blood pressure through sensors in the Apple Watch. Next year—when Apple is expected to commemorate the watch’s 10th anniversary with a new design—the company might finally release the feature, which can notify a watch wearer when blood pressure is trending upward and direct the user to verify the measurement with a traditional inflatable cuff, according to a report in Bloomberg.

Other wearables may not be far behind. Fitbit filed a patent application for a display that could estimate blood pressure when pressed. Samsung has offered blood-pressure measurement on its Galaxy Watches for several years, though the feature isn’t available in the U.S. for regulatory reasons. Aktiia is a wrist-based wearable with an optical sensor that can capture 24/7 blood-pressure data. It’s currently only available in Europe, and is awaiting authorisation from the Food and Drug Administration for commercial availability in the U.S. Omron has a larger wearable device available in the U.S. now.

There’s certainly a market for this metric. The devices could make it easier to manage high blood pressure (aka hypertension), which affects as many as 119 million American adults, according to the Centers for Disease Control and Prevention.

This Country Will Police ‘Shrinkflation’ at the Supermarket

SEOUL—Food prices have risen so much that Kim Soo-yeon has developed a suspicious new habit at the grocery store. She has taken to shaking bags of her favourite brands of potato chips to see if they feel lighter.

“If companies are reducing the amount of food by unnoticeable amounts, it feels deceptive,” said the 32-year-old office worker in Seoul.

South Korean authorities will soon be backing her up in the supermarket aisles.

Seeking to temper the effects of inflation, many countries have sought to use political pressure to dissuade food makers from gouging consumers—with higher prices or lower volumes. South Korea is taking things a step further.

Starting next year, the country will require companies to disclose on their packages and websites when grocery items drop in volume, but not price. To ensure firms comply, South Korea is establishing a dedicated price-investigation team to monitor any fluctuations. Officials are considering levying fines, too.

South Korea’s muscular response to “shrinkflation” reflects how a sluggish economy—its projected full-year growth of 1.4% is roughly half that of other wealthy countries—has become a major problem for President Yoon Suk Yeol, whose approval ratings remain stuck in the mid-30s. Those unhappy with Yoon most commonly cite economic issues.

The new proposals to fight shrinkflation came as the government unveiled an initial list of violators. Following a monthlong investigation, authorities said the offerings of everything from beer to Vienna sausages to dumplings had quietly gotten smaller. Some 16 variants of flavored almonds had shrunk, too.

Choi Si-yeon, a 28-year-old office worker, said she was angry when she found out about what had happened with her favourite wasabi-flavoured almonds. Each bag contained 20 grams less, a seemingly undetectable amount.

“If they had raised the price, at least some consumers would notice,” Choi said.

The maker of the snack, a South Korean firm called HBAF, for Healthy But Awesome Flavors, said it had disclosed the product-size changes on its website. The firm pointed to the pandemic, a rise in labor costs and almond prices as factors.

Other companies also claimed to have made online disclosures or argued the slimmed-down offerings were part of flavour revamps.

Shrinkflation backlash has emerged elsewhere, too. France’s second-largest supermarket chain, Carrefour, has put up bright orange signs to highlight products it deems subject to shrinkflation since September. In the U.S., Sen. Bob Casey (D., Pa.) recently issued a report on shrinkflation, citing facial tissues and Oreos as examples.

With costs rising, what is often lacking is transparency over potential changes, creating room for a sense of injustice when shrinkflation occurs, said Rajiv Biswas, chief economist for the Asia-Pacific region at S&P Global Market Intelligence. “Consumers can’t check the website of hundreds of products,” he said.

Headline inflation in South Korea topped out at 6.3% in July 2022 from the prior year, below the recent peaks of 9.1% in the U.S. and 11.1% in the U.K. But food prices in the East Asian country had remained relatively low for decades, so the recent upticks have triggered outsize anger. Wages haven’t kept pace with rising prices. The country’s housing market—the main source of wealth for many South Koreans—has stagnated.

A majority of South Koreans plan to spend less money next year, according to a recent poll, with nearly half of respondents citing inflation as the chief reason.

Low inflation had been a particular policy priority for South Korea over the decades, helping the country’s export-heavy economy maintain a good environment for private investment, said Randall Jones, a former senior official at the Organization for Economic Cooperation and Development who led the group’s economic reports on South Korea.

“People aren’t used to inflation in South Korea,” said Jones, who is now a distinguished fellow at the Korea Economic Institute of America, a think tank based in Washington, D.C.

South Korea is conducting daily price checks for more than two dozen staple items such as milk and ramen noodles. The country’s antitrust regulator will list any shrinkflation examples on a newly created website and will handle enforcement of the new measures. The government wants to ink agreements with large South Korean retailers to build a joint monitoring system for some 10,000 everyday items.

That sliced cheese and other inexpensive items were among the first named shrinkflation violators irks people like Lee Hyun-woo, a 23-year-old university student. “If even processed food is shrinking, I feel betrayed,” Lee said.

In recent weeks, the country’s shrinkflation suspicions have touched everything from the cubed white radish accompanying Korean fried chicken to the cream density of a slice of strawberry cake.

Kim Young-hee, a 42-year-old homemaker, is glad about more government transparency. But the extra knowledge likely won’t change her habits, such as her occasional purchase of honey-butter almonds for her children.

“I’ll still buy the almonds,” Kim said, “but I don’t want to be tricked.”